Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for "The DJ Insider" for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs Blog

Smart DJ Tips: Convenience is Key!

August 16, 2017 by Jason Rubio
When it comes to business, convenience always wins! Before 1928, everyone sliced their own bread, at home. Along came Otto Rohwedder, who invented sliced bread. People thought, sliced bread?? Who's too lazy to slice their own bread? Well, you know what happened after that. :) People want easy. As I mentioned last week, Amazon is winning, big, by making things convenient and easier! What does that have to do with you? Everything! What can you do to make your client's lives easier? How can you make things more convenient for your clients? Whether you're a DJ, a photographer, photo booth rental service, or whatever your business, you can always find ways to make things easier for your ... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Be the Amazon of Your DJ Market

August 10, 2017 by Jason Rubio
In today's society, everything is immediate. We want what we want, and we want it now! There's a reason why Jeff Bezos (Amazon CEO) recently surpassed (briefly) Bill Gates as the richest person in the world. In fact, he's $1 Billion away from being the richest person in the world! It's no coincidence that this happened. Jeff created a great formula for success that we strive to mimic, and you should too! In a nutshell, Amazon provides three great things: 1. Fast Service (shipping your product to you), 2. Great Prices, and 3. Amazing Customer Service. Let's discuss this, further. Regarding fast service, Amazon has been known for their prime benefits. It has been free 2 Day shipping for quite some time. I believe it's now 4 days for many products; however, for certain cities, they have free... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Communication Tips to Get More Bookings!

August 2, 2017 by Jason Rubio
In any industry, effective communication is essential. This is no different in the wedding and event industry. Whether you're a DJ, a photo booth company, photographer, catering company or whatever, effective communication is the key to staying busy! Not just communication within your team, but also with your new and existing clients. Here are some great tips to step up your game and get booked!
  • Be Personal - If you used a "canned response" don't forget to add personal details in your replies. Nobody likes canned responses, and your clients are NOT the exception. Address them by their name(s), add their event date, mention their venue details (if you've been there).
 
  • Respond Quickly - The faster your response time, the more likel... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How Often Should You Replace Your Cables?

July 27, 2017 by Jason Rubio
As a DJ, you need cables. Every DJ needs them, and mobile DJs need a lot of them! There is different literature out there that suggest different things, about replacing your XLR cables, power cables, RCA cables, etc. I've heard some DJs say they replace cables every year, some say every 6 months, and others say only when they need to be replaced. As a long time DJ, I've learned over the years, that there's no perfect approach or timeline of when you should replace cables. When and how often you should replace your cables depends on your use of them. How often are you using your cables? Daily? A few times per week? A few times per month? Your answer will vary, of course, but as a general rule of thumb, the more often you use them, the more often you'll need to replace them.

Be Nice to Your Cables

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Austin's Best DJs Blog

Smart DJ Tips: How to Easily Choose the Best DJ Speakers

July 22, 2017 by Jason Rubio
As a DJ, one thing is for sure: you need good speakers that will look & sound great and last a while. There are endless choices of speakers to pick from. For new and even seasoned DJs, choosing good speakers can be an overwhelming task. There are many name brands out there. There's: YamahaQSCJBLElectro Voice (EV), and dozens more. So which is the best choice? The best choice depends on your budget and a few more important details. You definitely need to do your research and know wha... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: How to Handle “Bad” Requests

July 15, 2017 by Jason Rubio
As a DJ, one thing is for sure: you'll always get requests! For bar/club DJs, you can handle them pretty much any way you like. You can have a tip jar, which actually deters requests (I've done it) or you can just take the request and let them know if you'll have time to play it or not. If it's a bad song, that doesn't fit at all with what you're playing, just tell the customer this. I've had customers offer me a great tip to play something, but I knew it would totally kill the vibe, so I didn't take their tip and didn't play it (I explained why). Other times, I knew it would kill the vibe, but the customer's tip was too good to pass up, so I made an announcement about the song request, who it was for and then played it. It's hard to pass up amazing tips! :) This is the easy part ab... [read more]
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Austin's Best DJs Blog

Tips to Build Your Following & Your Business, Part 3

July 8, 2017 by Jason Rubio
Over the last few weeks, I've given you a few tips on building your following and your business! Last week's tips focused on relationship building and how that works for bar/club DJs. Rapport and relationship building matters a lot! For the mobile event DJ, building a rapport and establishing a relationship looks quite different. Here are some tips to help mobile/private event DJs. Establish Your Value It's hard to think about establishing your value with clients who contact you and want immediate answers, but it's possible! Most clients have never booked a DJ before, so the only thing that they're focused on is price. When they read several websites, they will see the same info about DJ services, such as "we offer high quality..." When everyone looks and sounds the same, the only thing... [read more]
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Austin's Best DJs Blog

Tips to Build Your Following & Your Business, Part 2

June 29, 2017 by Jason Rubio
Thanks for checking out part 2 of "Tips to Build Your Following & Your Business!" Now that you've done your research, marketing and created a website and social media sites, it's time to learn more about what to do while you're on the job! Yes, there is more to being a great DJ than simply showing up and playing music! Build Rapport & Relationships Building a rapport and relationships is key to success as a bar/club DJ and as a mobile DJ, too! It all starts with putting your ego aside! You can't be the typical DJ with the ego, who just mixes all night, doesn't say a word to anyone (other than necessary announcements), and doesn't want to be bothered (ego). Put your ego aside, and go talk to EVERY guest at the bar and get to know the staff. The ... [read more]
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Tips to Build Your Following & Your Business! Austin's Best DJs blog

Tips to Build Your Following & Your Business, Part 1

June 21, 2017 by Jason Rubio
As a DJ, you have a few paths to choose. You can focus on private events, focus on bar/club events, focus on music production and remixes, or a combination of all these! The most money is in music production, of course. Who wouldn't love to join the ranks of Calvin Harris or DJ Tiesto? Calvin Harris made $63 million in 2016, playing at events and of course working with superstars like Rihanna. DJ Tiesto made $38 million! Here is the Forbes list of highest paid DJs. The next highest paid gigs go to private event DJs and bar DJs with a larger f... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Easy Tips to Shorten Break-Down Time

June 14, 2017 by Jason Rubio
Most mobile DJs will agree that setting up and breaking down your DJ equipment are the parts of the event that we like the least; however, there's no way around it, unless you charge enough that you can hire a setup/breakdown crew. For the most part, most mobile DJs don't have that luxury. So here are some easy tips to help you shorten your breakdown and loading back up, time.
  • Use an RCA to 1/8" Adapter - For the last song of the night, use this adapter to play the last song on your computer or even your phone (if you have the headphone jack on your phone - newer iPhones don't have this). This works if you have a controller or mixer that is a stand alone mixer, or if you use an analog mixer. This gives you the last 3-5 minutes to start breaking down your controller or turntables... [read more]
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