Jennifer Reitmeyer


Jennifer Reitmeyer

Jennifer Reitmeyer is the owner and president of MyDeejay, a mobile disc jockey firm serving weddings and corporate events in the Washington, DC metro area. Operating since 2003, the company has earned virtually every award in the event industry, maintains a perfect five-star average rating on WeddingWire with nearly 800 reviews, and services approximately 400 events per year. Jennifer is also the founder of WeddingIQ, a wedding business blog, and provides business and brand consulting services to mobile DJs and small business owners in a variety of industries. Join Jennifer at Mobile Beat Las Vegas 2017 for her featured presentation, "Consistency is King: Why Building Brand Integrity is So Important, and Exactly How to Do It."




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What is a Brand? by Jennifer Reitmeyer for Mobile Beat

What is a Brand? (Probably Not What You Think!)

January 12, 2017 by Jennifer Reitmeyer
I'm so excited to be presenting "Consistency is King: Why Building Brand Integrity is So Important, and Exactly How to Do It" at Mobile Beat Las Vegas in March! In anticipation of this seminar, I'm rolling out a series of posts for Mobile Beat that are all about branding. My mission is for every mobile DJ to be represented by a brand that's effective and authentic, and for that brand to achieve powerful things in the marketplace. Does that sound too ambitious? I don't think so! Let's start with what a brand is, and how to develop one that works. Virtually everyone is familiar with the term "brand," but many don't consider that your brand is so much more than just the following:
  • A business name
  • A logo
  • A color palette or set of fonts
  • A website, business card ... [read more]
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Three Elements of a Strong DJ Business Brand

July 3, 2016 by Jennifer Reitmeyer
Three Elements of a Strong DJ Business Brand - Jennifer Reitmeyer for Mobile BeatIn a previous post, I wrote about the importance of brand consistency for your DJ business. I can’t emphasize enough the need to take time to design your brand with intention, and to ensure it’s applied consistently in everything you do. Before you can do those things, of course, you need to know what your brand entails. Three important elements of your brand are the aesthetics (the “look” of your company), the persona (the “personality”... [read more]
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The Second Most Important Thing When Hiring DJs for Your Team - Jennifer Reitmeyer for Mobile Beat

The Second Most Important Thing When Hiring DJs for Your Team (It’s Still Not Experience!)

June 22, 2016 by Jennifer Reitmeyer
The Second Most Important Thing When Hiring DJs for Your Team - Jennifer Reitmeyer for Mobile Beat Last week, I wrote about the most important criterion for adding a prospective DJ to your team. Today, I’m sharing something that’s a close second, something you need to ask yourself when considering whether to bring on someone new: What’s their motivation? In other words, what drives them to not only want to do this work, but to do this work for your clients, as an agent of yourread more]
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Mobile Beat - What Matters Most When Hiring DJs for Your Team - Jennifer Reitmeyer

What Really Matters When Hiring DJs for your Team (Hint: It’s Not Experience!)

June 14, 2016 by Jennifer Reitmeyer
Mobile Beat - What Matters Most When Hiring DJs for Your Team - Jennifer ReitmeyerWhen I’m coaching DJ business owners on recruiting and training new DJs for their team, one of the first questions I ask them is what they’re looking for in their new hires. Most immediately tell me they want DJs with experience. When I ask them to dig deeper, they usually seem mystified. Much like when a prospective client asks us about pricing because they don’t know what else to ask, experience is an easy go-to when considering your hiring criteria. However, it’s probably the least important thing a candida... [read more]
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Mobile Beat - tablet earbuds notebook

Three Things That Matter More Than Being a Good DJ

June 2, 2016 by Jennifer Reitmeyer
As the owner of a DJ business, but nMobile Beat - tablet earbuds notebookot a DJ myself, I’m always amazed at the attention and care that disc jockeys put into their performances. Their dedication to their craft is absolutely something to be admired. That said, for DJs in the weddings and private events sector, I’ll make a bold statement: there are at least three things that matter more than your song selection and mixing skills. A lot more. Cultivating your skills in the following three areas will help you take your mobile DJ business to the next level, and stand out from your competitors in a whole new way.

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