Jason Weldon


Jason Weldon




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Building an Event Team

July 18, 2017 by Jason Weldon
Building a team to help you on events, as well as to potentially grow your company, should be something that at least crosses your mind at certain points throughout the year. And if you are finding yourself thinking about it more often than not, here are some of my thoughts on getting started with finding, training, retaining and growing a great group of people. Before you bring anybody on board, even if it is just a roadie to help move gear, figure out what you want out of a team. Everything counts. The more you know what YOU expect, the easier it will be to communicate it with a potential employee; things like appearance, uniforms, clockin... [read more]
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Examine Your Margins

June 18, 2017 by Jason Weldon
I was speaking with a wedding business owner the other day about the leads the company was getting. We were discussing the type of lead that was coming in and how this particular company was pretty much saying yes to every lead that was “reasonable” to their margins. This got me thinking, and I feel a need to address the idea that all business is good business, and that anyone that has a realistic budget that calls you should be your customer. We all know the basics of this. Laugh off the prospects with the totally low budgets and wish for the ones that have the high budgets. However, I am more worried about the “average” to “just below averag... [read more]
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Patience and Perseverance: Part of Reaching for Excellence

June 8, 2017 by Jason Weldon
There are two key things that are overlooked when trying to be being successful in the DJ segment of the entertainment industry. Matter of fact, these are really two things that are overlooked no matter what you want to accomplish in life. Both are pretty freaking hard and are what stop almost every single one of you reading this right now. The first thing: being the best you can possibly be at one thing. And the second, which is even harder: waiting around. These, (along with a few other things) rise to the top of the list of ingredients necessary to get your business flourishing throughout the years. But hey, what does anybody in today’s age know... [read more]
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The “Lifespan” of Your Next Hire

May 27, 2017 by Jason Weldon
Hiring employees in the entertainment business has truly become something of an art form. As employers, we are looking for so many different things in our next hire. We want that person to wear 13 different hats. We want them to think four steps ahead. We want them to care as much as we do. In short, we want them to be just like us. After you come to grips with the fact that this person doesn’t actually exist in the real world, you should realize something else immediately. The idea of keeping an employee for years and years is also no longer the norm. Most likely it is not going to happen. And that should be perfectly acceptable. I want to narrow ... [read more]
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Use Your Story to Connect

May 17, 2017 by Jason Weldon
Stories should be one of the many tools in your sales arsenal. Actually, the powerful story is probably one of the most overlooked tools. Why would anyone ever want to hear your story? It doesn’t really matter why: They do. And they will buy from you because of it. Many of us in the entertainment industry are constantly trying to show value to our prospects—that one thing that would get a prospect to choose you over another company. Many times we over-think what our value is or do a horrible job of expressing it to the prospect. We over-think the very basic concept that our prospects want to hear, which is a great story about how you got to be where you are today. And they want to hear this because, ultimately, if you have a good story, they want to be a part of it! read more]
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The “Lifespan” of Your Next Hire

April 27, 2017 by Jason Weldon
Hiring employees in the entertainment business has truly become something of an art form. As employers, we are looking for so many different things in our next hire. We want that person to wear 13 different hats. We want them to think four steps ahead. We want them to care as much as we do. In short, we want them to be just like us. After you come to grips with the fact that this person doesn’t actually exist in the real world, you should realize something else immediately. The idea of keeping an employee for years and years is also no longer the norm. Most likely it is not going to happen. And that should be perfectly acceptable. I want to narrow i... [read more]
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The Power of Incentives

April 25, 2017 by Jason Weldon
Incentives drive behavior. When you have someone working for you, they need to have incentives to produce results. Most of the time, the incentive is nothing that big. Having flex time, giving them their birthday off, buying them lunch, can all be easy things that make an employee want to work harder for you and themselves.
But let’s be honest, there are only so many lunches that an employee will take before they might be looking for a larger incentive. From an employer point of view, you need t... [read more]
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Get Ready to Grow

November 29, 2016 by Jason Weldon
I was driving to work the other day and while pulling into the local Wawa convenience store, I was pondering the growth of companies; why one company might grow over another. This was particularly on my mind because my company seems to be in another growth phase. Actually, it seems like we are consistently in one these growth phases every other year. Certainly not a bad thing.175-32 During that day, I took some time to talk to some of the other larger companies in the area, as well as just thinking about the companies that haven’t grown over the years that I have been in business. I did not talk to the non-growing companies, only speculating from the few conversat... [read more]
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Positive Change

October 18, 2016 by Jason Weldon
“Life isn’t static.” For the life of me, I don’t know why people think about this statement more. Or wait; people do think about this statement, but only from a negative point of view.174-30 Let me give you an example. Say I told you that you needed to move out of your home office and get an office in a complex somewhere. A place that had more warehouse space for your gear. A place that could better hold employees. A place that would speak just a little bit more professionally to your prospects/customers than your home can. For a lot of people, the typical first response would be “Yeah, that would be great...but what if I can’t afford it?” ... [read more]
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Why Should They Work for YOU?

September 15, 2016 by Jason Weldon
Iam always preaching about coming up with solid reasons why customers should book you. But I rarely touch on reasons why people should work for you. Think about that for a minute. What is your USP to get people to want to work for you—either as a DJ, in the office, as a technician? What are the things that you do that will make them choose to work for 173-34-35you over someone else? Evaluating the current talent pool should be a daily task that all business owners are constantly doing. We all know we want to hire great talent, no matter where they might fit in in our business. I mean, you’re probably ... [read more]