Stephanie and Jeff Padovani


Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”




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Becoming “Known:” Interview With Best-Selling Author Mark Schaefer

June 22, 2017 by Stephanie and Jeff Padovani
I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably... [read more]
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How to Turn One Wedding Into 4 Blog Posts

May 25, 2017 by Stephanie and Jeff Padovani
Repurposing content! This was a huge theme at Social Media Marketing World, the world's biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you think about your content. One wedding is a gold mine of content opportunities...trust me!

#1 - The “Real Wedding” Write-Up

So, this is ... [read more]
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7 Tips to Get On the Preferred Vendor List

May 18, 2017 by Stephanie and Jeff Padovani
The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. :)

#1 - Photographers, send them your images!

Consistency...Sending ima... [read more]
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4 Tips For Booking Budget Shoppers Without Selling Out

April 28, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, a wedding videographer and analytics-obsessed business owner, Mika R., discusses Tips For Booking Budget Shoppers. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through read more]
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Don’t Outsource Your Wedding Business Until You Read This!

April 20, 2017 by Stephanie and Jeff Padovani
Dina Eisenberg of Outsource Easier is Da Bomb when it comes to outsourcing. We met Dina way back when Book More Brides was a newborn, and she inspired us with her delightful positivity and dazzling smile. She knows both the wedding industry AND the world of easy outsourcing, so I’ve turned to her for some tips. (You can check out her read more]
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7 Tips to Grow Your Wedding Business With Outsourcing

April 7, 2017 by Stephanie and Jeff Padovani
  Whether you’re a newbie or a veteran in the wedding business, the word “assistant” can be scary. How can you possibly hire someone to do what you do? I turned to Bob Graham, founder of Event Temple software for wedding pros and the multi-op entertainment business Airwaves Music, for advice. He’s hired and trained hundreds of team members, and... [read more]
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Why You Need Unicorn Poop All Over Your Business

March 31, 2017 by Stephanie and Jeff Padovani
Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley -- this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing.

Watch this viral video:

[youtube https://www.youtube.com/watch?v=YbYWhdLO43Q] Yes, it’s funny. At least for people with a warped sense of humor, like me. It’s not jus... [read more]
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5 Marketing Hacks For Bridal Shop Owners

March 24, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, Mobile Beat's "Wedding Beat" columnist, Staci Nichols, discusses the 5 Marketing Hacks For Bridal Shop Owners. Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don't participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire at our clients' weddings...this is for you. Most of these tips are from the Better Bridal Group forum, which ... [read more]
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4 Tough Questions About LGBT Weddings & the Answers You Need to Know

March 17, 2017 by Stephanie and Jeff Padovani
LGBT Weddings Q&A Whether you support marriage equality or not, it's wise to learn about how the LGBT wedding market is having an impact on your business. I interviewed Bernadette Smith of the Gay Wedding Institute to get a state of the union for today’s LGBT couples getting married. In case you haven’t ... [read more]
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3 Wedding Marketing Lessons From a Company Who Pisses People Off

March 8, 2017 by Stephanie and Jeff Padovani
  Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. ... [read more]
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