Robert Lindquist

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Beyond The Beat: From DJ To Expo Producer

August 18, 2017 by Robert Lindquist
While attending the Mobile Beat DJ Show in March, 2016, I had the pleasure of sharing some chat time with Mike Anthony Mireles, a Mobile DJ/MC/Entertainer from Houston, TX. Our conversation was essentially a volley of random thoughts about to how DJs can expand beyond operating a DJ service. At one point, Mike referred to DJ’ing as an “entrepreneurial playground.” How true. When I think of all the people I have met during the years that I’ve been associated with the international DJ community—I am consistently impressed by those who have taken a giant leap of faith and have landed in a position that they themselves may not have realized as possible. The Force Behind The Photo Booth Expo read more]
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The Financial Stages Of Life For The Career DJ

March 31, 2017 by Robert Lindquist
A few weeks back, I posted a short interview with “Mad” Joe Martin of Wichita Falls, TX. Joe is one of those guys who seems to know just about everybody. He is a career DJ who still performs, but at 66 years old, he has scaled back to choosing the jobs he takes. In the early days of the Mobile Beat Show (mid '90s), Joe was a regular presenter, adding his thoughts to the numerous topics being discussed. Time passed, and as fewer first generation DJs attended the show, Joe also took a hiatus. At the recent Mobile Beat show in Las Vegas (3/13-16), Joe was back. This time, however, his presentation was not about karaoke, how ... [read more]
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It’s True – DJs Do Get Old(er)

March 9, 2017 by Robert Lindquist
Not long ago I saw a post in one of the countless DJ facebook groups asking if anyone knew of any DJs who where still out working in the 40s. Obviously, the individual who posted that has yet to grasp the fact that for many of us, being a DJ is life long career—no different than if someone choose to be a lawyer, financial planner, teacher or operate some other type of small business or franchise. It may come as a surprise to some that there are a lot of DJs still out performing in their 60s, 70s and even 80s—and the reason is simple: they do a good job and have such great reputations that people keep booking them. Among the many successful career DJs I know is “Mad” Joe Martin who lives in Wichita Falls, TX. Well-known among his peers, Joe has always been a positive force in the DJ industry, nev... [read more]
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Online Marketing: Overcoming Objections With Testimonials

September 16, 2016 by Robert Lindquist
Last week, I shared some thoughts on what I believe is a greatly under used marketing tool. The post was titled If You Aren't Doing This, You Are losing Business. It's pretty short, so if you didn't see it, we'll pause here for a moment so you can get caught up. In a nutshell, I talked about the importance of using testimonials as a selling tool in any service oriented business—such as a DJ/Mobile Entertainment, or Photo Booth rental business. Gathering and editing testimonials is a hassle, so for WordPress users, I included a link to a brand new all-in-one testimonial plug-in called Ovation. WATCH THE VIDEO. If you use WordPress to manage your website, you need to check out this plug-in, (if you act fast you can get it half price). Ovation can really help simplify the process of managing testimonials... [read more]
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“We Don’t Need A DJ, We Just Wanna Rent A System.”

September 12, 2016 by Robert Lindquist
Bob Lutz. Does the name ring a bell? If not, here’s a link that will bring you up to speed. Bob is a car guy. He started out at GM in 1963 and over the years held executive spots at Ford, Chrysler, and BMW—then returned to GM to head the Chevy "Volt" project prior to retiring in 2010. The other day I was reading an interview with Bob Lutz (84). Fascinating guy. He predicts that the auto industry, as we know it, will cease to exist in just 20 years. Why? Because, says Lutz. branding will no longer matter. We will have gone from driving Toyotas, Chevys, Fords and Mazdas to transporting ourselves via identical, Podmobiles. Who cares what you drive when they are all the same? The DJ business is headed down that same road. A few weeks ago, I overheard a bartender at a wedding reception say to one of... [read more]
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How Secure Is YOUR Website?

September 12, 2016 by Robert Lindquist
Stich, Abbildung, gravure, engraving from E. Mas & Desire : 1881-82 When you started your DJ business, your primary objective, no doubt, was to profit from your time, talent and experience. A few years ago, when I started FLXWebDesign, I did so with that same mindset—hoping to turn years of hardknocks experience into something spendable. Being that nothing is as easy as it appears, it wasn’t long before it became painfully apparent that there were some essential chunks of data missing from my resumé. Meeting The Real Scrooge A few days before Christmas, 2014, I was chatting with a client about some simple updates he needed made to his we... [read more]
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Picking The Proper Price Point For Your DJ Services

September 9, 2016 by Robert Lindquist
Back on July 13th, Jason Rubio wrote a post entitled “How Much Should I Charge For DJ Services?” While agree with everything Jason has to say—especially with regard to how price chopping hurts everyone—here some additional things to consider in setting your prices. First off, what is your cost of doing business? stacks-of-moneyIf you are a single operator working out of a home office, your expenses will be far less than a multi-op who needs a store front with storage and meeting space. That's one of the benefits that comes with being a single operator. But when you look at the big picture, you will need to make more per job than the multis, and that ... [read more]
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If You Aren’t Doing This, You Are Losing Business

September 8, 2016 by Robert Lindquist
Think back to the first time you ever shopped for anything online, what had the greatest influence on your busying decision? Most likely, it wasn't the price, or what the manufacturer shad to say about the product—it was the customer reviews. The Internet has turned us all into cynical shoppers. We no longer value advertising messages, or how cool looking a website is—we want to know what others have to say. One of the biggest mistakes I see in analyzing websites for DJ service owners is that they assume their potential clients are smarter (when it comes to booking a DJ) than they really are. The fact is, they really know very little—and everything they do know is based on previous experience and heresay. Most of the time, they have never hired a DJ before. So, if they were at a friends wedding, and ... [read more]
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REVIEW: HK AUDIO LUCAS NANO 608i Part 1

August 15, 2016 by Robert Lindquist
HK1080 As it so often happens when I receive a product for evaluation, an unexpected opportunity arises to put said product immediately to work. With the LUCAS NANA 608i, (from HK Audio) the original plan was to field test it as a “ceremony” sound system. As luck would have it, shortly after big brown brought the 608i to my doorstep, a group of friends, who play in a band, called requesting vocal reinforcement for a booking that evening. More accurately, they requested I bring my BOSE PS1 (I still have one of the original ones, with the big D-Shaped bottom) which has been my go-to solution whenever I get a call for this type of job. It’s... [read more]
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Just Say No

July 13, 2016 by Robert Lindquist
Just_Say_NoDo you know what one of our biggest problems is? We (at least many of us) are just to darn good natured. And, you know something else, We can also be extremely competitive—never wanting to lose a single booking to another DJ. Separately, these two traits are very positive. Everyone like a person with a sunny attitude. On the competitive side, every booking is cash in the bank, and potential future bookings. To succeed in your quest to consistently grow your business, your eye must be steadily focused on increasing revenue year after year. Unfortunately, regardless how hard you try, business runs in often unpredictable and une... [read more]