Mobile Beat Issue #114 - May is on the Way!

Mobile Beat Issue #114 is on the way to you (as a subscriber!!!) 

Music Madness:
    Mobile Beat Top 200 - 2008
    Music Madness
    Disney Music Phenomenon
    Pumpin’ Up the Party
    Keys to better Mixing
    Re:making tracks

Mobile Beat Chicagland Preview

ADJA Newsletter

Departments:
   Track One
   Juice
   It’s Hot
   E -Beat
   Transport Authority - TOYOTA SEQUOIA
   Guerilla Marketing - The Truth About Creativity
   Prodj files - CHARLIE PETRACH
   Diary of A Mad DJ
   Pswcdt - CHARTING THE HITS
   Crowd pleaser - Dancing with the stars
   Changing Public Perception
   New Steps to Better Marketing: How To Fight Price
   NEW: More Play, More Pay - Midweek Money
   Sound Advice - DJs and EQ’s
   The Scoop - PIONEER CDJ-400, STANTON
   Wireless Revolution - Are You Ready
   Eye Candy - Dymo DiscPainter
   Weisz on the Web: Master The Basics
   Business Chops - Doing The Numbers
   Reality Check - Whose Mix Is It
   Showcase Classifieds
   Advertiser Index
   DJ Coach - Are You Using The 3 C’s

New Compact High-power Subwoofer

The smallest, high-power subwoofer ever produced is now available from Grund Audio Design. Only 17″ in height, the 2000 watt, double-18″ GT-LPB-36CX has a sensitivity of 99 dB at 1w1m (132 dB full power). The Linear Pressure Base design utilizes a combination of Thiele/Small, LEAP and LMS parameters to direct the output forward, not interfering with stage SPL.”Sound professionals have long requested a small profile subwoofer to fit under stages and take up less precious space without loss in quality or SPL” - said Frank Grund, chief engineer. “Whereas, subwoofers have a single resonant point, the LPB is flat from 40-80 Hz with a tighter, more musical sound. We’re having fun winning shootouts with competitive boxes over twice the size.”

Built for touring or fixed installation, its 13-ply Baltic-birch cabinet incorporates dado and rabbet construction. Unit is available in 4 finishes; black, white, exclusive natural finish (no filler marks) and black with rugged Tour CoatTM, two-part, epoxy finish.

About Grund Audio Design: A division of Grundorf Corporation, headquartered in Council Bluffs, Iowa, Grund Audio Design has been producing and wholesaling engineered speaker cabinet products since 1984. Customers include touring sound companies, music stores and fixed installations including churches and theaters as well as a turnkey OEM producer for significant audio manufacturers. Its parent company, Grundorf Corporation, is an internationally recognized producer of customized, high-durability touring/mobile cases, racks and accessories.

Cost-saving Ground Stacks!

Sound Production Companies now have a cost-saving alternative for venues requiring the pattern control of a line array, but fast, convenient set-up. Grund Audio Design’s GA-4041GST is intended for ground or stage stacking only. Significant cost reduction is achieved by eliminating unnecessary flying hardware and incorporating a properly angled dual array into a single cabinet.Each side of the cabinet incorporates four 10″ weather-treated drivers with two, 1″ neodymium drivers coupled to two, dual, fiberglass, complex-planar horns. This combination provides a wide 100º coverage angle with a frequency response of 50-18kHz and 101 dB output at 1w1m (124 dB at rated power).

Their rugged, 13-ply Baltic Birch cabinets use dado and rabbet construction as well as a clever track system making units rock solid in stacks of up to three twin units. Each is finished with a black, Tour CoatTM, two-part, epoxy finish.

According to Frank Grund, chief engineer; “Live sound companies requested a premium line array with quicker set-up for smaller venues, like theaters, fairs, etc, but that met their budget constraints. Ground stacking was the perfect solution.”

About Grund Audio Design: A division of Grundorf Corporation, headquartered in Council Bluffs, Iowa, Grund Audio Design has been producing and wholesaling engineered speaker cabinet products since 1984. Customers include touring sound companies, music stores and fixed installations including churches and theaters as well as a turnkey OEM producer for significant audio manufacturers. Its parent company, Grundorf Corporation, is an internationally recognized producer of customized, high-durability touring/mobile cases, racks and accessories.

###

Frank Grund
President

Cortex Reveals New Professional Audio Mixer

Edison, NJ - May 5, 2008: Perfectly complimenting their award-winning line of Digital Music Controllers, Cortex proudly unveils the MIX-R1U, the new crowning compact, rack mountable, lightweight and mobile professional audio mixer.

Ideal for both nightclub or bar installation, as well as mobile disc jockey use, its simple layout, quality circuitry and compact design makes it an essential addition to any pro audio or pro DJ rig.

Packed with all the necessary features such as two stereo channels each with a 2 band EQ, adjustable gain and ultra-bright blue LED VU display meters, front mounted XLR microphone input with Auto-Talkover that protects against microphone feedback, a high performance cross fader and balanced XLR outputs for pro installs, the MIX-R1U redefines what it means to be compact yet versatile.

About Cortex:

A division of GCI Technologies, Cortex is the originators in USB-compatible Digital Music Controllers. Committed to providing the most technologically advanced Digital DJ equipment on the market and inspired by the forward-thinking DJ, Cortex has perfectly integrated technology with music to break through the barriers and provide the DJ with an unparalleled level of control. For further information click to www.cortex-pro.com. For pricing information contact GCI Technologies at (732) 346-0061.

Guerrilla Marketing - Fundamentals First

Here are some fundamental marketing rules for living life in the slow (but safe) lane:
Ensure all marketing collateral (web and offline) are in synch - invest sufficient time and resources to ensure there are no discrepancies between them to build a cohesive brand that effectively communicates what you do.

Take time to really evaluate business opportunities, don’t just blast through relationships, meetings or assessments - many times you can build viable partnerships by sitting down and taking a hard look at how third parties complement your business and vice versa.

Use the web for what’s its really meant for - as a highway for communications and commerce, its not the “saving grace” its been touted to be by many companies; 87% of Internet users today utilize the web to research goods and services.

Make time to look at your competitors, whether they are across the road or on the other side of the world - the web has created a commerce model where a competitor is just a click away; so carefully analyze what your competitors are doing.

Communicate with your customers and partners - it doesn’t do much good to build a beautiful web site that does not make it easy for people to contact your company. I’ve seen hundreds of web sites the last year that don’t have e-mail contacts or phone numbers listed prominently - take/make time to build a site that lets people communicate with you.

Hire people with some gray hairs - they may not flash the latest PDA at you or wear the latest trendy clothes, but many of them have years of experience building companies slowly and carefully, by paying attention to business fundamentals. I’ve got nothing against youth, but it seems like many over 40-somethings got left by the wayside in the .com mania and to the detriment of many companies.

Think small when your building a business, the billion dollar days are gone with last year’s PR hyperbole. I get no royalties from E.F. Shumacher, but I really think his “Small is Beautiful As if People Mattered” is a wonderful book and the forward is done by Paul Hawken, a brilliant serial entrepreneur, well known for his landmark PBS (Public Broadcasting Service for global readers) series on “Growing a Business” that inspired many of us to take the entrepreneurial plunge.

For the official Guerrilla Marketing website –
go to: http://www.gmarketing.com
To learn more about The Guerrilla Marketing Association –
go to: http://www.guerrillamarketingassociation.com

Tactics and Strategies for the Online DJ

Chances are, if you’re reading this, you are online and own internet access. Don’t laugh. There are other ways that you could gain access to this information. A friend could print it out and hand it to you. Alternatively, you could view it through someone else’s computer.

The latter scenarios aside, for this article we’ll assume that you own your own internet access. And if you’re not: “Shame on you.” Are you still playing cassettes and spinning 45s too?

I’ve been asked by Mobile Beat to put together a series of articles together for the online edition of the magazine. And seeing the fine series that other writers have done, such as the excellent articles on hiring by the artist formerly known as DJ Mike Walter, I felt that a series wrapped around computers would be appropriate. 

This series seems better suited for the online edition of Mobilebeat, because chances are you are online while you’re reading it.

In the upcoming weeks and months, we’ll cover: music editing and production, Search Engine Optimization (SEO), website design and creation, email marketing, auto responders, and more.

I will cover basic and advanced topics that mobile Djs can benefit from. Having been online for over 15 years, I have accumulated more than a fair amount of experience in the eve changing world of the internet. This includes designing my own website by hand, writing the HTML code because products like Dreamweaver and Frontpage didn’t exist. 

I registered my name as a domain name (which everyone should) and will cover how and why you should in a future article. It amazes me that everyone, not only Djs, doesn’t register their name as a domain name. Here’s one thing to keep in mind until the article is published: Do you have an ex (girlfriend or boyfriend) that you aren’t on the best of terms with? If you answered, “Yes,” imagine what would happen if that ex registered your name as a domain. They could post anything they want on that page.

If your clients did a Google search on your name, chances are that the registered domain would rank the highest. What would your ex put on that page?

Anything he or she wants. Think about it.  

If there is a topic that is computer related that you would like covered in an article, email it to raymardo@yahoo.com with online article in the subject field.

Until next week.

Raymond A. Mardo III (Raymardo) has been in the entertainment field nearly his entire life. As a rookie, he earned awards at top east coast DJ companies where he also provided training. Mardo then published “Making Money As A Mobile Entertainer” and was featured in magazines like Entrepreneur which listed his LGR Entertainment company in their top 500 businesses in the nation. Under the name “Natural Attraction,” Raymardo released “Get Stupid” on Radikal/Popular Records in 15 countries. He now spends his time running online ventures, in film production, and writing. He’s received honors from the film festivals: Austin, Slamdance, and Scriptapalooza and just completed his third novel entitled “Follow The Rabbit.”   

MBLV09 Dates Announced

Much more information to come in late July, early August, but the dates for MBLV09 are February 17-19, 2009!

Gemini Introduces New Line of Professional CD/MP3/USB Players

Edison, NJ - May 1, 2008: Gemini is proud to introduce its new line of Professional CD/MP3/USB Players. The CDMP Series provides the ultimate affordable and reliable digital connection via built-in USB inputs, giving you the flexibility and convenience of CDs and MP3s!
Ideal for mobile DJ rigs or Club/Bar installations and consisting of three models - the CDMP-1300 (2U Single Player), CDMP-2600 (2U Dual Player), and the flagship CDMP-5000 (Dual CD/MP3/USB Mixing Console) are loaded with cutting-edge features such as BPM read out, Anti-Shock^TM using RAM buffer memory, VFD Screen, instant-start and cue with preview and seamless loop with reloop, just to name a few.
Equipped with the ability to play and manipulate songs directly from a USB Key and MP3 player, plus an impressive array of features DJs want and need, these units offer the perfect solution to your CD and MP3 needs!

About Gemini:
A division of GCI Technologies, Gemini’s avant-garde commitment and dedication to pushing the art form of DJing into the forefront with its affordable and functional products was instrumental in transforming the DJ’s conventional role from music manipulator to accredited artist and/or performer. Turntablists, club and mobile DJ’s, nightclubs, recreation facilities, contractors, hobbyist, professional installers and designers throughout the world rely on Gemini products. Flash forward to the present, Gemini continues to add to its countless contributions to the DJ realm by forging ahead into the digital revolution, all the while gracefully preserving the legacy of vinyl.

CHAUVET DMX D-Fi 2.0: Go wireless

The CHAUVET DMX D-Fi 2.0 upgrades the wireless DMX technology that has been in use for just over a year. By utilizing two DMX D-Fi units, programmers can eliminate long cable runs over distances as far as 120 meters.Version 2.0 of the D-Fi features more assignable frequencies, allowing users to run up to 6 separate universes inside one venue, and allowing for additional options when experiencing difficulties in transmission due to signal interference. Multiple units can also be assigned to a single frequency in order to split a signal or cross a vast expanse that would otherwise require long cable runs.

The D-Fi features LED indicators for operating mode (transmitter or receiver), frequency, and DMX signal transmission, key-hole slots for discrete wall mounting, and frequency indicator lights.

 

X-Laser: Do It With The Lights On

X-Laser USA announced their new “X-Laser: Do It With The Lights On” video contest. They want to show X-Laser products being used at real events in real venues by really excited X-Laser users. So we have created a new video contest with a HUGE prize.

Send X-Laser USA your event videos of your X-Laser Next Generation Aerial Laser Display System to enter the contest and be eligible for the biggest prize we have ever (or probably will ever) offer. What’s the prize? Glad you asked!

X-Laser has custom built an over-clocked version of their X250G Dual Blaze laser system with TWO 100mW green lasers. That over 200mW of blazing aerial laser power and it will be given to one lucky X-Laser user just for showing us how they use their X-Laser. This wicked over-clocked X250G would normally sell for over $2,000.00 but it can be yours for FREE just for entering the contest. Second and third place prizes will be awarded with second place recieving a new X225G Dual Flare and third place receiving a $100.00 rebate on a new X-Laser system.

How To Enter:

Send X-Laser a video or videos burned onto a DVD or CDR (if you have the space) showing you using your X-Laser systems at a party or special event. Entries will be judged on the following criteria: creativity, party atmosphere, user testimonials, incorporation of X-Laser products in your lighting rig, video quality, and diversity of laser effects. Each user may submit up to a maximum of five videos.

Mail your completed entry to PO BOX 353 Laurel, MD 20725 by December 31st 2008. Videos must be no less than 30 seconds in length (longer is preferred). You do not have to make a new purchase to enter this contest, but you do need to be using X-Laser products as part of your lighting rig. See the X-Laser website, http://www.x-laser.com/videocontest.fwx, for complete details, rules, and restrictions. Winners will be announced by February 15th, 2009 via the X-Laser website.

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