Business

Mobile Beat readers are interested in information about how to improve their business. This is the location to find such articles.

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Your Report Card Mitch Taylor Gitomer LIcensed Trainer Taylored Sales

Your Report Card

February 23, 2017 by MitchTaylor
Your Report Card Mitch Taylor Gitomer LIcensed Trainer Taylored SalesReport cards.  Remember getting those in school…you remember those times don’t you?  The end of the quarter comes and you would trudge along if you knew you didn’t get a good grade not wanting to show it to Dad or Mom or you would be bounding home in glee for the reward you might get for bringing home good grades.  What’s your business report card? Your business report card can be easy…or it can be hard.  First you must decide what your foundation for your business will be.  What do you want to be known for?  Write everything down, the words and phrases you wish t... [read more]
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Discovering And Executing Your Brand To an Audience (Part Two)

February 23, 2017 by StephenJClayton
Welcome to Part 2 of "Discovering And Executing Your Brand To an Audience!" Be sure to check out Part 1 before reading on. If you have already read Part 1, let's get to it! Now, we'll get more in depth with being clear about what your brand is and keeping consistency. Keep your social profiles in line with your brand. For example, a business card is how you are presented to potential clients upon first glance. If your instagram profile or your website doesn’t represent you in a clear manner, they are going to pass you up. When clients are looking for DJ’s, they want to know that they’re hiring someone who is consistent in ... [read more]
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How to Find the Hidden Gold In Your Wedding Business

February 23, 2017 by Stephanie and Jeff Padovani
Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will:
  • Makes your wedding business stand out from the competition.
  • Positions you as completely unique...even if you technically aren’t.
  • Creates a category of one for your business so that you beat the competition FOREVER.
If it’s so good, Stephanie, why ... [read more]
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How To Attend MBLV Part 1 Mitch Taylor Gitomer Licenses Trainer Taylored Sales

How To Attend MBLV – Part One

February 21, 2017 by MitchTaylor
How To Attend MBLV Part 1 Mitch Taylor Gitomer Licenses Trainer Taylored SalesAttend.  Intend.  Extend.  MBLV. I have been traveling to conferences for the last decade plus.  In fact, this year marks my 10th year of going to the largest conference in the Mobile DJ industry, Mobile Beat Las Vegas.  If you have never attended and you LOVE this business of being a DJ, you owe it to yourself to attend.  This is the first of a three part series with how to plan for, what to do when you are at the... [read more]
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Having A Heart Can Also Be Smart

February 21, 2017 by Brian Lawrence
Weddings are saturated with emotion and passion. The media fills our heads with romantic stories of proposals, couples who overcome tremendous challenges, celebrity weddings, and weddings with have humorous occurrences. 2902113089_a8d141e007_zYou have the opportunity to get to know the couple very intimately and are exposed to their interests, family, and sometimes even challenges and tragedies. Think of the relationship building opportunities you are presented with when you can show your client that you know them and also that you care. Have you ever had a canceled appointment where the wedding couple called you to tell you that they ha... [read more]
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Get Yourself An Intern

February 20, 2017 by JoeBunn
One of the most unique things about my company is that even though we do 600 events a year, I'm the only full time employee at Bunn DJ Company. However, that's not to say that I don't have help. Last week when I went on vacation, I put my right hand man and most booked DJ, Randy B, on the phones and email. I have him trained to run this office just like I do when I'm away. Sure, I called in a couple of times to check in, but I knew had had it under control! You know what else keeps this train on the tracks? An awesome intern! I'm not going to lie to you, it was hard to find someone that actually wanted to work here (especially as just an intern and not an hourly wage worker). Blame it on the Millennial generation or whatever, but everyone just came in acting entitled and wanting to know "How much money am I g... [read more]
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Discovering and Executing Your Brand To an Audience (Part One)

February 20, 2017 by StephenJClayton
As a consumer (since we are all consumers on some level), why do we have certain artists that we follow, almost religiously? We identify with these artists because they have created a brand, an identity SO specific, that we can’t help but join in. Beyonce has her #beyhives, Tyler the Creator has Golf Wang, and even One Direction has “Directioners”. What these three artists have in common, is that they know their brand and they execute it brilliantly. Beyonce is a feminist icon, showing us that women can be empowered through independence AND girl squads. Tyler the Creator’s cult following is so huge, he can sell us a t-shirt that says “GOLF” on it, and we buy it no questions asked. One Direction knows they appeal to young teenage girls, so they embrace their hunk status and market directread more]
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Austin's Best DJs blog

Should You Include a Tip in Your Contract?

February 18, 2017 by Jason Rubio
In today's public and private event services industry, contracts are a must. Contracts should cover your needs and expectations, as well as what you agree to provide with your services. All the important terms must be included, such as: when payment is due, inclement weather procedures (including extreme temperatures), cost for services, and anything else that is important to you and your clients. One thing we've been asked about by clients, is tipping. Your tipping policy is completely up to you, but in my opinion, vendors should not require a tip. We're all used to the mandatory tipping procedures at restaurants, when you have a large group or party, and even then, is it really necessary to include a 25% mandatory tip for the waitstaff for doing what they're hired to do? I say this beca... [read more]
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Do You Know Your Brand? Answer These 4 Questions To Find Out!

February 16, 2017 by StephenJClayton
Every well known and popular DJ has a specific brand. Your brand is important because it’s what defines you and separates you from the rest. Do you truly know your brand? Answer these 4 questions to find out! 1. Do you have a specialized logo that clearly shows your aesthetic? Your logo needs to represent your style, your tone, and your vibe! 2. Is your aesthetic consistent with the tone of your material? By this I mean, does your logo/artwork correspond with your sound? 3. What kind of events would you perform at? You should have a specific list of events that fit into your style and brand! 4. Does your “sound... [read more]
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Selling Time Mitch Taylor Gitomer Licensed Trainer Taylored Sales

Selling Time

February 16, 2017 by MitchTaylor
Selling Time Mitch Taylor Gitomer Licensed Trainer Taylored SalesYou may have seen exposes from time to time on different news stations exposing DJs and others in the wedding and events industry for bad business practices.  You may say, “well that has no effect on me, I run my business ethically.”  Au contraire, it does.  These exposes on the wedding and events industry bring to light the dirty little secret of our industry.  Time.  Or in essence, what you do with it.  How long have we been selling time?  How long have you been selling 4 hours...5 hours...6 hours.  read more]