Beyond The Beat: From DJ To Expo Producer

September 22, 2016 by Robert Lindquist

While attending the Mobile Beat DJ Show last March, I had the pleasure of sharing some chat time with Mike Anthony Mireles of Houston, TX. Most of our conversation was a volley of random thoughts relating to how DJs can either expand their businesses, or apply their DJ experience to a related venture. At one point, Mike referred to DJ’ing as an “entrepreneurial playground.” I could not have phrased it better, and I couldn’t agree more. When I think of all people I have met during the years I’ve been associated with the international DJ community—and what some former DJs have gone on to accomplish, is pretty impressive.

While many have stayed the course and grown their DJ businesses into all-inclusive, one-stop, mobile entertainment empires, others have taken giant leaps of faith that have landed them in positions that they themselves may not have seen possible.

rob_at_registrationOne of the relatively recent additions to that latter group is Rob Savickis of Niagara Falls, Ontario, Canada. For the better part of the last 25 years, Rob has been exhibiting at Mobile Beat and numerous other DJ events. His typical perch was behind a table loaded with various DJ accessories and essentials such as colorful limbo poles, books and compilation CDs.

While his DJ roots run deep, over the past half-dozen years Rob established a new niche with Photo Booth Rentals. This perfect storm of experience all came together in 2015 when Rob produced the first PhotoBooth Expo in Las Vegas. As Rob explains, “Suppliers of mine were pointing out that there was no trade show dedicated to the growing photo booth market—and they kept encouraging me to do one. Then, when some colleagues were commenting on how many people were getting into the business, I felt in my heart that it was time to try putting such a show together… and that Las Vegas was the best location as it would attract people from all over the world, not just locals.”

The first Photo Booth Expo in 2015 attracted 1300 Photo Booth entrepreneurs from 24 countries. The 2016 show upped that number to 2100 representatives from 38 countries, and Rob fully expects to break the 2500 mark when the doors open for the 2017 event (March 20-22). Exhibition space at the 2016 event exceeded 250 booth spaces—that’s a lot of floor space and it’s all about the latest Photo Booth technologies and how to run a profitable Photo Booth business. In addition to the exhibit hall, a full card of educational programs is offered featuring some of the most experienced mobile entertainment and Photo Booth business professionals.

For 2017, the Photo Booth Expo will take place at the Westgate (formerly the Las Vegas Hilton) just days after the close of the 2017 Mobile Beat show (March 13-16). The cross-over between DJs and Photo Booth operators is expected to spike attendance for both shows. For attendees, having a few down days between the two events is a rare opportunity to mix business with pleasure. Registration is now open for both events.

So what’s the take away here? For any DJ, to be the best you can be at what you do is a noble and respectable goal. But opportunities do come along—and usually when you least expect them. When that happens, be ready to take that next step. Rob Savickis is a prime example of someone who saw a need, weighed the risks, and took the jump. It’s that old opportunity knocks thing—and not being afraid to answer.

Robert Lindquist Robert Lindquist (33 Posts)

Robert Lindquist has been involved in the DJ profession since 1967, when he built a make-shift sound system from spare parts in order to provide music for a birthday party. From that point on, he supplemented his day-jobs in radio, TV and advertising by DJ’ing in clubs and for weddings and corporate events. In 1987, he was encouraged to share his DJ experience in writing, which led to the release of “Spinnin’” at the initial DJ Times Expo in Atlantic City.Recognizing the need for a publication dedicated to Mobile DJs, he created Mobile Beat “The DJ magazine” in 1990. In addition to still being a sound tech and DJ/MC for weddings, he is a producer of video content writes for several audio publications and blogs. He is also a partner in Las Vegas based Level 11 Media, which maintains several Web sites and digital publications for musicians and touring sound engineers and is an IMDb listed actor and voice talent.

Filed Under: Business, Events, Exclusive Online News and Content, PhotoBooths, Robert Lindquist