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	<title>Mobile Beat Magazine - Online, In Person and In Print - For Mobile DJs, KJs and VJs &#187; Michael Buonaccorso</title>
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	<link>http://www.mobilebeat.com</link>
	<description>Mobile Beat Magazine - Online, In Person and In Print - For Mobile DJs, KJs and VJs</description>
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		<title>The &#8220;Wrecking Crew&#8221; Comes To MBLV16</title>
		<link>http://www.mobilebeat.com/the-wrecking-crew-comes-to-mblv16/</link>
		<comments>http://www.mobilebeat.com/the-wrecking-crew-comes-to-mblv16/#comments</comments>
		<pubDate>Fri, 30 Dec 2011 16:24:06 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>
		<category><![CDATA[Exclusive Online News and Content]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=8600</guid>
		<description><![CDATA[THE “WRECKING CREW” COMES TO MBLV16 by Michael Buonaccorso The 2012 Mobile Beat DJ Show and Conference is excited to announce an exclusive showing of the award-winning documentary &#8220;The Wrecking Crew&#8221;. This film is the story of the Los Angeles session musicians in the 1960s who helped create so much of the classic music of [...]]]></description>
			<content:encoded><![CDATA[<p>THE “WRECKING CREW” COMES TO MBLV16<br />
by Michael Buonaccorso</p>
<p><iframe src="http://www.youtube.com/embed/jvXvTySfWMU" frameborder="0" width="560" height="315"></iframe></p>
<p>The 2012 Mobile Beat DJ Show and Conference is excited to announce an exclusive showing of the award-winning documentary &#8220;The Wrecking Crew&#8221;. This film is the story of the Los Angeles session musicians in the 1960s who helped create so much of the classic music of that period,many titles that continue to be part of today’s mobile DJ repertoire.</p>
<p>The Wrecking Crew played on hits for the Beach Boys, Elvis, The Byrds, Frank Sinatra, Nancy Sinatra, Sonny and Cher, Jan &amp; Dean, The Monkees, Gary Lewis and the Playboys, The Mamas and The Papas, Tijuana Brass, Ricky Nelson, Johnny Rivers and were Phil Spector&#8217;s Wall of Sound. The amount of work that they were involved in was tremendous.</p>
<p>They were also involved in groups that were “The Milli Vanilli&#8217;s” of the day. A producer would get the guys in and lay down some instrumental tracks. If it became a hit, they would record an album and put a group together to go on the road. This happened many times with groups like the Marketts, Routers, and T-Bones. The next day they would do the same thing and call it another name. Same musicians, but different group name.</p>
<p>Renowned musicians who have seen the documentary have raved. “’The Wrecking Crew&#8217; is the best documentary yet about the recording scene,” said Steve Miller. “I loved it.” Elvis Costello said it’s “a wonderful, touching and&#8230; hilarious film about the unsung stars of so many records that you carry in your heart.”</p>
<p>The American Federation of Musicians says the film may one of the largest soundtracks of any film in history,and as a result, the cost of licensing the music for the film is estimated at more than $300,000. According to Producer and director Denny Tedesco, “The cost of licensing the music is the only reason the film has not been released, but quitting was never an option. So the next mission was to raise the final funds to help pay for the licensing.” Tedesco came up with a unique solution: make “The Wrecking Crew” a non-profit, raising funds through private showings.</p>
<p>All MB show attendees are welcome to watch the film of this legendary group of musicians, forever known as &#8220;The Wrecking Crew” on Wednesday night, February 8, at 7PM.</p>

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		<title>An Original Las Vegas Experience $69 per night and NLFX ProAcademy Sessions announced for MBLV 2012</title>
		<link>http://www.mobilebeat.com/an-original-las-vegas-experience-69-per-night-and-nlfx-proacademy-sessions-announced-for-mblv-2012/</link>
		<comments>http://www.mobilebeat.com/an-original-las-vegas-experience-69-per-night-and-nlfx-proacademy-sessions-announced-for-mblv-2012/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 15:43:03 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>
		<category><![CDATA[Exclusive Online News and Content]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=8531</guid>
		<description><![CDATA[An Original Las Vegas Experience $69 per night Got your sleeping room yet? The Riviera Hotel &#38; Casino is once again the location for the Mobile Beat Las Vegas DJ Show, February 6-9,2012, offering conference attendees hotel accommodations at an exceptional value of $69 per night. This full-service hotel features outstanding shows performing nightly. Dining [...]]]></description>
			<content:encoded><![CDATA[<h1>An Original Las Vegas Experience $69 per night</h1>
<p>Got your sleeping room yet? The Riviera Hotel &amp; Casino is once again the location for the Mobile Beat Las Vegas DJ Show, February 6-9,2012, offering conference attendees hotel accommodations at an exceptional value of $69 per night. This full-service hotel features outstanding shows performing nightly. Dining options include the Riv Buffet, R Steak &amp; Seafood Restaurant, Poolside Café, Queen Victoria British Pub, Banana Leaf Asian Restaurant, and the Mardi Gras Food Court.</p>
<p>The hotel also boasts 100,000 square feet of the latest casino games that include the best table games odds on the Las Vegas Strip as well as the new Asian gaming pit, featuring baccarat and Pai Gow poker, and bingo. Super Bowl weekend precedes the show, so rooms may go fast! Book directly online through the show website http://www.mobilebeat.com/las-vegas-dj-show/ or call 800-634-3420.</p>
<p>Find out all the latest conference news including what the latest happenings are in the seminar rooms, the exhibit hall, at the parties ,and who will be our special guests!</p>
<h2><a href="https://members.mobilebeat.com" target="_blank">A full show pass is $199 but ONLY THROUGH DECEMBER 31</a> -THEN PRICES GO UP!!!</h2>
<p>&nbsp;</p>
<p><span class="Apple-style-span" style="font-size: 26px; font-weight: bold;">NLFX ProAcademy Sessions announced for MBLV 2012</span></p>
<p>Ben Stowe serves the AV industry as the President of NLFX Professional, an industry leading supplier of sound, lighting and video systems since1993. Ben founded the ProAcademy because of his desire to help DJs better understand the technologies that drive their businesses. Today his ProAcademy Event Lighting DVD is available at leading retailers in several countries around the world. It has been an addition to the Mobile Beat Show since 2008.</p>
<h3>Wednesday, February 8th</h3>
<p><strong>8:30 am High Powered Lasers For DJ&#8217;s: Technology, Safety, &amp; The Law – Dan Goldsmith</strong></p>
<p>Start from the very beginning and learn how to sell high powered laser shows to your customers with this robust look at laser effects, licensing, maximizing ROI, laser safety and more. Jam packed full of useful information, this introductory seminar has everything you need to know to start making money with high powered laser shows, safely.</p>
<p><strong>9:45 am Intelligent Lighting Design – Jason Weldon</strong></p>
<p>Let Jason Weldon show you some interesting ways to create a design schemes and how you can utilize that to become part of your performance. He will show you medium to advanced set ups, as well as different ways to program the lighting to get the most out of the fixtures. We will overview the equipment needed for both operation and fixture setup and we will finish with the scene and cue creation to make your show stand out. By the time this seminar is over you will have ideas and a solid foundation that you can take back to your market and book more lighting options with your DJ package. As his past seminars have been, this will be in depth and be very picture oriented. Make sure to bring a note book!</p>
<p><strong>11:00 am The latest in lighting – Ben Stowe, CTS</strong></p>
<p>Lighting is a great way to create an experience for your clients and their guests, but changes in technology can be hard to keep up with and the terminology confusing. Don&#8217;t miss these great opportunities for gobo (monogram) projection, uplighting and more! Learn what&#8217;s new and how to use these tools for dramatic effect. Ben will talk about light sources, techniques, fixture types, and an overview of DMX that gives you the ultimate control of your fixtures!</p>
<h3>Thursday, February 9th</h3>
<p><strong>8:30 am Essential Audio – Ben Stowe, CTS</strong></p>
<p>When it comes to sound you’re presented with lots of terminology (watts, decibels, ohms, balanced, etc), but what does it mean? This session will help you sort through it all and translate it into the meaningful information you need to make good decisions for your business and your clients. We’ll decode the datasheets and help you understand it in clear, plain English. We’ll also take the mystery out of decibels, how many you need, and what to do about noise requirements at your events</p>
<p><strong>9:45 am Video DJ’s tips and tricks – Nick Covino</strong></p>
<p>For those of you that think outside the box, how about cracking the box wide open with some new idea’s and new technology that you may have never heard of. Using some cool tools of the AV world can allow any performer to raise their game to show clients what they really want but seldom ask for. Come join Nick C. (VJ Extreme) for some cool tools that can inspire you get into the Video DJ world, or to add some crazy new features to your existing setup. This seminar is for beginners and advanced video DJ’s and has something to offer the audio expert or the highly tech savvy video pro. Concepts covered range from getting better video signal over long runs, to using wifi to get your “point” across as well as the use of a matrix video switcher and some cool tricks with cat5 cable.</p>
<p><strong>11:00 am Power to the People! – Ben Stowe, CTS</strong></p>
<p>Amps, Watts, Volts and more! While many DJs are growing into larger events and need production level power, regardless of the events you do these terms control your universe. Wanna know what the heck they are and how to make sure you don&#8217;t blow anything up? This is the seminar for you! Topics will include volt drop, wire gauge, choosing cord sizes, power distribution for larger events, and several other useful nuggets to make sure you have THE POWER for your events, big or small!</p>
<p>All ProAcademy seminars are available to registered attendees of MBLV16.</p>
<p><span class="Apple-style-span" style="font-size: 20px; font-weight: bold;"><a href="https://members.mobilebeat.com" target="_blank">A full show pass is $199 but ONLY THROUGH DECEMBER 31</a> -THEN PRICES GO UP!!!</span></p>

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		<title>Hercules Presents MBLV 60s party</title>
		<link>http://www.mobilebeat.com/hercules-presents-mblv-60s-party/</link>
		<comments>http://www.mobilebeat.com/hercules-presents-mblv-60s-party/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 16:44:04 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>
		<category><![CDATA[Exclusive Online News and Content]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=8456</guid>
		<description><![CDATA[From Motown to the Beatles to Jimi Hendrix, the 60&#8242;s had a wide evolution of musical styles. The music of the 60&#8242;s generation included R&#38;B,motown, rock, instrumentals, surfing music, songs of protest, even hilarious and crazy songs. Come celebrate them all at this year&#8217;s MBLV annual Welcoming Night Party, again hosted by Johnny Rozz and [...]]]></description>
			<content:encoded><![CDATA[<p>From Motown to the Beatles to Jimi Hendrix, the 60&#8242;s had a wide evolution of musical styles. The music of the 60&#8242;s generation included R&amp;B,motown, rock, instrumentals, surfing music, songs of protest, even hilarious and crazy songs. Come celebrate them all at this year&#8217;s MBLV annual Welcoming Night Party, again hosted by Johnny Rozz and sponsored by Hercules.</p>
<p><a href="http://www.mobilebeat.com/wp-content/uploads/2011/12/635px-Hercules-Logo_svg.png"><img class="alignright size-medium wp-image-8458" title="635px-Hercules-Logo_svg" src="http://www.mobilebeat.com/wp-content/uploads/2011/12/635px-Hercules-Logo_svg-300x199.png" alt="" width="300" height="199" /></a>While there is a tendency to think of the Sixties as a whole decade, in terms of music and fashion (or the lack thereof), it can, in fact, be viewed as two separate and quite distinct parts, with the early years pretty much just modifications of Fifties styles and the later years exploding into the wild fashion frenzy for which the decade is possibly best remembered. Come dressed in your definition of the period and be eligible to win great prizes, or just come as you are. Meet us in Riveria Royale Pavillion with Emcee John Rozz and DJs Steve Sharp and DJ Flip on Monday night,February 6,2012. Doors Open 6:30 P.M.</p>

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		<title>A First Look At The Seminars &#8211; MBLV16</title>
		<link>http://www.mobilebeat.com/a-first-look-at-the-seminars-mblv16/</link>
		<comments>http://www.mobilebeat.com/a-first-look-at-the-seminars-mblv16/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 17:32:25 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>
		<category><![CDATA[Exclusive Online News and Content]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=8096</guid>
		<description><![CDATA[A FIRST LOOK AT THE SEMINARS: MBLV16 An exciting lineup of seminars is planned for the 2012 Mobile Beat DJ Show and Conference (MBLV16) coming to the Riviera Hotel in Las Vegas for the fifth year in a row in February. On Monday, February 6, the “Unofficial Day-Before-The-Show” seminars present SIX exciting sessions. What started [...]]]></description>
			<content:encoded><![CDATA[<p>A FIRST LOOK AT THE SEMINARS: MBLV16</p>
<p>An exciting lineup of seminars is planned for the <a href="http://www.mobilebeat.com/las-vegas-dj-show">2012 Mobile Beat DJ Show and Conference (MBLV16)</a> coming to the Riviera Hotel in Las Vegas for the fifth year in a row in February.</p>
<p>On Monday, February 6, the “Unofficial Day-Before-The-Show” seminars present SIX exciting sessions. What started as a few extra options for those arriving early has turned into a packed day of information kicking off at Noon.</p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-19.jpg" alt="" width="88" height="115" />Among the day’s presentations is <strong>Ron Ruth</strong> with an all-new Part 2 of &#8220;<em>Disney&#8217;s 3 Keys to Success</em>,&#8221; where we&#8217;ll take another peek behind the Disney curtain and explore&#8230;Clientology, Storytelling and Pixie Dust. These 3 processes not only support the essential service elements, but are key to your ability to deliver unexpected magic, enjoy unprecedented levels of client satisfaction and to solidifying YOUR reputation as the standard bearer of excellence in the wedding DJ industry.</p>
<p>&nbsp;</p>
<p><strong><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-20.jpg" alt="" width="125" height="83" />David Hascom’s</strong> “<em>Compound Your Success</em>,” will look at all the keys to true success as applicable to all industries or individuals and help you learn what those things are and how to Compound Your Success.</p>
<p>&nbsp;</p>
<p><img class="alignright" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-08.jpg" alt="" width="125" height="125" />The <strong>Boogie Hill Faders</strong> are known for their unique and club focused brand of music production works. They’ve combined the best studio practices in studio remixing and creating live mashups to create a new hybrid production style, they call, “The Reup”, a fusion of popular remixing production and creative mashup techniques. Don’t miss their “<em>Tips &amp; Tricks to produce your own DJ remixes &amp; mashups</em>”</p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-01.jpg" alt="" width="83" height="125" /></p>
<p><strong>Tom Haibeck</strong></p>
<p>has a new book and seminar to go with it: “<em>The Power of Publicity</em>!”Have you ever wondered how business people get themselves profiled in newspapers, magazines and on radio and television programs? It&#8217;s a great way to generate free advertising about yourself as a mobile entertainer &#8212; and PR expert Tom will show you how to make it happen.</p>
<p>If you are seen as “just another DJ,” you will have trouble making yourself<img class="alignright" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-05.jpg" alt="" width="105" height="125" /> seem attractive to many potential customers. You may be amazing at what you do, but that only helps if you can get enough customers to showcase your skill and efficiency. Decide what makes you different from everyone else and use that to create your marketing concept. <strong>Alan Dodson</strong> has tips to do that in <em>Taking Your DJ Business To The Top</em>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>In <strong>Rob Peters’</strong> <em>Kid’s Entertainment For DJs</em> – Revisited, take a close look at <img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-14.jpg" alt="" width="116" height="125" />children’s entertainment as a profitable venture for DJs. In some cases, it does not require any additional investment beyond the equipment you already own. A little creativity, a good planned out performance, and some basic marketing can open the door to additional bookings and revenue.</p>
<p>&nbsp;</p>
<p><img class="alignright" title="ferrell" src="http://www.mobilebeat.com/wp-content/uploads/2008/06/ferrell.jpg" alt="" width="100" height="161" />On Tuesday, February 7, DJ Advocate <strong>Mark Ferrell</strong> returns to the Mobile Beat seminar lineup after his 2011 national tour with a presentation entitled “<em>Shout of Mouth</em>.” In this pull-no-punches seminar, <strong>Mark Ferrell</strong> examines what it truly takes to be considered a professional mobile DJ and what it takes to charge well above the average rate in any market: Excellent Master of Ceremonies skills.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Mark joins two already announced featured speakers who will appear at <img class="alignleft" style="margin: 5px;" title="StevePhoto-300x300" src="http://www.mobilebeat.com/wp-content/uploads/2008/06/StevePhoto-300x300.jpg" alt="" width="137" height="124" />MBLV16, <strong>Steve Brazell, a/k/a “The Hitman”</strong> is one of America’s top marketing and branding experts. He helps Fortune 500s, start-ups, small-caps, celebrities, and individuals make more money by communicating their brand stories better. He is the founder of Hitman, Inc., a Competition Removal™ firm, and the author of “Clear! The Simple Guide to Keeping Your Business Alive and Kicking.”</p>
<p>&nbsp;</p>
<p><strong>Moses Avalon</strong>, a former New York record producer and recording engineer who appeared at the<a href="http://www.mobilebeat.com/wp-content/uploads/2008/06/moses.jpg"><img class="alignright size-full wp-image-7908" title="moses" src="http://www.mobilebeat.com/wp-content/uploads/2008/06/moses.jpg" alt="" width="138" height="145" /></a> 2002 Mobile Beat Show, is an artist’s rights activist and the author of a top selling music industry reference, Million Dollar Mistakes. Mr. Avalon is a court-recognized music business expert in New York, California, and Florida. He takes on the most controversial issues in the music business today, and has appeared on Court TV, MSNBC, CNN Money Line, Bill O’Reilly and other national TV shows.</p>
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<p><img class="alignnone" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-15.jpg" alt="" width="86" height="125" /><img class="alignnone" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-21.jpg" alt="" width="84" height="125" /><img class="alignnone" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-22.jpg" alt="" width="69" height="126" /></p>
<p>Day three, Wednesday, February 8, continues delivery of a full house of talent. Early risers can catch “<em>THE MOCK MITZVAH”!!!!</em> <strong>Sean Big Daddy McKee, Bobby Morganstein and Marz Lawhorn</strong> will be presenting a Bar/Bat Mitzvah Party. These three industry Veterans and a few surprise guest stars will perform a mitzvah party from start to finish, showing cocktail hour options, and all of the traditional ceremonial steps that take place on that day. Be prepared to move, dance and LEARN!!!</p>
<p>Are you the life of the party on Saturday night, and still up bright and early on Sunday t<img class="alignright" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-16.jpg" alt="" width="126" height="125" />o get to church? Do you have to make a conscientious effort not to use your &#8220;DJ voice&#8221; when praying? Are you thankful the &#8220;requests&#8221; in the Bible have nothing to do with what song God wants you to play next? <strong>Justin Windham</strong> is a DJ, Speaker, Stand Up Comedian, and Licensed Pastor (Yes, he gets the occasional request to both officiate the wedding AND emcee the reception!). Armed with hilarious observational insights and motivating scriptural truths, &#8211;it&#8217;ll be more fun than DJ-ing a church bake sale at a senior center! &#8221;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-03.jpg" alt="" width="187" height="125" />Matt Blank</strong> has maintained a 95% closing rate on all his client meetings. He will explain his pre, during, and post meeting tactics that allow him to book virtually all of his meetings, in a seminar simply called “The Meeting”. Overall this seminar will help you confidently lead a conversation, and allow you to close more of your prospective client meetings.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>Jim Cerone&#8217;s</strong> &#8220;<em>Perfect Music Programming-Cocktails, <img class="alignleft" style="margin: 10px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-18.jpg" alt="" width="81" height="122" />Dinner &amp; Dancing</em> ,&#8221; will be presented in two parts, based on Jim&#8217;s programming skills from 20 years as a radio Music Director. After this presentation, you&#8217;ll understand why cocktail and dinner music are so important. You&#8217;ll discover the radio &#8220;Rule of Three.&#8221; When it&#8217;s over, you&#8217;ll know the Top 10 Secrets to creating Perfect Music Programming.</p>
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<p><strong><img class="alignright" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-02.jpg" alt="" width="83" height="125" /></strong></p>
<p><strong>M</strong><strong>ike Walter</strong> presents “<em>Running Your Multi-Op :Advice on Recruiting, Training, Marketing and Sales &amp; Managin</em>g” Mike is back with his most complete seminar to date. All new material with tips and advice for the Multi-Op of any size and experience. As always, Mike will offer a fast-paced, information-packed seminar that will cover recruitment tips and selling and marketing advice.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-12.jpg" alt="" width="83" height="125" />On Thursday February 9, seminars run until Noon. <strong>Arnoldo Offerman</strong> will speak on how to “<em>Market and Sell School Dances</em>”, using an out-of-the box method that will get you more meetings and more school clients guaranteed. Topics will include phone sales, print marketing plans, what equipment to purchase, how to sell to students and teachers at the same time, and how to get extra events from the students themselves.</p>
<p>&nbsp;</p>
<p><img class="alignnone" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-10.jpg" alt="" width="43" height="61" /><img class="alignnone" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-11.jpg" alt="" width="70" height="61" /><img class="alignnone" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-17.jpg" alt="" width="101" height="60" /></p>
<p>Between <strong>Chuck Lehnhard, Keith Alan and Ron Ruth and Mike Buonaccorso</strong>, their combined time in the mobile DJ industry is over a century. <em>DJing From 50 &amp; Beyond</em> will cover what will get you to the half century mark, and keep you there.</p>
<p><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-04.jpg" alt="" width="83" height="125" />Last year, <strong>Steve Clayton</strong> gave an overview of how and why he moved his one op DJ company to a multi-op and then to a production company. After multiple requests, he returns this year and digs in deep and uncovers “<em>5 Steps to Becoming a Production Company</em>” and getting those big jobs. Steve will also cover topics such as: marketing, inventory, resources and insurance and how they are different and important in creating a different image and promoting to a different clientele.</p>
<p>&nbsp;</p>
<p><strong><img class="alignleft" style="margin: 5px;" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-07.jpg" alt="" width="188" height="125" />Jason Weldon</strong> wants to help you with your marketing efforts. “<em>The Marketing Plan</em>” will show you how to create and implement a basic marketing plan to acquire and/or retain more business, focusing on a few key concepts. Together, we will analyze a typical marketing plan and show how to adapt it to change through the years. He will be brief, but very informative and give suggestions from his own business model.</p>
<p>The ability to be a good host is a crucial part of being a credible mobile entertainer. <img class="alignright" src="http://www.mobilebeat.com/images/presenters/mblv16presenters-06.jpg" alt="" width="83" height="125" /><strong>Josh Yawn’s</strong> “<em>Branding Yourself As A Host</em>” brings a national television host perspective on mic skills, branding, improvisation, keeping any event moving, interviewing skills and more.</p>
<p>In addition, several sponsored seminars currently scheduled include TriceraSoft, Pioneer, Chauvet, and American DJ. Watch this page for continuing updates!</p>

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		<title>Sound Discipline: Speakers at School Dances</title>
		<link>http://www.mobilebeat.com/sound-discipline-speakers-at-school-dances-%e2%80%93-by-ben-stowe-cts/</link>
		<comments>http://www.mobilebeat.com/sound-discipline-speakers-at-school-dances-%e2%80%93-by-ben-stowe-cts/#comments</comments>
		<pubDate>Wed, 29 Jun 2011 16:08:05 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Exclusive Online News and Content]]></category>
		<category><![CDATA[Issue]]></category>
		<category><![CDATA[Issue #136]]></category>
		<category><![CDATA[School Dances]]></category>
		<category><![CDATA[Sound]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=6820</guid>
		<description><![CDATA[YOUTH EVENTS CAN PUSH YOUR SPEAKERS PAST THEIR LIMITS; HERE’S HOW TO GET YOUR SOUND UNDER CONTROL Before we take our sound systems to school this fall, lets have a little education ABOUT sound systems. Teen events today can require a lot from our rigs, and there’s more to it than simply the attendees wanting [...]]]></description>
			<content:encoded><![CDATA[<p>YOUTH EVENTS CAN PUSH YOUR SPEAKERS PAST THEIR LIMITS; HERE’S HOW TO GET YOUR SOUND UNDER CONTROL</p>
<p>Before we take our sound systems to school this fall, lets have a little education ABOUT sound systems. Teen events today can require a lot from our rigs, and there’s more to it than simply the attendees wanting you to liquefy their insides with nearly lethal doses of low frequency audio. The music industry itself has been waging the “Loudness Wars” and if we’re not careful, our sound systems can end up as “collateral damage.”</p>
<p>Before the significance of this becomes apparent, I would be remiss if we didn’t get a little nerdy and talk about the science of making sound. Specifically, how we make sound with transducers (speakers, in lay terms). Transducers are devices that convert one form of energy to another. In the case of a loudspeaker, it is converting electrical energy into acoustic energy. It does so by running an electric current through a coil of thin wire (the voice coil in the speaker), which then becomes an electromagnet. The voice coil operates in close proximity to a permanent magnet on the speaker. At one point, I’m sure we all witnessed how magnets of like and opposite polarity react to each other. Like polarities repel and opposite polarities attract. The magnetic reaction between the voice coil and the permanent magnet in a loudspeaker moves the cone in and out, which creates vibrations in the air. Voila! We have acoustic energy (sound).</p>
<p>SPEAKERS UNDER PRESSURE</p>
<p>So, now that you survived a paragraph of pure nerdspeak, you’re probably dying to know that your pain was worth it. It was. By understanding how a loudspeaker operates you’ll be far better equipped to understand why they fail, and thus how to prevent it. Often people believe that putting too much power to a loudspeaker is what causes failure, and while there is some truth to that, there is also a lot of misunderstanding. Loudspeakers can withstand tremendously large amounts of short term (peak) power. Music has numerous peaks and valleys, the latter of which allow the loudspeaker to recover and remain cool. Just about the worst thing you can do for a loudspeaker is to play a continuous tone at high levels for an extended period of time.</p>
<p>Worse yet is a phenomenon known as “speaker compression” or “power compression.” This occurs when the voice coil in a loudspeaker heats up. Some heating is normal during use, but it stands to reason that heavier use causes higher temperatures. As the voice coil heats up, its DC resistance increases. The increased resistance reduces the effective output of the loudspeaker by as much as 6dB. That’s the equivalent of reducing your amplifiers power by 75%! So, of course, as our loudspeakers produce less sound, our natural reaction is to “turn it up”—which only worsens the situation.</p>
<p>There’s another kind of compression to worry about as well. In this case it is the intentional reduction of recorded music’s dynamic range for artistic and other reasons. Judiciously applied, compression can give a track a pleasantly smooth and powerful sound, but when we compress music, we run out of dynamic range and the loudspeaker no longer has the opportunity to recover. Unfortunately, most modern dance tracks are heavily compressed during the recording process. Graphic A shows stereo waveforms from top to bottom for a country song, a hip-hop song, and a dance track. Notice how much more blue we see in the hip-hop and especially the dance track? The loudspeaker has much less chance to recover while playing these tracks at high levels. And the bad news isn’t over yet: This is where the so-called “Loudness Wars” come into play. In Graphic B (courtesy of Song Yanbo) you will see comparison waveforms from Michael Jackson’s “Black or White” from 1991, 1995 and 2007. Again you’ll notice the green sound waveform of the latest version filling up the dynamic range until it’s almost all “peak” during most of the song. Essentially, the Loudness Wars are a result of the record labels competing to make their songs “stand out” by increasing the amplitude of the track until more and more of it reaches the peak level for the recording. This has caused a reduction in the dynamic range, sometimes substantial, which not only degrades the quality of the audio, but makes our loudspeakers much more likely to heat up.</p>
<p>DRIVING THE RIGHT VEHICLE</p>
<p>The solution? Have enough rig for the gig. Don’t ask your loudspeakers to do what they were not designed to do. I strongly recommend having subwoofers for any teen event. They will produce the deep, low bass that’s desired and take the pressure off of your full range boxes.</p>
<p>How much rig do you need? I wish there was an “Easy” button for this, but unfortunately there is not. Loudspeakers vary in efficiency, output, frequency response and pattern of coverage. But here are some rough rules of thumb though, to simplify the equation. For teen dances of 200 to 400 kids in an average-sized gymnasium I would recommend a minimum of a pair of 18” subs and a pair of 12” or 15” 2-way tops, with a peak output of no less than 129 dB (1M). For 400 to 1000, you’re probably going to want at least four 18” subs (or two dual 18s), preferably in a center-coupled arrangement. Placing the subs next to each other will produce a gain of approximately 3dB of output. More than two tops may be required here. If you use full range boxes placed closely together, be sure they are splayed at the horn angles to give adequate coverage over the dancefloor area, and to avoid interference between the boxes. Be sure to get the horns of your top boxes slightly above head level to allow the smaller wavelengths (higher frequencies) to cover the dancefloor. (Loudspeaker placement is another topic, all of its own, and my colleague Stu Chisholm covered the basics of it on page 26 of MB’s March 2011 issue).</p>
<p>It is important to note that all speakers are not equal, no more than all cars are. Taking a family sedan to the racetrack will only lead to its early death, and it won’t perform as well as a car designed to race anyway.</p>

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		<title>Professional Entertainment Show in China set for March 3-5</title>
		<link>http://www.mobilebeat.com/you-are-invited-to-go-to-the-5th-annual-china-international-exhibition/</link>
		<comments>http://www.mobilebeat.com/you-are-invited-to-go-to-the-5th-annual-china-international-exhibition/#comments</comments>
		<pubDate>Wed, 22 Dec 2010 14:37:46 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Exclusive Online News and Content]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=5561</guid>
		<description><![CDATA[2011 China KTV &#124; Disco &#124; Bar Guangzhou（China）will host the International KTV, Disco,Bar Equipment and Supplies Exhibition at the Import and Export Fair Pazhou Complex on March 3 to March 5, 2011. Attendees are expected from China , Hong Kong, Taiwan , the United States , Korea , Germany , France , Japan , Russia [...]]]></description>
			<content:encoded><![CDATA[<p>2011 China KTV | Disco | Bar</p>
<p><img class="alignright size-full wp-image-5562" title="ktv" src="http://www.mobilebeat.com/wp-content/uploads/2010/12/ktv.jpg" alt="" width="401" height="238" /></p>
<p>Guangzhou（China）will host the International KTV, Disco,Bar Equipment and Supplies Exhibition<br />
at the Import and Export Fair Pazhou Complex on March 3 to March 5, 2011.<br />
Attendees are expected from China , Hong Kong, Taiwan , the United States , Korea , Germany , France , Japan , Russia ,Britain and other countries and regions. Lighting , sound , karaoke and DJ equipment  will be part of the large exhibit area. Over 9,000 attendees are expected including many Chinese DJs,with a competition scheduled. For more info go to <a href="http://www.kdbchina.com">www.kdbchina.com</a></p>

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		<title>When the Lights Come On</title>
		<link>http://www.mobilebeat.com/when-the-lights-come-on-by-mike/</link>
		<comments>http://www.mobilebeat.com/when-the-lights-come-on-by-mike/#comments</comments>
		<pubDate>Fri, 29 Oct 2010 18:01:15 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Issues from 2010]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Performing]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=5087</guid>
		<description><![CDATA[When the Lights Come On WHEN THE LIGHTS GO ON, ARE YOU ON? Mobile entertainers are show business performers. Like comedians, actors, singers, musicians, hypnotists, public speakers, improvisation players, and more, mobile entertainers are on stage—albeit a fluid, ever-evolving, not always ideal performance platform. It may not usually be a stage with curtain and footlights, [...]]]></description>
			<content:encoded><![CDATA[<p>When the Lights Come On</p>
<p>WHEN THE LIGHTS GO ON, ARE YOU ON?</p>
<p>Mobile entertainers are show business performers. Like comedians, actors, singers, musicians, hypnotists, public speakers, improvisation players, and more, mobile entertainers are on stage—albeit a fluid, ever-evolving, not always ideal performance platform. It may not usually be a stage with curtain and footlights, but it&#8217;s show business nonetheless.</p>
<p>LIVING IN THE LIMELIGHT</p>
<p>So how do you prepare for the moment when the “curtain” rises and the lights illuminate? How do you prepare during &#8220;the half&#8221;—the sacrosanct 30 minutes just before a performance when the actor is in the dressing room, preparing to go on stage?</p>
<p>As Oscar-winning actor Kevin Spacey explains, &#8220;It can be 30 minutes of quiet contemplation or utter fear, depending on how the performance has been going.&#8221; How has your “half” been lately?</p>
<p>A TALE OF TWO ACTORS</p>
<p>Last the spring, I appeared in a local production of Couple Dating, an engaging comedy about a New York couple with a young child seeking to connect with other couples in similar circumstances—with unexpected results, insights gained and generous hilarity for the audience</p>
<p>Eight actors comprised the cast—the primary story couple (Bobby and Tess) and the three couples they “date.” I played the husband in the couple in the second to last scene of the play. Thus, we did not appear on stage until about 90 minutes into the production for what turned out to be a memorable 12-minute scenes.</p>
<p>I was paired with a very talented actress, Jenny MacKenzie, with whom I connected well during auditions. Our call time was generally 30 minutes before the proverbial lights went on, so Jenny and I had about two hours to wait before our scene.</p>
<p>The backstage machinations of many theatrical productions organically develop their own preparation rhythm. Jenny and I developed ours with each other and the other actors during our 16-show run.</p>
<p>We rarely said two words to each other for the two hours backstage before we did our scene. Jenny often read, texted, did her makeup, dressed for the scene and, occasionally, quietly chatted with the other actors.  I usually completed work on a laptop, reviewed my lines, blocking and cues, read, changed clothes and helped do the dishes at intermission (it&#8217;s community theater—actors are often the crew, too!) Just before we entered the stage together, we each made our final preparations.</p>
<p>Jenny would check her purse for the items needed in the scene, review her clothes and ensure that she had a finger ready to ring the doorbell on cue.  Typically, I engage in some physical movement to get into character. So, just before Jenny rang the doorbell, I would round out my shoulders, cock my head slightly back and stand as erect as possible to become the confident persona of Scott.</p>
<p>And, after we completed our scene? We were often as chatty as two long-lost friends on a chance meeting.</p>
<p>Far from the result of deliberate planning, the rhythm evolved during rehearsals and the show’s run, becoming a comfort zone of preparation for Jenny, myself and the rest of the cast.</p>
<p>SHOWTIME!</p>
<p>How do you prepare for your entrance on the mobile “stage,” the moment when you are in the “spotlight” of the party guests&#8217; attention at your event? What is your rhythm in preparing for a gig? What do you do during your version of the half?</p>
<p>A significant part of your preparation may be tied to the primary role you are playing that evening. Are you an emcee? A music programmer? A director? Gamemaster? Dancer?</p>
<p>YES AND…</p>
<p>For the last six years, I’ve been a member of Triage, a local improvisational troupe. When we are in the half, we do a variety of exercises and short games to get the blood flowing, elevate the energy and sharpen our minds for the performance. Our final activity before heading out on stage? We form a circle, put our hands together in the center and look each other in the eye as we declare, “Got your back!”</p>
<p>Our preparation is a combination of best practices in the art and organically developed activities that work for our group. What works for you?</p>
<p>CATCH THE RHYTHM</p>
<p>Some entertainers may meditate, seek quiet time, exercise, or eat a small meal before a performance. In my twenty-plus years as a mobile entertainer, I’ve developed a pre-event rhythm of setting up 30 to 60 minutes before the scheduled start of the event or, at least, well in advance of guest arrival. Then, I walk the entire entertainment space checking not only sound, but perspective and feel.</p>
<p>After making any necessary tweaks in the sound, I review my notes, agenda and any other information about the event to refresh the energy I need to portray.  Then, I visit the facilities to freshen up and just before I depart, look in the mirror, make sure my smile is keen, flash a Hawaiian shake hand sign to the mirror, and give a chuckle. Now, I am ready to entertain.</p>
<p>FIND YOUR SPACE</p>
<p>There is no single correct method to prepare for an event, to work the half. But, like Jenny and me, if you do not have yours yet, look for the right formula to put yourself in the best frame of mind to offer your clients a memorable event!</p>

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		<title>“WORTHMEISTER” ON BOARD WITH OPENING DAY PRESENTATION</title>
		<link>http://www.mobilebeat.com/%e2%80%9cworthmeister%e2%80%9d-on-board-with-opening-day-presentation/</link>
		<comments>http://www.mobilebeat.com/%e2%80%9cworthmeister%e2%80%9d-on-board-with-opening-day-presentation/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 02:26:18 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=4110</guid>
		<description><![CDATA[“WORTHMEISTER” ON BOARD WITH OPENING DAY PRESENTATION Mobile Beat Hall Of Famer Mark Ferrell, who is credited with moving DJ professionalism and the Mobile Beat Shows onto a higher plane, will make his first Mobile Beat speaking appearance since 2003 on Tuesday afternoon, February 1. As Show Producer Mike Buonaccorso tells it, “Before Mark, DJ [...]]]></description>
			<content:encoded><![CDATA[<p>“WORTHMEISTER” ON BOARD WITH OPENING DAY PRESENTATION</p>
<p>Mobile Beat Hall Of Famer Mark Ferrell, who is credited with moving DJ professionalism and the Mobile Beat Shows onto a higher plane, will make his first Mobile Beat speaking appearance since 2003 on Tuesday afternoon, February 1. As Show Producer Mike Buonaccorso tells it, “Before Mark, DJ seminars were mostly made up of panels of three or four individuals with little preparation beforehand. I guess that reflects on my own learning curve for the first three years of putting shows together.Now almost all seminars are solo,by presenters with proven expertise in their subject areas.”</p>
<p>Ferrell joins previously announced former WWF wrestler Ted DiBiase presenting the Keynote “Champion in Any Field”, and many other presenters speaking on relevant topics such as mic technique, school dances, consultation skills, and much,much more.</p>

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		<title>MBLV2011 Call For Presenters</title>
		<link>http://www.mobilebeat.com/mblv2011-call-for-presenters/</link>
		<comments>http://www.mobilebeat.com/mblv2011-call-for-presenters/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 15:20:38 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>
		<category><![CDATA[Exclusive Online News and Content]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=3820</guid>
		<description><![CDATA[BC Productions,Inc., producers of the Mobile Beat DJ Shows and Conferences, is looking for creative presenters for the 2011 MBLV event, which will run January 31 and February 1-2-3,2011 in Las Vegas, Nevada. With more than 40 various conference sessions planned, the Mobile Beat conference program unites the industry’s most respected experts to address the [...]]]></description>
			<content:encoded><![CDATA[<p>BC Productions,Inc., producers of the Mobile Beat DJ Shows and Conferences, is looking for creative presenters for the 2011 MBLV event, which will run January 31 and February 1-2-3,2011 in Las Vegas, Nevada.</p>
<p>With more than 40 various conference sessions planned, the Mobile Beat conference program unites the industry’s most respected experts to address the latest trends, strategies and profit opportunities emerging in the mobile entertainment industry. More then 2,000 attendees including DJs, retailers, manufacturers, media, and reps from all over the world have attended past Mobile Beat shows.</p>
<p>Speaker proposals will be accepted through September 30, 2010. Proposals can be submitted online at:</p>
<p><a href="http://www.mobilebeat.com/the-company/contact-mb/" target="_blank">http://www.mobilebeat.com/the-company/contact-mb/</a></p>
<p>or contact Show Producer Mike Buonaccorso at <a href="mailto:mb@mobilebeat.com">mb@mobilebeat.com</a><br />
<strong><br />
DO NOT REPLY HERE!</strong></p>
<p>Due to the number of sessions offered and the need for a balanced program, a limited number of presenters will be accepted. All proposals will be considered based on content and subject matter, professionalism, prior public speaking experience and relevance to overall conference. Proposed presenters will be notified of their acceptance status at the end of October.</p>
<p>Show management will work with speakers on all logistical and promotional aspects of the session. Speakers are required to prepare and reproduce presentation materials, including handouts or related materials and topic outlines. All hotel and travel expenses are the responsibility of the presenter.</p>
<p>For more news on MBLV 2011 before, during and after the show, visit <a href="http://www.mobilebeat.com/" target="_blank">www.mobilebeat.com</a> , the online interactive DJ resource.</p>

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		<title>Keynote Presenter announced!  &#8220;Champion in Any Field&#8221; &#8211; Ted DiBiase :The Million Dollar Man</title>
		<link>http://www.mobilebeat.com/keynote-presenter-announced-champion-in-any-field-ted-dibiase-the-million-dollar-man/</link>
		<comments>http://www.mobilebeat.com/keynote-presenter-announced-champion-in-any-field-ted-dibiase-the-million-dollar-man/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 18:36:28 +0000</pubDate>
		<dc:creator>Michael Buonaccorso</dc:creator>
				<category><![CDATA[Conference News]]></category>
		<category><![CDATA[Exclusive Online News and Content]]></category>
		<category><![CDATA[Interviews and Profiles]]></category>

		<guid isPermaLink="false">http://www.mobilebeat.com/?p=3456</guid>
		<description><![CDATA[Ted DiBiase achieved championship success in a number of wrestling promotions, holding thirty titles during his professional wrestling career. He is arguably best recalled to mainstream audiences for his time in the WWF (World Wrestling Federation). DiBiase&#8217;s favorite saying was &#8220;Every man has his price.&#8221; Known as the &#8221;The Million Dollar Man&#8221;, he turned the wrestling [...]]]></description>
			<content:encoded><![CDATA[<p>Ted DiBiase achieved championship success in a number of wrestling promotions, holding thirty titles during his professional wrestling career. He is arguably best recalled to mainstream audiences for his time in the WWF (World Wrestling Federation).</p>
<p>DiBiase&#8217;s favorite saying was &#8220;Every man has his price.&#8221;  Known as the &#8221;The Million Dollar Man&#8221;, he turned the wrestling world on its head, as an arrogant, self-centered character, at one point even winning ‘Most Hated Wrestler of the Year’.</p>
<p>He carried himself like a self-imposed ruler to those around him. The character of the Million Dollar Man was fulfilled by wealth and power and controlled by greed. It did not matter who, what, when, where or why, DiBiase was determined to always get his way. But when fame and a fabricated lavish lifestyle entrapped him in the persona of his wrestling character, Ted realized &#8220;The Million Dollar Man&#8221; had gone too far.</p>
<p>Today,Ted is a full time motivational speaker and evangelist. He speaks to meetings, corporate businesses,church congregations, youth groups and in public schools and universities all over the country on hard work, discipline, determination and passion.</p>
<p>Join us in Las Vegas on February 1, 2011 as Ted shows how to become a &#8221;Champion in Any Field&#8221; and what will put you ahead of the rest! Then on February 2, Ted will be talking about his life before and after wrestling and his current work in a breakout session entitled &#8220;From A Warrior to a King”. Ted&#8217;s story is powerful, brutal, honest and emotional. You won’t want to miss this!</p>
<p>MBLVXX – Celebrating 20 Years of Mobile Beat and 15 years of  Las Vegas Conferences will be February 1st through the 3rd with pre-conference events on January 31st at the Riviera Hotel and Casino.  The show kicks off January 31 and the $59 rate for rooms in the refurbished Monaco Tower runs from January 28 through February 5. For football fans, the Super Bowl will be played on February 6, so extended stays to catch the big game Vegas style will be covered through game day. For more information on the show go to http://www.mobilebeat.com/las-vegas-dj-show</p>

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