Rick Brewer


Rick Brewer




>
Read

Patience in Results

October 8, 2015 by Rick Brewer

patience

I have a saying “I don’t measure the days, I measure the months”. Those of you who know and follow what I teach know I actually do both, but I use that saying for a purpose. Sometimes we can get discouraged by the results of a day as opposed to ending up ahead of our numbers/quotas/goals on a monthly basis. Fact is Marketing is rarely if ever instant. While we hope for quick results, patience is necessary. Here are some ideas that... [read more]
>
Read

Three things I’d change

October 5, 2015 by Rick Brewer

change

I have a local client who was participating in a bridal show this past weekend. I was there as an observer of my client to coach him on his execution of what we had worked on previously. My client had wonderful results from the show and performed flawlessly. As I wandered throughout the show observing the other vendors in the show I noticed three consistent adjustments from the other vendors that if they were to correct these adjustments, they would probably see better results from the sho... [read more]
>
Read

Trust…but verify

October 2, 2015 by Rick Brewer
 

trust-fall

In 1986, while negotiating the nuclear arms proliferation agreement with Russia, Ronald Reagan famously quoted an oft used (translated) Russian proverb “Trust but verify”. The meaning behind this quote was to not just sit back and “hope” that things worked out as they said they would. In the agreements, independent teams would verify the reduction in each side’s nuclear arms to keep everyone honest. When we advertise our businesses, the mar... [read more]

>
Read

Only 1% will get this (which is huge for you….)

September 29, 2015 by Rick Brewer

confused-baby

  In producing bridal shows and working with wedding professionals, only 1% have been proven to use the lead list in a manner that the wedding couples respond too (approximately only 5% use the list at all- leaving 95% of those who get these wedding show lists ignoring this great marketing resource). I found it amazing (and still do) that this very valuable resource is being ignored. I have found that most times, this valuable list is ignored simply because there are few i... [read more]
>
Read

The Reluctant Salesperson

July 22, 2015 by Rick Brewer
“The shy salesman has skinny kids” – Boss of mine 30 years backbrewer4 In over 25 years of being a salesman, sales manager and sales trainer, I run into people almost every day who say something along the lines of “ I hate selling”. While what they say may be as simple as “I don’t want to be pushy” it more times reaches the extreme levels of “hate” more than it should. There are some things I want you to consider about selling which I want to cover today. Selling is the crucial element of business that without it, we would all be vending machines, subjected to commoditization. While having a sit alone element to our busines... [read more]
>
Read

How NOT to Network

July 16, 2015 by Rick Brewer
A client recently joined a local wedding association (on my recommendation) and boy did that leave brewer3us something to talk about. Over the past 5 years, I have seen the rapid decline in local associations, yet this one has thrived and has always been kind and well to me. When my client showed up he had a very different experience. I have withheld the name of the association as I want those of you involved in associations to take a long hard look; and without criticism, look in the mirror and see if something similar is happening with your group. He told me of three struggles; 1)      They were very “clicky” 2)      They almost scolded... [read more]
>
Read

Hard Truths About The Wedding Business

July 12, 2015 by Rick Brewer
Almost every week, I receive in my inbox a notice that a wedding business that was once alive is now brewer2going out of business. There are reasons why this happens so often. It feels sometimes like we are trying to nail jello to a tree in finding a successful model for our business.  Interestingly there are businesses who report back to me (again almost every week) that they  are having their best year ever. There are four hard truths about the wedding industry that are not fun to acknowledge, but necessary to succeed. Here are the hard truths: #1- Never before, rarely again clientele. It is approximated that 85% of Brides are first time brides and have no... [read more]
>
Read

Three reasons why “Price” is the first question

July 7, 2015 by Rick Brewer
Seems like almost every client that comes through a wedding professionals doors will ask one brewer1question before all others; “How much”. There are three basic reasons for this and learning to overcome these three reasons will help you to take your prospects further in the buying process, which we all know means more will potentially buy from us. Reason #1 They only know how to measure with $$$ Statistics show that 85% of brides in any given area will be first time brides and have not purchased what you sell prior to her wedding (at least not in the same quantity or of importance in the case of a cake, flowers or dress). As a buyer who is dealin... [read more]
>
Read

A Better “Word of Mouth” Strategy

June 19, 2015 by Rick Brewer
word-of-mouth-marketing I often hea... [read more]
>
Read

The Triple A’s of DJ Success By Rick Brewer

December 6, 2012 by Rick Brewer

146-253In working one on one with thousands of DJs (and having been a DJ myself) I watch and pay attention to what works and more importantly, what doesn’t work with mobile entertainers. I have found that there are three necessary ingredients to be successful.

Let’s face it; Many of us, while having a great background and training, do not have the opportunity to look from the outside in at other businesses on a regular basis. If and when we were able to see success in action, we would no doubt e... [read more]