Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Networking Beyond Mixers

August 21, 2017 by Stephen J Clayton
We’ve allllll been there; we want to make connections and create meaningful relationships within our industry, but we don’t know where to start. So we go to mixers and various networking events. If you’re new to business, you’re probably feeling a whole lot of anxiety and nervousness before walking into that mixer. If mixers aren’t your cup of tea, that’s ok! There are other ways to make long lasting meaningful connections that go beyond handing out your business card. Attend seminars: Seminars are a great alternative to mixers because not only are you going to be learning valuable information, but you will al... [read more]
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Dealing with D-Bags

August 21, 2017 by Joe Bunn
I truly believe that, as DJs, we have one of the best jobs in the world. I love my job, and if you don’t love doing this, I suggest you seek another form of making a living. But, there are times when we have to deal with certain things that say a bank teller might not have to. In this blog, I want to talk about dealing with three types of folks that we will simply classify as “d-bags” since they told me I couldn’t cuss in these post Drunks. I’m not going to lie, I love to see an open bar at an event that I’m DJing. I think “social lubricant” truly helps people drop their guard and get out on that dance floor. However, it can also lead to dealing with jerks. The best way I’ve found to handle these people is to first address them directly. If they are in your face, requesting bad songs o... [read more]
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Over the Top!

August 21, 2017 by Arnoldo Offermann
You want big money? Seriously. Do you want to make big money as a DJ? You need big gear! So buy buy buy! Ok, I gotta be honest with you; that sounded like the worst sales pitch ever, but it's also the worst advice ever.. Kinda. Buying gear nonstop is a bad idea, especially without a business plan. However, gear really can be a big key to making more money. Sure, everyone's case is different, so I'll tell you my story and hopefully you can apply these principles to your business. When 4SchoolsOnly first started, we barely had any gear compared to now. Three 10' sticks of truss, some ADJ Pocket Scans, the ADJ Color Pod 250s and we had a badass show. We added two 5x7 video screens and we had a whole new market. Sure, there were other companies in Florida hitting schools with similar gear, but we h... [read more]
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Beyond The Beat: From DJ To Expo Producer

August 18, 2017 by Robert Lindquist
While attending the Mobile Beat DJ Show in March, 2016, I had the pleasure of sharing some chat time with Mike Anthony Mireles, a Mobile DJ/MC/Entertainer from Houston, TX. Our conversation was essentially a volley of random thoughts about to how DJs can expand beyond operating a DJ service. At one point, Mike referred to DJ’ing as an “entrepreneurial playground.” How true. When I think of all the people I have met during the years that I’ve been associated with the international DJ community—I am consistently impressed by those who have taken a giant leap of faith and have landed in a position that they themselves may not have realized as possible. The Force Behind The Photo Booth Expo read more]
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Artistry Part 2

August 17, 2017 by Mitch Taylor
This week we continue the second part of our article on Artistry with the 3rd and 4th of our words, Props and Inspiration Your props are your microphone, sound equipment, lighting, photo booth...whatever you can use to your advantage to help create whatever  it is you want to create.  Your script once again is time.  The finite time that a couple has that evening in which to tell their story and the days that you and they have leading up from after they hire me until the day they say I do.   Your inspiration should be your why.  Why do you do what you do?  Love of people, music, money (evil necessity and certainly IMO should NOT... [read more]
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My Experience: RocknRoller Upgrades Make Life Easier

August 16, 2017 by Jordan Nelson
Last month I wrote an article entitled "The Gear I Wish I Would Have Bought Earlier," and at the very top of that list was a product I owe much of my sanity to; the RocknRoller DJ cart. After struggling with carts and dollies from every store and shop imaginable, taking my first RocknRoller out to a gig was a life-changing experience. After seeing the amazing response to that article, I reached out to RocknRoller to see if they had any other great products I could try out, and boy did they deliver. While the cart by itself saves many a DJ a multitude of headaches, some of the great upgrades available from RocknRoller take its' utility to the next level. After receiving these products and using them at multiple events, I can wholeheartedly recommend them to any DJ who is looking to make their RocknRoller even ... [read more]
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Show Off Your Brand Without “Selling”

August 16, 2017 by Stephen J Clayton
In 2016 big companies budgeted $570 million marketing to Instagram’s biggest social influencers. This includes ongoing ambassadorships, brand reviews, sponsored posts, mentions, event coverage, and more. The world of marketing and branding has done a complete 180 in the recent years, as “social media influencer” wouldn’t even have been a term or label for a person 10 years ago. Social platforms like Instagram, Twitter, Youtube, and Snapchat have been home to regular people that become famous showing their daily lives and develop cult like fan bases. These fan bases will seemingly buy anything these social influencers post o... [read more]
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Young companies and marketing budgets

August 16, 2017 by Dave Ramsey's Entreleadership
Lots of small business owners who are just starting out ask me how to determine the proper amount of money to budget for marketing. Most young companies must rely on what some people call “bootstrapping.” This is where you re-invest a large portion of your profits to keep things growing. Combining this with social media – which is free and extremely effective – allows many start-ups to keep their heads above water. In the early days of my company, we were just like a lot of other newly-established small business in many regards. We didn't have a lot of cash coming in, and the budget was minimal. We had to make every dollar we spent work very, very hard. In fact, we used a ratio of 10 percent dollars to 90 percent sweat equity. Sweat equity means doing something physically that's pushing your mes... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Convenience is Key!

August 16, 2017 by Jason Rubio
When it comes to business, convenience always wins! Before 1928, everyone sliced their own bread, at home. Along came Otto Rohwedder, who invented sliced bread. People thought, sliced bread?? Who's too lazy to slice their own bread? Well, you know what happened after that. :) People want easy. As I mentioned last week, Amazon is winning, big, by making things convenient and easier! What does that have to do with you? Everything! What can you do to make your client's lives easier? How can you make things more convenient for your clients? Whether you're a DJ, a photographer, photo booth rental service, or whatever your business, you can always find ways to make things easier for your clients. How do you communicate with your clients? Do you "meet them where they are?" This means, communicate the same way ... [read more]
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What’s Your Goal?

August 16, 2017 by Bernie Lehman
“MBLV 21, it's where you need to be,” said Ryan Burger from stage, so I jumped up, ran over and got my ticket.  That’s what you’re supposed to do right?  You learn all these amazing things from MBLV and attending every year is what is necessary for you to stay on top of your game.  If you don’t come for the learning, you come for the networking.  Heck, maybe to meet some of the entertainers.  Can I get a “whoop whoop” for Jason Jani? A year goes by, my business did this and that, it was a pretty decent 2016.  I had my ticket to MBLV 21 and to make sure I didn’t miss out on something which could push me over the top, I made sure to get the Platinum Package.  This is a MUST buy folks!!!  Not only do you get saved front row seats, but you get to meet some of the folks who run the show,... [read more]