Mitch Taylor


Mitch Taylor

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.




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Artistry Part 2

August 17, 2017 by Mitch Taylor
This week we continue the second part of our article on Artistry with the 3rd and 4th of our words, Props and Inspiration Your props are your microphone, sound equipment, lighting, photo booth...whatever you can use to your advantage to help create whatever  it is you want to create.  Your script once again is time.  The finite time that a couple has that evening in which to tell their story and the days that you and they have leading up from after they hire me until the day they say I do.   read more]
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4 Ways To Build Trust

August 15, 2017 by Mitch Taylor
Four Ways To Build Trust.    In this article we are going to explore three ways to build trust.  The first way is straight from my book “S.A.L.E.S. 4 Event Pros” and that is Share Your Story First. There are lots of reasons why to share your story first.  The first one is to allow your clients get acclimated to their surroundings. Most times they've never really walked into a place of business and then met with an event professional before. Set yourself and your clients up for success. Another way to build trust in this situation is to let them know where ... [read more]
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Artistry Part 1

August 10, 2017 by Mitch Taylor
Artistry My dear friend and mentor Bill Hermann during his workshop "The Entertainment Experience" recently reminded me (and all attendees) of the Shakespearean quote from "As You Like It" written nearly 400 years ago "All the world's a stage And all the men and women merely playersread more]
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Building Rapport

August 8, 2017 by Mitch Taylor
A past salesperson friend of mine used to talk about rapport but he pronounced it as “rappert”, which is kinda funny with today’s lexicon.  This article is about finding ways to establish rapport. Rapport happens when you are creating something personal with someone else. You create a personal connection when you share something personal that the other person can relate to.  Ask questions.  Learn about the other person.  Come from a place where you genuinely WANT to learn, and not just to further your own sales agenda.  Ask questions.  Something like “What do you hope to get out of working with... [read more]
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Want vs Need

August 3, 2017 by Mitch Taylor
Want vs. Need I was tuned in to the TV recently and I'm constantly amazed at the barrage of ads and messages sent to us regarding products and services.  Target marketing has been around for years and of course my kids (and present company included of course) are  prone to seeing a brand, ad or message and immediately saying "I WANT that" or I NEED that".  The fact that I have to go through my kids toys before Santa arrives and donate at least half of them to Goodwill proves that their spoiled ... [read more]
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The Phrase That Pays – You

August 1, 2017 by Mitch Taylor
The final article in our series of breaking down the phrase “How Can I Help You?”.  Earlier we found out that “you” are in fact the most important person, right?  However, when you ask the question “How can I help you?”, let’s think about you from both the “I” standpoint and the client standpoint.  Why?  Because you should always treat others how you want to be treated.  If you examine the “you” from the standpoint of how you would want to be treated if you were your own customer, it helps you better understand how to take care of your customer and create a win-win.<... [read more]
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The Phrase That Pays Part Four – Help

July 25, 2017 by Mitch Taylor
This is Part 4 in our Phrase That Pays series and the word from the phrase How Can I Help You for today is Help.   The Beatles said it best. Help. I need somebody help. Not just anybody help.  Helping is what sales is all about.  Your potential client has a problem. They believe they may need whatever it is that you offer. They feel that you might be the best fit for their problem. Otherwise, why would they have contacted you at all? At least they gave you a call or an email right? You have an opportunity before that first contact to make a mental shift.  You can approach them from a mindset of they just want... [read more]
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Bridal Show Follow Up

July 20, 2017 by Mitch Taylor
Bridal Show Follow Up Summertime for some in business means summer bridal shows.  How do you follow up with your potential clients?  With your current clients?  With past clients?  Do you follow up with past clients?  After all the sales process doesn't stop after you make a sale.  It's a continuous cycle that is ever evolving and changing yet the steps have remained the same since the beginning.  The only thing that has truly changed is HOW we communicate to our clientele with our delivery methods.read more]
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The Phrase That Pays Part 3 – I

July 18, 2017 by Mitch Taylor
Here is the third article in our series The Phrase That Pays - “How Can I Help You?”  The word I. Boy, has as my mentor Jeffrey Gitomer schooled me on this one.  Please allow me to share his wisdom. Who is the most important person in the sales process? Is it you or is it your customer?  Now, most people would say it's your customer, right? Your customer is WAY more important than you because without your customer you don’t have a business, right?  Let’s try this a different way. Let's say you and your clie... [read more]
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Sowing The Seeds Of Love

July 13, 2017 by Mitch Taylor
Sowing The Seeds Of Love No...it's not just a Tears For Fears track from the 80s...but the cutesy title I came up with for this article. "If you want to grow a prize-winning pumpkin, you've got to plant a prize winning pumpkin seed."   THANK YOU to Jason Spencer of Spencer Weddings for turning me on to this quote from a great book entitled "The Pumpkin Plan" by Mike Michalowicz.  Jason is a polished speaker and I have had the pleasure of introducing my good friend.  After a con... [read more]