Building Your [Personality] Brand Online

June 21, 2015 by Ben Miller

I launched this website a little over 6 months ago and the response has been wonderful.  I’ve been able to help quite a few businesses and families with their goals.  I love writing and connecting with people.

When I first started I published a new article on this site about once a week, then I started adding video content as well.  I was intentional to create a variety of ways to connect with me (Facebook, Twitter, Instagram, Etc) so that I could reach as many people as possible and grow my brand.

Last year I wrote about the importance of tracking your traffic, and talked a little bit about how important it is to create great content (articles, videos, interactive tweets/Facebook posts).  I’ve come to the conclusion that it’s not just important to produce content to market your company or brand, it’s the most important thing.  In fact, I believe that businesses who fail to produce new and vibrant content will see a significant decline in business over the next 5-10 years.

Seth Godin (an international marketing superstar) decided about 10 years ago that he was going to publish new content to his blog EVERY DAY.  His daily posts range from a few sentences to a few pages long.  But by doing so, he’s amassed an army of followers (300,000 on Facebook alone).  Now, when he publishes a new book or product, he has loyal followers that are happy to pay a few bucks for his latest creation because of all of the great, free content he’s produced.

How are you interacting with your customers, clients, and friends?  Producing high quality, high-touch content is the difference between you and your How-To-Build-Your-Brand-1024x943competition… I guarantee it.

I live in Bloomington / Normal, Illinois (but I’m open to suggestions).  A couple of years ago, a local guy who has lived here his entire life created a  Facebook page devoted to conversations about the local bar/restaurant scene.  Two or three times a week he posts tidbits, updates and gossip about places to eat.  Sometimes he posts the history of one of my favorite dishes, or when a place is about to close. When there is a new post, I read it every time, and after I’m done reading that post, I click over to his page and go back a few stories to make sure I didn’t miss anything else.

Check out more of this article at BenMiller.com

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Ben Miller Ben Miller (10 Posts)

Ben Miller is a speaker/coach who brings a message of hope, peace, and common sense. Ben taught High School before running his dream business full time. It didn’t take long for his dream to become a nightmare. Even though business was good, he had leveraged himself in debt, hired the wrong employees and grown too fast. After a couple of big contracts disappeared and a blow from a bad economy, Ben barely kept the business alive. DEBT ROBS YOU OF PROSPERITY: Over a million dollars had passed through his hands in just a few short years, yet he had nothing to show for it. When Ben speaks and coaches, he brings his humor that got him through it, and the humility to tell his story in hopes that you can avoid the same mistakes. Those mistakes that he made are the same ones that close 8 out of 10 small businesses in their first two years of operation. Ben has spent years studying great businesses and personal finances. He’ll show you how to: Create a household budget and become debt free Grow a business without the stress of debt Hire employees that can’t wait to be at work Monday morning (building an amazing team culture) Run a social media campaign turning your clients into family Charge a premium fee for your service based business Master productivity and achieve the “work / life” balance everyone dreams of


Filed Under: Business, Personal Development