Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Where Were You?

March 24, 2017 by JoeBunn
It's been a week now since I've been back from Mobile Beat Las Vegas...heck, I'm still trying to catch up from being gone, including cranking out a few blog posts for MB. I hope I got to see you at the conference! Maybe you checked out my new fiberglass DJ booth by Vision DJ Designs on the expo floor? Maybe you saw me selling for Mike Walter after his awesome seminar "Ten Tips to Be Better"? Maybe you saw me partying on the dance floor during the DJ Takeover on Monday night? Or were you at home? I can't stress this enough when it comes to owning a DJ business...you MUST attend industry conferences. The folks at Mobile Beat continue to raise the bar year after year with production value,read more]
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In a Fog About Which Haze Machine To Buy???

March 23, 2017 by Randy Lehrman
Remember way back when (and sometimes now) all we saw were the $39 fogger specials?  Halloween, carnivals, and Bar-Mitzvahs...That was the only effect we had to enhance our lighting.  The giant fog cloud that enveloped our room also made old people cranky, asthmatics cough to death, and photographers mad with boggy photos.  Then the movie studios created haze machines to alleviate the smoke and create something of an atmosphere changer...and now we have these in our business to enhance all of our amazing lighting and create a whole "Club Vibe" wherever we go. As I use a ton of lighting on my events, I decided to test a few haze machines and then run a finalists test with the two top haze machines that are both $400 and below.  The final battle is between the Chauvet Hurricane Haze 4 and the American ... [read more]
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Austin's Best DJs Blog

What to do When Clients Aren’t Responding

March 23, 2017 by Jason Rubio
We've all been there. Whether it's a wedding, party, quinceanera or any event, you need certain key information to make sure the event goes well. Almost 100% of the time, our clients will fill out our documents and return them to us, usually by the deadline. However, once in a while, we get clients who simply don't do this. It's frustrating when this happens. You send multiple emails and no reply! You try to be polite, but as the deadline passes and you don't receive a reply or your documents, it gets harder. So what do you do? There are a few options you have. First, check your email history and see if there are other people that were copied. Often times brides will email and grooms will also email, and emailing them both will help in getting a reply. If you've tried this, then move to calling/texting. W... [read more]
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Pause

Pause

March 23, 2017 by MitchTaylor
[caption id="attachment_103630" align="alignleft" width="200"]Pause II Pause II[/caption] Pause There are three words that should be heeded in business and in life.  These three words will help you go far in ANY situation.  This is the first of a three part series where we unveil the first of the three words for business and life success.  The first word is something you should do before you speak a SINGLE word with your potential client...PAUSE. Why pause?  Pause gives you time to do the next action step, which will be re... [read more]
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The Proper Use of Urgency

March 21, 2017 by Brian Lawrence
The wedding industry is unique because wedding couples are an easily identifiable audience. Once the date of the wedding is finalized, the clock starts ticking. You don’t have to create the need for your DJ & entertainment services because it’s an important part in most weddings. urgent-160139_960_720 Planning is an emotional process for wedding clients; they’re inspired by beauty, originality, the right personality, and other factors that can result in an impulsive decision. ... [read more]
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Putting Sauce on those MBLV21 Nuggets

March 21, 2017 by Michael Cordeiro
It's hard to believe another amazing week of Mobile Beat Madness has come to an end. A week crammed with learning, celebrating, making new friends and more celebrating. Definitely a lot of celebrating. The big question is how many "nuggets" did you take home with you and are you ready to apply them? The big focus this year at MBLV21 was on motivation and sales, or "The business of running a DJ business". Both are key topics in our industry. The principles, methods and ideas discussed this year will have a major impact on your business and personal life if you apply them. Wasted knowledge is simply a waste. The motivational speeches, ... [read more]
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Create Entertainment Mitch Taylor Taylored Sales Customer Engagement

Create Entertainment

March 21, 2017 by MitchTaylor
[caption id="attachment_103626" align="alignleft" width="200"]Create Entertainment Mitch Taylor Taylored Sales Customer Engagement Create Entertainment[/caption] Create Entertainment   The ability for us as DJs to create entertainment is amazing.  However sometimes we can get stuck in a rut, doing the same old, same old thing.  When I have this happen to me (I’m sure it’s happened to you as well), I look outside of my industry for inspiration.  I travel a LOT, and so often the airlines treat checking in, boarding a... [read more]
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Your Reputation Is Everything Part 3

March 20, 2017 by StephenJClayton
Welcome to the 3rd and final part of “Your Reputation is Everything!” Series! So far we have covered some of the basics on why having a good reputation is important, and how to set the foundation for a long lasting client relationship from the very beginning. Now we will discuss out of the box ways to to maintain client relationships! Yes, an email follow up after the event you worked is always a good idea. But let’s go deeper! There are so many different kinds of activities and fun gestures you can do for your clients that will make sure you are always first in their mind when it comes to their next event.
  1. Open House BBQ! If you just got new equipment that you’re dying to show off, consider throwing a BBQ and inviting current and past clients. It will encourage networking and you’l... [read more]
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Jedi Mind Tricks for DJs

March 19, 2017 by Randy Lehrman
Whether you're DJing at a Wedding or a Bar-Mitzvah, most of us in Mobile DJ land should take a partial role in the event planning on the entertainment side.  Being prepared is key, but offering your client tons of suggestions about music before the event can give you a big advantage to make the party the best it can be...Here are some quick ideas of how to drive your party to being a 10!
  1. 1. Meet with your clients in person for the final planning meeting!  I usually meet all of my clients 2-3 weeks before the event, IN PERSON, to plan the event.  Music and entertainment are what drives the party, so how on earth will you ever get to know your clients without visiting them at their home?!  Get to know them, their likes and dislikes, and create a relationship and not just a vendor contract.
  2. ... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 2

March 16, 2017 by Jason Rubio
In my last posting, part 1, I told you about my journey and began discussing mistakes and lessons learned along the way. So I'll pick up where I left off, which was with my first mistake of low pricing. I quickly learned that I didn't want to be booked merely because I had one of the best prices. I realized, our DJs, as well as myself, were every bit as good as the other guys, so we deserved to be paid just as much! My question was, how do I raise my prices to that level and attract the clients who do want to pay those prices. So I did my research and tried to figure out what to do differently, which led me to another mistake. Mistake #2 - Hiring the Wrong People I noticed that many of my competitors had more DJs than I did, which meant that they had more bookings than me. I wanted to... [read more]