Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for "The DJ Insider" for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 2

March 16, 2017 by Jason Rubio
In my last posting, part 1, I told you about my journey and began discussing mistakes and lessons learned along the way. So I'll pick up where I left off, which was with my first mistake of low pricing. I quickly learned that I didn't want to be booked merely because I had one of the best prices. I realized, our DJs, as well as myself, were every bit as good as the other guys, so we deserved to be paid just as much! My question was, how do I raise my prices to that level and attract the clients who do want to pay those prices. So I did my research and tried to figure out what to do differently, which led me to another mistake. Mistake #2 - Hiring the Wrong People I noticed that many of my competitors had more DJs than I did, which meant that they had more bookings than me. I wanted to... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 1

March 10, 2017 by Jason Rubio
Over the last several years, I've learned a lot of lessons with our growing DJ and photo booth business. I learned much more than all my college classes (I have a Master's degree) ever taught me! I had been a solo DJ for years and I loved it! I even opened up my own bar in 1999 and had it for a few years. However, the hours began to wear on me and it was much more work than I expected. I sold it to my partner, a few years later and went to college and resumed DJing, again, when I had time. In 2008, I came across an ad for a well-know DJ company (franchise). I sent them my resume and started working with them. I did mostly weddings and the pay was still terrible. I realized just how much they were charging and how much profit they were making off of my hard work! I realized that since I w... [read more]
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Austin's Best DJs Blog

Do You Need Social Media For Your Business?

March 3, 2017 by Jason Rubio
Social media is everywhere. You can't go one day, perhaps even one hour, without hearing someone talk about something they saw on Facebook, Instagram, Snap Chat, or any other social media. It goes without saying that social media is a huge part of our lives! So this brings me to the title and question, do you need social media for your business? The short, easy answer is yes and the good news is, it's not too difficult! Whether you're a DJ, a photographer, run a photo booth, or any business that provides services for public and private events, social media is a must. Social media provides social proof. Social proof is basically a way to "ease the minds" of your current and potential clients about your business. First, establish social media accounts for your business. Be sure to update <... [read more]
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Austin's Best DJs Blog

Take the Guesswork Out of Music Selection For Your Events

February 26, 2017 by Jason Rubio
When I first started as a DJ, as a kid in 1991, the DJ business was much different. To prepare for a gig, I simply made sure I had all the "hits" from different genres. I showed up, read the crowd, and tried to figure out what they wanted, based on the response on the dance floor, as well as what the guests requested. This pretty much still happens at bar gigs, but with weddings and private events, it's very different. Today's couples want more control over what music is played at their wedding or event. They want to hear the music they love, but also want to play music their guests will love, too. They basically just want to be sure everyone has a great time, which should be your ultimate goal as a DJ. So how can you be sure to accomplish this? Well, the short answer is, just ask! First and foremost, alwa... [read more]
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Austin's Best DJs blog

Should You Include a Tip in Your Contract?

February 18, 2017 by Jason Rubio
In today's public and private event services industry, contracts are a must. Contracts should cover your needs and expectations, as well as what you agree to provide with your services. All the important terms must be included, such as: when payment is due, inclement weather procedures (including extreme temperatures), cost for services, and anything else that is important to you and your clients. One thing we've been asked about by clients, is tipping. Your tipping policy is completely up to you, but in my opinion, vendors should not require a tip. We're all used to the mandatory tipping procedures at restaurants, when you have a large group or party, and even then, is it really necessary to include a 25% mandatory tip for the waitstaff for doing what they're hired to do? I say this beca... [read more]
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Austin's Best DJs blog

Why You Should Add Monogram Lighting to Your Packages

February 10, 2017 by Jason Rubio
If you're a DJ, or even an event lighting company, then chances are, you've been asked by your clients about a monogram light, or "gobo light" as some of us call it. These lights are a great addition to any package. They can be used for just about any event, but we've mainly seen them used for weddings, quinceaneras, sweet 15s and 16s, and company parties. Adding a monogram light is the perfect way to give your clients that personal touch. Today's couples are all about doing things that are unique. Having a monogram light that allows a couple to add their names or initials, as well as the date, makes it more personal. If you're providing it for a quinceanera, sweet 15 or 16, or birthday party, the guest of honor can have his/her initials or name, and the date, created, just the way they want it, which give... [read more]
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Austin's Best DJs Blog

The Importance of Client Reviews

February 2, 2017 by Jason Rubio
Let's be honest, everyone cares about business reputations. As a consumer, we may use Google to look up "places to eat near me." If you've never been to some of the places, chances are, you'll look at the Google review ratings and you may read a few of the reviews, depending on the number of stars the business has. People want to do business with businesses that have a favorable reputation. For me, if I'm going to try a new restaurant, I'm more likely to try a place that has 4 or more stars. If it has 3.5 or less, I may  read the reviews and if there are more than a few, recent, unhappy customers, I may not be willing to try them. If the unfavorable reviews aren't recent, and they have plenty of new, favorable reviews, I'll give them a try. The point is, we rely on reviews as customers and so do ... [read more]
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Austin's Best DJs Blog

Price vs. Value – Value Matters!

January 25, 2017 by Jason Rubio
Let's be honest, pricing matters, a lot. Though it should not be the only thing that matters, until you can set yourself apart from your competition and show your value to your prospective clients, pricing is the only thing that matters to your new clients! It can be overwhelming trying to book vendors for  a wedding or event. It's new to your clients and honestly, when you look at various websites, they mostly say the same thing. "We provide quality service, we use the best equipment, excellent customer service," etc. All the vendors say this. So clients have no choice but to start comparing by price. In the DJ business, nearly everyone has "quality sound systems, cares about customer service, mixes live at every event," etc. So what sets you apart? Why are you the best ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With Drunk Clients – Learn From Our Experience!

January 18, 2017 by Jason Rubio
If you provide services for public or private events, chances are, you've had to deal with drunk clients. We run a DJ and photo booth business and we've dealt with plenty of drunk clients. Normally, it's not a problem, but every now and then, we have clients who are very drunk and become belligerent! We've dealt with these clients a handful of times, but several months ago, we had an incident that made us finally change our approach. We did a wedding and when we arrived to setup, we noticed that the entire wedding party was already pretty drunk, BEFORE the wedding even started! We've seen this numerous times and it usually means trouble! By the end of the event, most of the wedding party were stumbling and slurring their speech. Bad news! At the end of the night, the groom came over to the photo booth and... [read more]
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Austin's Best DJs blog

Why You Need Back-up Equipment, ASAP!

January 11, 2017 by Jason Rubio
If you provide DJ, photo booth, photography, or other services for private events where you use equipment, you may have asked yourself, why should I bring back-up equipment? You may think, all of my equipment is fairly new, or I take pretty good care of my equipment, nothing has ever gone wrong, so why bring extra stuff that I don't need? Our advice: always expect the unexpected and be prepared! Yes, you already have a lot of  equipment to load/ unload, and bringing more is extra work, but you need it! Here are some common problems and solutions from the Austin's Best DJs team, on this topic: 1. Problem: Technical Difficulties Let's be real, technical malfunctions can occur at anytime, with any device, new or old. There's nothing worse t... [read more]
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