Matt Martindale


Matt Martindale




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Who’s Fault Is It Anyway?

July 12, 2017 by Matt Martindale
Liability insurance (known more officially as Commercial General Business Liability) protects a company's assets and pays for obligations like medical expenses that are incurred if someone gets hurt on THEIR property, or perhaps property damage caused by you or your employees. The fact is, if the DJ causes the accident, or is perceived to be negligent, the venue WILL get sued. Yes, you read correctly: The plaintiff’s attorney, by default, will pursue litigation against the DJ (whether that person is a professional, amateur, friend or family member) AND the "event holder,” in this case the venue and the bride and groom. Every DJ needs to know the current trends with event holders and how liability insurance is viewed. read more]
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Is It Sound or Is It Noise? Part 2

June 17, 2017 by Matt Martindale
Continuing our look at how to deal with the sound versus noise issue, it’s important to understand the factors that go into common venue sound compliance agreements. Remember, the word “noise” is really subjective, with the three ingredients that distinguish between sound and noise (the listener’s perception, their interpretation, and the circumstances in which the sound is heard). A competent wedding DJ will know the difference. He or she will repeatedly walk the room to monitor the sound. They’ll also know how to read the crowd and able to keep guests involved and engaged without the need to “crank up” the sound levels to get attention. They’ll know how to set a standard, and measure it, then work with the venue to maintain it. read more]
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Is It Sound or Is It Noise?

June 5, 2017 by Matt Martindale
More and more municipalities are enforcing strict “noise ordinances” against venues, levying fines, or simply shutting down wedding receptions due to unprofessional DJs. Every DJ should know the differences between sound and noise when it comes to their venues and their local laws. Nothing can dampen a fun party faster than a bad DJ who doesn’t respect nor know the difference between sound and noise. Most of us can hear just fine. It’s one of our primary senses, but it’s also a complex one too. Hearing is really our ears’ ability to detect sound (vibrations of air), and then our brain’s ability to give those sound vibrations a meaning. It ... [read more]
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Decoding the Millennial Bride

May 11, 2017 by Matt Martindale
Incredibly tech savvy and socially connected” is the best way to describe the millennial bride. The world is changing, largely led by and influenced by millennials. Millennials are having an unprecedented impact on the tastes, attitudes and culture of the wedding industry. Millennials don’t like “boring.” They don’t like “ordinary” or “tradition.” They don’t like things that waste their time. And they don’t want to be expected to adhere to a process because that’s the way it’s always been done. There are roughly 78 million Millennials, who are classified as being born 1977-1996. This is about 25 percent of the U.S. population. This su... [read more]
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State of the DJ Industry

May 2, 2017 by Matt Martindale
Mobile Beat is proud to present the first annual “State of the DJ Industry” survey results, with questions and data compiled, analyzed and scribed by marketing guru, in-house economics nerd, and Mobile Beat presenter, Matt Martindale. What follows is just taste of the data that came from 1,291 completed surveys—a healthy sample size. IF you completed the full DJ survey and included your email address as requested, you will already be receiving via email, a free copy. If you didn’t do the survey but would also like to see the full 11-page report, simply log into your Mobile Beat account at www.mobilebeat.com. In the full report, you will:
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Is Competition Always Good?

December 3, 2016 by Matt Martindale
175-20-21F irst, let me say that I’m an economics nerd. I have a degree in Business (Marketing), with a minor in Economics (basically, a fancy word for the “scientific study of decision making”). My wife, Tami, has her degree in Consumer Science (basically, buyer behavior). I L-O-V-E economics! I am continually reading and studying lots of different topics in economic theory. That being said, one particular topic has been of interest lately, especially with many venues “forcing” brides to use their in house DJ, or limiting her choice to one of three mediocre approved DJ companies. I’ve been immersed in a three-month study on the economic the... [read more]
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When Backup Gear Goes Bad by Matt Martindale

October 15, 2016 by Matt Martindale
Asimple question: How much redundancy in gear is adequate? Honestly, it’s hard to tell for sure, until you really need it—right? There are many DJs who brag that they bring back up gear (or have a “back up plan”), but when reality hits, the question is, is two of something, or two of everything truly enough?174-18-19 Sadly, a lot of local DJs in my neck of the woods count their “back up gear” as literally nothing more than an extra speaker cord, and a screwdriver. Seriously. For others, their back-up gear is only part of an “emergency plan,” that IF something breaks or doesn’t work at that moment, they’ll call their wife or teenage k... [read more]
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Enhance Your Performance: Voice Personality by Matt Martindale

August 17, 2016 by Matt Martindale
Regardless of how you entertain, it’s all about presentation. The quality of your presentation today, is tomorrow’s reputation—so we must always be careful! Mastering the art of performance with surgical precision is knowing where you need to focus. For a lot of DJs, it’s their voice. Most have great technical knowledge, and are good at reading the crowd, but many lack the ability to command a room with their voice. Your voice tells a story about you. Your voice will either attract others to you and your message, or detract from it.172-2021 The goal of “voice personality” training is to equip your voice to tell a positive, engaging story, to hold inter... [read more]
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9 Secrets of Success

June 30, 2016 by Matt Martindale
Only “9 Secrets” led to the building (and selling) of our first multi-system DJ company. Yes, we sold it on our terms, got paid in full at the closing, and made a lot of money along the way. I’ve also at-martindaleapplied these secrets personally and professionally in different industries. (In fact, we have another business under contract to sell at the time of writing this article!) Sharing these 9 Secrets of Success is truly my passion. Here I’m offering a brief glimpse into my personal journal of success. Before I begin, I want you to know that I believe in you. I do. You are capable of far more than you've ever imagined. A lot more. We all are... [read more]