Matt Ryan





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Summertime Tune-Up of Your School Marketing List By: Matt Ryan

June 12, 2012 by Matt Ryan
While summer is the quiet season for school events, don’t assume you will be able to jump in exactly where you left off with your school marketing when school is back in session. Hopefully a substantial amount of your school booking for next year is already done, but you should be continually marketing your services to allow for some attrition. While it is always cheaper to continue serving an existing client than acquire a new one, seeking new clients is not a bad thing. New clients typically book at higher rates, as your existing clients are likely to be ... [read more]
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Is Your Direct Marketing to Schools Working? By: Matt Ryan

May 6, 2012 by Matt Ryan
As this school year comes to a close, you should be working on filling your unbooked dates next school year with new school clients. Many schools that have dance dates selected for next year have already booked with you, but there are others that will have their dates finalized before summer and will want to book before leaving for the year. In addition, there are schools that will inevitably be looking for a change for next year after their spring dances this year and may want to take care of it while it is fresh on their mind. In order to obtain the best response (or any response at all) on your direct marketing efforts to schools, ... [read more]
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Are Your Business Practices School-Friendly? By: Matt Ryan

April 6, 2012 by Matt Ryan
Take a moment to think about the terms of the contract you send to schools when they engage your services. Do you require a deposit? Is there a cancellation fee? Do you require payment in full before the event?Do you charge a fee to change the contract? Mobile DJs that have been in business for a while tend to load their contracts up with these “bad profits” because, frankly, they’ve been burned in the past. The rationale is that a fee or money upfront will lock a client into their end of the agreement if they change their mind about their event or the DJ services. Now think about businesses you have long-term rel... [read more]
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Add Some Weekday School Gigs During Testing Week! By: Matt Ryan

March 4, 2012 by Matt Ryan
March and April are two common months for standardized testing in schools. These tests are used to measure student achievement, and in many cases, serve as the school’s report card on the effectiveness of the education it is providing its students. Teachers and administrators do everything they can to ensure students are prepared and ready to do their best on the tests. Many schools offer a range of incentives for their students that perform well on standardized tests, everything from final course ... [read more]
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Start Your 2012-13 School Dance Bookings NOW! By: Matt Ryan

February 5, 2012 by Matt Ryan
This school year is barely half way over, but school teachers and administrators are beginning to actively plan next year. High school students are completing course registration, human resources are in the early stages of hiring staff, and school year calendars are starting to become finalized. Are you waiting until school’s almost out to market your school dance services for next year? (Certainly, you’re not going to wait until next fall, are you?!) NOW is the right time to begin your marketing efforts towards schools to book their dances for next year. By acting early, you are more likely to earn consideration from a school that is currently hiring your competition because you’re showing them what you can offer before your competition locks them in for another year. Your schedule can potentially beco... [read more]
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How to Turn Down a School Booking without Saying ‘No’ to the Business By: Matt Ryan

January 16, 2012 by Matt Ryan
School Dance KidsHow many times have you been called by one of your best school clients to book a date in which you are already sold out or otherwise can’t perform? As your client base of schools grow, this will enviably occur more often than you’d like, especially considering schools tend to hold their dances around common times of the year. Of course, you’d like to book the event because you certainly don’t want to risk losing a long-time repeat client to a competitor. Do you have the staff to book one more event that night? Do you have th... [read more]
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How Tough Financial Times for Schools Can Impact Your DJ Business By: Matt Ryan

December 6, 2011 by Matt Ryan
With talks of cuts on government spending sweeping the country, public schools are being forced to evaluate how they spend their resources. As a business partner to schools, you depend on their ability to hire you and pay for your services year after year. But what happens when schools must drastically cut their operations in order to simply provide the essentials to their students? One may not think it would impact a school’s ability to host a dance – an event that generates more than enough revenue to cover its expenses – for their students, but that couldn’t be further from the truth for several reasons. First, supplemental contracts are some of the first on the chopping block when schools are forced to make cuts. The staff that hires you and runs student councils or other co-curricular student ... [read more]
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Keeping Inappropriate Dancing out of High School Events By: Matt Ryan

October 13, 2011 by Matt Ryan
With fall homecoming season upon us, your schedule may be filled with high school dances. This year, like every other, is filled with administrator and dance advisor requests to help keep inappropriate dancing to a minimum. As a business owner, you may be inclined to quickly assure your client that you’ll solve their inappropriate dancing problems. You must be committed to helping them address this issue, but not by making promises you cannot deliver on. Schools’ reputations hinge on t... [read more]
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Are You A School Dance Star? By: Matt Ryan

September 5, 2011 by Matt Ryan
I believe there is a DJ for every event and an event for every DJ. School events are a huge percentage of my business because I want them to be. Like many DJs, I have another job – I am also a school teacher. Believe me, this does not mean I am a “part time” DJ. It just means that I have little time for sleep! School events are a great fit for me because it brings together two realms I enjoy. My experience as an educator has provided me with a new frame of reference for which I am able to approach my school performances. I ha... [read more]
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Introduce Your Services to Schools Through Back to School Orientation Events By: Matt Ryan

July 11, 2011 by Matt Ryan

Make no doubt about it, July is the slowest month of the year around schools. Teachers and even most administrators are off for the entire month, away from their school buildings and rarely checking e-mail, if at all. However, in a mere 30 days back-to-school season will be in full swing, with schedule-pickups, freshman orientation lock-ins, and fall sports booster functions. A few industrious teachers and organizers ARE working in July to make preparations for these events. Back-to-school events such as these are some of my favorite to perform for the following reasons:
  • They are usually held on a weeknight
  • They are short – sometimes they only need us for an hour
  • They are well-attended – you’ve got a captive audience and the student... [read more]