Jay Maxwell


Jay Maxwell




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It’s Beginning to Look Like the Most Wonderful Time of the Year

July 29, 2017 by Jay Maxwell
We’ve all had the experience of someone coming up to us at an event to request that we play a particular genre of music. The person might ask for some dance music, some country music, or some rock and roll. Of course, the problem is that these categories are too broad to fully understand exactly what music the guest actually wants. If someone asks for some rock and roll, does he want a Beatles’ tune, early Madonna, or a Tupac song? All these artists have been inducted into the Rock and Roll Hall of Fame, so any of them might be considered rock and roll artists. Of course, most DJs would not categorize all three of these artists as rock and roll. Only... [read more]
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Stepping Out of the Box

June 15, 2017 by Jay Maxwell
People ask me what I find most rewarding about the mobile DJ business. My answer is knowing that the client was completely satisfied. How does one accomplish this? In one way it seems obvious: Simply meet their expectations that you’ll be playing music to keep people on the dance floor. However, the DJ, who often serves simultaneously as the master of ceremonies, may also be viewed by the client as the coordinator of the entire event. Thus, a client’s expectations of what the DJ will be doing often extend beyond his or her role as the entertainer, including situations that have nothing to do with music or entertainment. This is why the DJ must be wi... [read more]
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Building Your Balance… of Goodwill

May 12, 2017 by Jay Maxwell
There are two bank accounts in any business. One account is measured in dollars and the other is measured in goodwill. Both of these have deposits and withdrawals, and a healthy account in each case must have more deposits than withdrawals. If a company neglects to keep an eye on either of these accounts, trouble will follow. However, while it is easy to confirm the balance in a checking account, a company’s goodwill account is often more difficult to measure. A friend of mine recently told me he knew of a disc jockey company in our area that only catered to high-end clientele. He said this company works almost exclusively in the resort areas, and the owner wo... [read more]
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Placing an Order for Some Jazz

October 16, 2016 by Jay Maxwell
M any people claim to have a fear of mathematics. Personally, I have always found beauty in its structure and order. Algebra was easy for me because there was a set order of operations to follow in order to solve the equation. For students who had difficulty remembering the correct order of operations, the phrase “Please Excuse My Dear Aunt Sally,” jogged their 174-22-23memory to perform what was in the parentheses first, then the exponential parts of the equation before moving to the multiplying and dividing stage and ending with adding and subtracting. Regardless of how complicated an equation looked in the textbook, by following the correct order of... [read more]
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Lessons from 3 Little Pigs

August 18, 2016 by Jay Maxwell
There are many lessons taught in fairy tales. For example, the lesson of the value of perseverance in one’s work from “The Three Little Pigs” extends beyond one’s childhood into adulthood. In this ancient fable, the performance of the first two pigs in constructing their houses showed a lack of diligence. Even without looking at an illustration accompanying the story, it is easy to envision how crudely built the first two structures were.172-1819 After all, erecting abodes constructed with straw or sticks hardly represents much thought or skill. Naturally, using these rudimentary materials gets the job done, but remember that after a bit of huffing and puf... [read more]
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Celebrating 25 Years on Marriage and Mobile Beat

July 4, 2016 by Jay Maxwell
How do you celebrate a 25th anniversary? Interestingly, Mobile Beat was launched the year my wife digigames-maxwelland I were married, so two 25th anniversaries are on my calendar this year. My wife, Donna, and I celebrated our 25th wedding anniversary recently in a way that we will always remember. To me, that is the point of a celebration, to reflect on the beginning of the journey, take the opportunity at the milestone to count all the years’ blessings, then set your sights on what you trust are more great years ahead. When we celebrated our 25th wedding anniversary in April, my wife left all the planning to me. She thought we might spend the day at ... [read more]
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Predicting the Future: Which Tunes Will Last?

September 18, 2015 by Jay Maxwell
CrystalBall-reflectSome sounds are unmistakable. One distinctive sound that I miss is the hiss and soft crackle made during the few brief moments when the turntable’s needle first hits the vinyl record before it reaches the first note of the song. Although considered by most to be noise, for me this sound indicated that the magic of the needle traveling along the groove was about to produce music from my favorite artist as I imagined the band performing right in my living room. It was always a spectacular experience to hear the transition from t... [read more]
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Songs for Summer Fun

July 11, 2015 by Jay Maxwell
summer soundsSchool’s out, the pool is open, and it is time for the summer fun to begin. Every school age child counts down the last days of school in anticipation of the freedom that summer brings. Perhaps there are the thoughts of family vacations, trips to the beach, playing in the pool or water park, or just chilling with friends on many lazy summer days. Summertime for a child means no homework or getting up early to catch the bus. Even when we are adults, the arrival of summer brings back fond memories of our childhood when we played baseball with our ... [read more]
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It’s Always About the Outcome

August 27, 2014 by Jay Maxwell
FOCUS ON THE TRUE GOAL: A PARTY TO REMEMBERPSWCDT-dancing Regardless of the profession, many individuals emphasize the attributes of their tools. Photographers might showcase their cameras, landscapers could brag about their lawnmowers and, of course mobile disc jockeys have a tendency to boast about their equipment. Clearly, having the right tools is essential to doing a job well. However, simply having the fanciest equipment doesn’t guarantee a successful outcome, especially if the operator is inexperienced or doesn’t understand the desires of the ... [read more]
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End-of-School-Year Events – By Jay Maxwell

July 7, 2014 by Jay Maxwell
Easy Money or More Trouble than They're Worth? Many times the inspiration for my Play Something We Can Dance To articles comes from a recent event that we performed where something unique happened or helped me see part of our regular routine in a different light. This past week was one of the busiest weeks in the year for my cmpany, as is often the case as the school year draws to a close and the wedding season is in full swing. Each year we can count on our “regular” schools to call us for their end-of-the-year parties. The term “regular” simply means that once a year these institutes of learning request our services for their final event. None of the celebrations that took place this week were proms or school dances. Instead they included a beach blast, a harbor cruise and carniv... [read more]