Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Solo or Duo?

January 19, 2017 by JoeBunn
Down here in the South, at Bunn DJ Company (I'm in NC for those of you that don't know me), we pretty much always just have a one man show, regardless if it's a wedding, prom, corporate event, or whatever. I don't know if it's that way because I always started out that way and trained my guys to do it on their own, or that it's more of a Southern thing. I know my buddies up in Jersey like Jason Jani and Mike Walter usually have 2+ folks with them at their shows. Let's talk about the pros and cons of each in this blog post. The pros and cons of a one-man show: One of the best reasons to go out and do a gig solo is that you keep all the money! That's a no brainer for me. In addition, I go out alone because I simply don't trust someone to set up my gear the exact way I want it. We do some ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With Drunk Clients – Learn From Our Experience!

January 18, 2017 by Jason Rubio
If you provide services for public or private events, chances are, you've had to deal with drunk clients. We run a DJ and photo booth business and we've dealt with plenty of drunk clients. Normally, it's not a problem, but every now and then, we have clients who are very drunk and become belligerent! We've dealt with these clients a handful of times, but several months ago, we had an incident that made us finally change our approach. We did a wedding and when we arrived to setup, we noticed that the entire wedding party was already pretty drunk, BEFORE the wedding even started! We've seen this numerous times and it usually means trouble! By the end of the event, most of the wedding party were stumbling and slurring their speech. Bad news! At the end of the night, the groom came over to the photo booth and... [read more]
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Increasing Wedding Profits with JammText Text To Screen Software

January 17, 2017 by Mixcity Inc JammText
If you’re stuck in that “just a DJ” stereotype, your wedding clients will view you as such and pay you accordingly (which is usually not well). On the other hand, if you're able to offer them more than the “typical DJ” fanfare, and create additional value for them, you can command a higher fee.

The Search For the Latest Wedding Upsell

A few years ago, when uplighting started to gain momentum as a hot new wedding trend, DJs were able to substantially increase their bottom line by offering it to venues and clients. Now, supply has caught up with demand, and many venues are throwing in uplighting for free as an incentive for the couple to reserve the room. Some wedding clients even choose to go the DIY route and purchase the fixtures themselves. A friend of the groom sets them up the day of ... [read more]
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How Do You Represent Your DJ & Entertainment Company?

January 17, 2017 by Brian Lawrence
Whether you’re a one-man show juggling wedding bookings along with marketing and sales or a big entertainment company that has hired employees to take care of these tasks for you, you need to monitor how you and/or your employees are representing your company. social-media-1430512_960_720In a perfect world, all of your customers would be treated with utmost kindness and respect and would rate your company positively. But the reality is that many of us tend to forget about the most important things when we get caught up in our daily tasks and projects. Whether it’s an email, phone conversation, or face-to-face ... [read more]
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Sunlight: Party Killer or Money Maker

January 17, 2017 by RandyLehrman
Ever dreaded the idea of a day party???  People draggin' at that 12 noon Bar-Mitzvah; 1000 windows in the room, streaming in sunlight, and you're working your butt off to get people up...Why?  Sunlight. Proven by science, people are less likely to dance or lose their inhibitions in the daytime, sometimes turning a party into a luncheon. Mobile DJs want to CREATE A PARTY!  Not have a bunch of people staring out a window at the duck filled pond.  I've figured out the solution...and you can make money off of it. If your clients DO pick a daytime venue with windows (especially for a Bar/Bat-Mitzvah) and they want a dance party but LOVE their outside view, you can do a few things do make everyone happy and your wallet a little thicker. #1. Black out the windows.  Lose the sunlight in the room.  I... [read more]
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Bad Reviews Are Bound to Happen

January 13, 2017 by JoeBunn
Let’s face it, at some point, you or one of your DJs are going to get a bad review. Yes, I know, we are all awesome and rock shows, but eventually you run into that one impossible to please client. You know the one…the one that you try to get out of the contract with because they are horrible. Or you have that show that just never really takes off, maybe it’s on a Sunday afternoon, with no alcohol, and lame guests and you get blamed for lack of dance floor response. In any case, bad reviews are part of the service business. Let’s discuss how to deal with them. Here at Bunn DJ Company, 90% or more of our reviews go to WeddingWire. I’m very proud that ... [read more]
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What is a Brand? by Jennifer Reitmeyer for Mobile Beat

What is a Brand? (Probably Not What You Think!)

January 12, 2017 by Jennifer Reitmeyer
I'm so excited to be presenting "Consistency is King: Why Building Brand Integrity is So Important, and Exactly How to Do It" at Mobile Beat Las Vegas in March! In anticipation of this seminar, I'm rolling out a series of posts for Mobile Beat that are all about branding. My mission is for every mobile DJ to be represented by a brand that's effective and authentic, and for that brand to achieve powerful things in the marketplace. Does that sound too ambitious? I don't think so! Let's start with what a brand is, and how to develop one that works. Virtually everyone is familiar with the term "brand," but many don't consider that your brand is so much more than just the following:
  • A business name
  • A logo
  • A color palette or set of fonts
  • A website, business card ... [read more]
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Hot Trends In Weddings For 2017

January 11, 2017 by Stephanie and Jeff Padovani
"In this article for Book More Brides, Mobile Beat's "International Academy of Wedding and Event Planning", Kylie Carlson, discusses the "Hot Trends in Weddings for 2017." The new year brings a close to the holiday season and our chance as wedding professionals to examine the coming year. The 2017 International Wedding Trends Report is the perfect place to start to gain an overview of what we can expect to see.

Color in Fashion and Design

The 2017 Pantone Color of the Year is “Greenery” which wil... [read more]
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Austin's Best DJs blog

Why You Need Back-up Equipment, ASAP!

January 11, 2017 by Jason Rubio
If you provide DJ, photo booth, photography, or other services for private events where you use equipment, you may have asked yourself, why should I bring back-up equipment? You may think, all of my equipment is fairly new, or I take pretty good care of my equipment, nothing has ever gone wrong, so why bring extra stuff that I don't need? Our advice: always expect the unexpected and be prepared! Yes, you already have a lot of  equipment to load/ unload, and bringing more is extra work, but you need it! Here are some common problems and solutions from the Austin's Best DJs team, on this topic: 1. Problem: Technical Difficulties Let's be real, technical malfunctions can occur at anytime, with any device, new or old. There's nothing worse t... [read more]
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Tips For A Bride-Friendly DJ Setup

January 11, 2017 by Mixcity Inc JammText
When it comes to the planning the details of their big day, most brides are exceptionally meticulous.  The dinner napkins are the perfect shade of purple, the centerpieces are correctly proportionate with the size of the tables, cleverly worded signs and placed in all the right places, and even the guest seating cards have just the right font to match the feeling of the day.  Then, the DJ arrives and erects a massive dusty speaker wall, cranks a 15 ft truss of spin and puke lights into the air, and weaves a spaghetti-like nest of orange cables across the floor.  No matter how skilled the DJ is, or how great the other reception details look, the bride (and her guests) are only going to remember how horrible and tacky the DJ looked.  The reception pictures will be ruined, the bride will be crying in the cor... [read more]