Stephanie and Jeff Padovani


Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”




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Should Wedding Pros Eat on the Job?

December 15, 2017 by Stephanie and Jeff Padovani
Last year, there was a spot of controversy over a Brides magazine piece which laid out which wedding pros a prospective bride and groom should or should not feed over the course of the big day. Specifically, the writer suggested that, in most situations, photographers ought not be fed. A lot of people objected to this, but there’s a shred of truth to it. Feeding photographers might make them sleepy, and they might follow you home and generally get too comfortable and complacent around humans. Wait, sorry. I’m mixing up wedding photographers and raccoons. read more]
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Pricing psychology: Tricks so brides can’t say “no!”

December 6, 2017 by Stephanie and Jeff Padovani

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means.

Tricks so brides can't say "no!"

Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points.

Since you’re in the wedding business, you’ve seen more than one emotional response, right? (Has a bride cried in your store today?) read more]

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3 Ways to Explain Your Value to Price Obsessed Couples

November 29, 2017 by Stephanie and Jeff Padovani
One of the most common questions we get from wedding professionals year over year is the same loaded question:

How do I explain my value?

This question can lead to a lot of anxiety and missteps for new wedding pros. Heck, even veterans in the industry struggle with it. Explain Your Value If you missed it, go check out the recent conversation in the Wedding Expert Superheroes Facebook group about how to best communicate your value ... [read more]
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3 Ways to Make Your Wedding Business a Work of Art

November 22, 2017 by Stephanie and Jeff Padovani
Work of Art HuffPost today alerted me to a wedding portrait a bride’s mother had commissioned that, if you’re a pop culture/sci-fi geek, is pretty amazing. It’s like a Where’s Waldo, or, if you prefer, a Sgt. Pepper’s Lonely Hearts Club Band read more]
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Event Nightmares: The Mummy That Ate My DJ Gig

November 16, 2017 by Stephanie and Jeff Padovani
I made a huge, embarrassing mistake in our first year as DJs. It’s so bad I still cringe thinking about it.Event Nightmare Here’s the story: A friend of a friend had “connections” at a local summer camp and they were auditioning new talent. The hours were short, the pay was good, and we had an in. The catch: we needed to audition to get the job. The Big Audition for camp entertainment fell on a work day and Jeff couldn’t go. I was on my own. I would have 10 minutes to perform for a group of kids and prove myself worthy of hiring. My brilliant plan: ... [read more]
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How To Ease Anxiety – And Yourself – On Their Big Day

November 2, 2017 by Stephanie and Jeff Padovani
You don’t need me to tell you that weddings bring out a big ball of frazzled nerves and debilitating anxiety in a ton of people, even if they are only tangentially involved. How to Ease Anxiety What you might not realize is that some of that anxiety can’t even be traced to an obvious cause. Take, for example, this letter to advice columnist Carolyn Hax: "My older brother and only sibling is getting married in ... [read more]
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The Way To A Couple’s Heart Is Through Their Stomach

October 26, 2017 by Stephanie and Jeff Padovani
So this story, about an Australian bride whose bouquet was made of donuts, hit my stream recently. It’s just what it sounds like. The pictures look…delicious. It wasn’t the bride’s idea directly, but she did win some sort of drumming-up-business contest with a dessert company that provided the bouquets. Food Weddings ... [read more]
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How to Avoid “Idea Overload” at Wedding Conferences

October 19, 2017 by Stephanie and Jeff Padovani
Avoid Conference Overload When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year's Wedding MBA), taken classes with Book More Brides, and worked with a business coach. read more]
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Combating Bridechilla: Bridezilla’s alter ego?

October 11, 2017 by Stephanie and Jeff Padovani
Bridezilla's Alter Ego Quick quiz. Which is worse, Bridezilla or Bridechilla? Wedding professionals, if we took a vote, right here, right now, which would you choose? I know that through your wedding business, you’ve met both—you’ve overheard a bridezilla discuss how she’s required her bridesmaids to dye their hair brown so she’s the only blonde, the bridezilla who dumps a bridesmaid because the bridesmaid has joyfully announced she’s pregnant, the bridezilla who is just downright not nice to your poor receptionist... [read more]
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3 Ways To Squeeze Out More Content For Your Website

October 5, 2017 by Stephanie and Jeff Padovani
... [read more]
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