Stephanie and Jeff Padovani


Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”




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5 Marketing Hacks For Bridal Shop Owners

March 24, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, Mobile Beat's "Wedding Beat" columnist, Staci Nichols, discusses the 5 Marketing Hacks For Bridal Shop Owners. Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don't participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire at our clients' weddings...this is for you. Most of these tips are from the Better Bridal Group forum, which ... [read more]
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4 Tough Questions About LGBT Weddings & the Answers You Need to Know

March 17, 2017 by Stephanie and Jeff Padovani
LGBT Weddings Q&A Whether you support marriage equality or not, it's wise to learn about how the LGBT wedding market is having an impact on your business. I interviewed Bernadette Smith of the Gay Wedding Institute to get a state of the union for today’s LGBT couples getting married. In case you haven’t ... [read more]
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3 Wedding Marketing Lessons From a Company Who Pisses People Off

March 8, 2017 by Stephanie and Jeff Padovani
  Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. ... [read more]
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5 Ways to Attract Wedding Leads With Images

March 4, 2017 by Stephanie and Jeff Padovani
What’s the power of an IMAGE? A single image can:
  • Start a movement.
  • End a war.
  • Evoke tears, laughter or anger.
Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. read more]
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How to Find the Hidden Gold In Your Wedding Business

February 23, 2017 by Stephanie and Jeff Padovani
Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will:
  • Makes your wedding business stand out from the competition.
  • Positions you as completely unique...even if you technically aren’t.
  • Creates a category of one for your business so that you beat the competition FOREVER.
If it’s so good, Stephanie, why ... [read more]
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11 Questions That Can Change Your Life

February 17, 2017 by Stephanie and Jeff Padovani
I just got slapped in the face today. Not literally. I mean the wake-up-and-face-reality-Steph type of slap. I’ve been working, dreaming and scheming very hard about creating something unbelievably awesome with our business, but I’ve been going about it all WRONG. I have a few trusted advisors (mastermind members, coaches, mentors) who I turn to for help, guidance and perspective. I’ve been asking them all kinds of questions about what I should do. The pro... [read more]
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3 Tips For Dealing With Ungrateful Couples Who Don’t Appreciate You

February 9, 2017 by Stephanie and Jeff Padovani
It sucks to be left out. Last week a wedding professional vented in our Facebook group about how she threw herself into delivering for a client whose wedding was published. The article listed every business associated with the wedding...except for her. What gives?!?! We work hard and we want to be recognized for it. It’s happened to me. I love going above and beyond with my one-on-one coaching clients. Whet... [read more]
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Featured Wedding Superhero: Ron Gallagher, Celebrant

February 2, 2017 by Stephanie and Jeff Padovani
Ron Gallagher is an Australian celebrant (aka officiant) and former magician at Your Celebrant. His tagline: “I do not just talk about Magical Moments – I create them.” I first met Ron at the Wedding MBA in 2014 where he and his business partner, Geoff, entertained us with their antics. Since then, Ron has proven himself a formidable presence in our Wedding Experts Facebook group, known for his detailed feedback and no BS approach. His tagline could just as easily be, “Don’t ask what I think unless you’re ready to hear it.” :) Ron upholds extremely high standards for himself and the wedding industr... [read more]
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5 Steps to a Profitable Wedding Season

January 26, 2017 by Stephanie and Jeff Padovani
It’s January! You know what that means for the wedding business. It’s prime engagement season, the bookings are happening and wedding pros have time in their “slow season” to set up an awesome year. But how do you plan the best wedding season EVER? It all starts with a yearly review of your wedding business. That’s exactly what Bob Graham did, and he shares what’s working for his business in read more]
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3 Client Communications Lessons From a Dog Trainer

January 19, 2017 by Stephanie and Jeff Padovani
The other day Jeff decided to teach our dogs to drag their doggie beds from my office to the living room on command. This is a regular nightly activity, and Jeff was tired of doing the moving. “Chili, get your bed,” he said, pointing to her dog bed. She wiggled with excitement and looked around the room. It was obvious she was enjoying the attention without a clue about what he was asking. “Chili, get the bed!” Jeff repeated again, louder this time. He repeated it ag... [read more]
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