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Becoming “Known:” Interview With Best-Selling Author Mark Schaefer

June 22, 2017 by Stephanie and Jeff Padovani
I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably heard the term “thought leader.” It's one of today's buzz words. A thought leader is known (vs. famous) by having a presence, a reputation, and some authority in a certain community. For example in the bridal shop owners community, Jon Saltzman... [read more]
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Be In The Moment

June 22, 2017 by Mitch Taylor
Be in the moment I went thru the McDonald's drive thru early this morning to get a mocha.  I'm greeted by the auto attendant in a cheerful voice saying " welcome to McDonald's would you like to try a hot mocha?".   I respond "Yes, can I have a large mocha please?" and the same voice comes back with "I'm sorry sir our mocha machine is broken".  I was a bit surprised but then again this is McDonalds we are talking about.   This person at the window was obviously not in the moment when he was taking my order and didn't try to offer a free beverage or an alternative to appease the customer.  He was just doing his job and going thro... [read more]
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DJ Tips In Under A Minute: The DJ And Liability

June 22, 2017 by DJ Jay
All right. DJ tips in under a minute. I have a client I've been doing their party for at the holiday time for about six years and I spoke with my client who is a federal judge the other night and said, should I have a clause in my contract that states if someone falls down and gets hurt while dancing at an event I'm the DJ that I'm not liable? And without missing a beat, the judge said, yes, you should. Then he said, it's not an issue of it's your fault, it's an issue of you can get tied up in the legal proceedings because someone gets hurt and they turn around and they sue you, the DJ, they sue the hall, they sue the bride, they sue everybody. So it's the end of the year, you've made it this far with the contract you have in place. Now might be the time to turn around, get your lawyer or hire a lawyer and ju... [read more]
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Keeping Your Dance Floor Packed: The Bride & Groom

June 21, 2017 by Jordan Nelson
There are a lot of factors that go into keeping the dance floor hoppin' at a wedding; the interactivity of the MC, the mixing ability of the DJ, and of course the family dynamics among the relatives of the happy couple. One aspect of keeping the dance floor packed from start to end that is often overlooked, however, is the role that the bride and groom play. If you take the time to learn how to educate your couples in this regard, you can have larger dance floor crowds and greater energy at every wedding. So when does this process start? For me, it begins in the consultation. I always begin by talking to the couple about their impact on the entire evening. Every guests will be watching and observing them, and they can use that to their advantage to ramp up the energy from the start. I encourage them to beg... [read more]
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Tips to Build Your Following & Your Business! Austin's Best DJs blog

Tips to Build Your Following & Your Business, Part 1

June 21, 2017 by Jason Rubio
As a DJ, you have a few paths to choose. You can focus on private events, focus on bar/club events, focus on music production and remixes, or a combination of all these! The most money is in music production, of course. Who wouldn't love to join the ranks of Calvin Harris or DJ Tiesto? Calvin Harris made $63 million in 2016, playing at events and of course working with superstars like Rihanna. DJ Tiesto made $38 million! Here is the Forbes list of highest paid DJs. The next highest paid gigs go to private event DJs and bar DJs with a larger following. Many bar DJs are convinced that the steady money is in the bar events, because they need DJs, weekly. I can't argue that this isn't true, but with time and effort, you can also build your mobile DJ business to have steady, weekly events, too! Building a fo... [read more]
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In order to influence brides to book your premium offer, you must first be influenced you are worth it

June 20, 2017 by Terry Lewis
Success happens in your mind long before it materialises in side your business. Believe in yourself even when others tell you to let go of your dream. It will be those closest to you who will tell you “It can’t be done.” Quite often these are the people who care about you the most and want to protect you from the pain of possible failure but have ironically never stood in the shoes of failure nor success in your pursuit, and whenever your naysayers vocalise unqualified advice you should ask the same question I silently ask myself whenever others try to derail my dreams and that is “Does your life experience and trac... [read more]
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Community Over Competition

June 20, 2017 by Dave Ternier
You know they type… they’ll always quote for $50 bucks less then the previous DJ the prospective client called. And they’ll add extra lights. And no charge the travel. And bring a photo booth. And a balloon arch. And include a…(wait for it) …chocolate fountain! The challenges of running a DJ business are, in many places of the country, sometimes like this. Places where the competition is relentlessly chasing the almighty bottom dollar. Everyone’s trying to out “Walmart” Walmart, so to speak. Seldom does anyone “win.” Thankfully, DJs around the world are changing that.  The once expected hostility between mobile DJs is melting away. People who used to compete with one another for “gigs” have found strength and business success by creating community instead of nasty and unnecessary c... [read more]
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What should DJs include in their casino playlists?

June 19, 2017 by Mobile Beat
Every working DJ knows that their occupation can take them to some pretty unexpected locations. But it seems that some of the world’s biggest superstar DJs are being attracted to the bright lights of casino resorts like Las Vegas. Entertainment hotspots like Las Vegas and Atlantic City are quickly becoming real epicentres of dance culture. Events like Mobile Beat Las Vegas at the Tropicana have become popular yearly extravaganzas of DJ entertainment, and whilst people can travel from far afield to these musical events, they all require some top quality music. So what can we do to ensure that everybody has a good time and we don... [read more]
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Coming Transactions: A Cashless World

June 19, 2017 by Mark Battersby
There’s no denying it: Love it or hate it, cash is playing far less of a role in society. Physical money is rapidly becoming obsolete, due to constant improvements and innovations in the realm of virtual, electronic financial transactions. So, if you haven’t already arrived at the realization of this reality...welcome to the new cashless world. Make no mistake. Many DJs who remain dependent on cash sales are finding income and profits declining. That’s right: Mobile entertainment business owners who are ignoring developments such as the recently introduced EMV Smart Card technology, Apple’s mobile Wallet and other mobile payment vehicles, cyber ... [read more]
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Examine Your Margins

June 18, 2017 by Jason Weldon
I was speaking with a wedding business owner the other day about the leads the company was getting. We were discussing the type of lead that was coming in and how this particular company was pretty much saying yes to every lead that was “reasonable” to their margins. This got me thinking, and I feel a need to address the idea that all business is good business, and that anyone that has a realistic budget that calls you should be your customer. We all know the basics of this. Laugh off the prospects with the totally low budgets and wish for the ones that have the high budgets. However, I am more worried about the “average” to “just below averag... [read more]