Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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Date Your Couple Before Trying To Book Them (1 of 4)

February 14, 2018 by Terry Lewis
If you charge more than average or intend to, a face to face meeting is by far the most effective route to getting booked. To find your clients innermost fears, desires and aspirations for their big day, the most personal way to discovery is to meet, befriend and gently question them, watching and feeling for their responses. By ‘dating’ your prospects you’ll experience a two-way level of communication, leading to a deeper relationship that is impossible to replicate by phone or email. If for you ‘To meet or not to meet’ is still a dilemma, let me be clear that there is no right or wrong answer, you need to do what is r... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (4 Of 4) 

January 31, 2018 by Terry Lewis
The Eleven Universal Influencers It is impossible to design an effective Wedding Website That Converts without paying close attention to the Eleven Influencers that trigger buying decisions from brides and grooms. My last blog stated your avatar will base their decisions to buy from you on emotions and use logic afterwards to justify their decision. So everything on your newly designed website must build on your avatars emotions if you want to get booked more easily. I also said there are really only two motivators that influence a couple to hire you:
  1. The ability to remove a wedding worry, or
  2. The belief you can create the best wedding experience.
The wedding experience you offer as marketed on your website <... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides (And How To Turn Them Into Your Biggest Opportunity 3 of 4)

January 24, 2018 by Terry Lewis
Last week we looked at ‘website rejection’, this week we are going to see how knowing about it can help you get booked by your ideal client. Quick exercise To drive last weeks point home, let me give you a quick exercise. The following two websites both offer wedding planning services. I want you to surf both sites for just 20 seconds each, and not a second longer. In that time I want you to think like a bride and form an instant opinion by answering these three quick fire questions: 1 Is the supplier low or high quality? 2 Is the supplier likely to cost more than average? 3 Is the website c... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides (And How To Turn Them Into Your Biggest Opportunity 2 of 4)

January 17, 2018 by Terry Lewis
Last week we looked at common website flaws, as promised the way to get your ideal clients hunting you is to offer a signature wedding experience that fulfils every one of your avatars needs. The trap many wedding professionals fall into is they create something THEY love, then hope there is a market for it. The smart approach is to validate demand for what your avatar wants first, then create a service around their desires. Why your site must be professionally designed. Firstly, we are in the wedding industry, and I've yet to meet a bride who does not want professional perfection for all aspects of h... [read more]
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4 Reasons Wedding Suppliers Websites Fail To Book Brides And How To Turn Them Into Your Biggest Opportunity (1 of 4)

January 10, 2018 by Terry Lewis
The wedding industry is a highly competitive marketplace worth billions globally each year. Most of us have set-up in business and created a fantastic wedding experience in the hope of getting get our share of the market only to struggle to get bookings. And when the bookings eventually come, they're from clients wanting a discount, and sometimes it's our own fault! What you'll discover in this lesson: 1. Marketing mistakes that attract 'Price Shoppers' to your business and repel better-paying clients. 2. By viewing your site through the eyes of a bride, not a wedding supplier, you’ll discover h... [read more]
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Articulate Value Before Giving A Price (2 of 2)

December 30, 2017 by Terry Lewis
Following on from last week, compared to price alone the cheap flowers would save the bride a fistful of pounds, but in this case, the price has not revealed the full picture. And if the bride met you and you were able to tell her about the extra value and differences linked to your flowers versus the cheaper ones, do you think she may buy from you instead? Especially if by asking questions you found out that: 1. It was important to the bride to have unique organic flowers because she sincerely believed in reducing toxic chemical usage. 2. She was concerned about the ozone depletio... [read more]
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Articulate Value Before Giving A Price (1 of 2)

December 23, 2017 by Terry Lewis
When you offer premium wedding experiences at high prices, the one question you do not want to be asked within the first few minutes of an initial enquiry is “How much do you cost?” Answer this question too early, and there is a very high chance you’ll never hear from your prospect again. But answer that same question after you’ve created the opportunity to explain your value, unique differences and the passion you have for your work and you’ll significantly increase the possibility of converting that same prospect into a high paying client. Why is this? The majority of couples have ... [read more]
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Important work your should NOT spend too much time doing (2 of 2)

December 16, 2017 by Terry Lewis
Lifestyle – Zone 3: Family, Friends, Pleasure, and Fun Lifestyle – Zone 3 activities are pleasurable pastimes that make you feel amazing temporarily but produce nothing towards your goal of attracting and booking higher paying brides. As the saying goes: you can pay now and play later, or play now and pay later but either way, one day, you will pay. Lifestyle – Zone 3 activities embrace all the fun things in life including: holidays, theatre trips, parties, bar-b-cues, socialising with friends and family, love, sex, retail therapy, long weekends, spa sessions, lunches, gym, Facebook, (the non bus... [read more]
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Important work you should NOT spend too much time doing (1 of 2)

December 9, 2017 by Terry Lewis
Last month we looked at the most important three departments every wedding business must focus on to make success inevitable. Marketing Sales Innovation I call this Zone 1 - Thrive. (Z1) This month we are going to dive deeper and identify the other two zones that consume your time. How long you end up in each zone will contribute to how far and fast you can become a thriving wedding professional. Let’s jump into Labour – Zone 2: Office work, delivering your signature wedding experience and Learning View Zone 2 as ‘The Glue’ to... [read more]
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Is your daily routine moving towards, or away from your goal? (3 of 3)

December 7, 2017 by Terry Lewis
Go back to the daily routine you completed in Is your Daily Routine moving towards, or away from your goal? (1 of 3) two weeks ago. Here's a reminder of what it looks like: Exercise: List your daily routine
Time Activity
5am
6am
7am
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