Staci Nichols


Staci Nichols

DJ Staci Nichols is based in San Diego. She specializes in spinning “country fusion,” Latin/Spanish, and mainstream music. Her wedding know-how has appeared in San Diego Style Weddings, Offbeat Bride, Wedding Planner Magazine, Gig Masters, Brides Without Borders, Book More Brides, and more. SanDiegoDJStaci.com. Instagram/Facebook/Pinterest/Twitter: SanDiegoDJStaci




>
Read

3 Social Media Hacks Inspired by the Jetsons

July 27, 2017 by Staci Nichols
Remember how “The Jetsons” had that automated kitchen? Well, that's going to be you with social media from now on! What if I told you you could do all your social media posting in just one day out of the month and spend the other 29 days not worrying about it? You just need the right tools. Please step into the Jetson's social media kitchen with me now... #1 AUTOMATE YOUR POSTS Yep! Just schedule your social media posts the same way you can with blog posts or calendar reminders. Check out, for example, one of the most popular and established social media automation platforms, Hoot Suite, to see what's up. In a nutshell, you connect your T... [read more]
>
Read

The Magical, Musical Unicorn List

June 13, 2017 by Staci Nichols
C’mon Staci...isn’t everyone else already doing this?” Ehhh...if they are doing it, they likely are not doing it well. Let’s not allow PopSugar and BuzzFeed to beat us at our own game (they make tons of popular wedding playlists on Pinterest). DJs make better playlists than bloggers, right? Well, we will now! CREATE A UNICORN PLAYLIST The internet has started burping up generic Garter Toss and Cake Cutting song playlists because it is too full of them. You are going to have to dig deeper. The single most popular playlist I ever created was “34 Gringo-Friendly Spanish Dance Songs for an Intercultural Mexican Wedding.” Is that specific enough... [read more]
>
Read

Instagram-Ready Pictures

June 4, 2017 by Staci Nichols
But Staci, Instagram is for photographers, hair stylists, and make-up artists, isn’t it?” Kindly direct your eyes to the screenshots showing how I booked Robin’s wedding by simply searching #SanDiegoWedding on Instagram, leaving a non-spammy comment on her post about venue shopping, and having a non-salesy profile that resonated with her (i.e. not a “gig log” or a bunch of promotional flyers). And did I mention she’s definitely an ideal client, her wedding is in November 2018, and I’m the first vendor she has booked? OK, so now that I have your full attention... Wedding photographers have pretty much all heard of the legendary Jasmine Star. ... [read more]
>
Read

The 30-Day Twitter Challenge

May 21, 2017 by Staci Nichols
Before putting this 30 Day Twitter Challenge together, I went to The Knot’s DJ page for my locality and saw who had Twitter links on their profile. Of the less than half who did, I checked out their Twitter pages. I mostly saw DJs who tweeted 10x a year, had not bothered to put up a cover image, and who just plain didn’t “get” Twitter (improperly formatted tweets, no followers, etc). Then I went to Twitter and searched “San Diego DJ.” My SEO-savvy, on-page-one-of-Google DJ friend Charlie Walkrich and I were the only direct results...that’s it—just two of us. None of the DJs I’d just seen on The Knot were anywhere to be found. read more]
>
Read

Time on Your Side

May 7, 2017 by Staci Nichols
Buses, movie theaters, hotels... What do they have in common? None of them charge the same price for a Saturday night as they do for a Tuesday morning. Buses have peak fares for rush hour travel. Movie theaters offer matinees to encourage movie-goers to fill up seats during non-busy times. Hotels, the true masters of maximizing their “prime times,” charge more for short notice bookings, holidays, summer vacations, and weekends. If it works for these mega-industries, there must be something to it! ECONOMICS 101 I'm a big fan of maximizing some Economics 101 principles to boost my income...just like the above examples. I believe in a healthy balance of “gett... [read more]
>
Read

Organizing Your Events

December 1, 2016 by Staci Nichols
Like it or not, the DJ often times is left responsible for organizing and coordinating events that we DJ.175-28-29 Last month, one of my brides hired a corporate event planner to do the day-of coordination at her wedding. When the coordinator wasn’t at the rehearsal and was using my DJ outline (instead of creating her own), I knew we shouldn’t expect much from her during the wedding. Where was she as the wedding party needed to be cued to walk down the aisle? Who knows? After she failed to coordinate the pouring of the champagne after repeated reminders, the bride asked me to take over. And, by then, I was ready to do so as well (the toasts were almost an hou... [read more]
>
Read

How I Got Ready for the “DJ Olympics”

October 10, 2016 by Staci Nichols
OK, so there’s no DJ Olympics that I’m aware of... but playing at the world’s largest country music festival, Stagecoach, might as well have been for me. Stagecoach is Coachella’s country cousin held immediately after Coachella every year, in the same venue. The festival started in 2007, and attendance of 50,000- 60,000 people is—yawn—just another day at Stagecoach. In 2013, a football-field-sized dance floor in an air-conditioned tent with live DJs was added to the Coachella experience...hmmm, now what to do with the space for Stagecoach? A174-6-7 representative from Golden Voice, the company that produces both festivals, called me—a country DJ—an... [read more]
>
Read

Opening and Closing a Dance Floor

September 10, 2016 by Staci Nichols
In a nightclub, when the first DJ opens, the club is generally empty (and, even if it isn't, the early birds are rarely dancing). When most people enter the club, they'll be jumping in mid-set. For that matter, they'll be leaving mid- set as well. On the radio, of course, music plays continuously and the DJ isn't concerned with getting people to dance. Therefore, the art and science of opening and closin173-24-25g a dance floor is really a concern unique to us as mobile DJs. OPENING A DANCE FLOOR I'm not going to claim to be an expert, so all I can really share are my own strategies. I'd imagine each ... [read more]
>
Read

Cleaning Up Dance Floor Disasters

August 22, 2016 by Staci Nichols
After playing a song that kills the dance floor, we are faced with building up again what we just worked so hard to create...sigh! I take a few different approaches. 172-0809CLEANSE THE PALLET So, that country song the bride requested sent everyone but the bride to their seats? Just like after eating something with a bad taste, cleanse the pallet—switch up the vibe completely. If Miranda Lambert’s “Little Red Wagon” was the culprit, don’t follow it with Luke Bryan’s “Country Girl Shake It For Me.” Get out of there and drop a slow dance or something like “Party... [read more]
>
Read

Bringing Your A-Game To Anniversary Parties

June 29, 2016 by Staci Nichols
Y ou no doubt perfrom at a lot more weddings than you do anniversary parties. Maybe it’s time for a refresher course? In honor of MB’s anniversary, I’m going to get us all up to speed on DJing odyssey-nicholsanniversary parties! ANNIVERSARY PARTY BASICS A lot of couples celebrating big milestones today (30th, 40th, 50th anniversaries) missed out on 90% of all the hoopla we bring to wedding celebrations today. Most were on tiny budgets and have a lot more change to throw around now. A great way to approach a big anniversary bash is thinking of it as “the wedding they never had.” First, you’ll want to figure out if the couple is hosting the... [read more]