Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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The 7 Steps To Successfully Booking Brides At A Wedding Fair

April 26, 2017 by Terry Lewis

The 7 Steps To Successfully Booking Brides At A Wedding Fair

Many wedding suppliers say to me "Terry, I'm giving up on wedding fairs because they just don't work!" But wedding fairs do work... when approached strategically. If you struggle with wedding fairs these 7 steps  will help. 1. Apply the 10 Minute Funnel Condense conversations with brides to 10 minutes. Why? Think of your fair as a conveyor belt of potential new business; every minute you spend engaged in conversation with a bride, is a minute saying goodbye to other brides walking by, because as they pass, they do so having been denied the o... [read more]
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Networking Opportunities

April 26, 2017 by DigiGames
I am a veteran of many, many Mobile Beat conventions and countless other national, regional and local disc jockey and entertainment- related conferences. I dare say I have attended more than most. Each and every one of them brings something new to the table and allows me to learn and improve my bottom line. I recently met with an up-and-com-ing local DJ. This person has worked off and on in various types of DJ-related areas of the business for many years. He was asking my opinion on some things, and even referred to me as a “mentor,” which is a polite way of saying I am old. He just booked his airfare for Mobile Beat Las Vegas and is very excited. His company... [read more]
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You Can Have A Retail Location Without The Retail Headaches

April 25, 2017 by Brian Lawrence
Many DJ’s are home-based because they feel the overhead is too high to open up a retail store. Even if you’re enjoying success in your home office, you’d probably think twice about opening a retail store because you’ve have to gain a considerable amount of additional bookings and clients to keep up with the expense of rent, insurance, utilities, and staff. And there’s also the problem of opening up in a mall, shopping center, or busy area where you are paying high rent to have exposure to a large audience. Unfortunately, most of this audience won’t have any interest in your service. It makes more sense to open a store or office that is ea... [read more]
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The Power of Incentives

April 25, 2017 by JasonWeldon
Incentives drive behavior. When you have someone working for you, they need to have incentives to produce results. Most of the time, the incentive is nothing that big. Having flex time, giving them their birthday off, buying them lunch, can all be easy things that make an employee want to work harder for you and themselves.
But let’s be honest, there are only so many lunches that an employee will take before they might be looking for a larger incentive. From an employer point of view, you need t... [read more]
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What Are You Really Asking?

April 25, 2017 by DaveTernier
When you ask a me “how?” or “what’s the real difference between a $5000 DJ and a $1000 DJ?” what is it that you’re truly asking? Are you asking me if there is a switch you can flip so that 6 months, 12 months, 24 months from now you can be experiencing similar “success”? Or, are you asking me to talk with you about the days where I’m hustling from 8:00 AM – 2:00 AM trying to refine something that I don’t think is good enough in my business process — even though it would satisfy most others? Maybe you are asking me about the Thursday nights after fire department practise where ... [read more]
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40 is the new 20 Mitch Taylor Gitomer Licensed Trainer Taylored Sales

40 Is The New 20

April 25, 2017 by MitchTaylor
40 is the new 20 Mitch Taylor Gitomer Licensed Trainer Taylored SalesWe're going to talk about how 40 is the new 20. I want you to really think about this. People talk about this all of the time. "You know I'm turning 40. I'm going to do this, I mean to do that." Here's the reality. 40 is just a number. It's not anything beyond that. People look at their 40s as maybe a time to relax and just you know they've learned a lot and they've grown as individuals and now they can just settle in and what they're doi... [read more]
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So who is Terry Lewis – The Newest UK Blogger at Mobile Beat

April 24, 2017 by Terry Lewis
In short, I help wedding DJ’s fill their calendars with wedding bookings at 2x, 3x and even 10x their current earnings. And I can help if you:
  1. Have too few bookings
  2. Quote too low
  3. Have too few enquiries
  4. Need inspiration getting to the top
My belief is: To fill your calendar and be booked at the fees you want, you need to help brides and grooms get what they want to get. If you can do this in a remarkable way, achievement is inevitable. Which is why my blogs teach how to become remarkable and invaluable in t... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit? Part II

April 23, 2017 by Jason Rubio
Last week, I wrote an article about how much you should charge for a deposit. I saw another post, from another Mobile Beat writer named Randy, stating his opinion/feedback, which I always appreciate. I wanted to visit this topic, again, to add a few more details, which I planned on doing, anyway (I post once per week). As I previously stated, our company charges a $100 deposit to book any of our services. We know this is certainly not the norm in the wedding business and we purposely set our rate this low. Again, we make it easy for clients to book with us. I actually just got married, last October, and though we already knew the wedding business well, it was still overwhelming. Even though my wife and I are certified wedding and event planners, it still required a lot of work, time, and... [read more]
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How Much Should I Charge For A Deposit??? Part 2

April 20, 2017 by Randy Lehrman
Earlier this week, Jason Rubio wrote an article called "How Much Should I Charge For A Deposit?" http://www.mobilebeat.com/how-much-should-you-charge-for-a-deposit/ I'm the first guy to say everyone is open to their opinion and more importantly, every market is different.  Certainly Jason's Austin market is different than my LA market.  What I think happens to be universal is that DJs should advertise to our clientele, every moment they can, how valuable we are to having the perfect event. Jason seems to suggests that having a $100 non-refundable deposit on a $2000 event is "fine."  Even if they cancel a few, that's fine too. (His words.) I highly disagree, as do more than one person I've spoken with on this subject... [read more]
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Building Loyalty Part 2

April 20, 2017 by MitchTaylor
Just today…I once again received an email from a service I signed up for.  I got an email from them yesterday and at least three the week before.  I wanted to know what they were offering, but don’t expect to be bombarded with messages from them on a daily basis. How often do you send messages to your clients? First off, whatever you are sending better have “new” information in it.  If you are sending items that are “you” focused (such as this emailer), then your opt-out list will quickly grow. Second, your message should include something of “value” to that customer. ... [read more]