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The Photo Booth Phenomenon – Rob Savickis

December 7, 2016 by Mobile Beat
175-6-7The last 10 years have been an exciting time for the photo booth industry. In 2006 photo booths at weddings were a novelty, if not a rarity. Some people had them, but one did not expect to go to a wedding as a guest and walk away with a photo booth strip. Fast-forward to 2016 and by some reports, the majority of weddings now have photo booths. Photo booths are now an essential part of the whole wedding experience. Without them it would feel like something is missing. Some people say that photo booths are a fad, but that could not be farther from the truth. The continuing growth of the photo booth phenomena can be traced to four main factors that transform... [read more]
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Game Show Lowdown

December 5, 2016 by Mobile Beat
Back in 1999, I got my first game show system from Game Show Mania. It was amazing: I could be a game show host like all my favorites on TV, like Wink Martindale, Alex Trebek, Pat Sajak, Chuck Woolery and more. I had grown up watching game shows on TV, and when cable came around, caught even more on the likes of the Game Show Network. I jumped at the chance to add that kind of fun to my growing DJ company’s offerings.175-12-13 That first set of hardware looked the part (Game Show Mania’s GSS3). The buzzers had a lockout system that would allow only one person a chance to answer (like on a real TV game show), turn on their micro- phone and give them points for... [read more]
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The Non-Secret Formula that Makes a Great Salesperson

December 5, 2016 by Jeffrey Gitomer
• Why are salespeople great? 175-14-15 • What makes salespeople successful? • What characteristics make up a sales superstar? • Wouldn’t you like to know the answer to these questions? So would every salesperson. So would every sales leader. So would every person who hires a salesperson. By understanding what criteria sales managers and business owners look for in a salesperson, you may be able to determine how those characteristics fit into your own personal success formula. Everybody tells me they wanna hire a great salesperson. They go through the expensive gyrations of outsourcing, in- sourcing, testing, interviewing and finally hiring. T... [read more]
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Increasing Complexity: Help or Hindrance?

December 4, 2016 by Stu Chisholm
W hen I began my DJ career in 1979, things were much harder. In the realm of media, vinyl records were heavy and bulky, and both records and cassette tapes presented many technical problems. Those included: how one could cue a particular song on a tape; keeping dust and dirt off of the grooves of a record; mechanical shocks from bouncy dance floors that could cause the record to skip; cue burn (the damage to vinyl caused by back-cueing); and so on.175-16-17 Even when CDs became the norm, eliminating most of those issues, they had a few of their own. Early CD players didn’t have pitch controls, and they, too, could skip if mechanically jostled. Error correction ... [read more]
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Is Competition Always Good?

December 3, 2016 by MattMartindale
175-20-21F irst, let me say that I’m an economics nerd. I have a degree in Business (Marketing), with a minor in Economics (basically, a fancy word for the “scientific study of decision making”). My wife, Tami, has her degree in Consumer Science (basically, buyer behavior). I L-O-V-E economics! I am continually reading and studying lots of different topics in economic theory. That being said, one particular topic has been of interest lately, especially with many venues “forcing” brides to use their in house DJ, or limiting her choice to one of three mediocre approved DJ companies. I’ve been immersed in a three-month study on the economic the... [read more]
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Organizing Your Events

December 1, 2016 by Staci Nichols
Like it or not, the DJ often times is left responsible for organizing and coordinating events that we DJ.175-28-29 Last month, one of my brides hired a corporate event planner to do the day-of coordination at her wedding. When the coordinator wasn’t at the rehearsal and was using my DJ outline (instead of creating her own), I knew we shouldn’t expect much from her during the wedding. Where was she as the wedding party needed to be cued to walk down the aisle? Who knows? After she failed to coordinate the pouring of the champagne after repeated reminders, the bride asked me to take over. And, by then, I was ready to do so as well (the toasts were almost an hou... [read more]
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Wedding Marketing & Performance – MB 176 – Nov 2016

November 30, 2016 by DanWalsh

mb176-cover-smWedding Marketing & Performance

MOBILE BEAT #176 - Nov 2016
Although wedding receptions provide a consistent source of income for a large number of mobile DJs, and they don’t seem to be going away anytime soon, this key area of DJ entertainment is constantly evolving. To stay successful, mobile entertainers need to respond to the changes, sometimes gradual, sometimes sudden that come to this realm. Our yearly wedding issue is our contribution to this effort. Inside you’ll find some great ideas for achieving high-quality reception performance, as well as meeting the challenge of marketing to modern bri... [read more]
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Applying Array Technology to Portable Sound

November 30, 2016 by Robert Lindquist
Technology, as it relates to the art and profession of mobile DJs, reaches way beyond loudspeakers. I mention this from the get-go because the title of this feature may prompt you to think it’s simply an infomercial for Bose. While Bose is indeed a company driven to innovate, the intent here is to cover a broad range of technologies for DJs—and if those products happen to be from Bose, so be it.175-30-31 Case in point: I just finished reading about one of Bose Professional’s latest products, the ShowMatch DeltaQTM array loudspeakers. These are meant for applications such as small clubs, churches and amphitheaters with audience capacities in the range of 5,0... [read more]
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Positive Change

October 18, 2016 by JasonWeldon
“Life isn’t static.” For the life of me, I don’t know why people think about this statement more. Or wait; people do think about this statement, but only from a negative point of view.174-30 Let me give you an example. Say I told you that you needed to move out of your home office and get an office in a complex somewhere. A place that had more warehouse space for your gear. A place that could better hold employees. A place that would speak just a little bit more professionally to your prospects/customers than your home can. For a lot of people, the typical first response would be “Yeah, that would be great...but what if I can’t afford it?” ... [read more]
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The “Vintage” DJ

October 17, 2016 by Mike Ryan
Wirginia Szmyt is a DJ. She plays salsa, rumba and disco for seniors in Warsaw, Poland. At 77 years old she has been considered by many to be the oldest DJ alive. Not anymore: DJ Robert Wilson of Phoenix, Arizona is 82 years old! And not only is he older, this “vintage” DJ does between 75 and 90 events a year for all age groups. The following interview with Wilson should encourage any DJ who thinks they’re past their prime to hang in there.174-26-27 Mike Ryan: How long have you been DJing and what was your “real” job before you started spinning tunes? Robert Wilson: I was a trainman in Canada for the Canadian National Railway and the Britis... [read more]