Back to School: American DJ’s ADJ University Is Now Enrolling for the Level 2 Online Educational Video Series

April 23, 2012 by Mobile Beat Staff Writer

Back to School

American DJ’s ADJ University Is Now Enrolling for the

Level 2 Online Educational Video Series

LOS ANGELES, February 15, 2012 (For Immediate Release) – Although DJ equipment is more complicated than it used to be, there’s no reason for aspiring DJs and entertainers to feel intimidated or wonder how they will learn to run the equipment – class is back in session at ADJ University, American DJ’s entertaining way for DJs to get the skills they need. Enrollment is now open for the Level 2 Online Educational video series that provides a fun and easy way for beginning DJs to learn the basics of how to use DJ lighting and audio equipment in the comfort of their own home, on their own time. It also offers tips and techniques for starting an enjoyable and prosperous career in the entertainment industry.

Consisting of eight all-new online, in-depth but user-friendly video courses, ADJ University is taught by successful, respected DJs who have extensive knowledge of the equipment and techniques, including Brian Redd, Arnoldo Offerman and DJ Etronik. These entertaining courses, which cover a wide range of topics including school dances, mixing, client meetings and transporting gear, provide beginning DJs with the knowledge and skills they need to become successful entertainers, and they also offer a great resource for experienced DJs and entertainers who want to refresh and update their skills and knowledge.

Although the courses are provided by American DJ, the skills acquired through the ADJ University courses are not brand specific and are applicable to any DJ gear manufacturer’s equipment. “We don’t just sell products at American DJ; we help build careers,” said Brian Dowdle, Marketing Director for American DJ and the Dean of ADJ University. “These fun and entertaining video seminars are not designed to sell products nor are they product demonstrations, instead they offer both new and seasoned DJs the opportunity to learn new skills and get up-to-date on the latest technologies in DJ equipment. Everyone is welcome to enroll, whether or not they are ADJ customers.”

Enrolling at ADJ University is fast and easy – interested DJs just need to visit, and click “Log In or Join Now.” Members of ADJ’s Advantage Rewards Program will simply use their ADJ Advantage log-in information, and the sign-up process is quick and straightforward for those who are not yet members. Once enrolled, students can watch the eight videos at their own pace, then take the quizzes at the end of each video. Students that successfully complete all Level 2 courses will become ADJ University Alumni members and receive a Diploma, 100 ADJ Advantage Points, a free ADJ University Alumni T-shirt and a 4 GB Flash drive.

The first four of the eight Level 2 courses are available now on the ADJ University web site, and the remainder are coming soon. The course topics are:

Course 9: School Dances, hosted by Arnoldo Offerman

Course 10: Mixing 101, hosted by DJ Etronik

Course 11: DJ Survival Kit, hosted by Brian Redd

Course 12: Client Meetings, hosted by Brian Redd

Course 13: Transporting Your Gear, hosted by Brian Redd

Course 14: Music Programming for Mobile DJs, hosted by Brian Redd

Course 15: Building Your Business with Truss, hosted by Brian Redd

Course 16: Rotating the Dance Floor, hosted by Brian Redd


For more information or to enroll, click or visit

Mobile Beat Staff Writer (370 Posts)

This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.

Filed Under: Exclusive Online News and Content, Lighting for Mobile DJs, Sound Engineering for Mobile DJs