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Intelligent DJing

July 17, 2017 by Mike Ryan
These days, the word “genius” might conjure up images of real people like Albert Einstein or Stephen Hawking, or fictional ones like The Big Bang Theory’s Sheldon Cooper. But even the DJ world has some highly intelligent members, like Mensa member Dennis Jones, a leading mobile DJ in Southern California. To join Mensa, your intellect must be tested to fall in the top two percent of the general population. Known as “The Creative Music DJ,” Dennis has presided over the San Diego Chapter of the ADJA for half a decade, is a member of the San Diego DJ Association and serves as the assistant organizer of the San Diego Wedding Professionals. More tha... [read more]
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Digitizing the Mobile Game Show Experience

July 16, 2017 by Mobile Beat
DigiGames has been an important part of Mobile Beat ever since 2004 when they burst onto the national scene at Mobile Beat Las Vegas. They have revolutionized the way DJs and other entertainers have brought game shows and trivia to private events and have even provided gear for game shows in the national media. Known first for their stylish game show stations (a la TV's Jeopardy), they were pioneers in the combination of physical game show stations with computer software. And it all started with Tom Dorscher up in North Dakota traveling the state with his unique game show system and all the other DJs asking where he got it! Tom describes getting ... [read more]
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Tom Macari: Master of Manhattan

July 15, 2017 by Michael Cordeiro
The most common and widely used (basic) definition of a mobile DJ is a person who plays music and makes announcements at an event while having to bring all the gear necessary to do so. Those events generally run the gamut from weddings to proms to milestone events and corporate gigs. Skill levels and add-ons aside (photo booths, lighting, etc.) this is what we DJs do. But suppose I told you there are DJs who travel the world, work really cool events and don’t have to lug a truck full of gear everywhere? Would you believe me? You should. DJ Tom Macari (mah-car-ee) is one of those people in our industry that has carved out a very unique niche. I met up ... [read more]
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Branding vs. Booking?

July 14, 2017 by Stu Chisholm
On these pages back in August of 2009, Jeffrey Gitomer made an analogy between our entertainment services and various high-end products and venues at a Charlotte shopping mall. The bottom line seems to be that the guys running sales had empty stores, while high-end stores like Starbuck’s, Louis Vuitton and Apple had tons of customers lining up to hand over their hard-earned money. I’ve seen variations of this theme in social media recently, so let’s take a moment to unpack this idea a bit more fully. To begin with, my very first thought was that Apple, Louis Vuitton and Starbuck’s have MASSIVE advertising budgets that dwarf anything that even... [read more]
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Fine Tuning Your Receptions

July 13, 2017 by Randy Bartlett
Invariably, the person asking the question has found themselves in a predicament they need to fix, but with very few exceptions, these predicaments could have and should have been avoided altogether with better planning ahead of time. Our natural tendency is to blame others when things go wrong, but the problem with that is that if it’s the caterer’s fault or the photographer’s fault and we have nothing to do with it, the problem will happen over and over. Instead, I advocate taking responsibility wherever possible. For example, the photographer is taking the couple away for those dreaded sunset photos during the reception. The first thing we ne... [read more]
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Who’s Fault Is It Anyway?

July 12, 2017 by Matt Martindale
Liability insurance (known more officially as Commercial General Business Liability) protects a company's assets and pays for obligations like medical expenses that are incurred if someone gets hurt on THEIR property, or perhaps property damage caused by you or your employees. The fact is, if the DJ causes the accident, or is perceived to be negligent, the venue WILL get sued. Yes, you read correctly: The plaintiff’s attorney, by default, will pursue litigation against the DJ (whether that person is a professional, amateur, friend or family member) AND the "event holder,” in this case the venue and the bride and groom. Every DJ needs to know the current trends with event holders and how liability insurance is viewed. read more]
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How to Be a Better MC

July 11, 2017 by Joe Bunn
One of the things that I’ve learned and cultivated over years of DJing is how to be a better MC. When I first started out doing gigs as a thirteen year old kid, I don’t even think I would hook up my microphone for most gigs. Even in college, there were so many drunken frat stars wanting to “rap” on the mic, that most times I would just leave it in my bag. It wasn’t until I started doing weddings that I realized how important being a good MC really was. Last year, I was fortunate enough to be on an “All Star MCs” panel at a DJ conference. I want to share my top five tips with you that I spoke about that day. read more]
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Getting Focus

July 10, 2017 by Mobile Beat Staff Writer
What is focus? More importantly: At your events, do you always have focus? At my recent workshop for DJs, I taught a group of dedicated professionals like you the art of controlling the focus at any event. This month, I will explore with you how you too can get control of any audience simply by understanding and controlling the focus.   The first step to getting control of the focus in any room is to identify what I mean by focus. In every moment, and every interaction with the audience there is focus. For example, if I am sitting at a table at a wedding talking to my Uncle Charlie, and the DJ starts to talk on the microphone, I am already fo... [read more]
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Coming Transactions: A Cashless World

June 19, 2017 by Mark Battersby
There’s no denying it: Love it or hate it, cash is playing far less of a role in society. Physical money is rapidly becoming obsolete, due to constant improvements and innovations in the realm of virtual, electronic financial transactions. So, if you haven’t already arrived at the realization of this reality...welcome to the new cashless world. Make no mistake. Many DJs who remain dependent on cash sales are finding income and profits declining. That’s right: Mobile entertainment business owners who are ignoring developments such as the recently introduced EMV Smart Card technology, Apple’s mobile Wallet and other mobile payment vehicles, cyber ... [read more]
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Examine Your Margins

June 18, 2017 by Jason Weldon
I was speaking with a wedding business owner the other day about the leads the company was getting. We were discussing the type of lead that was coming in and how this particular company was pretty much saying yes to every lead that was “reasonable” to their margins. This got me thinking, and I feel a need to address the idea that all business is good business, and that anyone that has a realistic budget that calls you should be your customer. We all know the basics of this. Laugh off the prospects with the totally low budgets and wish for the ones that have the high budgets. However, I am more worried about the “average” to “just below averag... [read more]