MarkWilder


MarkWilder




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Target-Retarget: Your Digital Marketing Mix

October 27, 2016 by MarkWilder
drivecarefullyGenerally, a brand’s marketing mix includes advertising using a variety of media. These include traditional forms of media: print, outdoor, TV and radio; and digital marketing media: websites, social, video and mobile. Other elements of the mix can include events and retail promotions. As online sales and mobile usage continue to rise, the importance of effective digital advertising is rising too. It’s crucial to choose the right digital marketing platforms and budget for each. One of the more interesting choices online is retargeting as popularized by AdRoll. What is Retargeting? When someone visits a page o... [read more]
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Social Contests: The Good, The Bad and The Ugly.

October 20, 2016 by MarkWilder
Social contests are great marketing tactics when properly created and managed. The excitement of thesocialcontests potential prize at the end of the contest drives more traffic to your page and gets more eyes on your product. Contests can also increase follower counts drastically in a short time, which gives you broader reach. But, there is a great deal to know before launching social contests. Read on to determine if social contests are a good tactic for your brand. The Good Build Customer Engagement and Awareness One especially powerful type of social contest leverages User Generated Content to create a connection with the ... [read more]
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4 Things to Know Before Using Google Adwords

October 13, 2016 by MarkWilder
Did you know Google updates its search algorithm between 400 and 500 times per year? As Google improves search results, this has made attaining high organic search positions harder for smaller enterprises. If you can’t rely on free organic search to drive traffic, what can you do? For many of our clients, we recommend advertising with Google Adwords in addition to optimizing their site for search engines (SEO). 1) Who should use Adwords? If you have a product or service to sell, Google Adwords and search marketing are keys to success. (In other words… pretty much every business!) On the path to purchase, the majority of people will do a Google search to either find or learn more about a product or service they need. What they learn when they conduct that search will influen... [read more]
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Improve Your Marketing and Get Results

October 6, 2016 by MarkWilder
improveyourmarketingIs your campaign missing the mark in marketing? Does your marketing campaign get results? Here are five fundamentals that may be missing from your campaign and how to address them. Value > Price. Everyone wants value, but how exactly does your product or service deliver it? Don’t mistake value for a lower price. Just lowering a price, when the value is missing, may not solve the issue. Find a way to describe the value your offering delivers. For example, if your service can save a person time, that has real value to the customer. Benefits > Specs. Overselling on specifications... [read more]
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Hashtag Best Practices for Campaigns

September 30, 2016 by MarkWilder
3psIn Part 1, we reviewed steps for creating hashtag campaigns and provided a guide to hashtag usage on the most popular platforms. In Part 2, we’ll help you achieve tactical success in your campaigns. When creating a hashtag campaign, here are best practices and also some to avoid. DO:
  • Create a brand hashtag. This can be items like a brand’s name, motto, product line, founder or mission statement. For example, some of Nike’s hashtags include #Nike, #JustDoIt, #NikePlus, #NikeShoes, #BillBowerman and #PhilKnight.
  • Use direct and easy-to-read keywords and phrases. Hashtags tend to be a single word, but 1-3 sh... [read more]
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Hashtags For Successful Brand Awareness

September 23, 2016 by MarkWilder
gardenThis is the first of a two-part series on creating hashtag campaigns for your brand. In this post, we will provide you with resources and how-tos to effectively create hashtags that work. In the second post, we will review what makes a good hashtag campaign. Hashtags can be a powerful part of your social media marketing efforts. Knowing hashtag dos and don’ts can help your brand and its various organic and paid campaigns gain recognition in a professional fashion. STEP 1: RESEARCH A HASHTAG BEFORE USING IT Researching hashtags insures that your brand is aware of its market needs and audience. It markets your existence to... [read more]