Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · January 20, 2010
The DJ Intelligence News & Information Blog allows you to quickly and easily publish articles on your website. The benefits of writing articles for your blog are vast, and experts agree that publishing a blog is a one of the leading ways to increase traffic to your website and gain free exposure for your business. The articles you post on your DJ Intelligence News & Information Blog are streamed directly into the Google search index (and other top tier search engines) which means that unlike traditional web pages which can take days, weeks, or months to appear, you will often find that your blog posts show up in the Google results within hours, giving you immediate exposure. Additionally, your clients and prospects can subscribe to your blog’s RSS or Atom feed to automatically be notified anytime you publish a new article (unlike bookmarks which depend on visitors to return to your site to read the newest updates). These two elements alone can drive significant traffic to your website, but there are other simple steps you can take to further enhance your blog’s reach.
Using free services such as TwitterFeed and Ping.fm, you can effortlessly syndicate the articles you publish to your Twitter page and Facebook wall (as well as countless other social networking sites) using your blog’s RSS feed. If you do not yet use Twitter and Facebook for your business, consider setting up accounts. These are two great methods for communicating with clients and prospects, while further spreading the word about your professional services through the power and reach of social networking.
As you know, DJ Intelligence is also fully integrated with MailChimp, a leading broadcast email provider, so you can send mass emails to your past, present, and future clients. Using your RSS feed, you can set up an “RSS-driven campaign” to automatically email your clients the day after you publish an article to your blog. This is another great way to stay in contact with your client base. If you do not yet use MailChimp to send broadcast emails, consider signing up and integrating with your DJ Intelligence account.
To find out the URL of your DJ Intelligence blog’s RSS feed, visit your blog’s home page and click on the “RSS” icon. The URL which appears in the address bar after you click the “RSS” icon will be the direct URL of your RSS feed. If you have any questions or need our assistance, please contact the DJ Intelligence support team anytime 24×7 at http://support.intelligenceinc.com
So the only question that remains is, what will you blog about? Share company news & information, author and publish articles pertaining to your company or industry, tell stories from past events, share client testimonials, or post any other important information you wish to share with your customers and potential customers. The possibilities are endless. If you do not yet use DJ Intelligence for your business, please sign up today and start reaping the rewards of blogging!
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Business, Everything Else, Exclusive Online News and Content, Internet - Software Sites and More, Marketing Tidbits, Online or Magazine Issue, Types of Articles
Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · January 6, 2010
Did you find the Year End Charts helpful? In other words…
Did you digg it? http://digg.com/music/Year_End_Charts_The_most_requested_songs_of_2009
MARKETING TIP: Use this list at Bridal Shows to reiterate to your client that you use reliable sources, and are current with the music their guests will want to hear!
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Exclusive Online News and Content, Internet - Software Sites and More, Marketing Tidbits, Music, Online or Magazine Issue
Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · December 1, 2009
There are a lot of so called “SEO Specialists” suddenly poping up, making unsolicited offers to make your website appear on page 1 or even #1 listing on the search engines. I probably don’t have to say this, but “Don’t believe them!” — If they are as good as they claim to be, do a lookup on the search term, “SEO something-or-rather” and see if they appear #1 or on page 1 – do they? If they do, then they have bragging rights and by all means must have some idea what they’re doing.
Here’s the shortcut key points to getting your website ranking higher:
(1) Choosing Keywords – What keywords are you targeting? If you’re looking up “Robert Starkey’s Wedding Entertainment” then of course I’m going to show up as listing #1, 2, 3, 5, 7, 9 and 10 (figuratively speaking). However, a client isn’t likely to find a DJ in that manner, they’re more than likely going to use their city, event type, and the initials “DJ” or words “Disc Jockey” — ie. “Lake Havasu Wedding DJ”.
(2) Keyword research – Google offers an awesome realtime reference to keywords you enter, and even offers alternatives. Are you targeting the right keywords? Find out here: https://adwords.google.com/select/KeywordToolExternal
(3) Ranking Results – Is a competitor ranking higher for a keyword then you are? Visit their page, and count how many times they are using that keyword. Then, include it just 2 or 3 times more than them.
Final note before I leave you today — Google is checking relevancy of keywords throughout the site, and making sure it is inline with your <TITLE> tag (what shows up at the top of the browser window next to the browser icon). Make sure your content is all relative to the keywords you are trying to target, and KEY: “Only try and target 3 – 5 keywords, don’t try and target to many or you may find your spreading your site thin.”
Until next time,
Robert Starkey
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Exclusive Online News and Content, Marketing Tidbits
Written by
Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (76) · November 1, 2009
With Halloween now behind us, can Christmas be nearer than you think? Indeed it can be, and is.
When acknowledging your customers and industry contacts, it’s not necessarily bad manners having two or more tiers of communication and appreciation.
- Lowest Level: Ecards – Send to casual friends or business acquaintances (perhaps people you know, but have no actual business relationship with, as yet).
- Highest Level: Gifts – Long standing customers and industry contacts who refer you, or hire your company, regularly. (Note: This will be a special focus in a future blog).
- Medium Level: Holiday Cards – Send to those people who fall in the middle, such as: Annual customers, fellow members in trade associations, your accountant, and the like.
Notice, I said holiday cards, not Christmas cards. No it’s not a religious issue, really.
It’s a timing and attention thing.
My experience says, the best strategy is to send Thanksgiving cards. Yes, Thanksgiving cards!
“Why?” you ask. Here’s the logic… Many companies are deferring their decisions about holiday parties (yes, no, how opulent, how understated) as long as they can. Their final plans may be influenced my sales, profits, layoffs, the presidential election, or any number of factors you’re unaware of.
Rather than wait until December, if your product or service is tied to a holiday party or December business (such as gift baskets, balloons, or stationery), then get out in front with a Thanksgiving card. Send a card that is received between Wednesday, November 19th, and Monday, November 24th.
Your holiday wishes will be among the first received, and you will be top-of-mind with people who know you, like you, and are in a position to rehire you or refer you business.
And, by the way, it’s OK to put ONE business card in each envelope. Final thing, make sure the card is signed by ALL your office staff, if possible. Not just you.
Looking for a marketing edge to trump your competitors? Stand out from the crowd by sending Thanksgiving Cards. Then listen for the phone to ring.
Andy Ebon
The Wedding Marketing Authority
Written by Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (76) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, The Wedding Marketing Blog - Mobile Beat Edition, Types of Articles
Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · August 28, 2009
Even if you’re against pricing online, read this…
In speaking with many DJs, offering your prices online seems to be a preference of choice which, varies from company to company. I want to take a moment to share with you “Three (3) Different Ways To Make Your DJ Intelligence Quote Generator Work for YOU!”
Read more
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, Types of Articles
Written by
Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (76) · June 10, 2009
My friend, Robbie Schlosser (Magnolia Jazz Band) reminded me of an old strategy used by barbershops against their price slashing competition.
Robbie recalle barbershop sign “Haircut $5″, and next door another shop advertised “We fix $5 haircuts”.
Every high quality wedding business should have that message (in some iteration) on their website or as signage in their office. It would be a not-so-subtle wedding marketing message that working with a price-cutter is risky business.
With haircuts, one gets a second chance. With weddings, there is no ‘do-over.’ And with some categories of wedding services, the risk of failure is simply not worth the money ’saved.’
My standard response to clients seeking a lower ‘price match’ was simple: Trying to shave down a few hundred dollars out of a wedding budget of $30,000 can be a critical mistake, if you try to save it in the wrong place. At the end of the night, there won’t be a sign around my neck showing how much you paid. Either we will be successful, and you will be happy, or will have saved some money on another service, and you won’t be happy.
Nothing closes a sale like self-confidence. In Robbie’s words “Stay positive — there is always a way.”
One other thing is important. Be SIGNIFICANTLY BETTER THAN YOUR COMPETITION. Don’t just believe your own hype!
Andy Ebon
The Wedding Marketing Authority
Written by Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (76) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, The Wedding Marketing Blog - Mobile Beat Edition
Written by
Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (76) · March 15, 2009
Follow me on Twitter
In my recent seminars on New Social Media, one of the common questions is: What about Twitter? Are you on it? Should I be on it? What’s the deal?
Beginning last summer, my answers have been: “I have a Twitter account, but I’m still figuring it out. I think too many people are using it as just another outlet for their status line from Facebook, LinkedIn or some other social media site. Just because it uses the same length as a text message or a status update, doesn’t make it a good way to use it.”
For the uninitiated, signing up for a Twitter account is a simple and short process. Once logged in, your account can, essentially do two things.
- Select people or businesses that interest you and follow them.
- Post Twitter updates, called Tweets. People following you, will be notified of your Tweets.
You can follow your favorite wedding consultant, media consultant, marketing guy, or just a friend. You can deselect someone you are following, anytime. Conversely, if you’re starting to bore people, they can deselect you.
How will I use Twitter?: Occasionally, I will use it to point to a particular blog post of mine. More often, I will use it to direct you to other news articles, blogs and websites about wedding industry news.
Most important, I don’t expect to Tweet more than 5-10 times a week… tops.
The goal is really quite simple. If I’m to be ‘The Wedding Marketing Authority,” I should be a major resource in wedding industry and wedding marketing information. I should not be a nuisance. I should not be unnecessarily redundant. I’m not a chef or restaurateur, so nobody much cares what I had for lunch.
I encourage you to sign up for Twitter and follow a few people you may find interesting. You may elect to never post Tweets, and simply be a follower, using your subscriptions as a news resource. Don’t be seduced by the notion of being your own 140-word publisher. If you publish Tweets, have a reason and plan for doing so.
Andy Ebon
The Wedding Marketing Authority
Written by Andy Ebon closeAuthor: Andy Ebon
Name: Andy Ebon
Email: andyebon@ebsvirtual.com
Site: http://www.EBSVirtual.com
About:
Andy Ebon
Andy Ebon is a writer, author, speaker and business consultant, based in Las Vegas. He operates the Wedding Marketing Network (a division of EBS Virtual Communications), providing full service business coaching and marketing solutions for small and medium size companies concentrated in the Wedding Industry; selling to the bride and groom.
Since early 2007, Andy has been actively writing and maintaining The Wedding Marketing Blog, ranked in the Top 1% of all blogs.
Andy is a co-author of “The Power of the Platform: Speakers on Success” featuring his chapter, Blogging Your Way To Business Success.
See Authors Posts (76) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, The Wedding Marketing Blog - Mobile Beat Edition, Types of Articles
Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · March 14, 2009
Recently I had a discussion on HTML vs. FLASH – this was my opinion…
While flash looks great, it does not always serve to the advantage of you or your clients unless planned properly. Most web designers like to create a whole screen flash with creative menues and actions based on what you do on the screen, where they drop the ball is often times they do not make an HTML counterpart for those that can not or choose not to view a flash website.
If designing a website in flash, it is recommended that you design flash headers, sidebars, or footers, and layer them around a standard HTML content main window. This gives the search engines content to index your site from, an option not made possible by a strictly flash website.
The above method also allows you to insert iFrame code, one of the preferred methods of tool integration amongst DJ Intelligence subscribers as the tools become part of your site, not an outside set of tools which you can only link out to – as flash requires you to. Another drawback to a strictly all flash website.
Remember that the trick to SEO is in structuring your website copy to contain keywords cleverly written into intelligent, thoughtout, but respectfully keyword packed. This only plays, again, with flash headers / sidebar(s) / footer and a plain HTML content center.
Hope this provides some informative insight.
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, Types of Articles
Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · January 7, 2009
With email serving as a large method for communicating with your customers, preventing SPAM from arriving becomes an overgrowing challenge. The following Marketing Tidbits can help you alleviate the problem:
1) Remove any direct links to your email address from your website. 98% of the time, this method of making your email address available usually revolves around the ever so popular MAILTO: tag which is largely recognized by the spam bots searching websites on a daily basis.
2) Use of a contact form with CAPTCHA. A large percentage of contact forms on websites these days, process the information submitted behind the scenes, ensuring that your email address is never exposed. An example would be the Contact and Message Form as available through DJ Intelligence. CAPTCHA is the method of asking the submitter to verify they are a human by copying the letters and numbers randomly displayed on screen.
3) Use of Image to display Email Address. If you feel that you MUST have your email address visible, typing it out on a graphic file such as 
.
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, Types of Articles
Written by
Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · December 5, 2008
In an effort to move our websites into the new “Web 2.0″, Google’s Friend Connect was publicly made available as of yesterday (Thursday, Dec 4, 2008) which will allow a client to log-in to their Google, Yahoo, AIM, or OpenID user name and password from your website and access social data such as Friends Lists, Profile Information, Feed Messages, Reviews, Ratings and more.
For testing purposes, I have placed the Friend Connect on my Wedding Website at http://www.HavasuWeddingDJ.com – as well as http://www.OutsideTheBox.biz (lower left of page). Feel free to add yourself if you wish to play around with this application.
We’ve all seen “Guest Books” and “Graffiti Walls”, as well as even “Rating” applications – this takes all that to a whole new level. While most of our websites probably will not be utilizing these tools, there are more to come as developers adapt to this new technology so I encourage us all to stay informed. Other advantages will come in to play by being able to pull the persons Name and other available information, and insert it right into the content of your website, once they do log-in. Imagine: A client visits your website, joins your site as a member/friend, then immediately they see that the message on screen in your sales copy addresses them by name — “Congratulations on your upcoming Wedding Julie” — and all they did was log in.
Facebooks has Friend Connect too, just to keep you ahead on this technology. While Facebooks has the “users and the momentum” as stated by TechCrunch contributing author Erick Schonfeld in his article, I believe personally that Google has the larger following, and with the ability to login once through one application and immediately be logged into the rest all at once, plus Google’s “Google Checkout” for some websites – it would not suprise me if you start to see Google pull ahead on this, as they were the first to develop it in the first place (just last to make it publicly available – Google’s was in Invitation Only Alpha Testing up until its Beta Release as spoken about in this article).
Written by Robert Starkey closeAuthor: Robert Starkey
Name: Robert Starkey
Email: robert@outsidethebox.biz
Site: http://www.OutsideTheBox.biz
About:
Robert Starkey started his career in 1998. Serving his clients under his company named Beat To Beat Entertainment, he decided that his love for Weddings was his calling so he renamed his company Robert Starkey’s Wedding Entertainment - believing so strongly in his company as to include his own name.
In 2003 Robert started Outside The Box DJ Tools, a service which offers enhanced planning forms which plug directly into the web-based software DJ Intelligence. His offer has since grown to include products and services such as Audible Memories, Dollar Dance Plus, and Weekly Wedding/Mitzvah Tips. Towards the 4th quarter of 2005, Robert was
invited to work directly for Intelligence, Inc. – the authors of the award winning software, DJ Intelligence and Event Intelligence.
Other advances in the DJ Industry include being a founding board member for the San Diego Chapter of the American Disc Jockey Association where he served faithfully as Chapter Secretary until relocating with his family to Lake Havasu City, Ariz. Where he now resides and serves. Robert also mentors other DJs worldwide, and even
operates as group called ‘Outside The Box Inner Circle’ which consists of approximately 35 members on average and focuses as a support group for like-minded operators.
Robert became regular contributor to Mobile Beat Magazine and heads the ‘Marketing Tidbits’ column in the online edition. Robert has been invited to speaker at association chapters, and even a featured expert for Jay Conrad Levinson’s “Guerrilla Marketing Association” in 2008.
See Authors Posts (25) · Filed Under Business, Exclusive Online News and Content, Marketing Tidbits, Online or Magazine Issue, Types of Articles
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