Participating in business-to-business (B2B) expos can be one effective way to market your DJ company and services for corporate events. Most B2B expo exhibitors are normally companies that can help grow businesses, such as banks, promotional marketing companies, office supply and equipment companies and healthcare organizations. I have not found too many of my competitors exhibiting at these shows, which has placed my business at an advantage with our presence. Through my experience, I have found some strategies that can help you gain more business as a result of exhibiting, which I’ll share here.
This is NOT like preparing for a bridal show. When you are exhibiting at a bridal show, your primary audience consists of engaged couples who are planning their weddings. You have to look at the bigger picture. As mobile DJs and entertainers, we have many services that can be used for many different types of corporate events. Knowing how to put your best foot forward and how to present your services at a B2B expo can help you achieve a better return on your investment.
STRATEGY 1: PLAN WHAT CORPORATE SERVICES YOU WOULD LIKE TO PROMOTE
What kind of entertainment services do you offer for corporate events? Are you looking to just provide DJ services for the annual employee appreciation party? Or do you offer team-building services that companies can use? Do you specialize in providing audio/video equipment or sound system rentals for business meetings? Knowing what you will be marketing and having a good representation of those services in the form of a marketing piece to hand out is important when prospects stop by your booth.
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Filed Under: 2016, Business
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