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Networking Beyond Mixers

August 21, 2017 by Stephen J Clayton
We’ve allllll been there; we want to make connections and create meaningful relationships within our industry, but we don’t know where to start. So we go to mixers and various networking events. If you’re new to business, you’re probably feeling a whole lot of anxiety and nervousness before walking into that mixer. If mixers aren’t your cup of tea, that’s ok! There are other ways to make long lasting meaningful connections that go beyond handing out your business card. Attend seminars: Seminars are a great alternative to mixers because not only are you going to be learning valuable information, but you will al... [read more]
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Beyond The Beat: From DJ To Expo Producer

August 18, 2017 by Robert Lindquist
While attending the Mobile Beat DJ Show in March, 2016, I had the pleasure of sharing some chat time with Mike Anthony Mireles, a Mobile DJ/MC/Entertainer from Houston, TX. Our conversation was essentially a volley of random thoughts about to how DJs can expand beyond operating a DJ service. At one point, Mike referred to DJ’ing as an “entrepreneurial playground.” How true. When I think of all the people I have met during the years that I’ve been associated with the international DJ community—I am consistently impressed by those who have taken a giant leap of faith and have landed in a position that they themselves may not have realized as possible. The Force Behind The Photo Booth Expo read more]
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Show Off Your Brand Without “Selling”

August 16, 2017 by Stephen J Clayton
In 2016 big companies budgeted $570 million marketing to Instagram’s biggest social influencers. This includes ongoing ambassadorships, brand reviews, sponsored posts, mentions, event coverage, and more. The world of marketing and branding has done a complete 180 in the recent years, as “social media influencer” wouldn’t even have been a term or label for a person 10 years ago. Social platforms like Instagram, Twitter, Youtube, and Snapchat have been home to regular people that become famous showing their daily lives and develop cult like fan bases. These fan bases will seemingly buy anything these social influencers post o... [read more]
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Know When to Use Your Own Equipment or Subrent

August 11, 2017 by Stephen J Clayton
Your business is growing and you suddenly have more events than equipment! This is the best problem to have, because it might be a telling sign that it’s time to kick it up a notch in your business. Maybe it’s time to go full time if you already haven’t (check out earlier blogs to find out if it’s the right time for you), maybe you should invest in more inventory, or maybe you’re in the starting phases of your business and investing in more equipment wouldn’t be the smartest financial choice. That’s ok! Luckily, there are tons of companies that you can sub-rent equipment from. There are certain events that will... [read more]
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IK Multimedia announces iRig Mic HD 2 – 96k digital microphone for iOS, Mac/PC

August 10, 2017 by Mobile Beat
August 10, 2017 - IK Multimedia is proud to announce that iRig Mic HD 2, the successor to the highly acclaimed iRig Mic HD, is now available for pre-order. iRig Mic HD 2 is designed to put all the power of high-resolution digital audio into the hands of singers, musicians, interviewers, broadcasters, presenters, podcasters, and vloggers who are looking to capture pristine mobile recordings anywhere with remarkable ease. iRig Mic HD 2 is the only handheld microphone of its kind featuring high-quality 24-bit converters with sample rates up to 96kHz, a low noise preamp, a high-quality gold-sputtered electret condenser capsule for exceptional frequency and... [read more]
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How to Prepare Yourself for Another Memorable Mobile Beat Las Vegas

August 4, 2017 by Mobile Beat Staff Writer
It may have only been five months since Mobile Beat 2017, yet it already feels like a lifetime since the DJ community descended on Las Vegas and we had DJ Hollywood taking control at the Peavey DJ Takeover at the Tropicana Hotel. The events across the past few years have really been something special and we are proud to have not only had a wealth of technical knowledge on hand, but also to have attracted star guest performers including LMFAO’s Redfoo and even the legendary Sir Mix-A-Lot. However, we are already hard at work to ensure that next year’s Mobile Beat Las Vegas 22 is bigger and better than everything which has come before it. ... [read more]
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MOBILE BEAT #184 – JULY 2017

July 25, 2017 by Dan Walsh
MOBILE BEAT #184 - JULY 2017 Christmas in July Getting and Prepping for Holiday Gigs In this issue of Mobile Beat we're helping you get the jump on those late-year parties. Many organizations have been bringing back and ramping up their holiday celebrations after years of little or no party action following the "Great Recession." But the competition to secure these events is still tight, so we're bringing you some tips to help you get a leg up... ~ Dan Walsh, Editor-in-Chief Click here to view it now! CHRISTMAS IN JULY: HOLIDAY GIGS Christmas in July! (Holiday Gig Marketing/Performance) - Joe Bunn It’s Beginning to Look Like... ... [read more]
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DJ Tips In Under A Minute: How To Remove The Track Name In Serato Scratch Live

July 20, 2017 by DJ Jay
All right. DJ tips in under a minute for my Scratch Live guys that have asked me about this. I've got a track playing right here, you see I'm also going to do another tip video on this how to make these horizontal waves bigger, but up here on the top corner, you've got your BPM. On the top bar, you have your track name and you have your artist. What you do is you click on that so it says tap. You type in AM and you hit enter. What happens is the track name disappears. And this is anti-trainspotting mode, but it's also considered to be DJ AM mode where you can't see the track name. To reverse it, you go back to BPM, click on it, type in AM on the keyboard, hit enter and the track name is back. So if you are using Scratch Live and you need to protect the track, remember click on BPM, type in AM and hit enter, D... [read more]
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The 4 P’s (part 2 of 2)

July 13, 2017 by Terry Lewis
Last week we covered: 1. Positioning 2. Packaging This week we conclude with: 3. Promoting 4. Partnering   Promoting The phrase ‘best-kept secret’ is not something you want linked to your wedding experience at all; rather you need to amplify your message to be heard above the noise made by everyone else clamouring for brides in your crowded market. I’ve used the heading ‘Promoting’ purely for alliteration purposes though. Promotion is a one-off marketing effort run for a limited period, but it is not the strategy I want you to adopt. Instead, you need to engage in ‘Campaigning’. A sustained se... [read more]
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Sowing The Seeds Of Love

July 13, 2017 by Mitch Taylor
Sowing The Seeds Of Love No...it's not just a Tears For Fears track from the 80s...but the cutesy title I came up with for this article. "If you want to grow a prize-winning pumpkin, you've got to plant a prize winning pumpkin seed."   THANK YOU to Jason Spencer of Spencer Weddings for turning me on to this quote from a great book entitled "The Pumpkin Plan" by Mike Michalowicz.  Jason is a polished speaker and I have had the pleasure of introducing my good friend.  After a conference, Jason sent me a copy of the book along with a $10 Starbucks Gift Card (What are YOU doing to THANK your clients for booking you?) In ... [read more]