Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for "The DJ Insider" for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs blog

Should You Include a Tip in Your Contract?

February 18, 2017 by Jason Rubio
In today's public and private event services industry, contracts are a must. Contracts should cover your needs and expectations, as well as what you agree to provide with your services. All the important terms must be included, such as: when payment is due, inclement weather procedures (including extreme temperatures), cost for services, and anything else that is important to you and your clients. One thing we've been asked about by clients, is tipping. Your tipping policy is completely up to you, but in my opinion, vendors should not require a tip. We're all used to the mandatory tipping procedures at restaurants, when you have a large group or party, and even then, is it really necessary to include a 25% mandatory tip for the waitstaff for doing what they're hired to do? I say this beca... [read more]
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Austin's Best DJs blog

Why You Should Add Monogram Lighting to Your Packages

February 10, 2017 by Jason Rubio
If you're a DJ, or even an event lighting company, then chances are, you've been asked by your clients about a monogram light, or "gobo light" as some of us call it. These lights are a great addition to any package. They can be used for just about any event, but we've mainly seen them used for weddings, quinceaneras, sweet 15s and 16s, and company parties. Adding a monogram light is the perfect way to give your clients that personal touch. Today's couples are all about doing things that are unique. Having a monogram light that allows a couple to add their names or initials, as well as the date, makes it more personal. If you're providing it for a quinceanera, sweet 15 or 16, or birthday party, the guest of honor can have his/her initials or name, and the date, created, just the way they want it, which give... [read more]
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Austin's Best DJs Blog

The Importance of Client Reviews

February 2, 2017 by Jason Rubio
Let's be honest, everyone cares about business reputations. As a consumer, we may use Google to look up "places to eat near me." If you've never been to some of the places, chances are, you'll look at the Google review ratings and you may read a few of the reviews, depending on the number of stars the business has. People want to do business with businesses that have a favorable reputation. For me, if I'm going to try a new restaurant, I'm more likely to try a place that has 4 or more stars. If it has 3.5 or less, I may  read the reviews and if there are more than a few, recent, unhappy customers, I may not be willing to try them. If the unfavorable reviews aren't recent, and they have plenty of new, favorable reviews, I'll give them a try. The point is, we rely on reviews as customers and so do ... [read more]
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Austin's Best DJs Blog

Price vs. Value – Value Matters!

January 25, 2017 by Jason Rubio
Let's be honest, pricing matters, a lot. Though it should not be the only thing that matters, until you can set yourself apart from your competition and show your value to your prospective clients, pricing is the only thing that matters to your new clients! It can be overwhelming trying to book vendors for  a wedding or event. It's new to your clients and honestly, when you look at various websites, they mostly say the same thing. "We provide quality service, we use the best equipment, excellent customer service," etc. All the vendors say this. So clients have no choice but to start comparing by price. In the DJ business, nearly everyone has "quality sound systems, cares about customer service, mixes live at every event," etc. So what sets you apart? Why are you the best ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With Drunk Clients – Learn From Our Experience!

January 18, 2017 by Jason Rubio
If you provide services for public or private events, chances are, you've had to deal with drunk clients. We run a DJ and photo booth business and we've dealt with plenty of drunk clients. Normally, it's not a problem, but every now and then, we have clients who are very drunk and become belligerent! We've dealt with these clients a handful of times, but several months ago, we had an incident that made us finally change our approach. We did a wedding and when we arrived to setup, we noticed that the entire wedding party was already pretty drunk, BEFORE the wedding even started! We've seen this numerous times and it usually means trouble! By the end of the event, most of the wedding party were stumbling and slurring their speech. Bad news! At the end of the night, the groom came over to the photo booth and... [read more]
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Austin's Best DJs blog

Why You Need Back-up Equipment, ASAP!

January 11, 2017 by Jason Rubio
If you provide DJ, photo booth, photography, or other services for private events where you use equipment, you may have asked yourself, why should I bring back-up equipment? You may think, all of my equipment is fairly new, or I take pretty good care of my equipment, nothing has ever gone wrong, so why bring extra stuff that I don't need? Our advice: always expect the unexpected and be prepared! Yes, you already have a lot of  equipment to load/ unload, and bringing more is extra work, but you need it! Here are some common problems and solutions from the Austin's Best DJs team, on this topic: 1. Problem: Technical Difficulties Let's be real, technical malfunctions can occur at anytime, with any device, new or old. There's nothing worse t... [read more]
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Austin's Best DJs blog

DJ Event Gone Wrong: Using Mixes at Events

January 7, 2017 by Jason Rubio
I recently heard about an incident involving a colleague, who’s a DJ, who had an upset customer. Apparently, the customer was upset that this DJ played some mixes he already made, and then went to the bar to get a drink. This customer went on a rant about my DJ friend, on Facebook, bashing him and really degrading him. I’m not too sure how long the mixes were or how many he played, but apparently, the customer had a problem with this. Surprisingly, the client refused to pay the DJ, stating that he wasn’t going to pay a DJ who played already-made mixes. I was astonished to hear this, and surprised that this situation even occurred. I can understand that the client may have been bothered that perhaps the DJ wasn’t always mixing live, but in my opinion, you hire a DJ to play music for an event and kee... [read more]
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Austin's Best DJs blog

Upsell With Uplighting

December 28, 2016 by Jason Rubio
As 2016 comes to an end and we welcome 2017, you should always take the time to evaluate your business and find new ways to increase sales and profits. There are a number of ways to increase sales, such as having packages, offering optional upgrades, and many other ways. One of the easiest ways to increase your profits is to add uplighting to your packages/options. Uplighting looks great and is easy to set up, too. For weddings and Quinceaneras, allow your couples (or guest of honor) to choose which color(s) they want. They’ll most likely want a color that matches their theme. For other events, you can inform your clients of which colors will look the best. You definitely should have a few great examples to show your clients, while offering the uplighting, so be sure to have several pictures on your we... [read more]
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Austin's Best DJs blog

Making the Most of the “Slow” Season

December 23, 2016 by Jason Rubio
Winter is finally here and for most DJs/DJ companies, this means it's "slow season." Now, you finally get to take a break, right? In my opinion, wrong! Sure, you can enjoy the break, but you should also take the time to make any necessary improvements to your business. Improvements and changes should never stop, because your competitors and the brand new "hungry" DJs out there are all scouting out their competition, sending you the fake inquiries that we all know and hate, trying to find out exactly what you're doing and how you're doing it, so they can do it for less!  So again, use this slow time to step up your game! Though we don't have a slow season (we only get about 2-3 weekends per year, where we're actually off), we still take the time to make improvements. Here ar... [read more]
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Austin's Best DJs Blog

Should You List Your Business With Wedding Sites?

December 14, 2016 by Jason Rubio
Whether you're a DJ, wedding planner, photographer, photo booth company, or any vendor that provides a service for weddings and private events, chances are, you've thought about listing your business on the popular wedding websites, such as The Knot or Wedding Wire. There are dozens more, but those two are the most well-known and see the most traffic. Listing with wedding sites is the easy part. You can easily create a vendor profile and list the area where you provide service, FREE! The catch with the free listing is that it's very limited and you are only able to list a few things, but you cannot add a picture, website, etc. In other words, you won't see a lot of traffic, unless the client has already viewed several others on the first or second pages. A study showed that 75% of intern... [read more]
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