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Capitalize on social networking

January 20, 2010

The DJ Intelligence News & Information Blog allows you to quickly and easily publish articles on your website. The benefits of writing articles for your blog are vast, and experts agree that publishing a blog is a one of the leading ways to increase traffic to your website and gain free exposure for your business. The articles you post on your DJ Intelligence News & Information Blog are streamed directly into the Google search index (and other top tier search engines) which means that unlike traditional web pages which can take days, weeks, or months to appear, you will often find that your blog posts show up in the Google results within hours, giving you immediate exposure. Additionally, your clients and prospects can subscribe to your blog’s RSS or Atom feed to automatically be notified anytime you publish a new article (unlike bookmarks which depend on visitors to return to your site to read the newest updates). These two elements alone can drive significant traffic to your website, but there are other simple steps you can take to further enhance your blog’s reach.

Using free services such as TwitterFeed and Ping.fm, you can effortlessly syndicate the articles you publish to your Twitter page and Facebook wall (as well as countless other social networking sites) using your blog’s RSS feed. If you do not yet use Twitter and Facebook for your business, consider setting up accounts. These are two great methods for communicating with clients and prospects, while further spreading the word about your professional services through the power and reach of social networking.

As you know, DJ Intelligence is also fully integrated with MailChimp, a leading broadcast email provider, so you can send mass emails to your past, present, and future clients. Using your RSS feed, you can set up an “RSS-driven campaign” to automatically email your clients the day after you publish an article to your blog. This is another great way to stay in contact with your client base. If you do not yet use MailChimp to send broadcast emails, consider signing up and integrating with your DJ Intelligence account.

To find out the URL of your DJ Intelligence blog’s RSS feed, visit your blog’s home page and click on the “RSS” icon. The URL which appears in the address bar after you click the “RSS” icon will be the direct URL of your RSS feed. If you have any questions or need our assistance, please contact the DJ Intelligence support team anytime 24×7 at http://support.intelligenceinc.com

So the only question that remains is, what will you blog about? Share company news & information, author and publish articles pertaining to your company or industry, tell stories from past events, share client testimonials, or post any other important information you wish to share with your customers and potential customers. The possibilities are endless. If you do not yet use DJ Intelligence for your business, please sign up today and start reaping the rewards of blogging!

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Did you find the Year End Charts helpful?

January 6, 2010

Did you find the Year End Charts helpful? In other words…

Did you digg it?  http://digg.com/music/Year_End_Charts_The_most_requested_songs_of_2009

MARKETING TIP: Use this list at Bridal Shows to reiterate to your client that you use reliable sources, and are current with the music their guests will want to hear!

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Google #1 Page Ranking

December 1, 2009

There are a lot of so called “SEO Specialists” suddenly poping up, making unsolicited offers to make your website appear on page 1 or even  #1 listing on the search engines.  I probably don’t have to say this, but “Don’t believe them!”  — If they are as good as they claim to be, do a lookup on the search term, “SEO something-or-rather” and see if they appear #1 or on page 1 - do they?  If they do, then they have bragging rights and by all means must have some idea what they’re doing.

Here’s the shortcut key points to getting your website ranking higher:

(1) Choosing Keywords - What keywords are you targeting?   If you’re looking up “Robert Starkey’s Wedding Entertainment” then of course I’m going to show up as listing #1, 2, 3, 5, 7, 9 and 10 (figuratively speaking).  However, a client isn’t likely to find a DJ in that manner, they’re more than likely going to use their city, event type, and the initials “DJ” or words “Disc Jockey” — ie. “Lake Havasu Wedding DJ”.

(2) Keyword research - Google offers an awesome realtime reference to keywords you enter, and even offers alternatives.  Are you targeting the right keywords?  Find out here: https://adwords.google.com/select/KeywordToolExternal

(3) Ranking Results - Is a competitor ranking higher for a keyword then you are?  Visit their page, and count how many times they are using that keyword.  Then, include it just 2 or 3 times more than them.

Final note before I leave you today — Google is checking relevancy of keywords throughout the site, and making sure it is inline with your <TITLE> tag (what shows up at the top of the browser window next to the browser icon).  Make sure your content is all relative to the keywords you are trying to target, and KEY: “Only try and target 3 - 5 keywords, don’t try and target to many or you may find your spreading your site thin.”

Until next time,

Robert Starkey

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“There’s an APP for That!!”

September 21, 2009

We’ve all heard the newest phrase hitting all generations, young and old — “Theres an APP for That”. There’s probably even an APP for breaking 90 on the golf course. Well regardless, if you’re one on trying out new iPhone Applications - here’s one you’ll want.

I was recently alerted to DJ E Motion’s (Rob Nadigel) “DJ Sampler” APP he designed that is now available. This particular APP is a sampler that helps with transitioning from one song to another whenever we’re performing. Most of the samples are 2-5 seconds long and range from “Swooshes” to “Sirens.”  These can be looped and downloaded straight to your computer if you’re into DJing digitally.

For more information on Rob and his APP, visit his websites at:

djemotion.wordpress.com

robnadigel.blogspot.com

http://twitter.com/nadigel1

Hope you find this interesting!
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Original Source:

jeff stiles
Photojournalist

3108 Central Avenue

Dubuque, IA 52001

weekenderman@mac.com

563-590-1367


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Three (3) Different Ways To Make Your DJ Intelligence Quote Generator Work for YOU!

August 28, 2009

Even if you’re against pricing online, read this…

In speaking with many DJs, offering your prices online seems to be a preference of choice which, varies from company to company.  I want to take a moment to share with you “Three (3) Different Ways To Make Your DJ Intelligence Quote Generator Work for YOU!”

Read more

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Best Flash Layout - Advice!

March 14, 2009

Recently I had a discussion on HTML vs. FLASH - this was my opinion…

While flash looks great, it does not always serve to the advantage of you or your clients unless planned properly. Most web designers like to create a whole screen flash with creative menues and actions based on what you do on the screen, where they drop the ball is often times they do not make an HTML counterpart for those that can not or choose not to view a flash website.

If designing a website in flash, it is recommended that you design flash headers, sidebars, or footers, and layer them around a standard HTML content main window. This gives the search engines content to index your site from, an option not made possible by a strictly flash website.

The above method also allows you to insert iFrame code, one of the preferred methods of tool integration amongst DJ Intelligence subscribers as the tools become part of your site, not an outside set of tools which you can only link out to - as flash requires you to. Another drawback to a strictly all flash website.

Remember that the trick to SEO is in structuring your website copy to contain keywords cleverly written into intelligent, thoughtout, but respectfully keyword packed. This only plays, again, with flash headers / sidebar(s) / footer and a plain HTML content center.

Hope this provides some informative insight.

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Marketing Tidbit: SPAM Prevention

January 7, 2009

With email serving as a large method for communicating with your customers, preventing SPAM from arriving becomes an overgrowing challenge.  The following Marketing Tidbits can help you alleviate the problem:

1) Remove any direct links to your email address from your website. 98% of the time, this method of making your email address available usually revolves around the ever so popular  MAILTO: tag which is largely recognized by the spam bots searching websites on a daily basis.

2) Use of a contact form with CAPTCHA. A large percentage of contact forms on websites these days, process the information submitted behind the scenes, ensuring that your email address is never exposed.  An example would be the Contact and Message Form as available through DJ Intelligence.  CAPTCHA is the method of asking the submitter to verify they are a human by copying the letters and numbers randomly displayed on screen.

3) Use of Image to display Email Address. If you feel that you MUST have your email address visible, typing it out on a graphic file such as Email Address for Robert Starkey.

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Google Opens “Friend Connect”

December 5, 2008

In an effort to move our websites into the new “Web 2.0″, Google’s Friend Connect was publicly made available as of yesterday (Thursday, Dec 4, 2008) which will allow a client to log-in to their Google, Yahoo, AIM, or OpenID user name and password from your website and access social data such as Friends Lists, Profile Information, Feed Messages, Reviews, Ratings and more.

For testing purposes, I have placed the Friend Connect on my Wedding Website at http://www.HavasuWeddingDJ.com - as well as http://www.OutsideTheBox.biz (lower left of page). Feel free to add yourself if you wish to play around with this application.

We’ve all seen “Guest Books” and “Graffiti Walls”, as well as even “Rating” applications - this takes all that to a whole new level.  While most of our websites probably will not be utilizing these tools, there are more to come as developers adapt to this new technology so I encourage us all to stay informed. Other advantages will come in to play by being able to pull the persons Name and other available information, and insert it right into the content of your website, once they do log-in.  Imagine:  A client visits your website, joins your site as a member/friend, then immediately they see that the message on screen in your sales copy addresses them by name — “Congratulations on your upcoming Wedding Julie” — and all they did was log in.

Facebooks has Friend Connect too, just to keep you ahead on this technology. While Facebooks has the “users and the momentum” as stated by TechCrunch contributing author Erick Schonfeld in his article, I believe personally that Google has the larger following, and with the ability to login once through one application and immediately be logged into the rest all at once, plus Google’s “Google Checkout” for some websites - it would not suprise me if you start to see Google pull ahead on this, as they were the first to develop it in the first place (just last to make it publicly available - Google’s was in Invitation Only Alpha Testing up until its Beta Release as spoken about in this article).

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Marketing Tidbits : AddThis

December 2, 2008

Many of our readership is in the dark as to where the internet is headed, or even how to keep their website afloat in the upcoming ‘Web 2.0′ transition.  A lot of it will count on its weight in the social media (MySpace, FaceBooks and more)… and one way you can ensure you take advantage of that is making your website as easily bookmarkable as possible, even on these social medias.

The Answer:   http://www.AddThis.com

AddThis, based out of New Jersey, is a company founded back in 2006 and quickly grew amungst many websites across the internet. The AddThis button spreads your content across the Web by making it easier for your visitors to bookmark and share it with other people, again… and again… and again. This simple yet powerful button is very easy to install and provides valuable Analytics about the bookmarking and sharing activity of your users. AddThis helps your visitors create a buzz for your site and increase its popularity and ranking.

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Marketing Tidbits: Website Chat

October 28, 2008

Hi there!   This month we’re going to be continuing our discussion on different ways to getting more sales, this time through making yourself more available to your customers in a more unique way - “Live Chat”.

How many times have you ever had a question and needed help? Maybe your internet was slow (like mine is) and you used it to communicate with your ISP, or your thinking about ordering flowers for your anniversary and you used their live representative to help answer questions…

What if you offered something your competition didn’t? You decided to take a gamble, make an investment and take Roberts’ advice to add a Live-Chat software to your website.  Overwhelmed? DON’T BE ! I have done all the research for you, found a company that would take my advice and expound upon it to meet and exceed the current expectations of those using my existing Chat Software which was in Beta Mode as an Outside The Box project, being tested by recognizable DJ names like Scott Faver, David Hanscom, Jay Smith and a few others.

I told you I did the research… I even worked out a deal for you! My friends at ChatStat Technologies have agreed to continue advancing their software - so here’s the scoop of what I scored for us:

... these are the add-ons they and all other chat services make their money on...
Feature Price per Month
Icon Editor included ($5 value)
Popup Control included ($5 value)
Logo & Conversation Window Control included ($5 value)
Remote Screen Access ADD ON - $20.00
Language Translation ADD ON - $20.00
Web Statistics included ($5 value)
Callback System with Skype included ($5 value)
Auto Chat Invitations included ($5 value)
Operator Seats (per operator) BASE PLAN $20.00
Department Manager included ($5 value)
Chat Transcript Preservation included ($10 value)
Multiple Website Support (per site) included ($10 value)
External Chat Link included ($5 value)
Page Thumbnails included ($5 value)

Only $20 per month… That’s a $75 Savings Per Month! Just because I worked out a special deal with Nick, the company’s owner and now good friend of mine, he has given me his personal word and guarantee that as a full-time company that values our business - they will continue working to improve the service based on our recommendations and feedback!  Their goal is one industry at a time, my goal is to make us the first industry they hit hard and really see if they’re up for the challenge!

Ready to signup? To get started simply click here and create your FREE 30 DAY TRIAL <— Must use this link to receive this offer * THIS IS NOT AN AFFILIATE DEAL, ONLY FOR TRACKING THIS PROMOTION, YOU HAVE MY WORD! * and see how easy it is to get started.

W A R N I N G : This is only for those serious about their business, who don’t mind being available to potential and current customers while sitting in front of their computer anyways.

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Upgraded tonight

* Logo & Conversation Window Control templates will now allow for the customization of searching for operator text, help text, question text required option, hide operator selection and hide department selections.

* ChatStat spell checking will be included allowing you to correct spelling errors as you type.

* IP blocking is now also added to the operator chat window to prevent malicious visitors from flooding your operators with chat requests.

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Upcoming (est. 90 days till release)

* MOBILE VERSION IN ROUTE
* MAC VERSION IN ROUTE
* widget and apple iphone specific clients in route
* Program GUI will be written in 16 languages for world-wide use

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