Jason Rubio


Jason Rubio

Jason Rubio is the co-owner and founder of Austin’s Best DJs, a professional DJ & photo booth company that provides music and entertainment for events in the Austin and central Texas area. Jason started his DJ career as a mobile DJ, at age 13, in 1991, and has since DJ'ed thousands of events, providing music and entertainment for clubs, bars, radio, concerts, festivals and various other events. In addition to writing for Mobile Beat, Jason also writes for "The DJ Insider" for Rent My Wedding Magazine. Jason is also a graduate of Texas State University with a Bachelor's and Master's degree in Education, as well as a Master's of Public Administration, from The University of Texas Rio Grande Valley. Though Jason worked in the education field since 2003, he continued to DJ public and private events, and later founded Austin’s Best DJs & Photo Booths, with his wife, Diana, who also DJs, in 2012. Today, Austin's Best DJs provides music and entertainment for approximately 300 public and private events per year, in the Austin and central Texas area. Visit us: www.AustinsBestDJs.com




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Austin's Best DJs Blog www.AustinsBestDJs.com

The Truth About Preferred Vendor Lists: Should You “Pay to Play?”

May 18, 2017 by Jason Rubio
As a long time DJ, I started at age 13 and did mobile events at that time (since I couldn't get into bars/clubs and YouTube or Social Media didn't exist). Later, I DJed at bars/clubs and loved it! It was amazing to get paid to literally meet lots of people, get free bar tabs, and do what I love! However, about 5 years ago, I decided to start focusing more on private events, as a DJ. Don't get me wrong, I loved getting paid to have fun at my bar/club events, but I didn't like the late hours and the low pay, and to be honest, fun doesn't pay the bills! Private events can certainly be just as competitive as the bar/club DJ scene, but the pay makes all the difference. You can literally set your own rates and get paid far more than the usual bar gig pay. When I made this shift, I noticed that there wer... [read more]
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Austin's Best DJs Blog

Keep Up With Technology & Keep Up Your Profits!

May 11, 2017 by Jason Rubio
As a long time DJ, I've seen the different technology that has evolved over the years. I first started as a kid, in the early 90's and wow, DJing was completely different! Gone are the days of carrying 15 HEAVY record crates, massive speakers, amps, heavy lighting, etc. Though much of the equipment we use is similar, technology has made DJing much easier. In today's DJ world, technology is not something to hate, but is something that you should warmly embrace! Why? Simply put, technology will help your business run more efficiently! Today's clients are used to technology and expect you to keep up with it, too! Here are a few examples of how technology can help your business! Transparency Today's clients and couples grew up with the internet and technology and therefore, they want imme... [read more]
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Austin's Best DJs Blog

Smart DJ Tips: Dealing With “Fake” Inquiries

May 3, 2017 by Jason Rubio
If you've been in business for a while, you may have already received a "suspicious" inquiry for booking your services. If you don't know what I'm talking about, I'm talking about those emails or calls you get from a "client who wants to book your services," but it is really a competitor, trying to find out more about your business. It's a super competitive business, so competitors always want to know what you're up to. We've gotten so used to these inquiries that they're easy to spot. Here is what we've noticed along the way, that helps us spot a fake inquiry from a mile away. (Of course now our competitors will read this and try to change their techniques) :) Email Address  The email addresses for these fake inquiries are almost always from Yahoo or from a less popular email provider... [read more]
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Austin's Best DJs Blog

Tips for Success: Know WHY Clients Should Book You!

April 28, 2017 by Jason Rubio
As you already know, the DJ industry is becoming more competitive, every year. When I first started DJing, in the early 90s (I was 13), the DJ business was far less competitive. There was literally a handful of DJs for the entire town I lived in and we were a community of DJs. We gave each other gigs, when we were overbooked. You had to have turntables (CDs/CD mixers weren't mainstream, yet), no laptops and all your equipment was super-heavy! We simply had to have business cards and you were booked! Then, along came the internet, laptops, DJ software, YouTube, social media, etc. This changed everything! It's now easier (and cheaper) to become a DJ, which means competition is strong. While competition is good, especially for clients, it presents a challenge to DJs, DJ companies, photo booth companies and any ... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit? Part II

April 23, 2017 by Jason Rubio
Last week, I wrote an article about how much you should charge for a deposit. I saw another post, from another Mobile Beat writer named Randy, stating his opinion/feedback, which I always appreciate. I wanted to visit this topic, again, to add a few more details, which I planned on doing, anyway (I post once per week). As I previously stated, our company charges a $100 deposit to book any of our services. We know this is certainly not the norm in the wedding business and we purposely set our rate this low. Again, we make it easy for clients to book with us. I actually just got married, last October, and though we already knew the wedding business well, it was still overwhelming. Even though my wife and I are certified wedding and event planners, it still required a lot of work, time, and... [read more]
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Austin's Best DJs blog

How Much Should You Charge for a Deposit?

April 19, 2017 by Jason Rubio
Whether you run a DJ business, photo booth business, photography, catering, or any business that provides services for public and private events, chances are, you've had to create and change your deposit policy. As a veteran in the mobile DJ business, I've often struggled with finding the right deposit amount to charge and creating a policy that works best for our company and our clients. Many companies will charge a percentage of the total amount, such as 10%, 20% and I've often seen 50%. In my opinion, the deposit amount doesn't matter as much as your actual deposit policy. We only charge a $100 non-refundable deposit to book with us. Why? Well, first, it's affordable. If someone is spending $2,000 with us, it's not always easy for them to put down $1,000. Many will argue that well, they're pl... [read more]
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20 Non-Traditional Wedding Processional/Recessional Songs Austin's Best DJs

20 Great, Non-Traditional Wedding Processional/Recessional Songs

April 10, 2017 by Jason Rubio
Every year, we have the honor of providing our DJ & photo booth services for hundreds of happy Austin and central Texas couples! We have played numerous, great bride/groom processional and couple recessional songs for many happy couples! More and more, we're seeing less of the traditional wedding march songs and couple recessional songs. We always tell our clients, "it's your special day, make it your own! There's no need to do what everyone else does. Choose the music and the songs that fit you!" The best part of many of these songs is that they can be used for the wedding march, recessional, or even the first dance. Also, many of these songs are gender-neutral. Here are some of the popular non-traditional wedding processional and recessional songs we've played over the last year.
    <... [read more]
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Austin's Best DJs Blog

Why You Should Always Back Up Your Music/Videos!

April 6, 2017 by Jason Rubio
If you ask any DJ or DJ company, what the most important aspect of their business is, you may get different answers. Some people will say the turntables or controller, others may say speakers, most companies will say great employees, but in my opinion, though all of those are important, even more important than all of these things, is the music! Without your great music library, you're out of business! You can have a great sound system and great DJs on your team, but without music, DJs simply cannot perform! I've heard of many fellow DJs having a hard drive crash, or external drive crash, and they have no music for a gig that's in a few days! This is a huge problem, of course! So ALWAYS back up your music files! How you back up your music is up to you. I, personally, do a combination of things to backup my... [read more]
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Austin's Best DJs Blog

Going Above & Beyond, During an Event Gone Horribly Wrong!

March 30, 2017 by Jason Rubio
If you've been in the private/public event business for any amount of time, chances are, you've done an event and experienced a problem or possibly even an emergency. We've done well over a thousand events in the last few years in the Austin, Texas area, and we rarely have we seen a true emergency happen, fortunately. The best advice I can offer for problems and emergencies, is to be proactive, as much as possible. Here's what happened and what we learned from it. Over the Memorial Day weekend, in 2015, we had major storms and flooding in the central Texas area. My fiance at the time, now, wife, Diana, DJed a wedding in Dripping Springs, Texas. There was rain in the forecast, but it turned out to be much worse! Despite the weather forecast, the bride insisted on having an outdoor ceremony, even though ... [read more]
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Austin's Best DJs Blog

What to do When Clients Aren’t Responding

March 23, 2017 by Jason Rubio
We've all been there. Whether it's a wedding, party, quinceanera or any event, you need certain key information to make sure the event goes well. Almost 100% of the time, our clients will fill out our documents and return them to us, usually by the deadline. However, once in a while, we get clients who simply don't do this. It's frustrating when this happens. You send multiple emails and no reply! You try to be polite, but as the deadline passes and you don't receive a reply or your documents, it gets harder. So what do you do? There are a few options you have. First, check your email history and see if there are other people that were copied. Often times brides will email and grooms will also email, and emailing them both will help in getting a reply. If you've tried this, then move to calling/texting. W... [read more]
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