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Sales Performance

April 28, 2017 by Mobile Beat
As MBLV21 producer, as well as publisher of Mobile Beat, I’m proud to be bringing Jeffrey Gitomer to the upcoming Las Vegas event. He’s an innovative force in the world of sales skills development, and I recently had the pleasure of chatting with him about his journey to where he is now, along with a bunch of other topics.
Ryan Burger : ...I’m here with Jeffrey Gitomer. He’s a writer, he’s a speaker; he has all kinds of different things— Jeffrey G... [read more]
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4 Tips For Booking Budget Shoppers Without Selling Out

April 28, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, a wedding videographer and analytics-obsessed business owner, Mika R., discusses Tips For Booking Budget Shoppers. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through read more]
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Accessible Customer Service Gitomer Licensed Trainer Mitch Taylor Taylored Sales

How Accessible Are You

April 27, 2017 by MitchTaylor
How Accessible Are You? Accessible Customer Service Gitomer Licensed Trainer Mitch Taylor Taylored SalesI write this frustrated. My Internet lately at my home has been up and down, up and down and I don’t have any resolve from my Internet service provider (ISP for you hip, young cats). How often are you reachable? Sunday night my phone rang at 11pm. I thought about answering it…looked at the caller ID and decided to let it go to voicejail. I listened to the message the next morning and heard a college aged woman inquiring about entertainment (an... [read more]
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Research: Equip Yourself with Client Info

April 27, 2017 by MitchTaylor
I hear the sounds of the waves crashing, as my skin is bronzing (or is that burning?) in the hot rays of the Caribbean sun. I’m lying on the beach towel- covered chair from the hotel property, tired from the ten-hour trip it took to arrive in this island paradise. After getting exhausted from the amount of work I have put into my year and my career up to this point, I NEED to relax and ENJOY this seaside getaway.
My wife and I have spent MONTHS planning this vacation, researching on various websites and checking out Trip Advisor reviews for the various properties we were consid... [read more]
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The 7 Steps To Successfully Booking Brides At A Wedding Fair

April 26, 2017 by Terry Lewis

The 7 Steps To Successfully Booking Brides At A Wedding Fair

Many wedding suppliers say to me "Terry, I'm giving up on wedding fairs because they just don't work!" But wedding fairs do work... when approached strategically. If you struggle with wedding fairs these 7 steps  will help. 1. Apply the 10 Minute Funnel Condense conversations with brides to 10 minutes. Why? Think of your fair as a conveyor belt of potential new business; every minute you spend engaged in conversation with a bride, is a minute saying goodbye to other brides walking by, because as they pass, they do so having been denied the o... [read more]
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Networking Opportunities

April 26, 2017 by DigiGames
I am a veteran of many, many Mobile Beat conventions and countless other national, regional and local disc jockey and entertainment- related conferences. I dare say I have attended more than most. Each and every one of them brings something new to the table and allows me to learn and improve my bottom line. I recently met with an up-and-com-ing local DJ. This person has worked off and on in various types of DJ-related areas of the business for many years. He was asking my opinion on some things, and even referred to me as a “mentor,” which is a polite way of saying I am old. He just booked his airfare for Mobile Beat Las Vegas and is very excited. His company... [read more]
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The International Excursions Cocktail Hour (Volume 2)

April 25, 2017 by Mobile Beat
In this 85th installment of the wedding cocktail hour series, we’ve brushed off our passports to explore exotic musical offerings from abroad.  The inspiration for this playlist was the song “Tuyo” – a sultry tango and the opening track from Netflix series “Narcos” that explores the life and times of Pablo Escobar.  The playlist expanded from this selection to feature other South American artists from Colombia, Argentina and Brazil.  Then we embark on side trips to France, the Caribbean and finishing in Mother Africa. Representative artists include the Buena Vista Social Club, Federico Aubele, Juanes, Carlos Vives, Celia Cruz, Beres Hammond, Manu Dibango and Femi Kuti.  This playlist is designed to impart a tropical beach feel.read more]
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You Can Have A Retail Location Without The Retail Headaches

April 25, 2017 by Brian Lawrence
Many DJ’s are home-based because they feel the overhead is too high to open up a retail store. Even if you’re enjoying success in your home office, you’d probably think twice about opening a retail store because you’ve have to gain a considerable amount of additional bookings and clients to keep up with the expense of rent, insurance, utilities, and staff. And there’s also the problem of opening up in a mall, shopping center, or busy area where you are paying high rent to have exposure to a large audience. Unfortunately, most of this audience won’t have any interest in your service. It makes more sense to open a store or office that is ea... [read more]
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The Power of Incentives

April 25, 2017 by JasonWeldon
Incentives drive behavior. When you have someone working for you, they need to have incentives to produce results. Most of the time, the incentive is nothing that big. Having flex time, giving them their birthday off, buying them lunch, can all be easy things that make an employee want to work harder for you and themselves.
But let’s be honest, there are only so many lunches that an employee will take before they might be looking for a larger incentive. From an employer point of view, you need t... [read more]
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What Are You Really Asking?

April 25, 2017 by DaveTernier
When you ask a me “how?” or “what’s the real difference between a $5000 DJ and a $1000 DJ?” what is it that you’re truly asking? Are you asking me if there is a switch you can flip so that 6 months, 12 months, 24 months from now you can be experiencing similar “success”? Or, are you asking me to talk with you about the days where I’m hustling from 8:00 AM – 2:00 AM trying to refine something that I don’t think is good enough in my business process — even though it would satisfy most others? Maybe you are asking me about the Thursday nights after fire department practise where ... [read more]