Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 250 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs blog

Why You Need Back-up Equipment, ASAP!

January 11, 2017 by Jason Rubio
If you provide DJ, photo booth, photography, or other services for private events where you use equipment, you may have asked yourself, why should I bring back-up equipment? You may think, all of my equipment is fairly new, or I take pretty good care of my equipment, nothing has ever gone wrong, so why bring extra stuff that I don't need? Our advice: always expect the unexpected and be prepared! Yes, you already have a lot of  equipment to load/ unload, and bringing more is extra work, but you need it! Here are some common problems and solutions from the Austin's Best DJs team, on this topic: 1. Problem: Technical Difficulties Let's be real, technical malfunctions can occur at anytime, with any device, new or old. There's nothing worse t... [read more]
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Austin's Best DJs blog

DJ Event Gone Wrong: Using Mixes at Events

January 7, 2017 by Jason Rubio
I recently heard about an incident involving a colleague, who’s a DJ, who had an upset customer. Apparently, the customer was upset that this DJ played some mixes he already made, and then went to the bar to get a drink. This customer went on a rant about my DJ friend, on Facebook, bashing him and really degrading him. I’m not too sure how long the mixes were or how many he played, but apparently, the customer had a problem with this. Surprisingly, the client refused to pay the DJ, stating that he wasn’t going to pay a DJ who played already-made mixes. I was astonished to hear this, and surprised that this situation even occurred. I can understand that the client may have been bothered that perhaps the DJ wasn’t always mixing live, but in my opinion, you hire a DJ to play music for an event and kee... [read more]
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Austin's Best DJs blog

Upsell With Uplighting

December 28, 2016 by Jason Rubio
As 2016 comes to an end and we welcome 2017, you should always take the time to evaluate your business and find new ways to increase sales and profits. There are a number of ways to increase sales, such as having packages, offering optional upgrades, and many other ways. One of the easiest ways to increase your profits is to add uplighting to your packages/options. Uplighting looks great and is easy to set up, too. For weddings and Quinceaneras, allow your couples (or guest of honor) to choose which color(s) they want. They’ll most likely want a color that matches their theme. For other events, you can inform your clients of which colors will look the best. You definitely should have a few great examples to show your clients, while offering the uplighting, so be sure to have several pictures on your we... [read more]
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Austin's Best DJs blog

Making the Most of the “Slow” Season

December 23, 2016 by Jason Rubio
Winter is finally here and for most DJs/DJ companies, this means it's "slow season." Now, you finally get to take a break, right? In my opinion, wrong! Sure, you can enjoy the break, but you should also take the time to make any necessary improvements to your business. Improvements and changes should never stop, because your competitors and the brand new "hungry" DJs out there are all scouting out their competition, sending you the fake inquiries that we all know and hate, trying to find out exactly what you're doing and how you're doing it, so they can do it for less!  So again, use this slow time to step up your game! Though we don't have a slow season (we only get about 2-3 weekends per year, where we're actually off), we still take the time to make improvements. Here ar... [read more]
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Austin's Best DJs Blog

Should You List Your Business With Wedding Sites?

December 14, 2016 by Jason Rubio
Whether you're a DJ, wedding planner, photographer, photo booth company, or any vendor that provides a service for weddings and private events, chances are, you've thought about listing your business on the popular wedding websites, such as The Knot or Wedding Wire. There are dozens more, but those two are the most well-known and see the most traffic. Listing with wedding sites is the easy part. You can easily create a vendor profile and list the area where you provide service, FREE! The catch with the free listing is that it's very limited and you are only able to list a few things, but you cannot add a picture, website, etc. In other words, you won't see a lot of traffic, unless the client has already viewed several others on the first or second pages. A study showed that 75% of intern... [read more]
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Austin's Best DJs blog

Increase Your Response Time to Increase Sales!

December 9, 2016 by Jason Rubio
In today's world, everything is immediate. We have instant messaging, chat, text messaging, smart phone apps to make everything faster (cabs, reservations, purchases), drive thrus, same-day delivery, and many other tools that create the culture of immediate, instant gratification. This also creates a culture of impatience. Think about it, when you're at home, or even at a coffee shop, and you're using wifi, and the internet is slow, it feels like forever, waiting more than 3 seconds for a website to load! After 3 seconds of waiting, most people will stop and try another website! Don't believe me? Look at the picture below, which is from a study by Ramesh Sitaraman, a computer science professor at UMass Amherst.  After just 2 seconds, the abandonment rate phenomenally incre... [read more]
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Austin's Best DJs blog

An Interview With the Quinceanera Queen of Austin, Texas!

December 2, 2016 by Jason Rubio
For this week's article, I interviewed Elba Diaz Patzelt, who is the owner and lead choreographer of QuinceMundo. Elba and her team provide dance choreography, instruction and preparation for Quinceañeras. They also provide Quinceañera event planning & coordination services for unique coming-of-age celebrations in the Austin, Texas area! Elba truly is the "Quinceanera Queen" because we've worked with her a few times and she is truly on top of her game and one of the best in the area! Here's the interview, below. Jason: "Please tell me a little about yourself and how QuinceMundo got started?" Elba: "My name is Elba Diaz Patzelt and I'm the owner of QuinceMundo Events and Dance. I have over 20 years of experience as a Dance Instructor and Performer, and... [read more]
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Austin's Best DJs blog

My #1 Secret Weapon to Keep the Dance Floor Packed!

November 23, 2016 by Jason Rubio
When you hear the word "DJ" many things may come to mind. When most people hear the word "DJ" and most likely think of a club DJ, playing at a packed dance club. We all know that the DJ wears many hats, especially mobile DJs, but a DJ's primary responsibility is to entertain the crowd and hopefully, get everyone dancing. We always tell our clients, we want you to go home with sore legs and feet. Personally, my goal is to keep the dance-floor filled with people, from start to finish. This sounds like an easy task, but it isn't so easy for every DJ. For bar DJs, it can be easy if the DJ has been playing at the bar/club for a while and knows what the crowd likes. He/she simply has to play what that crowd wants to hear and people will dance (especially when the alcohol kicks in). :) For mobile DJs, it's a b... [read more]
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Austin's Best DJs Blog

Make Mixes to Make Your DJ Life Easier!

November 17, 2016 by Jason Rubio
There are many DJs and DJ companies all over the world and nearly every DJ/DJ company will tell their customers that they "mix live." While one of the basic requirements for being a DJ is to be able to mix live (for our business standards) surprisingly, there are many DJs who do not know how to mix (beat-match) and they still seem to get plenty of bookings! While mixing is not necessarily essential to making a client happy, it certainly can help, depending on the type of event you're providing music for. If you don't know how to mix, hey, that's perfectly okay, but if you're new to the DJ business, it's always best to learn your market and what they want/need from their DJs. In my opinion, mixing can help keep the guests entertained, since you can transition from one song to the next, whenever y... [read more]
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Austin's Best DJs blog

Smart DJ Tips: No More Achy Back and Feet!

November 13, 2016 by Jason Rubio
Despite popular belief, DJing is not as easy as people think it is, especially for mobile DJs! Setting up heavy equipment, and standing all night, weekend after weekend, takes a toll on your body. Of course the older you get, the more you feel it! I've been a DJ for 25 years, this year (started as a kid) and I started to feel the aching about 3 years ago. So, as I always tell our DJs and my readers, "work smarter, not harder!" I have another solution for this problem. First of all, a Podiatrist once told me that you should never wear shoes more than 3 months, if you wear them often. This truly surprised me, but hey, he was the doctor, not me. So be sure to have a few pairs of comfortable athletic shoes to wear for your events. I rotate between a few different pair of shoes, weekly. This makes my shoes las... [read more]
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