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Are You Easy?

August 2, 2017 by Jason Weldon
Are you easy? We always talk about how easy we want to make things for prospects and customers. But do you ever look at how easy you make things for your own team? How easy is it for your team to handle the day to day things that shouldn’t require you or the help from someone else? If your team was asked about the way you do business, would they rave about how easy it is or grumble about how damn difficult you make it? A growing company is always going to incur some new red tape as it matures, that’s part of business growth. However, making things time consuming because you think it is “stream- lining,” might not be the best bet. A... [read more]
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Great Gobos Made Simple

August 1, 2017 by Mobile Beat
DJs are always on the lookout for new ways to raise the average dollar amount of their event contracts, while providing services that enhance their clients’ overall experiences. Along with uplighting, photo booths and other services, another great add-on is gobo projection, which has become a lucrative up-sell item, especially for wedding receptions, over the last ten years. However, one aspect of providing this service may keep some DJs from diving in: The toughest part of doing gobo projection has been simply getting the gobo properly designed. Well, this is really not an obstacle, with the debut of the latest Gobo Creator from StageSpot o... [read more]
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What to Do with Those Screens

July 31, 2017 by Steve Sharp
I find it sad that the heyday of music video (creatively and in popularity) happened LONG before it was relatively easy and practical to manipulate or even simply MIX music videos, as DJs do with music. Now that it IS possible, it's now RARE that music videos seem to generate the kind of excitement they once did. COMPUTERS HAVE CHANGED EVERYTHING The major software packages today for DJs using music video are: Serato, Virtual DJ, and Mix Emergency (which piggybacks off Serato). Each have their pluses and minuses. My advice: Find a combination of controls, computer, and software that you're most comfortable with. Get something good, learn to u... [read more]
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From the Ground Up: A Finale (of Sorts)

July 30, 2017 by Stu Chisholm
It has been quite a while since the previous installment of my blog and mag series about the total overhaul of my DJ business, Stu & His Crew. One of the reasons I’ve put off any more writing is because things slowed down to such a crawl, there wasn’t anything new to report! I had completely upgraded my playback systems, using HP Omen laptops and the (then) brand new Numark NV. I had completely refurbished my old 1996 Ford box truck, restoring its looks and operation to like new condition. I’ve overhauled my business plan, redone my logo (keeping only my name, albeit changing over to an LLC) and have been taking some steps to improve... [read more]
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It’s Beginning to Look Like the Most Wonderful Time of the Year

July 29, 2017 by Jay Maxwell
We’ve all had the experience of someone coming up to us at an event to request that we play a particular genre of music. The person might ask for some dance music, some country music, or some rock and roll. Of course, the problem is that these categories are too broad to fully understand exactly what music the guest actually wants. If someone asks for some rock and roll, does he want a Beatles’ tune, early Madonna, or a Tupac song? All these artists have been inducted into the Rock and Roll Hall of Fame, so any of them might be considered rock and roll artists. Of course, most DJs would not categorize all three of these artists as rock and roll. Only... [read more]
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Christmas in July!

July 28, 2017 by Joe Bunn
It’s hotter than the third level of hell here in North Carolina, but we are already thinking about holiday parties. Why? Because clients are beginning to realize that they need to book them now to get the best venues and vendors for their upcoming corporate events and other celebrations. Let’s break this article down into two parts. First, marketing to get these shows, and secondly, what you need to know to make them a success once you actually get there. PART 1: SECURING YOUR HOLIDAY GIGS Before I get too far ahead of myself, let me mention this. In January of this year, as soon as I felt like everyone had recovered from Christmas and Ne... [read more]
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3 Social Media Hacks Inspired by the Jetsons

July 27, 2017 by Staci Nichols
Remember how “The Jetsons” had that automated kitchen? Well, that's going to be you with social media from now on! What if I told you you could do all your social media posting in just one day out of the month and spend the other 29 days not worrying about it? You just need the right tools. Please step into the Jetson's social media kitchen with me now... #1 AUTOMATE YOUR POSTS Yep! Just schedule your social media posts the same way you can with blog posts or calendar reminders. Check out, for example, one of the most popular and established social media automation platforms, Hoot Suite, to see what's up. In a nutshell, you connect your T... [read more]
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It All Starts with a Conversation

July 26, 2017 by Mobile Beat Staff Writer
The audience is ready, you have the microphone, and now you are about to open your mouth to address everyone. The question is, will your comments uplift the audience or prove to be utterly useless? This one tip could actually determine your success right from the start. I have been a speaker now for over seventeen years. From keynote presentations to workshops, I have been in front of every type of audience you can imagine. Each time, I have used one simple tool that changes how I am received and perceived by the audience. Before I reveal it to you, so you too can also put it to work, I need to first discuss the difference between “profession... [read more]
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MOBILE BEAT #184 – JULY 2017

July 25, 2017 by Dan Walsh
MOBILE BEAT #184 - JULY 2017 Christmas in July Getting and Prepping for Holiday Gigs In this issue of Mobile Beat we're helping you get the jump on those late-year parties. Many organizations have been bringing back and ramping up their holiday celebrations after years of little or no party action following the "Great Recession." But the competition to secure these events is still tight, so we're bringing you some tips to help you get a leg up... ~ Dan Walsh, Editor-in-Chief Click here to view it now! CHRISTMAS IN JULY: HOLIDAY GIGS Christmas in July! (Holiday Gig Marketing/Performance) - Joe Bunn It’s Beginning to Look Like... ... [read more]
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Building an Event Team

July 18, 2017 by Jason Weldon
Building a team to help you on events, as well as to potentially grow your company, should be something that at least crosses your mind at certain points throughout the year. And if you are finding yourself thinking about it more often than not, here are some of my thoughts on getting started with finding, training, retaining and growing a great group of people. Before you bring anybody on board, even if it is just a roadie to help move gear, figure out what you want out of a team. Everything counts. The more you know what YOU expect, the easier it will be to communicate it with a potential employee; things like appearance, uniforms, clockin... [read more]