Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Be a problem solver, not a salesman.

May 23, 2017 by Jesse Swanson
Sales: Listening and solving potential client problems As DJ’s we're very passionate about music and entertaining a crowd. We get that amazing adrenaline rush when a packed dance floor is having a big reaction to a song we played or something we said. The unfortunate fact is that many DJ’s out there, from newbies to veterans, struggle immensely with the sales process. In this article I would like to share a very simple mistake that most of us make. Something that might seem so very basic, but if you make this one change I promise you will see an increase in your closing rate.  Many of us got into this business as performers and not... [read more]
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Start. Stop. Continue. Mitch Taylor Taylored Sales

Start. Stop. Continue.

May 23, 2017 by Mitch Taylor
Start.  Stop.  Continue.  Mitch Taylor Taylored SalesIt’s been said there are 1440 choices in a day, which correlates to how many minutes are in a day.  You don’t have to wait for the next day, the next week, the first of next month to make a change and make a difference.  Start with that next minute out of 1440 in the day.  Take stock of where you are in life and decide three things.  What am I going to start?  What am I going to stop?  What am I going to continue?  Write them down.  Put them on a mirror in your bathroom so it is the first thing you see when you wake up and the last thing you see when you go to bed.   &... [read more]
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Lessons From My Wedding Couples

May 23, 2017 by Dave Ternier
Last month, I wrote some words on Mark Ferrell’s GWYW Facebook page: Just be their friend. Their inspiration. Their cheerleader. Their confidant. Be that person they can talk to about the animosity between her (the bride) and the best man’s common-law partner. Create a REALationship* with them. Be there. For them. Forget your numbers. Forget your stats. Ignore your “conversion ratio.” Just be REAL. AUTHENTIC. NO GAMES. “My biggest, wildest dream is about to come true in two weeks and my brain is spinning as I’m trying to wrap my head around it. Thank you again for the incredible help with everything. As happy as I am to be married and looking forward to our big day, it also makes me sad the engagement is coming to an end and everything with it – especially ... [read more]
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Fixing Business “Boo-Boos” Part 2

May 23, 2017 by MarkBattersby
Although the Federal Reserve’s Small Business Credit Survey Report on Employer Firms ranked government regulations—including ObamaCare—as more problematic than credit availability, cash flow, taxes or the cost of running a business, it is often correcting the so-called “boo boos” encountered in daily business dealings that generate the most (often long-term) savings. Consider the lease/buy conundrum so familiar to many mobile entertainers. The lease accounting rules as we currently know them are changing. The U.S. Financial Accounting Standards Board (FASB), which writes the rules in the U.S., has come up with new guidelines that will require ... [read more]
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The Profile Page – It’s Back!

May 22, 2017 by Michael Cordeiro
Mobile Beat is always thinking of new ways to bring you better content. We strive to be on the cutting edge of what is new, important and relevant to our industry. We cover the big topics of gear, music, performance and people. The first three topics are very well represented in Mobile Beat, but we felt that the "people" section needed some attention. So, resurrecting the Profile page to spotlight those impacting the DJ world in a positive and unique way was an easy decision. Each month Mobile Beat is going to interview a DJ, entertainer or artist that stands out in our industry. We need YOUR input. It's a big world. Tell us who you would li... [read more]
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Summer: Half-Time Inspiration

May 20, 2017 by Joe Bunn
Summer is coming. (I just said that in my best Jon Snow accent. Game of Thrones fans get it.) Summer is pretty consistent here in North Carolina. In May, it’s hot, June is hotter and July and August are unbearable. As you can imagine, May and June are slammed with weddings, July and August, not so much. However, being from the South, it’s going to take more than a 100-degree day to stop me from working! Summer can be super productive. Let’s discuss a few things we do here at Bunn DJ Company during those months that maybe you can incorporate into your calendar in 2017. Music Updates One of the first things we do at the start of summer... [read more]
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Cruise Ship Entertainment – An Exclusive Mobile Beat Expose

May 18, 2017 by Michael Cordeiro
Are you going through MBLV  convention withdrawals? Do you wish there was another one before March 2018? The staff at Mobile Beat listened and have responded in a big way! This November (25-30) we are taking the show from the deserts of Nevada to the high seas of the Caribbean. A fun filled cruise from sunny Miami to the Dominican Republic and Turks & Caicos Islands on board the Carnival Sensation. Five days of family fun, sun, seminars and networking. In conjunction with the November cruise, Mobile Beat wanted to know everything about ship entertainment and being a cruise ship DJ. We reached out to Alex Dena (Carnival Cruise Line Supe... [read more]
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Austin's Best DJs Blog www.AustinsBestDJs.com

The Truth About Preferred Vendor Lists: Should You “Pay to Play?”

May 18, 2017 by Jason Rubio
As a long time DJ, I started at age 13 and did mobile events at that time (since I couldn't get into bars/clubs and YouTube or Social Media didn't exist). Later, I DJed at bars/clubs and loved it! It was amazing to get paid to literally meet lots of people, get free bar tabs, and do what I love! However, about 5 years ago, I decided to start focusing more on private events, as a DJ. Don't get me wrong, I loved getting paid to have fun at my bar/club events, but I didn't like the late hours and the low pay, and to be honest, fun doesn't pay the bills! Private events can certainly be just as competitive as the bar/club DJ scene, but the pay makes all the difference. You can literally set your own rates and get paid far more than the usual bar gig pay. When I made this shift, I noticed that there were "prefer... [read more]
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Are You Summerized?

May 18, 2017 by Stu Chisholm
It might seem silly, with the snowflakes still dancing outside the window for many of us, to be thinking about summer. Just as a smart DJ starts contacting Christmas clients in July, he or she will also be planning ahead for those warm summer months just weeks away. On the business end, most of us have companies, businesses and groups that have summer picnics and fairs to contact, not to mention planning the second phase of our wedding advertising; the bridal show season has yet to peak! Right now is not too early. There are also those other, less obvious things we should be thinking about. Sunshine on his shoulders might’ve made John Denver happy, bu... [read more]
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Where there's a will there's a way Mitch Taylor Taylored Sales

Where There’s A Will There’s A Way

May 16, 2017 by Mitch Taylor
I recently had a situation where I had to try to get something done.  I tried three different phone calls to this guy to be able to put up flyers in his place of business.  I called back before Christmas. I called after Christmas break. I called again a day or two later and got nothing. OK no answer, no response. What do I do?  I didn't just keep the same approach, even though I could have.  However the definition of insanity is doing the same thing over and over again and expecting different results.  There might be a better, easier way.     If you get stuck in a situation I encourage you to... [read more]