Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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Important work you should NOT spend too much time doing (1 of 2)

December 9, 2017 by Terry Lewis
Last month we looked at the most important three departments every wedding business must focus on to make success inevitable. Marketing Sales Innovation I call this Zone 1 - Thrive. (Z1) This month we are going to dive deeper and identify the other two zones that consume your time. How long you end up in each zone will contribute to how far and fast you can become a thriving wedding professional. Let’s jump into Labour – Zone 2: Office work, delivering your signature wedding experience and Learning View Zone 2 as ‘The Glue’ to ... [read more]
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Is your daily routine moving towards, or away from your goal? (3 of 3)

December 7, 2017 by Terry Lewis
Go back to the daily routine you completed in Is your Daily Routine moving towards, or away from your goal? (1 of 3) two weeks ago. Here's a reminder of what it looks like: Exercise: List your daily routine
Time Activity
5am
6am
7am
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Is your daily routine moving towards, or away from your goal? (2 of 3)

November 30, 2017 by Terry Lewis
Success in business leaves clues, and your takeaway from this post is in knowing that your Marketing, Sales and Innovation activities are the only ways to make your business thrive. Your second takeaway is to change (if necessary) so you spend at least 51% of your business day immersed in the Thrive Zone if you are serious about growing your business. Examples of activities in the Thrive - Zone 1 include:  •Telephoning potential brides •Pitching an avatar •Networking with other wedding creatives •Getting on the preferred list of 4* and 5*wedding venue’s •Dominating the first page of... [read more]
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Is your daily routine moving towards, or away from your goal? (1 of 3)

November 17, 2017 by Terry Lewis
This month you’re going to discover if you will ever achieve the goals you’ve set. Print the ‘activity’ column on the table on the below, list your typical daily routine. To get the most value and insight from this exercise, it is essential that you are completely honest and open about what it is you do with your time, for example, if you are: •Waking at 7.00am. •Opening emails at 8.00am. •Doing the school run at around 8.15am and 3.00pm. •Speaking to potential clients around 4.00pm. •On Facebook hourly. Put ink to paper and list your daily habits truthfully in the activity column. Remember t... [read more]
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Are wedding awards an expensive waste of time and money?

November 10, 2017 by Terry Lewis

The short answer is entirely not, the more extended answer reveals so much more.

As a six times award winning wedding DJ and now judge for The Wedding Awards, you'd expect me to be pro-awards. Let me explain why I recommend putting the expense of entering near the top of your marketing budget; and why you should invest valuable time shaping your company to win. 1. There can only be one winner granted, but that could be you! So what does winning mean? Well, to the cynics I've debated with over the years, it means nothing. They've told me it's just a hollow badge on your website. Some cyni... [read more]
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Plan What Action You Need To Implement Right Now To Hit Your 3 Year Opportunity Goals (3of3)

October 25, 2017 by Terry Lewis
  In 1of3, you discovered your why, the reason for doing what you do, last week (2of3) we looked at your money goals, in this final blog you’ll get clarity on the opportunities you can capitalise on. Mindmap step 3: What opportunities can you visualise to create lasting wealth? Write down the business ideas you have that are capable of accumulating the funds you require to achieve your huge audacious ‘I wish I had’ financial targets. Drill down to the numbers, this is very important for your daily focus. The more you focus on the detail and clarity of each goal and the more you ‘see it’ the better. Avoid wishy, washy statements, they won’t serve you and will never be realised. Your goal should be very specific for example: An opportunity yet to be realised in the next 12 months is... [read more]
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Plan What Action You Need To Implement Right Now To Hit Your 3 Year Financial Goals (2 of 3)

October 18, 2017 by Terry Lewis
In last weeks blog I helped you work out your Why, the reason you do what you do. Today we will get clarity on your financial goals.   Mindmap step 2: What are your financial desires?  List the material things you desire in your life, be as detailed as possible. It is critical that you place a cost besides each desire to give you a precise amount to aim for, for example, you may write over 3 years I will need: 1. £600,000 to become mortgage-free 2. £108,000 for business and personal expenses 3. £72,000 to enjoy life’s pleasures such as holidays, dinners, weekend breaks, provide family assistance, kids school / higher education fees, theatre, club memberships etc 4. £116,000 for property investments. In this example you would ne... [read more]
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Plan What Action You Need To Implement Right Now To Hit Your 3 Year Income Goals (1 of 3)

October 11, 2017 by Terry Lewis
In this step, you will discover why you are not hitting your targets. You will also discover the steps and changes you must make in your life in order to reach your long-term goals; those achievements that cannot be achieved today or tomorrow, nor next month, I’m referring to your big desires that require the passage of time for their attainment, for example, you may want:   1 - 70 bookings a year at your full rate. 2 - A tripling of your fees from where they are today. 3 - Have 50, 4 or 5-star wedding venue’s listing you as a preferred supplier to give you an abundance of avatar’s to choose from, and the luxury of being able to say “Sorry, I am already booked” 4 - To generate an annual income ahead of your financial needs giving ... [read more]
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How to get 60% up to more brides responding to your emails (Part 2 of 2)

September 30, 2017 by Terry Lewis
Following on from last weeks blog, the template I promised follows at the end.   •Focus on the emotional  benefits of BECI’s wedding •Align perfectly with BECI’s desires, eloquently positioning you as the solution. •Give great value and convey confidence in your ability to (over) deliver. •Spotlight social proof from happy couples who’ve used your wedding experience before. •De-stress and delight. •Load each sentence with suspense to compel BECI to read the next line. By writing copy to BECI, your emails will speak directly to her deepest desires, needs and aspirations and... [read more]
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How to get 60% up to more brides responding to your emails (Part 1 of 2)

September 23, 2017 by Terry Lewis
Have you ever sat down in front of your computer, sent an email to prospects and heard crickets? This use to happen to me as well until I incorporated The 4 Essential Keys into my email marketing and in so doing, I increased my response rate by 60%. Messages I use to write had a disappointing reply rate, because of the poor copy writing skills I applied; I call those my ‘Emails to DEBRA.’ The super-responsive emails I write today are a massive contrast, and more often than not go onto build a two way relationship that moves prospects further down my sales funnel; and I call these my ‘Emails to BECI.’ DEBRA and BECI are of course both acronyms… read more]