Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for "The DJ Insider" for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs blog

How Much Should You Charge for a Deposit?

April 19, 2017 by Jason Rubio
Whether you run a DJ business, photo booth business, photography, catering, or any business that provides services for public and private events, chances are, you've had to create and change your deposit policy. As a veteran in the mobile DJ business, I've often struggled with finding the right deposit amount to charge and creating a policy that works best for our company and our clients. Many companies will charge a percentage of the total amount, such as 10%, 20% and I've often seen 50%. In my opinion, the deposit amount doesn't matter as much as your actual deposit policy. We only charge a $100 non-refundable deposit to book with us. Why? Well, first, it's affordable. If someone is spending $2,000 with us, it's not always easy for them to put down $1,000. Many will argue that well, they're pl... [read more]
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20 Non-Traditional Wedding Processional/Recessional Songs Austin's Best DJs

20 Great, Non-Traditional Wedding Processional/Recessional Songs

April 10, 2017 by Jason Rubio
Every year, we have the honor of providing our DJ & photo booth services for hundreds of happy Austin and central Texas couples! We have played numerous, great bride/groom processional and couple recessional songs for many happy couples! More and more, we're seeing less of the traditional wedding march songs and couple recessional songs. We always tell our clients, "it's your special day, make it your own! There's no need to do what everyone else does. Choose the music and the songs that fit you!" The best part of many of these songs is that they can be used for the wedding march, recessional, or even the first dance. Also, many of these songs are gender-neutral. Here are some of the popular non-traditional wedding processional and recessional songs we've played over the last year.
    <... [read more]
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Austin's Best DJs Blog

Why You Should Always Back Up Your Music/Videos!

April 6, 2017 by Jason Rubio
If you ask any DJ or DJ company, what the most important aspect of their business is, you may get different answers. Some people will say the turntables or controller, others may say speakers, most companies will say great employees, but in my opinion, though all of those are important, even more important than all of these things, is the music! Without your great music library, you're out of business! You can have a great sound system and great DJs on your team, but without music, DJs simply cannot perform! I've heard of many fellow DJs having a hard drive crash, or external drive crash, and they have no music for a gig that's in a few days! This is a huge problem, of course! So ALWAYS back up your music files! How you back up your music is up to you. I, personally, do a combination of things to backup my... [read more]
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Austin's Best DJs Blog

Going Above & Beyond, During an Event Gone Horribly Wrong!

March 30, 2017 by Jason Rubio
If you've been in the private/public event business for any amount of time, chances are, you've done an event and experienced a problem or possibly even an emergency. We've done well over a thousand events in the last few years in the Austin, Texas area, and we rarely have we seen a true emergency happen, fortunately. The best advice I can offer for problems and emergencies, is to be proactive, as much as possible. Here's what happened and what we learned from it. Over the Memorial Day weekend, in 2015, we had major storms and flooding in the central Texas area. My fiance at the time, now, wife, Diana, DJed a wedding in Dripping Springs, Texas. There was rain in the forecast, but it turned out to be much worse! Despite the weather forecast, the bride insisted on having an outdoor ceremony, even though ... [read more]
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Austin's Best DJs Blog

What to do When Clients Aren’t Responding

March 23, 2017 by Jason Rubio
We've all been there. Whether it's a wedding, party, quinceanera or any event, you need certain key information to make sure the event goes well. Almost 100% of the time, our clients will fill out our documents and return them to us, usually by the deadline. However, once in a while, we get clients who simply don't do this. It's frustrating when this happens. You send multiple emails and no reply! You try to be polite, but as the deadline passes and you don't receive a reply or your documents, it gets harder. So what do you do? There are a few options you have. First, check your email history and see if there are other people that were copied. Often times brides will email and grooms will also email, and emailing them both will help in getting a reply. If you've tried this, then move to calling/texting. W... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 2

March 16, 2017 by Jason Rubio
In my last posting, part 1, I told you about my journey and began discussing mistakes and lessons learned along the way. So I'll pick up where I left off, which was with my first mistake of low pricing. I quickly learned that I didn't want to be booked merely because I had one of the best prices. I realized, our DJs, as well as myself, were every bit as good as the other guys, so we deserved to be paid just as much! My question was, how do I raise my prices to that level and attract the clients who do want to pay those prices. So I did my research and tried to figure out what to do differently, which led me to another mistake. Mistake #2 - Hiring the Wrong People I noticed that many of my competitors had more DJs than I did, which meant that they had more bookings than me. I wanted to... [read more]
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Austin's Best DJs

Growing Your DJ Company – My Journey & Lessons Learned Pt. 1

March 10, 2017 by Jason Rubio
Over the last several years, I've learned a lot of lessons with our growing DJ and photo booth business. I learned much more than all my college classes (I have a Master's degree) ever taught me! I had been a solo DJ for years and I loved it! I even opened up my own bar in 1999 and had it for a few years. However, the hours began to wear on me and it was much more work than I expected. I sold it to my partner, a few years later and went to college and resumed DJing, again, when I had time. In 2008, I came across an ad for a well-know DJ company (franchise). I sent them my resume and started working with them. I did mostly weddings and the pay was still terrible. I realized just how much they were charging and how much profit they were making off of my hard work! I realized that since I w... [read more]
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Austin's Best DJs Blog

Do You Need Social Media For Your Business?

March 3, 2017 by Jason Rubio
Social media is everywhere. You can't go one day, perhaps even one hour, without hearing someone talk about something they saw on Facebook, Instagram, Snap Chat, or any other social media. It goes without saying that social media is a huge part of our lives! So this brings me to the title and question, do you need social media for your business? The short, easy answer is yes and the good news is, it's not too difficult! Whether you're a DJ, a photographer, run a photo booth, or any business that provides services for public and private events, social media is a must. Social media provides social proof. Social proof is basically a way to "ease the minds" of your current and potential clients about your business. First, establish social media accounts for your business. Be sure to update <... [read more]
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Austin's Best DJs Blog

Take the Guesswork Out of Music Selection For Your Events

February 26, 2017 by Jason Rubio
When I first started as a DJ, as a kid in 1991, the DJ business was much different. To prepare for a gig, I simply made sure I had all the "hits" from different genres. I showed up, read the crowd, and tried to figure out what they wanted, based on the response on the dance floor, as well as what the guests requested. This pretty much still happens at bar gigs, but with weddings and private events, it's very different. Today's couples want more control over what music is played at their wedding or event. They want to hear the music they love, but also want to play music their guests will love, too. They basically just want to be sure everyone has a great time, which should be your ultimate goal as a DJ. So how can you be sure to accomplish this? Well, the short answer is, just ask! First and foremost, alwa... [read more]
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Austin's Best DJs blog

Should You Include a Tip in Your Contract?

February 18, 2017 by Jason Rubio
In today's public and private event services industry, contracts are a must. Contracts should cover your needs and expectations, as well as what you agree to provide with your services. All the important terms must be included, such as: when payment is due, inclement weather procedures (including extreme temperatures), cost for services, and anything else that is important to you and your clients. One thing we've been asked about by clients, is tipping. Your tipping policy is completely up to you, but in my opinion, vendors should not require a tip. We're all used to the mandatory tipping procedures at restaurants, when you have a large group or party, and even then, is it really necessary to include a 25% mandatory tip for the waitstaff for doing what they're hired to do? I say this beca... [read more]
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