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Power Up Your Trivia Up-Sell

June 10, 2017 by DigiGames
As we prepare for the summer months and likely lots of weddings and other music-based events, midweek trivia nights should also be busy, providing you with some gravy to go on your meat and potatoes. To be busy, marketing and selling yourself are important. So, in this article we are going to look at some key elements for successfully up-selling your trivia services to enhance your DJ business. These ideas will help build your confidence by showing you when and how to approach the subject with your clients. TIMING IS KEY The first thing you really need to consider is WHEN to do the up-selling. There are two ways to look at it. If the gig is going to... [read more]
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Breaking DJ Complacency

June 9, 2017 by Mobile Beat Staff Writer
When I entered the Mobile DJ world, I had one thing on my mind: to make a mark. It was not within me to simply settle for being average or basic in my approach to the craft of DJing. I remember the most creative time in my young life back in the early nineties. DJs of the nineties had to be agile, creative and entertaining. We could only rely on our skills in interaction, mixing, and properly designing music playlists that took the audience on a journey. A DJ, either in a club or at a private event, had to be smart and there were many ways to differentiate oneself from the others in our field. As time went on, I created the longest running DJ/MC c... [read more]
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Patience and Perseverance: Part of Reaching for Excellence

June 8, 2017 by Jason Weldon
There are two key things that are overlooked when trying to be being successful in the DJ segment of the entertainment industry. Matter of fact, these are really two things that are overlooked no matter what you want to accomplish in life. Both are pretty freaking hard and are what stop almost every single one of you reading this right now. The first thing: being the best you can possibly be at one thing. And the second, which is even harder: waiting around. These, (along with a few other things) rise to the top of the list of ingredients necessary to get your business flourishing throughout the years. But hey, what does anybody in today’s age know... [read more]
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Getting into the Game with SpeedQuizzing

June 7, 2017 by Mobile Beat
Over the last nearly 20 years of being an amateur game show/trivia host I’ve used all kinds of hardware and software; and honestly nothing is like what I experienced just before Mobile Beat Las Vegas when doing a test run on a new game show system called SpeedQuizzing. The atmosphere was exciting and people had a blast playing. And the icing on the cake was that I even had a great time hosting! Let me set it up: For the last couple of years, the local Kiwanis chapter in Grimes (Iowa) has been holding a trivia night as a fundraiser for its other activities. Set on a weekend night, this year on Sunday, it was scheduled to include two hours of game tim... [read more]
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To Repair or Capitalize, 2017 Style

June 6, 2017 by Mark Battersby
Every mobile entertainment business owner/ operator faces the nagging question: When is a repair really a capital expenditure? Properly classifying repair, maintenance and improvement expenses is important because improvements to business property usually must be depreciated over many years -- as many as 39 years for some business property. On the other hand, no matter how much they cost, repairs to business property are currently deductible in a single year. If, for example, a mobile entertainment business spends $1,000 to repair a business vehicle, it can deduct the entire amount in one year. However, if the $1,000 amount is to improve the veh... [read more]
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Is It Sound or Is It Noise?

June 5, 2017 by Matt Martindale
More and more municipalities are enforcing strict “noise ordinances” against venues, levying fines, or simply shutting down wedding receptions due to unprofessional DJs. Every DJ should know the differences between sound and noise when it comes to their venues and their local laws. Nothing can dampen a fun party faster than a bad DJ who doesn’t respect nor know the difference between sound and noise. Most of us can hear just fine. It’s one of our primary senses, but it’s also a complex one too. Hearing is really our ears’ ability to detect sound (vibrations of air), and then our brain’s ability to give those sound vibrations a meaning. It ... [read more]
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Instagram-Ready Pictures

June 4, 2017 by Staci Nichols
But Staci, Instagram is for photographers, hair stylists, and make-up artists, isn’t it?” Kindly direct your eyes to the screenshots showing how I booked Robin’s wedding by simply searching #SanDiegoWedding on Instagram, leaving a non-spammy comment on her post about venue shopping, and having a non-salesy profile that resonated with her (i.e. not a “gig log” or a bunch of promotional flyers). And did I mention she’s definitely an ideal client, her wedding is in November 2018, and I’m the first vendor she has booked? OK, so now that I have your full attention... Wedding photographers have pretty much all heard of the legendary Jasmine Star. ... [read more]
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The Risky Six

June 3, 2017 by Mobile Beat Staff Writer
Like all the knowledge and skills that people learn, fear of failure is also learned. And as you age, you gain more and more mental constraints. Those mental constraints remove creativity and replace it with yet more fear. Fear is perceived risk; it is learned, and it can be unlearned through practice. The ability to overcome fear—to combat fear—is like a muscle. It can be trained and can get stronger through exercise. Through deliberate practice, you can become courageous, and harness your fear to take informed, intelligent, and potentially lucrative professional risks. 1. HARNESS FEAR’S POSITIVE POWER Fear is an extremely powerful emotion— ... [read more]
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Your Speakers: Your Voice

June 2, 2017 by Stu Chisholm
If you attended MBLV in 2015, you might recall my article, “Good Sound Doesn’t Happen By Magic,” being included in the special expo issue of Mobile Beat. In it, I wrote about the differences between active and passive speakers (powered vs. unpowered) and all of the various signal processors that are designed to help make them sound better. Since then, I have become concerned about the attitudes among some of my peers and colleagues, especially the entry-level DJs, about speakers. All too often, a DJ will research and pay a ton of money for the computer they use, their controller, their lighting, etc. and leave the remaining crumbs of their budget ... [read more]
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The Right Speakers for the Job

June 1, 2017 by Joe Bunn
I just got back from Mobile Beat Las Vegas a few weeks ago and I gotta say, there are a TON of speaker manufacturers in the game these days. Back when I was a kid, there were a couple; now there are dozens! I don’t want to get really into tech specs here, but I do want to try and help you choose your next set of speakers with a few pointers. The first thing you want to do is be honest with yourself about what types of events you are actually performing at. For example, you don’t need a line array system and a stack of sub-woofers if you are mostly doing private events and weddings for around 150 people. That’s insane. It’s not only going to kill ... [read more]