Stephanie and Jeff Padovani


Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”




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Don’t Outsource Your Wedding Business Until You Read This!

April 20, 2017 by Stephanie and Jeff Padovani
Dina Eisenberg of Outsource Easier is Da Bomb when it comes to outsourcing. We met Dina way back when Book More Brides was a newborn, and she inspired us with her delightful positivity and dazzling smile. She knows both the wedding industry AND the world of easy outsourcing, so I’ve turned to her for some tips. (You can check out her read more]
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7 Tips to Grow Your Wedding Business With Outsourcing

April 7, 2017 by Stephanie and Jeff Padovani
  Whether you’re a newbie or a veteran in the wedding business, the word “assistant” can be scary. How can you possibly hire someone to do what you do? I turned to Bob Graham, founder of Event Temple software for wedding pros and the multi-op entertainment business Airwaves Music, for advice. He’s hired and trained hundreds of team members, and... [read more]
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Why You Need Unicorn Poop All Over Your Business

March 31, 2017 by Stephanie and Jeff Padovani
Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley -- this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing.

Watch this viral video:

[youtube https://www.youtube.com/watch?v=YbYWhdLO43Q] Yes, it’s funny. At least for people with a warped sense of humor, like me. It’s not jus... [read more]
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5 Marketing Hacks For Bridal Shop Owners

March 24, 2017 by Stephanie and Jeff Padovani
In this article for Book More Brides, Mobile Beat's "Wedding Beat" columnist, Staci Nichols, discusses the 5 Marketing Hacks For Bridal Shop Owners. Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don't participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire at our clients' weddings...this is for you. Most of these tips are from the Better Bridal Group forum, which ... [read more]
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4 Tough Questions About LGBT Weddings & the Answers You Need to Know

March 17, 2017 by Stephanie and Jeff Padovani
LGBT Weddings Q&A Whether you support marriage equality or not, it's wise to learn about how the LGBT wedding market is having an impact on your business. I interviewed Bernadette Smith of the Gay Wedding Institute to get a state of the union for today’s LGBT couples getting married. In case you haven’t ... [read more]
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3 Wedding Marketing Lessons From a Company Who Pisses People Off

March 8, 2017 by Stephanie and Jeff Padovani
  Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. ... [read more]
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5 Ways to Attract Wedding Leads With Images

March 4, 2017 by Stephanie and Jeff Padovani
What’s the power of an IMAGE? A single image can:
  • Start a movement.
  • End a war.
  • Evoke tears, laughter or anger.
Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. read more]
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How to Find the Hidden Gold In Your Wedding Business

February 23, 2017 by Stephanie and Jeff Padovani
Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will:
  • Makes your wedding business stand out from the competition.
  • Positions you as completely unique...even if you technically aren’t.
  • Creates a category of one for your business so that you beat the competition FOREVER.
If it’s so good, Stephanie, why ... [read more]
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11 Questions That Can Change Your Life

February 17, 2017 by Stephanie and Jeff Padovani
I just got slapped in the face today. Not literally. I mean the wake-up-and-face-reality-Steph type of slap. I’ve been working, dreaming and scheming very hard about creating something unbelievably awesome with our business, but I’ve been going about it all WRONG. I have a few trusted advisors (mastermind members, coaches, mentors) who I turn to for help, guidance and perspective. I’ve been asking them all kinds of questions about what I should do. The pro... [read more]
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3 Tips For Dealing With Ungrateful Couples Who Don’t Appreciate You

February 9, 2017 by Stephanie and Jeff Padovani
It sucks to be left out. Last week a wedding professional vented in our Facebook group about how she threw herself into delivering for a client whose wedding was published. The article listed every business associated with the wedding...except for her. What gives?!?! We work hard and we want to be recognized for it. It’s happened to me. I love going above and beyond with my one-on-one coaching clients. Whet... [read more]
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