Terry Lewis


Terry Lewis

Terry Lewis Biography 2009 I started my professional wedding DJ career. 2011 - 2014 I won 6 Best Wedding DJ Awards, including Best Wedding DJ in England. During this period I also became a preferred supplier at more than 50 venues from Mayfair in London to the suburbs. And had the honour of performing at international weddings. 2015 - Date I sit as a judge for the Wedding Industry Awards (the largest and most respected in the UK), and as a condition of accepting the role, I am no longer permitted to compete. 2015 I began my keynote speaking career at BPM Birmingham run by Mark Walsh & Eddie Short. Since then I have given motivational and educational talks at DJ associations such as NADJ and for leading Wedding Industry Networking groups. 2015 To facilitate my role as a mentor and coach, I launched a new company called Wedding Marketing Mastery, and created a world class 1-1 training program. It's built from the ground up and designed to oversubscribe a wedding suppliers business at above average fees. 2016 I published my 1st book '12 Habits of Successfully Booked Up Wedding Suppliers' - Available on Amazon and read from London to Sydney. About my training I realised that to get above average results in the DJ and wedding industry, you need to help those you serve, get what they want to get. If you can do this in a remarkable way you will succeed in any endeavour. About me I am a father to four children and 2 step children. I am in love with my wonderful partner Julie whose support I could not do without. We love travel, entertainment and fine wines! I am also the co-founder of The GAAP Orphanage Foundation, our work helps orphans and abandoned children in Africa.




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In order to influence brides to book your premium offer, you must first be influenced you are worth it

June 20, 2017 by Terry Lewis
Success happens in your mind long before it materialises in side your business. Believe in yourself even when others tell you to let go of your dream. It will be those closest to you who will tell you “It can’t be done.” Quite often these are the people who care about you the most and want to protect you from the pain of possible failure but have ironically never stood in the shoes of failure nor success in your pursuit, and whenever your naysayers vocalise unqualified advice you should ask the same question I silently ask myself whenever others try to derail my dreams and that is “Does your life experience and trac... [read more]
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Common flaws in wedding DJ websites – Why MORE price shoppers THAN high spending brides contact you (Part 2 of 2)

June 13, 2017 by Terry Lewis
In last weeks blog I promised to reveal the winning formula to an effective website, here it is: A good wedding website is as easy as ABC3D: Attract higher spending brides. Be ‘sticky’ so brides hang around and revisit. Contain value driven solutions your avatar will love. Capture leads. Convert prospects to the next step. Designed beautifully. The way you articulate and design your online message is of paramount importance because brides will form an opinion about your website in 20 seconds or less! That’s right you've just 20 seconds to impres... [read more]
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Common flaws in wedding DJ websites – Why MORE price shoppers THAN high spending brides contact you (Part 1 of 2)

June 6, 2017 by Terry Lewis
If you have not read my previous blog, please go back and take a look because this lesson builds on that training… If you are currently getting more price shoppers than value buyers, the miscommunication is most likely in your marketing message, your personal letter to your avatar. And because the greatest chance of someone forming an opinion of you is via your website, I would suggest your proble... [read more]
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Amplify Your Message To A Very Specific Avatar Instead Of Trying To Sell To Everyone (Part 1 of 3)

May 11, 2017 by Terry Lewis
Let me ask you 2 questions:
  1. Do you try to sell to every bride and groom?
  2. Have you carved out a specialist niche within the wedding DJ market to elevate yourself above the other wedding suppliers crowding your industry?
Let me share a school boy error so you can side-step it. At start up, I sent out a confusing marketing message that tried to capture any and every bride throwing a party. Through a lethal combination of naivety, inexperience and a desperation not wanting to miss any bookings. My marketing was scattered all over the place and unsurprisingly spectacular... [read more]
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The 7 Steps To Successfully Booking Brides At A Wedding Fair

April 26, 2017 by Terry Lewis

The 7 Steps To Successfully Booking Brides At A Wedding Fair

Many wedding suppliers say to me "Terry, I'm giving up on wedding fairs because they just don't work!" But wedding fairs do work... when approached strategically. If you struggle with wedding fairs these 7 steps  will help. 1. Apply the 10 Minute Funnel Condense conversations with brides to 10 minutes. Why? Think of your fair as a conveyor belt of potential new business; every minute you spend engaged in conversation with a bride, is a minute saying goodbye to other brides walking by, because as they pass, they do so having been denied the o... [read more]
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So who is Terry Lewis – The Newest UK Blogger at Mobile Beat

April 24, 2017 by Terry Lewis
In short, I help wedding DJ’s fill their calendars with wedding bookings at 2x, 3x and even 10x their current earnings. And I can help if you:
  1. Have too few bookings
  2. Quote too low
  3. Have too few enquiries
  4. Need inspiration getting to the top
My belief is: To fill your calendar and be booked at the fees you want, you need to help brides and grooms get what they want to get. If you can do this in a remarkable way, achievement is inevitable. Which is why my blogs teach how to become remarkable and invaluable in t... [read more]
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Should You Offer A Money Back Guarantee?

April 19, 2017 by Terry Lewis
During my early teens I had no idea the American entrepreneur Victor Kiam would influence my marketing strategy decades later. 70's Flashback: I was in the sitting room watching our 14” black and white TV, when an advert came on and there was Victor Kiam confidently guaranteeing “The Remington will shave you as close as a blade, or your money back!” I had not even hit puberty, yet the self confidence in his product held my attention. I can only imagine the effect his promise had on his hairy target audience! His differences made Remington stand out against the competition, memorable to a pre-pu... [read more]