Mitch Taylor


Mitch Taylor

Meet Mitch Taylor: A Jeffrey Gitomer Certified Advisor and a member of the National Speakers Association, Mitch has impacted thousands over the course of his career, through interactive workshop instruction, sales mentoring, educational podcasts & personal coaching. Mitch is the author of the book Sales 4 Event Pros, and has written articles for several industry publications including Promo Only, DJNews, and Mobile Beat. Mitch regularly hosts #LiveAt755, your Daily Motivational Kick Start every weekday at 7:55am on his Facebook Feed. To get yours go to Facebook.com/MitchTaylor. Mitch is also one half of the Creating Connections team with Certified Personality Trainer Vickie Musni. Together they have written Creating Connections: 31 Days To Building Stronger & Deeper Relationships and host a weekly podcast entitled Creating Connections.




>
Read

Competitors or Friends Part 1

December 14, 2017 by Mitch Taylor
Competitors or Friends - What Do You Want? The year was 2002.  My wife and I had just had our first born, a son named Hunter.  At that point I took stock of my life and made the (hard at the time) decision to move our family from where we had built a life in Metro Detroit to drop roots in either the Upper Peninsula of Michigan or my home state of Maine.  It took a LOT of discussion with her and I together to make the decision and was a hard choice but IMO in the end it was the RIGHT ... [read more]
>
Read

How Do You Build Rapport Part 2

December 12, 2017 by Mitch Taylor
This is the continuation of last week’s article on how to build rapport.  The key to building rapport lies in your client testimonials.  Have you gotten video footage or gone back through your client’s written testimonials to see and hear what they have to say about your business?  I’d like to introduce you to Breeze (pronounced Breezy) and Patrick.  They gave me a video testimonial for their wedding 3 years after their wedding was over. One thing they said in their interview REALLY STOOD OUT to me.  Breeze said, and I quote “You didn’t work for us, you worked WITH us, and that was h... [read more]
>
Read

My Start Tips To Grow On Part Two

December 7, 2017 by Mitch Taylor
I IMMERSED myself in radio and remember having the blind luck of my hometown being granted a license to broadcast at 102.1 on the FM dial and the call letters WGUY-FM.  It was here that I first learned how to splice tape on a reel to reel as well (Yes I'm that old....and for those of you who don't know what this is... :)  look it up.)  This young hungry broadcasting college student darkened the doors of Dan and Jocelynn Priestly owners of said station many times til Dan somehow took a liking to me and brought me on his sales staff.  Looking back I was SO GREEN but Dan saw something (or just decid... [read more]
>
Read

Building Rapport

December 5, 2017 by Mitch Taylor
How To Build Rapport We don't often think about the fact that our clients can be our best source of feedback. Our clients can be our best source of business inspiration. Our clients can be our best source to help grow our business. And if you're not tapping into that somehow some way then you know you could become stagnant.  It's really important to survey your clients and your clients. Maybe you’re scared to survey your past clients?  Maybe you have problem clients? I know I have in the past, you may make a wrong decision in accepti... [read more]
>
Read

My Start – Tips To Grow On Part 1

November 30, 2017 by Mitch Taylor
My Start - (Tips To Grow On) Where did you get your start?  I thought it would be good at this time of year to look back on my career and share some tips that I learned over the years and where I got my start. In 1993 I attending New England School of Broadcasting (now New England School of Communications) and at the time the school was in transition, going from a one year certificate upon completion school... [read more]
>
Read

How To Craft Your Story Part 3

November 28, 2017 by Mitch Taylor
This week we continue with Part 3 of How To Craft Your Story.  Do what you say you will do.  This seems like a very simple concept, but let’s expand on it.   Not just do what you say you will do, but do it WHEN you say you will do it, or even BEFORE.  Exceed their expectations. Here's an example I had with a client yesterday. She called in to revise her contract so I revised her contract and I told her I'd have it to her by the end of business day. I got back to her within an hour. What does that do?  That shows exemplary customer service. It shows that I'm on it.  It shows her that ... [read more]
>
Read

How To Craft Your Story Part 2

November 21, 2017 by Mitch Taylor
How To Craft Your Story Part 2   Once you have shared with them where you grew up and found a way to build trust in that aspect, share with them some world wide experience you've had.  Select world wide experience of yours that also shows benefit to why they are interested in you or how you may be able to serve them.  For myself, I share that I used to work for Carnival Cruise Lines on board ship as a club DJ, and state “If you can’t please 1600 people on a cruise ship from all over the world with all different musical tastes, you’re not a... [read more]
>
Read

The Most Important Gear You Own Part 2

November 16, 2017 by Mitch Taylor
Alright….I looked in the mirror….now what???  Well…what do you see?  Be cautious here.  This is the time to reflect.  To really think about where you are at, what you want to be and where you want to go moving forward.  If you see positivity give yourself a pat on the back.  Too often we get caught up in the daily grind of everything and don’t get a chance to even stop and share or soak in our successes.  Be careful here too.  Too much celebrating and some person with more drive and ambition is bound to steal your spot. read more]
>
Read

How To Craft Your Story Part 1

November 14, 2017 by Mitch Taylor
How To Craft Your Story Part 1   Building trust is about putting the other person at ease, finding common ground, with laughter and camaraderie thrown in.  Most of us are trained opposite of that, being told to ask the couple about their engagement, their plans, how they met, etc.  However, that may be putting your client on the defensive.  Think about this...when you first meet someone, do you launch into 20 questions with them?  No, of course not....it’s a natural flowing conversation.  Your clients are often searching for event pros for... [read more]
>
Read

The Most Important Gear You Own

November 9, 2017 by Mitch Taylor
The Most Important Piece of Gear You Own What’s the most important piece of gear you own?  The speaker manufacturers say you can’t have a party without sound so it’s GOTTA be the thump in the room.  Lighting companies will argue that nothing can transform a room like their products so you NEED to pay for what they offer and create to ultimately sell your client.  Microphone manufacturers will say that nothing compares to their pro... [read more]