Building Off An Existing Client Base

February 2, 2017 by StephenJClayton


Chances are your existing clients are going to keep hiring you for future events, but only if you stay in contact and give them a reason to keep hiring you!

There are quite a few ways to let your customer base that you are pro-active and always ready for business.

  1. Make sure to keep your website up to date! You can do this by keeping up with a blog (at least once a week), and linking all media to your website. Having an up to date website will show not only your current clients but potential ones that you are consistently working and putting content out there. Which brings us to our next point…
  2. You MUST be active on social media! Social media is a free marketing tool. Try to post once a day (minimum) and utilize hashtags. Finding the best hashtags to utilize is a simple Google search. Make sure to post those hashtags in your own comments (be the first commenter, always!) and then go through the hashtags to see profiles that are similar to yours, and connect with them! This may not get you any business at first, but it will help you set up an engaged following that will show potential clients you’re working your business! When you create a solid following on social media, that’s when clients will start to reach out to YOU.
  3. Establish and maintain a personal relationship with your existing clients! Create a referral program. If they refer a new client, they get a discount! When sending holiday email blasts, make it personal. To those clients that you are closer with, send a personalized card to them with some sort of incentive to hire YOU for their next event. This could mean offering a holiday discount personalized to them, or just simply connecting with them on why you enjoyed working with them in the first place.

These are just a few ways to stay on top of your relationships with clients. Stay consistent and it will pay off!

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StephenJClayton StephenJClayton (8 Posts)

Steve Clayton has been working with event professionals for over 16 years teaching, mentoring and consulting with them to help them get more out of their event business. Originally beginning his event career as a mobile entertainer, DJ, and manager, Steve has transformed his business into a full service event management and production company. His companies specialize in full service production, technology, consulting, and talent buying. Over the past 13 years, Steve’s companies have worked with clients such as the Rose Bowl, USC Football, The Holiday Bowl, Time Warner Cable, Hyatt Hotels, Chalice Festival, High Times, and The Neighborhood Awards. Steve and his team have been blessed to work and handle major talent artists. Steve has worked or purchased talent from Lo Cash and Frakie Ballard to Comedians Steve Harvey, and Wayans Brothers. And rappers from Dougie Fresh, B.O.B and Robin Thicke to Lil Wayne, Wu Tang Clan and Machine Gun Kelly. Steve has owned companies manufacturing and selling lighting products to companies to writing and teaching classes for University of San Diego. Steve’s current companies include Soundskilz and The Event Inventor. Steve currently teaches event management, marketing and technology classes at UC Riverside.


Filed Under: Business, Events, Personal Development, Sales & Marketing