Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for "The DJ Insider" for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs Blog

Why You Need Videos For Your Business, Now!

June 8, 2017 by Jason Rubio
Question: have you ever heard of Coca Cola? Of course you have and so has nearly everyone else in the world! My wife and I have had the privilege of traveling around the world to visit many different countries and I noticed that everywhere we went, Coca Cola was available! People associated Coca Cola with the United States and always told us at any restaurant we visited, that they had Coca Cola available (though we rarely ordered it). My point is, nearly everyone knows about Coca Cola and yet you can hardly go one entire day, without hearing or seeing their commercials. Marketing is essential to their success and yours! Advertising and marketing are essential in today's digital and social media world. Along with the evolution of mobile Marketing has truly changed. Gone are the days of ... [read more]
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Austin's Best DJs Blog

Top 25 Fun Wedding Reception Songs

May 31, 2017 by Jason Rubio
There are many great DJ song lists out there. Every DJ has his/her own preferred "go-to" songs, and the top songs that are played may also vary by region. Our company, Austin's Best DJs, is based out of Austin, Texas, and we provide DJs and photo booths for about 250 events per year. Around 80% of our events are weddings. We tend to play many of the same songs at many of the weddings we do. We don't play them because we're too lazy to make a new playlist; we play them because they work! A hit is a hit and people want to hear and dance to songs they know and love. Your job, as a DJ, is to ensure that your clients and their guests have a great time! We know there are literally millions of songs out there and there may be som... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Minimize Your Wedding/Event Preparation Time!

May 25, 2017 by Jason Rubio
The old adage "failing to plan, is planning to fail," is very true for just about anything. In the DJ business, planning and preparation is crucial to your success! Every DJ prepares for his/her event at different times. I'll share with you the strategy that works best for us, nearly 100% of the time! Here are some tips, below.
  • Deadlines - Give your clients a clear deadline about when you need your documents or information. Send it in your first booking confirmation email and add it to your contract. This helps ensure you'll have enough time to prepare for your event. We require all documentation to be completed and sent to us 21 days prior to any event. We also require all final remaining balances to be paid at that time, too. This give us about 3 weeks to prepare for each event... [read more]
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Austin's Best DJs Blog www.AustinsBestDJs.com

The Truth About Preferred Vendor Lists: Should You “Pay to Play?”

May 18, 2017 by Jason Rubio
As a long time DJ, I started at age 13 and did mobile events at that time (since I couldn't get into bars/clubs and YouTube or Social Media didn't exist). Later, I DJed at bars/clubs and loved it! It was amazing to get paid to literally meet lots of people, get free bar tabs, and do what I love! However, about 5 years ago, I decided to start focusing more on private events, as a DJ. Don't get me wrong, I loved getting paid to have fun at my bar/club events, but I didn't like the late hours and the low pay, and to be honest, fun doesn't pay the bills! Private events can certainly be just as competitive as the bar/club DJ scene, but the pay makes all the difference. You can literally set your own rates and get paid far more than the usual bar gig pay. When I made this shift, I noticed that there wer... [read more]
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Austin's Best DJs Blog

Keep Up With Technology & Keep Up Your Profits!

May 11, 2017 by Jason Rubio
As a long time DJ, I've seen the different technology that has evolved over the years. I first started as a kid, in the early 90's and wow, DJing was completely different! Gone are the days of carrying 15 HEAVY record crates, massive speakers, amps, heavy lighting, etc. Though much of the equipment we use is similar, technology has made DJing much easier. In today's DJ world, technology is not something to hate, but is something that you should warmly embrace! Why? Simply put, technology will help your business run more efficiently! Today's clients are used to technology and expect you to keep up with it, too! Here are a few examples of how technology can help your business! Transparency Today's clients and couples grew up with the internet and technology and therefore, they want imme... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With “Fake” Inquiries

May 3, 2017 by Jason Rubio
If you've been in business for a while, you may have already received a "suspicious" inquiry for booking your services. If you don't know what I'm talking about, I'm talking about those emails or calls you get from a "client who wants to book your services," but it is really a competitor, trying to find out more about your business. It's a super competitive business, so competitors always want to know what you're up to. We've gotten so used to these inquiries that they're easy to spot. Here is what we've noticed along the way, that helps us spot a fake inquiry from a mile away. (Of course now our competitors will read this and try to change their techniques) :) Email Address  The email addresses for these fake inquiries are almost always from Yahoo or from a less popular email provider... [read more]
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Austin's Best DJs Blog

Tips for Success: Know WHY Clients Should Book You!

April 28, 2017 by Jason Rubio
As you already know, the DJ industry is becoming more competitive, every year. When I first started DJing, in the early 90s (I was 13), the DJ business was far less competitive. There was literally a handful of DJs for the entire town I lived in and we were a community of DJs. We gave each other gigs, when we were overbooked. You had to have turntables (CDs/CD mixers weren't mainstream, yet), no laptops and all your equipment was super-heavy! We simply had to have business cards and you were booked! Then, along came the internet, laptops, DJ software, YouTube, social media, etc. This changed everything! It's now easier (and cheaper) to become a DJ, which means competition is strong. While competition is good, especially for clients, it presents a challenge to DJs, DJ companies, photo booth companies and any ... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit? Part II

April 23, 2017 by Jason Rubio
Last week, I wrote an article about how much you should charge for a deposit. I saw another post, from another Mobile Beat writer named Randy, stating his opinion/feedback, which I always appreciate. I wanted to visit this topic, again, to add a few more details, which I planned on doing, anyway (I post once per week). As I previously stated, our company charges a $100 deposit to book any of our services. We know this is certainly not the norm in the wedding business and we purposely set our rate this low. Again, we make it easy for clients to book with us. I actually just got married, last October, and though we already knew the wedding business well, it was still overwhelming. Even though my wife and I are certified wedding and event planners, it still required a lot of work, time, and... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit?

April 19, 2017 by Jason Rubio
Whether you run a DJ business, photo booth business, photography, catering, or any business that provides services for public and private events, chances are, you've had to create and change your deposit policy. As a veteran in the mobile DJ business, I've often struggled with finding the right deposit amount to charge and creating a policy that works best for our company and our clients. Many companies will charge a percentage of the total amount, such as 10%, 20% and I've often seen 50%. In my opinion, the deposit amount doesn't matter as much as your actual deposit policy. We only charge a $100 non-refundable deposit to book with us. Why? Well, first, it's affordable. If someone is spending $2,000 with us, it's not always easy for them to put down $1,000. Many will argue that well, they're pl... [read more]
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20 Non-Traditional Wedding Processional/Recessional Songs Austin's Best DJs

20 Great, Non-Traditional Wedding Processional/Recessional Songs

April 10, 2017 by Jason Rubio
Every year, we have the honor of providing our DJ & photo booth services for hundreds of happy Austin and central Texas couples! We have played numerous, great bride/groom processional and couple recessional songs for many happy couples! More and more, we're seeing less of the traditional wedding march songs and couple recessional songs. We always tell our clients, "it's your special day, make it your own! There's no need to do what everyone else does. Choose the music and the songs that fit you!" The best part of many of these songs is that they can be used for the wedding march, recessional, or even the first dance. Also, many of these songs are gender-neutral. Here are some of the popular non-traditional wedding processional and recessional songs we've played over the last year.
    <... [read more]
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