Rick Hardesty


Rick Hardesty




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Simple Effective Marketing

May 10, 2017 by Rick Hardesty
Many people in the entertainment industry view marketing as a challenge and if you don’t market and market effectively your business will fall by the waste side. Back in the old days when I started my entertainment company in 1995 we based all of our new customer on word of mouth. The way we achieved word of mouth was giving school clients free parties as long as I could plug Planet DJs Entertainment through-out the event and be able to send all the school kids home with a postcard explaining all the fun things we can do to enhance their upcoming event. read more]
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Fun Fairs And School Carnival Marketing

January 4, 2017 by Rick Hardesty
January is just around the corner. The busy holiday season is ending and I hope everyone had a great holiday. My holiday was amazing we kept all 32 employees working around the clock this holiday season. The beginning of January is a perfect time to start marketing to your elementary schools for their upcoming fun fairs and indoor carnivals. Planet DJs Entertainment is based in ... [read more]
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Marketing to Schools

November 2, 2016 by Rick Hardesty
Back in the old days when I first started Planet DJs Entertainment I created a list of goals and my first goal on the list was to find a way to get my DJ company on the map. One of my first employees came across this awesome marketing piece that goes out to schools. I use this advertising piece every year when I market to my school clients. Planet DJs Entertainment in Michigan works with over 48 school districts and each school districtCorporate-Sponsor-School Postcardread more]
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Marketing to Lost and Lazy Customers

October 12, 2016 by Rick Hardesty
Every business owner knows that it’s hard to get the phone to ring. It can easily cost you $20 dollars to generate one new customer depending on the marketing vehicle you use to generate your new customers. But it will only cost you 25 cents to reactivate a lazy one. If you mailed a postcard out to each lazy customer every month for the whole year it would only cost you $4 dollars each. And research proves that marketing to your own customers yields the absolute highest return on your marketing dollars.    read more]
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Up-Lighting On the Fly

October 5, 2016 by Rick Hardesty
How many of you use to DJ back in the old days before computers were popular and before CDs existed we use to DJ with tape decks and turntables. The way we use to keep track of all our employees was each employee had a calendar and they would check off all the dates that they did not want to work through-out the year and then we would use those calendars to keep track of all the jobs going out through-out the week for that employee. Typically, we had 15 calendars to keep track of and some weeks it was not pretty because there were so many jobs going out that we had a hard time keeping track of all the employees; mistakes were made some good and some bad. This was the one mistake that w... [read more]
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Business Card Marketing 2.0 Upgrade

September 28, 2016 by Rick Hardesty
  When we launched the QR code on our business cards it was great! We saw a huge increase in website traffic and we had a few people that called requesting more info about our products and services, but the number of people that called and the number of hits on our website was way off. When I create marketing and advertising I always make sure that I create ways that I can track where my customers are coming from and how they are getting to my website. In one week I had 5 phone calls, but 150 potential customers used the QR code on my Planet DJs Entertainment business cards. There has to be a better way! I want 150 hits to the website and 150 phone calls or emails requesting information about our products and services. I threw away all the new business cards that I just had printed and created a... [read more]
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Business Card Marketing 1.0

September 7, 2016 by Rick Hardesty
This is my favorite marketing piece.  If you are looking to increase your business and want more traffic coming to your website, then this is your ticket to get customers while their hot at an event. One of the major problems we had at our company Planet DJs Entertainment in Michigan is not handling the businesscard-3.5inx2in-h-frontcustomers once they call us. We developed a product called Customer Manager Pro that does all of that and more. Our problem was when we would go to an event customers would come up through-out the party and ask for business cards. Typically, at an average event we would hand out roughly 25 to... [read more]