New equipment… does the client even care?

Who are you designing the show for- your clients or other DJs?

Is blogging making you money?

Are you blogging?

Simple Math: Filling the Dance Floor a Year Ahead of Time

The equation really is simple math:

Focus on Guests + Delivery of Great Guest Experience = Desired Behavior (Dancing)

But not everyone is good at math, so class begins now – a year before the test.

There are so many factors that can contribute to (or take away from) a full dance floor at a wedding reception or other special event.  Many of these factors have nothing to do with the DJ.  Time and location of the actual ceremony, venue of the reception, weather, parking, traffic all have an influence on the guest experience and therefore on the dance floor itself.  Obviously, we can’t control all of these things, but as entertainment consultants we have to help clients become aware of these factors, control whatever can be controlled and adapt them to contribute to a full dance floor.  This takes careful planning from the very beginning of the planning process.  The actual event may be a year from now, but because there are so many things – let’s call them “dance floor factors” – that can be controlled and need to be planned far in advance, our team’s job is to start filling the dance floor…now.

Great parties don’t just happen. They have to be meticulously planned.  Actually, great parties can “just happen”, but that’s usually coincidence.  When planning the entertainment for an event on the scale of a wedding reception, nothing should be left to coincidence.   One of the very first things I try to do when helping new clients plan entertainment at Jerry Bruno Productions here in Cleveland is to try and get them to see a much bigger picture than just what songs will be on their playlist (which is often the first thing they want to talk about followed closely with concerns over “cheesy DJs”).  My first goal is to get them thinking about all the different elements that can contribute to or take away from a full dance floor, many of which they may not have considered before. Then I can incorporate their vision, personalities and creativity into a plan for their party that is focused on achieving a full dance floor.

I try to get them to think of themselves not so much as bride and groom, but as objective members of an entertainment committee.  This committee often starts with just three members – me and them.  I think it’s important that they be able to step outside of their roles as Bride and Groom and really take an objective look at their event.  From where brides and grooms sit at the Centers of the Reception Universe, everything seems like a good idea, because they are the center of attention.  But what about guest #40 and #41, for example?  Not many brides and grooms consider the correlation between seemingly little things like the hassle of an inconvenient parking situation, for example and how that can specifically effect the dance floor.  And why should they?  As the B&G, they never have to worry about driving, parking or any of that.  But their guests – the specific consumer group our committee should be focused on and that we desire certain behavior (dancing) from – do have to worry about how they’re getting from point A to point B.  The last thing we want #40 & #41 thinking about is where their car is or leaving early to find it.  Our committee has to be focused on what the total guest experience will be and how it effects the dance floor.  Isn’t the idea of inviting “honored” guests, to actually honor them?

I love that moment in a client meeting when I can see the light bulbs light up over the heads of Brides and Grooms and their parents when this concept start to make sense to them.  They immediately start taking notes and start applying these concepts to their own plans.  They can see how the ripple effect of everything that happens that day effects the dance floor 8 hours from now. Suddenly discussions about specific songs and music genres fall away as the bigger picture of planning great entertainment takes center stage.  Suddenly, the planning morphs from being about “my day” to actually planning a great dance party for everyone.

DJs and Bands sometimes can get credit for good things that happen at events that they actually had very little to do with.  If the members of the entertainment committee that are responsible for setting up the structure of the day have done a great job of creating an exceptional guest experience, they probably have delivered a crowd of people to the DJ who are ready and willing to dance and probably will despite the fact that the actual DJ might not be the best DJ in the world.  Because the guests had a great all-around experience, they might walk out of that reception saying the DJ was great because the dance floor was full all night!

This goes both ways.  Sometimes we get blamed for things we had nothing to do with.  A DJ could be the greatest MC and Event Host ever.  She carefully planned and rehearsed a creative, personalized Grand Entrance.  She contacted the other vendors in advance to share timelines.  She made professional and eloquent announcements. She played a great mix of music all night.  But if the other members of her committee dropped the ball and only focused on 2 people as opposed to 200, the dance floor may be empty at 10:00.  What do the guests say then?  “That DJ wasn’t very good.  No one danced”.

The point is is that this is all show business, even for the Bride and Groom. We all have to work as a team to appeal to the largest possible audience/customers/guests.  Otherwise, why were they invited?

There will be a test.

 

Why be a kids entertainer?

 As a DJ, one market that is generally overlooked is the kid’s entertainment market. If you perform Bar/Bat Mitzvahs or School Events, then you already have the experience to perform for children between the ages of 3 and 7 years old.

There are several pros and cons to providing children’s entertainment that you may want to consider. Among the advantages:

• Kid’s Entertainment can be profitable! If you set up a children’s entertainment program that appeals to the younger audiences, you can book your services for kid’s birthday parties. And parents SPEND MONEY for their kid’s birthdays. (Click this link for a feature from “Good Morning America” that tells more: http://youtu.be/mEH_G9MVqMw
• Potential clients such as Day Care Centers, Camps, Shopping Facilities, Sport Events are ALL looking for entertainment for kids, and will spend money on quality.
• You CAN increase weekday bookings with an entertainment program for kids.
• Performing for kids can open doors to bigger events as a mobile DJ (with the right marketing, networking and follow up.

The cons to performing for kids include:

• Even though your clients will spend money for your services, these events generally do not pay as much as your typical Wedding or Bar/Bat Mitzvah.
• Kid’s entertainment is NOT for everyone. If you are unable to be “kid friendly”, or you simply do not like kids, then you will not be successful. It WILL SHOW in your performances!

In considering whether you can or will provide kids entertainment, developing an entertainment program to market these services is important. If you can sing, then a program such as “Kiddie Karaoke” can work for you. A few changes in the library, as well as a kid friendly persona can help make you successful. If you are a Bar/Bat Mitzvah DJ, you probably offer games as part of your services. KIDS LOVE GAMES, and it can be an avenue into entertaining for younger kids. Promo Only offers 2 Music Video discs especially for younger kids which could be integrated into a program.

In developing a kids entertainment program (or becoming involved with one such as Bubble Parties.com or Campardy), there are a few things you need to know:

CLEAN MUSIC: Clean versions of music is a MUST! You will not go far as a kids entertainer with music that has inappropriate lyrics for children.

HAVE A “KID FRIENDLY” PERSONA: Hosting a kid’s birthday party and emceeing a wedding are totally different. You can not be in “Wedding Mode” when you are entertaining young kids. They LOVE entertainment that is funny and fun. In fact, every interactive dance that most brides and grooms hate can be elements to a successful kids party!

HAVE A PLAN: When developing your program or show, have it formatted out and remember that you need to keep the kids engaged for the entire performance. Planning your format out and spacing out interactive dances and games will allow you to keep your performance at a comfortable pace for kids.

BE ACCESSIBLE, BUT APPROPRIATE: As you begin to do your performances, you may find that kids will become “fans” of your kid friendly persona. As they do, they begin to look at you as a “friend”, which may mean that they may try to get a hug from you at the end of the show. Even though it is harmless, it can be perceived the wrong way. Also, remember you are a kids entertainer and not a parent, teacher or another person in authority. So correcting children at your event, or even disciplining them as if you were in these roles may not be a good idea. Be sure to ask for cooperation from those people in charge to help you with these aspects. They are rare, but they do happen!

As I said before, performing for young children is NOT for everyone. It does take a certain skill to be successful as a kids party entertainer. If you are looking to generate extra revenue for your DJ business, this is just one way…and it CAN BE FUN!

With over 20 years experience in the Mobile DJ industry, Rob Peters is the owner of Rob Peters Entertainment, Inc. located in Braintree, Massachusetts. Rob is an Endorsed Professional Entertainer, author of “The Business Of Mobile DJing” from ProDJ Publishing, and the owner of Bubble Parties.com, which offers a business plan and materials to help DJs make money performing Bubble Parties for children.

Rob is also known as “The Bubble Music Man” throughout the greater Boston area and performed over 180 children’s events in 2010. In 2010, The Bubble Music Man was a finalist for a Parent’s Pick Award from Nickelodeon for Best Kid’s Party Entertainer in Boston

 

Rebecca

This post was was going to be about something completely different. And then I performed with my band The Avenue at a wedding last night and I met Rebecca.

Rebecca was on the dance floor all night although I can’t say she actually danced much.  She was enthralled by the band.  She loved the music and seemed fascinated by all of us performing it.  She literally stood right in front of me all night long.

Rebecca is just a kid.  Probably 14 or 15 and she is autistic.  She was there for the wedding of a relative but all  she wanted to do that night was sing with the band.  She loves music.  She assured me time and time again that she knew all the words to “Baby” by Justin Bieber.  And even though that song isn’t on the band’s playlist, I called her up to join the band a few times during the night to help us sing whatever party dance song we were playing at the time.  She seemed so excited when I handed her the microphone.  Her family loved seeing her have fun and the crowd loved it.

I just kept thinking that I hoped we offered her even the slightest bit of encouragement to follow her musical dreams despite whatever obstacles might be waiting for her.  How little effort it took on my part to make her the center of attention for a few minutes every now and then.

And then I had another thought.  I have been blessed with so many good things.  I don’t do nearly enough to give back to my community or to the world in general.  Like many entertainers I often suffer from an inflated ego and sense of self-importance.  Ironically, this often stems from raging insecurities.  It’s long past time for me to take the focus off myself and my challenges and focus more on others.

I would love to find ways to make music work to help other people & causes (beyond my normal for-profit ventures).  I could donate my DJ services.  I could help encourage others to explore their love of music and develop their talents.  I could help plan a fundraiser.  I could…. I will stop being so self-centered.

Hearts are big in the DJ community and I know many DJs are way ahead of me on this one.  How are you using your DJ/MC talents and experience to make your community a better place?

I’m so glad my band got the chance to jam with Rebecca last night. It would be so cool to see her making her own music some day.

Rock on Rebecca.

4 Tips to Avoid Fixture Malfunction

by Max Morgan, CHAUVET ®Technical Manager

Technical equipment can malfunction. There, I said it, but unfortunately it’s just the way it goes. What’s even more unfortunate? When the malfunction happens at the most inopportune time, like when you’re in the middle of a gig and you can’t do much about it.  Read on to recognize the different types of malfunctions and what the potential causes could be.

Noise
Some fixtures make noise and it can be hard to differentiate what sounds normal and what doesn’t.  A normal sound is low and consistent while an abnormal sound is loud and inconsistent. If you hear shaking, grinding, the jingling of a loose part or something rubbing, it’s obvious that something is wrong. A number of things including a bad motor, missing part or a loose screw, can cause these sounds.

Power
There’s a problem if your fixture doesn’t respond when you plug it in. If your fixture doesn’t have power, a bad fuse, broken power cable, bad transformer or other electrical components that have gone haywire can cause this. More often than not, the culprit is a bad fuse.

Light
If your fixture is receiving power but isn’t emitting light, a dead LED or lamp isn’t the only thing to blame. LEDs have an exceptionally long lifespan (up to 50,000 hours!) but they don’t last forever. Most lamps have a lifespan of 2,000 hours and can explode if they run longer. Other contributing factors include a broken power wire going to the board, bad thermal switch, bad ballast, bad transformer or a bad starter.

Heat
Fixtures need cooling systems to prevent them from overheating. However, these systems can only do so much. If you mount your fixture in a poorly ventilated space where it can only circulate hot air, it is almost a guarantee it will overheat. Other factors that aid in the overheating of fixtures include broken or damaged fans, bad fan motors or if the cooling system fails completely.

If you consider yourself very tech savvy, you may attempt to fix the fixture yourself. We only suggest this if you really know what you’re doing. If you’re unfamiliar with the way fixtures operate, you may end up causing more problems. Another thing to keep in mind is that your warranty will be void if you open the fixture yourself. If you’re unsure about the problem, send it to the manufacturer’s tech department for repair.

20 Reasons to Use Wireless DMX

by Allan Reiss, CHAUVET® DJ Product Manager

Wouldn’t you like to save more time and be on top of your game when setting up a gig? You’re organized, informed, you definitely know what you’re doing, so why not make your DJ life easier by using wireless DMX? It’s easy, neat and efficient. Still in doubt? Here you have 20 reasons for going wireless.

1. Save so much time when setting up your show – no more cables!
2. Look more professional and geeky.
3. Not running feet of cables makes for a clean and simple setup.
4. Easy to use transmitter/receiver. With the CHAUVET® D-Fi™ Plus, for example, the same data can be used on both ends.
5. The transmitter/receiver units are light and easy to handle.
6. Don’t have to use gaff tape that can get sticky and make a mess.
7. Minimize chances of cable-related accidents and avoid tripping hazards.
8. Don’t have to spend a lot of time putting together your rig after the show.
9. Don’t have to sweat rolling up cables once the show is done. You can get from show to bar in no time.
10. If organizing is not your forte, go wireless and don’t worry about neatly folding cables.
11. Book more events – people notice and hire the best and most up-to-date DJs.
12. Perfect for uplighting columns or pillars, where the use of cables becomes difficult.
13. Save money on gaff tape.
14. Impress your client with your efficiency.
15. Make room in your van for more lights when transporting your rig. The CHAUVET® D-Fi™ Plus for example weights only 0.8 lbs and measures 6.1in x3.1in x1.3in.
16. All wireless transmitter/receivers use any universal DMX-512 controller.
17. With the D-Fi™ Plus you can use multiple units to transmit and receive up to nine universes of DMX.
18. Minimal setup and physical effort required.
19. Easier to use outdoors than cables.
20. Just make your DJ life easier.

Dancing with the Stars

The comfort zone.  We all have one.  As secure as the comfort zone is for most of us, it can be the most UN-comfortable place for growth and improvement to take place.  That’s because the biggest thing in the comfort zone is the status quo.

Just ask any of the celebrities who have appeared on the ABC hit TV show “Dancing with the Stars”.  Like it or hate it, DWTS has lessons that all of us DJs could benefit from.  Those who would dismiss the show as an embarrassing display of second class semi-celebs stumbling over themselves in tights are missing the bigger picture.  Almost none of these contestants have ever ballroom danced in their lives, let alone in front of millions of people week after week.  But they somehow managed to face their fears (albeit with the encouragement of a big pay day), overcome their embarrassment and spend countless hours rehearsing and performing something they never would have dreamed about before.

And then a funny thing happens. They get better.

They also get in shape, gain confidence and discover courage in themselves they never knew they had.

Oh yeah…and they get to be on prime time TV enough times to actually earn the title “star”.

Many DJs have had a lot of success doing things the way they’ve always done them.  Consulted clients the same. Set up their gear the same.  Made MC announcements and   handled reception elements the same. How much more success might they have just by trying to do things in new ways customized and personalized for their clients based on who those clients are as opposed to the same old way of running a “gig”? I wonder if it would be uncomfortable for these DJs to take a dance class, audition for a community theatre production, hit the gym for a good work out, or…..watch Dancing with the Stars?

What kind of a DJ star could you be if you danced your way out of your comfort zone?

Dressed for Success or Fashion Train Wreck?

In a recent video DJ gig log, I brought up the question of wardrobe for DJs. How important to you is your wardrobe and the way you look on a gig? If the answer is anything below “extremely important”, take another look in the mirror.

Everyone knows you never get a second chance to make a good first impression. We know that, in general, our appearance is our very first calling card. But as DJs concerned with being great entertainers, MCs and hosts for our clients, our wardrobe and appearance can also be a vital part of the overall entertainment experience. Like it or not, we are a physical part of the layout and look of the room. In addition to having expectations of a great entertainment experience, our clients expect us to look good as well. Of all the gig logs and photos of DJ rigs posted on line, almost all of them leave out the most important part of the set-up…the DJ. What did they look like? What were they wearing? Most DJs are technical wiz kids, capable of everything from mixing music to making an intelligent light rig from a toaster. But ask some to leave the house with matching shoes and your liable to get a stare as blank as an unwrapped CD. So here are a few things to add to your list of DJ stuff to think about as your packing up for your next gig:

What’s appropriate for this gig?
Not every gig is a formal occasion that automatically requires a tux or an evening gown. Even if the gig is a wedding reception, don’t assume it’s a formal one. Remember that it’s important to keep the focus on the guests and the bride and groom, not to draw the spotlight yourself. If everyone is in business casual attire or less and you’re in a formal tux, you’re going to stick out like a sore thumb. Remember the rule about assuming things and always ask the client what they would prefer you wear.

Color
Another good question to ask clients is what colors they have planned for other elements of the event. It may be possible to coordinate the colors you wear with those elements. I’m not talking about a powder blue tux from the 70’s to match the bride’s eyes or anything ridiculous like that. But if the gig is a wedding, it may be possible for you to compliment the bridal party colors with a splash of a similar color in your tie or shirt. Again the goal is not to draw focus to you, so things have to remain tasteful.

Fashion
Is your wardrobe up to date or are you still using the tux you used for your prom? If you can still fit in it, good for you (I seem to expand every year!).  Size not withstanding, that old tux may appear dated and create a fashion faux pas best avoided. It seems contemporary DJs are constantly fighting cheesy stereotypes of old fashioned DJs. A big weapon in that battle is our wardrobe. Research modern wedding fashion and explore simple differences in wardrobe that can make you look more hip, sharp and up to date. Compare: Plain, white shirt with no jacket, but a bow tie and vest that make you look like a reject from a barbershop quartet versus a formal jacket, black dress shirt and a long tie. Of course, female DJs should explore similar comparisons. It doesn’t make much sense to constantly update your music library with the latest dance hits but look like Grandpa DJ playing them. Like it or not wardrobe has to be a part of our bottom line DJ expense budget.

Grooming
The slickest suit in the world won’t help you at all if you look and smell like a neanderthal. We always want to seem approachable and attractive (which is important for referrals and future bookings) to guests. But nothing will turn off guests more than dragon breath and wild hair coming out of orifices you didn’t even know you had. Get a haircut, shave, wear make-up, make sure your clothes are ironed, etc. It’s also a good idea to keep basic toiletries like deodorant and breath mints in your DJ kit.

Comfortable Footwear
I don’t sit down during any gig I’m on. Any DJ that also stands the whole time will agree that the importance of comfortable shoes can’t be overstated. Being on your feet for 5 hours or more, not even including set-up can wreak havoc on your feet, legs and back. But that doesn’t mean it’s OK to wear your most comfy pair of sneakers either. Remember, you shouldn’t stay hidden behind your draped DJ table all night, so you can’t hide your house slippers under a table skirt. You should be spending some time on the dance floor as well or mingling with guests, etc. This means guests will see you from head to toe so it’s important to find shoes that support you comfortably and also look appropriate.

Physical Fitness
You don’t have to look like an Olympic athlete to be a succesful DJ. But some gigs certainly feel like a marathon so you shouldn’t look and feel like a tired, pot-bellied couch potato either. I’m overweight myself and constantly trying to win the battle of the bulge. But I do try to watch what I eat and get to the gym regularly. Working out a few times a week can greatly improve your energy and your appearance. Also try to get as much rest as possible before a gig. Eat foods that will boost energy, not sap it and drink plenty of fluids. No one wants to see a DJ with bags under her eyes looking like she would rather be asleep rather than at this gig. Also keep in mind that when picking wardrobe for gigs, wear things that compliment your frame and body type and look flattering on you. Ill-fitting shirts and tops that accentuate a bit of a muffin top or beer belly won’t do you any favors in terms of booking more gigs.

None of this means that DJs should be supermodels. But you should work to make your look fashionable, current and attractive. My mother always used to stress the importance of looking good on the path to success and I have seen her proven right so many times – sometimes in myself, often in others. How we look personally is as important, if not more so, than how our light rig or facade looks. Pay as much attention to appearance as gear and when you look in the mirror you’ll not only see a good looking DJ, but also a good looking DJ with more gigs.

A DJ’s Emergency Kit

Pack your emergency kit!

Every DJ may have an emergency kit. This kit should contain the obvious: backup cables, handheld mic, soft cloth for a quick polish of light lenses, etc. How about some out of the box items? The following items are things that at some point or another, I wish I had. These are items that a DJ or MC shouldn’t have to worry about, but why not? The extra five minutes could save an event… or a life!

* Garter. THREE times I have done weddings where the bride decided she wanted to keep her garter and forgot a throwaway. Carry one… it’ll make you “da bomb.”

* Generic bouquet: Maybe it’s just me, but a throwaway bouquet is often forgotten or misplaced. 5-6 plastic flowers in a rubber band and you’re good to go… albeit ghetto, but good to go.

* Aspirin. 325mg doses. In case you don’t know, 325mg of aspirin is the recommended dose for a heart attack. After I had someone die of one at an event and seeing that NO ONE had aspirin, I realized how stupid it was not to have this as a backup. Had I gone with my instincts, I could have saved a life.

* First Aid Kit. Why not? Bandaids, cleaning towelettes, Neosporin, etc are always handy. I’ve even cut myself during setup without a dang band-aid!

* Lozange spray… a hoarse voice or sore throat will hit you at the wrong times. Pack a spray bottle along with some cough drops!

* Emergency meds: Advil (or any Ibuprofen), Benadryl (food allergies suck, this will hold them over until an EPI pen is found OR EMTs arrive), and acetaminophen. Don’t forget GasX and Pepto-Bismol… stomach bugs are the worst things to get in the middle of a gig. If someone runs over and asks for medicine, you can jump in and save the day! For safety reasons, consider the individual packs.

* Small packs of deodorants and cologne. I usually have 2-3 of them. One for me and one for the forgetful groom!

* This one is an odd one, but maybe it’s because my wife often works with me.. we’ve gotten asked for Tampons or Pads. Yup, I carry those, too!

* Mints. Well, duh!

* Kleenex. Give three tissues to the groom before the ceremony, first dance, and toasts. He will be able to quickly reach in his pocket for a tissue as his bride breaks out in tears. This is also a great photo op!

This is a small addon alongside the DJ necessities! Don’t forget AAs, a pocket screwdriver set, Q-tips, and needlenose pliers.I like to be able to help out as much as possible, and many of these items have helped myself and my crew out on MANY occasions… but it’s also given me many a thankful client! As I already said, we don’t *need* this stuff (women’s pads?) and it’s above our call of duty… but why not? Couple a stellar performance, with an unforgettable experience, and add a bag more useful than Mary Poppins and you’ve raised the bar even higher than normal!

Next Page »