2017

This selected articles from Mobile Beat issues in 2017

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Capturing the Audio Action

May 25, 2017 by MarkEvans
Over the last few Mobile Beat Las Vegas shows I’ve had the fun job of interviewing DJs, vendors and presenters. One of the challenges of recording at these shows is the noise in the background so I started looking for a simple mic system for the camcorder. In previous years we tried a hand-held mic and cable but that was clumsy and several times we had people almost trip over the cord, so, for safety reasons I wanted to go wireless. I found a great mic system to record the interviews: the Audio Technica ATW-1702, a System 10 Camera-Mount Digital Wireless Mic. Read the rest of this article and check out the full issue at http://www.mobilebeat.com/ema... [read more]
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Driven to Mobile DJ (and Photo Booth) Success

May 24, 2017 by Mike Ryan
Stephanie Crooks is a DJ and photo booth operator, and to say she is also a dynamo is an understatement. When I contacted her for an interview, she got back to me with answers to my questions within a few hours—by far the fasted turnaround for all the pieces I written. The driving force behind Stephanie Crooks Premium Soundz DJ Service in Pittsburgh, PA is an inspiration, proving that we can accomplish much if we put real energy behind our creative ideas and dreams. Mike Ryan: You started DJing in the 11th grade, did your first Wedding in your senior year and today you do close to 50 weddings annually. Sounds like you have the energy of the battery bu... [read more]
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Fixing Business “Boo-Boos” Part 2

May 23, 2017 by MarkBattersby
Although the Federal Reserve’s Small Business Credit Survey Report on Employer Firms ranked government regulations—including ObamaCare—as more problematic than credit availability, cash flow, taxes or the cost of running a business, it is often correcting the so-called “boo boos” encountered in daily business dealings that generate the most (often long-term) savings. Consider the lease/buy conundrum so familiar to many mobile entertainers. The lease accounting rules as we currently know them are changing. The U.S. Financial Accounting Standards Board (FASB), which writes the rules in the U.S., has come up with new guidelines that will require ... [read more]
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Exceeding Expectations?

May 22, 2017 by Robert Lindquist
Meaningless marketing expressions and phrases are everywhere, and the two I see to see the most lately are “jaw-dropping” and “We exceed your expectations.” The copywriters at Yahoo have had a steamy love-affair going with “jaw-dropping” for about the last year. It seems to show up in their cheesy click-bait headlines at least a dozen times a week. Then there’s this “Exceeding Expectations” thing—which appears not only online, but on the sides of vans, on business cards and in so many print ads that it’s well...jaw-dropping. It’s one of those marketing claims that just makes me cringe, whether it’s being used by a DJ, house pai... [read more]
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The 30-Day Twitter Challenge

May 21, 2017 by Staci Nichols
Before putting this 30 Day Twitter Challenge together, I went to The Knot’s DJ page for my locality and saw who had Twitter links on their profile. Of the less than half who did, I checked out their Twitter pages. I mostly saw DJs who tweeted 10x a year, had not bothered to put up a cover image, and who just plain didn’t “get” Twitter (improperly formatted tweets, no followers, etc). Then I went to Twitter and searched “San Diego DJ.” My SEO-savvy, on-page-one-of-Google DJ friend Charlie Walkrich and I were the only direct results...that’s it—just two of us. None of the DJs I’d just seen on The Knot were anywhere to be found. What I... [read more]
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Summer: Half-Time Inspiration

May 20, 2017 by Joe Bunn
Summer is coming. (I just said that in my best Jon Snow accent. Game of Thrones fans get it.) Summer is pretty consistent here in North Carolina. In May, it’s hot, June is hotter and July and August are unbearable. As you can imagine, May and June are slammed with weddings, July and August, not so much. However, being from the South, it’s going to take more than a 100-degree day to stop me from working! Summer can be super productive. Let’s discuss a few things we do here at Bunn DJ Company during those months that maybe you can incorporate into your calendar in 2017. Music Updates One of the first things we do at the start of summer... [read more]
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DJ Routines

May 19, 2017 by Dayna Solomon
Brush your teeth before you go to bed...Stretch after turning off the alarm clock...Dance like nobody is watching to your fav jam to get a recharging afternoon boost...All of these are simple routines or rituals that are a part of our human nature of habit. Imagine you are someone like swimmer Michael Phelps, the record holder for Olympic gold medals, as well as medals overall. What do you think his daily routines look like? In his book, No Limits: The Will To Succeed, Phelps describes the comprehensive routine he follows during the two hours leading up to every race. Besides a precise series of stretching and loosening up, he followed the following rout... [read more]
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Are You Summerized?

May 18, 2017 by Stu Chisholm
It might seem silly, with the snowflakes still dancing outside the window for many of us, to be thinking about summer. Just as a smart DJ starts contacting Christmas clients in July, he or she will also be planning ahead for those warm summer months just weeks away. On the business end, most of us have companies, businesses and groups that have summer picnics and fairs to contact, not to mention planning the second phase of our wedding advertising; the bridal show season has yet to peak! Right now is not too early. There are also those other, less obvious things we should be thinking about. Sunshine on his shoulders might’ve made John Denver happy, bu... [read more]
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Use Your Story to Connect

May 17, 2017 by JasonWeldon
Stories should be one of the many tools in your sales arsenal. Actually, the powerful story is probably one of the most overlooked tools. Why would anyone ever want to hear your story? It doesn’t really matter why: They do. And they will buy from you because of it. Many of us in the entertainment industry are constantly trying to show value to our prospects—that one thing that would get a prospect to choose you over another company. Many times we over-think what our value is or do a horrible job of expressing it to the prospect. We over-think the very basic concept that our prospects want to hear, which is a great story about how you got to be where you are today. And they want to hear this because, ultimately, if you have a good story, they want to be a part of it! read more]
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Plug the People into Your Lighting

May 16, 2017 by Mobile Beat
Due to make its DJ industry debut at MBLV21's Peavey DJ Takeover, the primary product from DJBands.com is designed to add excitement to your events by making the audience be part of the light show. Although this brief review will give you a good overview of DJ Bands, this definitely something you have to see in person to fully understand. So be in Las Vegas for the product roll out! While similar technology has been seen in the past, Geoff Carlisle of Jamm Entertainment has been working with manufacturers in China for the last nine months to get just the right product ready for the DJs in North America to use at their events. Adding the audience to your light s... [read more]