Stephanie and Jeff Padovani

Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”


3 Client Communications Lessons From a Dog Trainer

January 19, 2017 by Stephanie and Jeff Padovani
The other day Jeff decided to teach our dogs to drag their doggie beds from my office to the living room on command. This is a regular nightly activity, and Jeff was tired of doing the moving. “Chili, get your bed,” he said, pointing to her dog bed. She wiggled with excitement and looked around the room. It was obvious she was enjoying the attention without a clue about what he was asking. “Chili, get the bed!” Jeff repeated again, louder this time. He repeated it ag... [read more]

Hot Trends In Weddings For 2017

January 11, 2017 by Stephanie and Jeff Padovani
"In this article for Book More Brides, Mobile Beat's "International Academy of Wedding and Event Planning", Kylie Carlson, discusses the "Hot Trends in Weddings for 2017." The new year brings a close to the holiday season and our chance as wedding professionals to examine the coming year. The 2017 International Wedding Trends Report is the perfect place to start to gain an overview of what we can expect to see.

Color in Fashion and Design

The 2017 Pantone Color of the Year is “Greenery” which wil... [read more]

4 Things You Should Never Say to a Bride Or Groom

January 10, 2017 by Stephanie and Jeff Padovani
Even though I was super quiet as a kid, I’ve always been a communicator. I was as happy having a conversation with the “grown ups” as I was playing hide and seek with the kids outside. Sometimes my need to communicate got me in trouble. There was the time I accidentally revealed my brother’s Christmas gift because I forgot it was supposed to be a surprise. Oops! When I was twelve years old, a younger kid asked me a question about “how babies... [read more]

How to Transform Your Wedding Business In 5 Minutes

December 22, 2016 by Stephanie and Jeff Padovani

Transform Your Wedding Business

5 minutes can transform everything in your life. Does this sound like self-help crap? Let me convince you. When I started working with Ishbel, a fabulous yoga and Pilates therapist, my biggest physical challenge was the tension in my low back. I’d learned to live with it, but every night I had to position myself carefully on my side to avoid extreme discomfort. I just figured it was just goin... [read more]

4 Wedding Marketing Lessons From Insook & the Purple Cow

December 14, 2016 by Stephanie and Jeff Padovani
4-wedding-marketing-lessons-from-insook-the-purple-cow My friend Dahlia had been bugging me for months to visit the farm with her.

“Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!”

I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up about more]


Creative Bridal Show Strategies

December 8, 2016 by Stephanie and Jeff Padovani


If you go to a wedding show and do simply do what everyone else does, you’re not going to stand out.

That’s how you blend in. That kind of defeats the purpose, right?

WARNING: if you really want to get noticed, it mean... [read more]


4 Better Alternatives to Bridal Show Leads

December 2, 2016 by Stephanie and Jeff Padovani

Sure, bridal shows are where the brides hang out. That makes them a premiere opportunity to get found and booked.

But what if you hate bridal shows? Or what if you’re tired of risking your hard-earned money for a wedding show that may or may not deliver?

Attending a bridal show certainly isn’t for everyone. Here’s ... [read more]


Social Media at Weddings: Yay or No Way?

November 23, 2016 by Stephanie and Jeff Padovani

When we started our wedding business sixteen years ago, there was no such thing as Facebook, YouTube or Instagram.

Pro cameras were expensive, and we watched weddings with our eyes, not through the lens of a smart phone.

But today’s Millennial couples increasingly want digital proof of their weddings’ awesomeness. read more]

4 Things You Must Do Before Opening a Wedding Venue

November 17, 2016 by Stephanie and Jeff Padovani

Question: Should I Open a Wedding Venue?


“Hi there. First off, impressive website. Great info here and easy to find all your relevant content. Question for you:

“I am starting to tinker with the idea of opening a read more]


10 Disturbing Trends in Wedding Marketing You Must Know

November 10, 2016 by Stephanie and Jeff Padovani
10-disturbing-wedding-industry-trends Man, things sure have changed since we started our wedding business 16 years ago!

Gone are the days when people called you on the phone to inquire about your services. (When those few throwbacks do call, it comes as a shock.) Makes me long for the days when couples actually checked to see if you were available for their date before asking for the price.

Whether we like it or n... [read more]

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