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Organizing Your Events

December 1, 2016 by Staci Nichols
Like it or not, the DJ often times is left responsible for organizing and coordinating events that we DJ.175-28-29 Last month, one of my brides hired a corporate event planner to do the day-of coordination at her wedding. When the coordinator wasn’t at the rehearsal and was using my DJ outline (instead of creating her own), I knew we shouldn’t expect much from her during the wedding. Where was she as the wedding party needed to be cued to walk down the aisle? Who knows? After she failed to coordinate the pouring of the champagne after repeated reminders, the bride asked me to take over. And, by then, I was ready to do so as well (the toasts were almost an hou... [read more]
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Wedding Marketing & Performance – MB 176 – Nov 2016

November 30, 2016 by DanWalsh

mb176-cover-smWedding Marketing & Performance

MOBILE BEAT #176 - Nov 2016
Although wedding receptions provide a consistent source of income for a large number of mobile DJs, and they don’t seem to be going away anytime soon, this key area of DJ entertainment is constantly evolving. To stay successful, mobile entertainers need to respond to the changes, sometimes gradual, sometimes sudden that come to this realm. Our yearly wedding issue is our contribution to this effort. Inside you’ll find some great ideas for achieving high-quality reception performance, as well as meeting the challenge of marketing to modern bri... [read more]
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Applying Array Technology to Portable Sound

November 30, 2016 by Robert Lindquist
Technology, as it relates to the art and profession of mobile DJs, reaches way beyond loudspeakers. I mention this from the get-go because the title of this feature may prompt you to think it’s simply an infomercial for Bose. While Bose is indeed a company driven to innovate, the intent here is to cover a broad range of technologies for DJs—and if those products happen to be from Bose, so be it.175-30-31 Case in point: I just finished reading about one of Bose Professional’s latest products, the ShowMatch DeltaQTM array loudspeakers. These are meant for applications such as small clubs, churches and amphitheaters with audience capacities in the range of 5,0... [read more]
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Positive Change

October 18, 2016 by JasonWeldon
“Life isn’t static.” For the life of me, I don’t know why people think about this statement more. Or wait; people do think about this statement, but only from a negative point of view.174-30 Let me give you an example. Say I told you that you needed to move out of your home office and get an office in a complex somewhere. A place that had more warehouse space for your gear. A place that could better hold employees. A place that would speak just a little bit more professionally to your prospects/customers than your home can. For a lot of people, the typical first response would be “Yeah, that would be great...but what if I can’t afford it?” ... [read more]
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The “Vintage” DJ

October 17, 2016 by Mike Ryan
Wirginia Szmyt is a DJ. She plays salsa, rumba and disco for seniors in Warsaw, Poland. At 77 years old she has been considered by many to be the oldest DJ alive. Not anymore: DJ Robert Wilson of Phoenix, Arizona is 82 years old! And not only is he older, this “vintage” DJ does between 75 and 90 events a year for all age groups. The following interview with Wilson should encourage any DJ who thinks they’re past their prime to hang in there.174-26-27 Mike Ryan: How long have you been DJing and what was your “real” job before you started spinning tunes? Robert Wilson: I was a trainman in Canada for the Canadian National Railway and the Britis... [read more]
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Placing an Order for Some Jazz

October 16, 2016 by JayMaxwell
M any people claim to have a fear of mathematics. Personally, I have always found beauty in its structure and order. Algebra was easy for me because there was a set order of operations to follow in order to solve the equation. For students who had difficulty remembering the correct order of operations, the phrase “Please Excuse My Dear Aunt Sally,” jogged their 174-22-23memory to perform what was in the parentheses first, then the exponential parts of the equation before moving to the multiplying and dividing stage and ending with adding and subtracting. Regardless of how complicated an equation looked in the textbook, by following the correct order of... [read more]
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When Backup Gear Goes Bad by Matt Martindale

October 15, 2016 by MattMartindale
Asimple question: How much redundancy in gear is adequate? Honestly, it’s hard to tell for sure, until you really need it—right? There are many DJs who brag that they bring back up gear (or have a “back up plan”), but when reality hits, the question is, is two of something, or two of everything truly enough?174-18-19 Sadly, a lot of local DJs in my neck of the woods count their “back up gear” as literally nothing more than an extra speaker cord, and a screwdriver. Seriously. For others, their back-up gear is only part of an “emergency plan,” that IF something breaks or doesn’t work at that moment, they’ll call their wife or teenage k... [read more]
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B2B Opportunities – Making The Most Out Of The Business to Business Expo

October 14, 2016 by Rob Peters
Participating in business-to-business (B2B) expos can be one effective way to market your DJ company and services for corporate events. Most B2B expo exhibitors are normally companies that can help grow businesses, such as banks, promotional marketing companies, office supply and equipment companies and healthcare organizations. I have not found too many of my competitors exhibiting at these shows, which has placed my business at an advantage with our presence. Through my experience, I have found some strategies that can help you gain more business as a result of exhibiting, which I’ll share here. 174-14-15This is NOT like preparing for a bridal show.... [read more]
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The BIG Why…And Your Excuse For Not Doing It!

October 13, 2016 by Jeffrey Gitomer
Salespeople already know everything — the problem is — they just don’t do it. And sales is not about “knowing” — sales is all about “doing.” I was speaking with a friend of mine yesterday. He said he saw Jim Rohn’s seminar ten years ago, and still listens to all his recordings.174-12-13 As we talked, he was telling me that he just bought his wife a new car. They were arguing about how much they should spend. (His wife wanted a better car.) The cost of the car caused a big fight, but my friend reluctantly gave in and bought the more expensive car. But the begrudging, arguing and stomping around continued. Now, I’m sure my friend... [read more]
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Just Say “No” to “Slow Time”

October 12, 2016 by DigiGames
H oliday season runs from the end of October until February in my area. Holiday parties and corporate events are about the only types of things going on during this time. People don’t have weddings due to the unpredictable weather. Some DJs comment that this is their “slowtime.” Not me. This is Prime Time.174-10-11 Last year after a very busy holiday season I was reflecting on some of my events when it occurred to me that I hadn’t done much “DJing” over the last couple of months. I hadn’t really been playing music and keeping up on the latest. Upon further consideration it hit me: I hadn’t played ONE SINGLE SONG, personally, for over two months. ... [read more]