StephenJClayton


StephenJClayton

Steve Clayton has been working with event professionals for over 16 years teaching, mentoring and consulting with them to help them get more out of their event business. Originally beginning his event career as a mobile entertainer, DJ, and manager, Steve has transformed his business into a full service event management and production company. His companies specialize in full service production, technology, consulting, and talent buying. Over the past 13 years, Steve’s companies have worked with clients such as the Rose Bowl, USC Football, The Holiday Bowl, Time Warner Cable, Hyatt Hotels, Chalice Festival, High Times, and The Neighborhood Awards. Steve and his team have been blessed to work and handle major talent artists. Steve has worked or purchased talent from Lo Cash and Frakie Ballard to Comedians Steve Harvey, and Wayans Brothers. And rappers from Dougie Fresh, B.O.B and Robin Thicke to Lil Wayne, Wu Tang Clan and Machine Gun Kelly. Steve has owned companies manufacturing and selling lighting products to companies to writing and teaching classes for University of San Diego. Steve’s current companies include Soundskilz and The Event Inventor. Steve currently teaches event management, marketing and technology classes at UC Riverside.




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Getting Started As a DJ: Where to Begin

February 14, 2017 by StephenJClayton
If you’re thinking about becoming a DJ, there are several things to consider before getting started. Make sure that you’re doing it for the right reasons, first of all. Like any facet of the entertainment business, you have to be in it because you love it. If you’re just in it for the money and fame- you’re going to experience a lot of disappointment! That’s not to say that money and fame won’t ever happen for you, but you have to look at yourself as your business. If you want to be able to support yourself financially while doing what you love, you have to put in the same amount of time and effort as you would launching a newread more]
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Making Social Media Work For You

February 6, 2017 by StephenJClayton
Social media is the only free marketing tool that you'll be able to find online today. Although you can pay for your posts to get more exposure, it's not necessary! Here are some tips on how to boost your social media following to gain engaging, loyal followers.
  1. Be Consistent. I know that this is said all of the time, but it's important to not only be consistent in your posting, but posting only content that will be valuable to your followers. Stick to posting what you know and what goes with the "theme" of your profile. This will show potential follow... [read more]
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Building Off An Existing Client Base

February 2, 2017 by StephenJClayton
Chances are your existing clients are going to keep hiring you for future events, but only if you stay in contact and give them a reason to keep hiring you! There are quite a few ways to let your customer base that you are pro-active and always ready for business.
  1. Make sure to keep your website up to date! You can do this by keeping up with a blog (at least once a week), and linking all media to your website. Having an up to date website will show not only your current clients but pote... [read more]
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5 Ways for DJ’s to Supplement Their Income

January 31, 2017 by StephenJClayton
Want to learn how you can make your equipment work for you? How you can supplement your income and work during the weekdays, not just weekends? Here are 5 ways to supplement your income!
  1. Diversify your rental inventory. Photo booths and LED lights are just two pieces of equipment that you can rent out to clients during the week.
  2. Expand your customer base by reaching out to corporate clients, medical, real estate, college and professional groups for weekday meetings. Weekday sales meeting, corporate team building activities and weekday networking events are all events that you can rent your equipment out for use.
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