Staci Nichols


Staci Nichols

DJ Staci Nichols is based in San Diego. She specializes in spinning “country fusion,” Latin/Spanish, and mainstream music. Her wedding know-how has appeared in San Diego Style Weddings, Offbeat Bride, Wedding Planner Magazine, Gig Masters, Brides Without Borders, Book More Brides, and more. SanDiegoDJStaci.com. Instagram/Facebook/Pinterest/Twitter: SanDiegoDJStaci




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The 30-Day Twitter Challenge

May 21, 2017 by Staci Nichols
Before putting this 30 Day Twitter Challenge together, I went to The Knot’s DJ page for my locality and saw who had Twitter links on their profile. Of the less than half who did, I checked out their Twitter pages. I mostly saw DJs who tweeted 10x a year, had not bothered to put up a cover image, and who just plain didn’t “get” Twitter (improperly formatted tweets, no followers, etc). Then I went to Twitter and searched “San Diego DJ.” My SEO-savvy, on-page-one-of-Google DJ friend Charlie Walkrich and I were the only direct results...that’s it—just two of us. None of the DJs I’d just seen on The Knot were anywhere to be found. read more]
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Time on Your Side

May 7, 2017 by Staci Nichols
Buses, movie theaters, hotels... What do they have in common? None of them charge the same price for a Saturday night as they do for a Tuesday morning. Buses have peak fares for rush hour travel. Movie theaters offer matinees to encourage movie-goers to fill up seats during non-busy times. Hotels, the true masters of maximizing their “prime times,” charge more for short notice bookings, holidays, summer vacations, and weekends. If it works for these mega-industries, there must be something to it! ECONOMICS 101 I'm a big fan of maximizing some Economics 101 principles to boost my income...just like the above examples. I believe in a healthy balance of “gett... [read more]
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Organizing Your Events

December 1, 2016 by Staci Nichols
Like it or not, the DJ often times is left responsible for organizing and coordinating events that we DJ.175-28-29 Last month, one of my brides hired a corporate event planner to do the day-of coordination at her wedding. When the coordinator wasn’t at the rehearsal and was using my DJ outline (instead of creating her own), I knew we shouldn’t expect much from her during the wedding. Where was she as the wedding party needed to be cued to walk down the aisle? Who knows? After she failed to coordinate the pouring of the champagne after repeated reminders, the bride asked me to take over. And, by then, I was ready to do so as well (the toasts were almost an hou... [read more]
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How I Got Ready for the “DJ Olympics”

October 10, 2016 by Staci Nichols
OK, so there’s no DJ Olympics that I’m aware of... but playing at the world’s largest country music festival, Stagecoach, might as well have been for me. Stagecoach is Coachella’s country cousin held immediately after Coachella every year, in the same venue. The festival started in 2007, and attendance of 50,000- 60,000 people is—yawn—just another day at Stagecoach. In 2013, a football-field-sized dance floor in an air-conditioned tent with live DJs was added to the Coachella experience...hmmm, now what to do with the space for Stagecoach? A174-6-7 representative from Golden Voice, the company that produces both festivals, called me—a country DJ—an... [read more]
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Opening and Closing a Dance Floor

September 10, 2016 by Staci Nichols
In a nightclub, when the first DJ opens, the club is generally empty (and, even if it isn't, the early birds are rarely dancing). When most people enter the club, they'll be jumping in mid-set. For that matter, they'll be leaving mid- set as well. On the radio, of course, music plays continuously and the DJ isn't concerned with getting people to dance. Therefore, the art and science of opening and closin173-24-25g a dance floor is really a concern unique to us as mobile DJs. OPENING A DANCE FLOOR I'm not going to claim to be an expert, so all I can really share are my own strategies. I'd imagine each ... [read more]
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Cleaning Up Dance Floor Disasters

August 22, 2016 by Staci Nichols
After playing a song that kills the dance floor, we are faced with building up again what we just worked so hard to create...sigh! I take a few different approaches. 172-0809CLEANSE THE PALLET So, that country song the bride requested sent everyone but the bride to their seats? Just like after eating something with a bad taste, cleanse the pallet—switch up the vibe completely. If Miranda Lambert’s “Little Red Wagon” was the culprit, don’t follow it with Luke Bryan’s “Country Girl Shake It For Me.” Get out of there and drop a slow dance or something like “Party... [read more]
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Bringing Your A-Game To Anniversary Parties

June 29, 2016 by Staci Nichols
Y ou no doubt perfrom at a lot more weddings than you do anniversary parties. Maybe it’s time for a refresher course? In honor of MB’s anniversary, I’m going to get us all up to speed on DJing odyssey-nicholsanniversary parties! ANNIVERSARY PARTY BASICS A lot of couples celebrating big milestones today (30th, 40th, 50th anniversaries) missed out on 90% of all the hoopla we bring to wedding celebrations today. Most were on tiny budgets and have a lot more change to throw around now. A great way to approach a big anniversary bash is thinking of it as “the wedding they never had.” First, you’ll want to figure out if the couple is hosting the... [read more]
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Bringing Your A-Game to Anniversary Parties

June 1, 2016 by Staci Nichols
WedBeat_25thAnnivYou no doubt perform at a lot more weddings than you do anniversary parties. Maybe it’s time for a refresher course? In honor of MB’s anniversary, I’m going to get us all up to speed on DJing anniversary parties! ANNIVERSARY PARTY BASICS A lot of couples celebrating big milestones today (30th, 40th, 50th anniversaries) missed out on 90% of all the hoopla we bring to wedding celebrations today. Most were on tiny budgets and have a lot more change to throw around now. A great way to approach a big anniversary bash is thinking of it as “the wedding they never had.” First, you’ll want to figure out if the... [read more]
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Creating a Bride-Friendly Mixcloud Profile

February 26, 2016 by Staci Nichols
cloudsIf you aren’t familiar with Mixcloud, it is a social networking website for DJs to post and share our mixes. You can create a profile, follow other DJs, like their mixes, and see a news feed of what your DJ friends are uploading, liking, and listening to. It’s free and a lot of fun. In addition to networking and working on our craft, Mixcloud also has great potential to help us market ourselves for weddings. Here’s why: You can embed long mixes directly from Mixcloud to your website. You can pin your mixes to Pinterest—you know, where brides roam free in their native terrain. (As well as share to Twitter, Facebook, and Google ... [read more]
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The Mobile DJ’s Line Dancing Bible

May 12, 2015 by Staci Nichols
bootsLove 'em or hate 'em, line dances are a fact of life for most DJs. But there are plenty of ways to keep your line dancing routine fresh, allowing you to appease both the line dancers and the haters in any crowd. I personally love line dancing and was a regular at the world famous Brandin' Iron Saloon in San Bernardino for many years. Next week I'll be DJing for the second time at Coachella's country cousin, the Stagecoach Festival. In fact, this year we're unveiling our own line dance called the “Stagecoach Stomp” (choreographed by Annmarie Dunn). So I'm elbow-de... [read more]