Stephanie and Jeff Padovani


Stephanie and Jeff Padovani

Stephanie Padovani and her husband, Jeff, are the dynamic husband-wife duo behind Book More Brides, the #1 marketing resource for for the wedding industry. Visit BookMoreBrides.com/mb to learn, “21 Must Have FREE Tools to Turbo Charge Your Wedding Business.”




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How to Avoid “Idea Overload” at Wedding Conferences

October 19, 2017 by Stephanie and Jeff Padovani
Avoid Conference Overload When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year's Wedding MBA), taken classes with Book More Brides, and worked with a business coach. read more]
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Combating Bridechilla: Bridezilla’s alter ego?

October 11, 2017 by Stephanie and Jeff Padovani
Bridezilla's Alter Ego Quick quiz. Which is worse, Bridezilla or Bridechilla? Wedding professionals, if we took a vote, right here, right now, which would you choose? I know that through your wedding business, you’ve met both—you’ve overheard a bridezilla discuss how she’s required her bridesmaids to dye their hair brown so she’s the only blonde, the bridezilla who dumps a bridesmaid because the bridesmaid has joyfully announced she’s pregnant, the bridezilla who is just downright not nice to your poor receptionist... [read more]
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3 Ways To Squeeze Out More Content For Your Website

October 5, 2017 by Stephanie and Jeff Padovani
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How to Fit In At Weddings (Since You’ll Be There Anyway)

September 28, 2017 by Stephanie and Jeff Padovani
How to Fit In At WeddingsIf you’re reading this, there’s a fine chance you’ve seen the movie Wedding Crashers. If you haven’t, you can probably guess what it’s about just by the name: a comedy about a couple of guys who crash weddings for fun and booze. Welp, according to CBS News, a couple of people have pulled that off in real life. A couple of jokers snuck in and had a blast at a New Jersey wedding reception they weren’t invit... [read more]
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3 Leadership Must Dos For Your Wedding Business

September 21, 2017 by Stephanie and Jeff Padovani

It’s easy to come up with a list of great leaders, isn’t it?

Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit.

What a mixed bag I’ve chosen, right? I’m sure you can think of more! 3 Leadership Must Dos For Your Wedding Business

However, the point i... [read more]

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Hey, Wedding Pro! Want to Retire Rich?

September 13, 2017 by Stephanie and Jeff Padovani

Okay, stop! Pause. Breathe.

Quit running around your wedding business for two seconds and say one word with me.

“Retirement.”

That doesn’t calm you down, either, does it? Ugh, sorry.

You’ll be searching for your ginkgo biloba and reading glasses before you know it.

Hey Wedding Pros! Want to Retire Rich?read more]
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3 Ways to Build Better Relationships With Your Wedding Clients

September 6, 2017 by Stephanie and Jeff Padovani
Like it or not, we’ve found ourselves smack-dab in something customer service gurus like to call “the relationship era.” When it comes to customer service, it’s all about relationship-building. 3 Ways to Build Better Relationships with Your Wedding Clients Can you say, without one second of hesitation, that your wedding business is exce... [read more]
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Trending Now: Taco Bell Weddings

August 30, 2017 by Stephanie and Jeff Padovani
It doesn’t take long for wedding pros to be in the business to know some couples really thrive on kitsch and irony. Such hipsters are not difficult to spot. The men in such couples will likely be sporting a handlebar mustache. The women will perhaps be wearing kitty-cat glasses. They both will be drinking PBR. The Wedding Stringer presents Trending Now, Taco Bell WeddingsIn Las Vegas, Taco Bell is gearing up, starting on August 7th, to read more]
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The Secret to Educating Millennials About Your Value

August 25, 2017 by Stephanie and Jeff Padovani

Yesterday’s wedding advertising doesn’t work like it did in the old days.

Bridal shows, magazines, directory listings, newspapers -- What? You mean those things we use to line the birdcage? -- are not typically the best places to find today’s couples.

Wedding Business Educating Millennials  

96% of Millennials use the internet to plan the wedding and 92% of them are looking for PRICE. (read more]

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Would You Do the Wedding of a Friend or Family Member For Free?

August 17, 2017 by Stephanie and Jeff Padovani
My cousin got married last year and because I’m a seasoned wedding expert with tons of experience, she called me for advice. “Here we go again,” I thought. Not that I mind sharing my expertise with family and friends. I’m happy to do that. It just gets complicated. Fast. Friends and family call me because they’re hoping to save money by using m... [read more]
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