Tony Schwartz


Tony Schwartz

Tony Schwartz is an award-winning MC & DJ, a business entrepreneur, stock market investor, a dog lover, a daily blogger, and a die-hard Red Sox & Seahawks Fan.




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11 Social Media Content Ideas for DJs

December 7, 2015 by Tony Schwartz

12:2015 - 11 Ideas for Intersting Social Media Content

The number one question DJs ask me about posting on social media is: “What should I post about?” And my answer is always the same: “Something interesting… DUH!” Because to be bluntly honest, most setup pics aren’t interesting. That photo of guests doing the Cupid Shuffle or other line dance? Nope; overdone and cliche. Those four advertising posts you made last week? Turn off; if you were interesting, customers would already be on your website. So, my 2015 Christmas gift to you: <... [read more]
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Seven Social Media Books DJs Should Read

November 4, 2015 by Tony Schwartz
stack-of-booksThere’s a plethora of social media knowledge on the internet; just Google “social media tips” and you’ll find thousands, if not millions, of  articles on the subject. And while that’s great and all, most articles offer the same generic tips. Unless their is a change in a platform - such as Twitter’s change this week from stars to hearts - most “general” social media articles are nothing more than SEO fluff. So, mobile DJs, rather than write another article on general tips to get started, I’m going to give you the greatest tip of all. Are you ready? Pick up a book on social media. ... [read more]
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Beating (And Avoiding!) Wedding DJ Burnout

November 4, 2015 by Tony Schwartz

beating-wedding-business-burnout

I'm admittedly a workaholic. I blame it mostly on a motivational poster I saw every day in college on my way to class. It read: "Choose a job that you love, and you'll never work a day in your life." What a load of crap. Don't get me wrong, I LOVE what I do. But it's still work. LOTS OF WORK. Take a heavy workload, add in six or so months of constant stress and - as any wedding DJ can attest - ... [read more]
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Tony’s Playlists: My Top 10 Favorite Songs To Play

November 2, 2015 by Tony Schwartz
my-ten-favorite-party-songs-ever   The other day, I was asked by one of my brides-to-be what my favorite song to play at a party was. I replied without hesitation: “Easy. Montell Jordan’s ‘This Is How We Do It’. In fact, the day that song gets no response, I’m hanging up my headphones. While driving home on I-5 Friday night, I started to expand upon the question: “If I was to make a Top Ten list of my favorite party songs to play at weddings and other events I DJ, what would be the other nine songs?” After spending much of the weekend debating, I finally narrowed my list down to my ten favorite party son... [read more]
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Tony’s Playlist: Halloween Songs

October 31, 2015 by Tony Schwartz
Now, don't get me wrong: Bobby "Borris" Pickett's "The Monster Mash" and Michael Jackson's "Thriller" are GREAT Halloween songs. But they are overplayed so much in the buildup to Halloween night. So, for your Halloween enjoyment, I present an insanely large playlist of music that will work for any Halloween-themed party. Some of the songs play off of the Halloween theme, others are just plain dark and moody.

halloween-dj-playlist

So, in no particular order, let's get spooky: read more]
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Set An Expiration Date!

October 30, 2015 by Tony Schwartz
contracts-set-an-expiration-dateHey Tony, My biggest pet peeve is clients who procrastinate on returning the contract in a timely manner. This is especially true for popular dates with multiple requests or when I send one out and someone else inquires ten days later. What can I do to get contracts turned in faster without losing additional revenue? Sincerely, Waiting on a Contract Dear WoaC, This is a great question. One, you could go with digital contracts – I’ve used EchoSign before – which usually results in a pretty f... [read more]
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Tony’s Playlists: Nineteen Actual First Dance Song Ideas

October 29, 2015 by Tony Schwartz
first-dance-song-suggestions-pinterest-image Over on my Facebook page, I posted a simple question: What was your First Dance song at your wedding? The following nineteen songs, all varying in genre - contemporary, country, classic rock, crooners, soul, indie, alternative, etc. - were posted in the comments. And all of them serve as great suggestions for engaged couples struggling to pick that perfect Firs... [read more]
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Denon DS1 DVS Interface

Review: Denon DJ DS1 DVS Interface

October 27, 2015 by Tony Schwartz
I remember the day perfectly: I was a college sophomore and took a handful of money to Guitar Center to purchase my first Digital Vinyl System (DVS) interface: Traktor's Final Scratch. I was quickly talked out of it by the salesman, and I drove back to my frat house with a Rane SL1 in tow. I've been a Rane/Serato user ever since, with the Rane Sixty-Two as my current mixer of choice. [caption id="attachment_30609" align="aligncenter" width="640"]Denon DS1 DVS Interface The Denon DS1 DVS Interface[/caption] However, I wanted a backup DVS interface on hand for the bar and club events that I perform at without a Sixty-Two in the booth, and since my perform... [read more]
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Tony’s Playlists: 14 Country Bouquet Toss Songs that aren’t “Man! I Feel Like A Woman”

October 26, 2015 by Tony Schwartz
country-boquet-toss-songs A couple of weeks ago, I started a “Weddings & Country Music” playlists series when I posted an article on contemporary country first dance songs. The reaction to that playlist was overwhelmingly positive. Shortly after posting that list, I received a PM on Facebook from a bride in Atlanta, Georgia (that’s a long ways from Puyallup, Washington!) about possible country bouquet toss songs for her wedding reception. So, on this gorgeous 85-degree day, I popped the top off on another ice-cold Bud Light and racked my brain for country songs that would work for the Bouquet Toss. Now, I have nothing ag... [read more]
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Take Time To Write A Thank You Card

October 23, 2015 by Tony Schwartz
tony-schwartz-thank-you-cardsFor as long as I can remember, I have been very routine based. As a kid, I would wake up at the same time each morning, and the first thing I would do is sit down over a bowl of cereal and read the sports section of the newspaper. Then I would shower, dress, and head off for school. Years later, while my routine has changed – I sure as hell don’t wake up as early – it still remains a crucial part of my success as the owner of three small businesses that are firing on all cylinders at one time (you can learn mor... [read more]
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