Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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Wedding Marketing Help – How To Respond When Brides Ask The PRICE Question Too Soon.

August 22, 2017 by Terry Lewis
So why do brides ask for price too early? A lot frustrations are going on inside a brides head when planning a wedding for the very 1st time. A bride has to source and then make enquiries to around 20 separate suppliers to create her idea of the perfect wedding, and she is doing it all, more often than not, with minimal professional wedding planning experience. And when you factor in the average bride will reach out to a minimum of 3 suppliers in each category, that’s at least 60 initial enquiries (generating at least 60 responses) to simply get her wedding in motion - it’s no wonder brides suffer f... [read more]
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Scarcity – The 7th Wedding Marketing Influencer To Get Brides Booking You.

August 15, 2017 by Terry Lewis
Scarcity Is Good For Your Wedding Business. Things of limited supply are highly valued which is why for example when gold, diamonds, friendship or love are found, they are treasured, secured and protected. If you are small enough to offer a signature wedding experience that can only be served to one couple per wedding day, let brides know they have a ONCE IN A LIFETIME OPPORTUNITY to have you as part of their wedding. Turn limited availability into exclusivity. If you have done a good enough job with the other six influencers I've shared over the past few weeks, and... [read more]
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Influencers to get you booked – 
Social Proof.

August 8, 2017 by Terry Lewis
Prospects expect you to say you are the best because they know you want their business, so your affirmations of awesomeness will always fall on partially sceptical ears... at least initially. It is much more powerful to have hoards of past clients rave about you because they have no vested interest in their testimonials declaring your brilliance and therein lies the power of a testimonial. The more prospects discover your wedding business being positively talked about by scores of brides, grooms, guests and wedding suppliers both on and offline, the better. So do everything you can to ignite thi... [read more]
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Influencers to get you booked – EXPERT STATUS

July 27, 2017 by Terry Lewis
Imagine you find yourself on the airstrip of a private runway. You urgently need to fly home, and an aeroplane is almost ready for takeoff. It’s a small jet, and the unkempt pilot and co-pilot seem quite unsure about the instruments, regularly referring to flight manuals for instructions. The cockpit looks shabby, and in need of mechanical attention, some of the dials show small but noticeable cracks unnerving you. 20 minutes before takeoff, the captain eventually ignites the engine, and a random clanking noise amplifies your concern. You have the opportunity to disembark or fly. Will you “sit back and en... [read more]
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Influencers that get you booked – PASSION

July 21, 2017 by Terry Lewis
  Love what you do and show emotion for it. People buy people who are passionate about their craft and are turned-off by the apathetic - which is why when you go to purchase something, and the assistant appears not to care less, you consider taking your business elsewhere. Passion is contagious. That's why when you watch a romantic movie you sometimes end up with a lump in your throat. The director was able to transfer the emotion from the screen into you; and you must learn to transfer the EMOTION for what you do to inside your bride and groom if you want to influence them into booking... [read more]
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The 4 P’s (part 2 of 2)

July 13, 2017 by Terry Lewis
Last week we covered: 1. Positioning 2. Packaging This week we conclude with: 3. Promoting 4. Partnering   Promoting The phrase ‘best-kept secret’ is not something you want linked to your wedding experience at all; rather you need to amplify your message to be heard above the noise made by everyone else clamouring for brides in your crowded market. I’ve used the heading ‘Promoting’ purely for alliteration purposes though. Promotion is a one-off marketing effort run for a limited period, but it is not the strategy ... [read more]
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The 4 P’s (part 1 of 2)

July 6, 2017 by Terry Lewis
Each of my P’s that follows has the power to drive more enquiries to your wedding business. Today I’m giving you an overview of 1. and 2., next week we will look at 3. and 4. 1. Position 2. Package 3. Promote, and 4. Partner your wedding DJ business, correctly   Positioning Make it one of your career goals to go out there and own your niche. 

Boldly become the number 1 go-to person in your arena. Don’t shy away from a desire to dominate your ground, make sure it’s you who wins. Step up to the challenge and claim your place... [read more]
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Trigger the Law of Reciprocity by Giving Away Something Valuable Free

June 27, 2017 by Terry Lewis
Imagine it’s Christmastime and you meet up with a friend and they unexpectedly present you with a beautiful gift, but because it came as a surprise you were caught short and had nothing to give back in return… how would that act of kindness make you feel?
  • Genuinely thankful?
  • A little awkward because you had nothing to give back in return?
  • A sincere wish that you had something to give back?
Probably all of the above, and this inner drive to want to give back that’s called reciprocity. And it can contribute to getting you booked. So give something away to your bride and gro... [read more]
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In order to influence brides to book your premium offer, you must first be influenced you are worth it

June 20, 2017 by Terry Lewis
Success happens in your mind long before it materialises in side your business. Believe in yourself even when others tell you to let go of your dream. It will be those closest to you who will tell you “It can’t be done.” Quite often these are the people who care about you the most and want to protect you from the pain of possible failure but have ironically never stood in the shoes of failure nor success in your pursuit, and whenever your naysayers vocalise unqualified advice you should ask the same question I silently ask myself whenever others try to derail my dreams and that is “Does your life experience and trac... [read more]
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Common flaws in wedding DJ websites – Why MORE price shoppers THAN high spending brides contact you (Part 2 of 2)

June 13, 2017 by Terry Lewis
In last weeks blog I promised to reveal the winning formula to an effective website, here it is: A good wedding website is as easy as ABC3D: Attract higher spending brides. Be ‘sticky’ so brides hang around and revisit. Contain value driven solutions your avatar will love. Capture leads. Convert prospects to the next step. Designed beautifully. The way you articulate and design your online message is of paramount importance because brides will form an opinion about your website in 20 seconds or less! That’s right you've just 20 seconds to impres... [read more]