A Look at Best-Selling DJ/Author Stacy Zemon’s Must-Read New Book

Stacy Zemon
A Look at Best-Selling DJ/Author Stacy Zemon’s
Must-Read New Book

Can success be taught?  Ask the 40,000 or so DJs worldwide who’ve benefited from the wit and wisdom of DJ/Author Stacy Zemon’s widely acclaimed series of disc jockey books and you’ll likely get a resounding “Yes!”  Her books have become mainstays of the mobile industry because Stacy knows her stuff.

For over a decade, she has penned articles for DJ Times magazine and been a reporter for DJ News Network. Stacy is also an endorsed artist for American DJ Lighting, Cortex Digital Music Controllers, and Promo Only Music and Video.  Her roots began in radio where Stacy’s been an Announcer, Music Director and Program Director.  Stacy’s passion for professional excellence prompted her to pioneer a ground-breaking business model between her multi-system entertainment operation and a major radio broadcasting company.  The business was the dominant force in New England.  Today, Stacy works solely as an MC for high-end private and corporate events.

She routinely shares her wealth of knowledge as a speaker at industry conferences such as the Mobile Beat DJ Show and the International DJ Expo, where she is also a frequent judge at annual “DJ of the Year” competitions.

Most recently, Zemon has chosen to share her insights with a new book, The Mobile DJ MBA…Simply put, this book is a must-read for disc jockeys who are serious about running a profitable enterprise. Brimming with vital business, sales and marketing savvy garnered from Stacy’s years of experience, The Mobile DJ MBA provides both newcomers and seasoned pros alike with the know-how needed to gain and maintain a competitive edge.

This vital reference manual features tips from 60 of the brightest minds in our industry including: DJ Soulman,  Scott “The Game Master” Faver, Jason Jani, Marcello Pedalino, Sid Vanderpool, Lisa Kasberg Mike Walter, Professor Jam, Rick “DJ Flip” Sajorta and Albert Lineses III (ALIII).

TOPICS COVERED:

• Overcoming business obstacles
• Developing sales skills to convert prospects into clients
• Creating a network of partnerships that will grow your business
• Booking more events with surefire sales closing methods
• Gaining tons of exposure with free publicity
• Implementing the top guerrilla marketing tactics
• Gaining a competitive edge over your competition
• Expanding into a multi-system/person operation
• Producing a dazzling audio-visual sales presentation
• Expanding your roster of products and services
• Attracting and retaining loyal DJ staff members
• And much more….
 

The Mobile DJ MBA is a book about business that’s not all business.  Part of Stacy’s allure as an author is that she provides an easy and entertaining read.  We’re putting The Mobile DJ MBA on our recommended reading list – and so should you.

For more about Stacy Zemon, The Mobile DJ MBA and her other best sellers, The Mobile DJ Handbook and The DJ Sales & Marketing Handbook visit ProMobileDJ.com!

ProMobileDJ.com is Stacy’s Business, Sales & Marketing blog that features tools, techniques and strategies for management, innovation and growth.  Stacy encourages DJs to visit the blog frequently for updates and to comment on posts.

Could you mobile entertainment company benefit from a business tune-up?  Does the copy on your website and in your marketing materials accurately reflect the image you want to portray to your target market(s)?  If not, Stacy can help with business consulting and copywriting services.  For more information visit StacyZemon.com.

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DJ Intelligence Earns Endorsement from Canadian Professional DJ Association, Inc. (CPDJA)

DJ Intelligence is excited to have earned an exclusive endorsement from the Canadian Professional Disc Jockey Association Inc. The CPDJA is Canada’s largest professional DJ association, with more members reported than all other Canadian associations combined. Many members of the CPDJA already use DJ Intelligence’s online interactive client tools on their DJ websites and through this endorsement the CPDJA will be extending an invitation to all of its members to use DJ Intelligence.

“The CPDJA is a great organization and we are thrilled they have recognized the power and value of DJ Intelligence for their membership,” said Scott Kartsounes, CEO of DJ Intelligence’s parent company Intelligence, Inc. “We look forward to serving their members with great service backed by our incredible 24×7 support.”

While DJ Intelligence is owned by Intelligence, Inc., a U.S. based company with subscribers in two dozen countries worldwide, Canada is DJ Intelligence’s second largest market with thousands of users. The software itself is fully optimized for the Canadian market, including currencies in Canadian dollars, date reversal, kilometres (KM) on the mileage calculator, and even the option to add special service/VAT taxes that are unique to Canada. It is DJ Intelligence’s goal to perfectly fit the needs of the Canadian marketplace and is continually making improvements to the software to cater to this important group of DJs.

This endorsement further reinforces DJ Intelligence’s position as an industry leader with a reputation for quality, trust, and reliability. Mobile DJs in North America can use DJ Intelligence with confidence, knowing they are working with a professional organization dedicated to impeccable customer service.

CPDJA members can take advantage of a special offer developed just for their association. If you are a member of the CPDJA and are considering subscribing to DJ Intelligence, please contact DJ Intelligence or the CPDJA through their websites at www.djintelligence.com and www.cpdja.ca.

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DJ Intelligence introduces quarterly billing options for those affected by the economy

DJ Intelligence is pleased to introduce new quarterly and bi-annual billing options for those companies hit hardest by the economy. The cost of DJ Intelligence is competitively priced at under a hundred dollars a year. But some companies who have been affected by the slow economy are finding it difficult to make ends meet, especially as bills come due during their slow/off-peak season. “Let’s face it, in this economy every dollar counts. The ability to spread out payments over a longer term or to move your annual billing date to a more profitable season is a helpful option for some companies” said Scott Kartsounes, CEO of DJ Intelligence parent company Intelligence, Inc.

The payment plans have been offered on a test basis to a few dozen companies for over a year now. “The feedback has been extremely positive. Some companies are consistently renewing on a quarter-by-quarter basis while others are taking advantage of a onetime quarterly or bi-annual payment to move out their annual billing date, for example from January to July,” said Kartsounes. “The ultimate goal is to offer the greatest level of flexibility for our subscribers and offer every available option to help them through these turbulent times.”

Those who are interested in learning more about the new quarterly and bi-annual payment plans should contact DJ Intelligence’s support team at http://support.intelligenceinc.com. “The greatest part about our payment plans is that there is absolutely no change in the level of service you receive from DJ Intelligence. You will continue to get all the same features backed by the same incredible 24×7 support,” Kartsounes added. If your company has been hit hard by the economy, please contact DJ Intelligence today to learn more about these new payment plans.

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Join DJ Intelligence at Mobile Beat DJ Show in Vegas Feb 9-11

DJ Intelligence will again be attending the Mobile Beat DJ Show & Convention in Las Vegas from February 9th-11th this year. Selected members of the Intelligence, Inc. staff will be on hand to answer questions, give product demonstrations, and gather feedback & suggestions from existing users.

DJ Intelligence will again have its interactive booth in the quiet room of the exhibit hall where you can demo the latest technologies on multiple laptops. Additionally, DJ Intelligence will be hosting an introductory website seminar at 1:00 PM on Wednesday, February 10th for those DJs who do not currently use DJ Intelligence but are interested in learning more about it. If you are attending the show, please make plans to stop by the DJ Intelligence booth to say hello and introduce yourself. If you bring a colleague over to our booth who does not currently use DJ Intelligence and they sign up, we’ll reward you both for your referral!

Existing DJ Intelligence users should also plan on attending the “Outside The Box” seminar at 2:00 PM on Wednesday, February 10th to learn about great 3rd party products that can further enhance your DJ Intelligence tools and set you apart from your competition!

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Cast Your Vote Now

Since releasing the most requested songs of 2009 (http://djintelligence.com/charts/DJIntelligenceMostRequestedAll2009.pdf), hundreds of new DJ companies have joined DJ Intelligence so they can include their clients’ requests in next year’s tally.

The DJ Intelligence music request system is just one of nearly two dozen interactive web modules included with the service, but among DJs it is agreed to be the most popular. The DJ’s clients can log on to their existing website and search through their personal music library (or use the default list of 75,000 songs which is updated weekly) by keyword, genre, decade, and other search parameters, or simply browse through the DJ’s library by song title or artist. They can view song suggestions by category. They can even listen to 30 second song samples and view the lyrics to any song with a single click!

When the client finds a song they like, they can add it to one of three custom request lists: Must Play, Play if Possible, and Do Not Play. The DJ can select how many of each type of request they are willing to accept and can even change the labels if they do not like these terms. The client can attach “notes” to any request for special instructions or dedications. And if the client wants to request a song that is not in the DJ’s library, the DJ can optionally provide the client with a “custom” request button for entering these requests by hand.

The client can save their work for continued progress and return to the site at any time to retrieve their saved list. Since the service is web based, the client can connect from anywhere in the world using an internet connected computer (PC or Mac) and their web browser. Throughout the process, the DJ can monitor the client’s progress through the Control Panel and even receive email notifications every time the client makes an update to their list. Upon completion, the client’s request list is electronically submitted to the DJ by email which also includes a link to a printable HTML report. If the DJ uses digital DJ software, the system can create an M3U playlist file so all the client’s requests are pre-loaded for the event!

Perhaps the neatest feature of the DJ Intelligence music request system is that every time a DJ’s client makes a request, that request is automatically included in a real time tally for the “most requested” lists. This means their contributions are helping to shape future events all over the world. Millions of requests are cast each year through this very system. To test drive a live demo site, please visit http://www.demo.djintelligence.com/music. To learn more about DJ Intelligence and add it to your existing website so your clients’ requests can be included in the voting, visit http://djintelligence.com.

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Survey Finds Patent-Pending Availability Referral Network to be biggest asset in booking more events

Early 2009 DJ Intelligence developed a patent-pending feature which allows multiple DJ Intelligence subscribers to “network” their accounts together to create a real time “availability referral network.” Nearly a year later, many companies agree that this powerful feature has become one of their greatest tools in finding new business in a struggling economy.

When a potential client checks the availability of a particular company for their event and that company is NOT available for their date, the patent-pending Availability Checker Referral Network automatically checks the availability of other “networked” DJ Intelligence subscribers and provides the potential client with a list of available companies. When the potential client clicks through to learn more about those companies, the referring company’s name automatically appears as the source, so they can take credit for the referral. This can generate literally hundreds of additional leads for a company, depending on how many other subscribers they are networked with…all at no cost and with no additional effort.

“Our thought was, if you are unavailable for a particular date, why not keep the booking within your circle of friends and colleagues rather than letting it get into the hands of your fiercest competitors?” said Scott Kartsounes, CEO of DJ Intelligence parent company Intelligence, Inc. “This feature is perfect for members of a local association or simply a group of friends who want to bounce extra business back and forth to one another. There are virtually no restrictions on how it can be used or how much business stands to be gained.”

The astounding result of this new feature was generous increases in the number of leads received through their websites, according to a year end survey of some DJ Intelligence subscribers. In fact, it is estimated that thousands of leads were exchanged among DJ Intelligence subscribers in 2009 through the Availability Checker Referral Network, confirming that consumers crave referrals and recommendations when seeking out professionals for their event.

DJ Intelligence subscribers can visit the Advanced Settings page of their control panel to add or remove other DJ Intelligence subscribers from their availability network. DJ Intelligence subscribers can also use the link provided in their control panel to invite their friends and colleagues to take a 2 month trial of DJ Intelligence, if they are not yet using the service. If you do not yet use DJ Intelligence on your website, activate your 2 month trial subscription today and network with your friends and colleagues to significantly boost your leads and bookings in 2010!    http://www.djsoftwaretrial.com

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Year End Charts: The most requested songs of 2009!

IT’S HERE! The Most Requested Songs of 2009 based on nearly 2 million requests at weddings & parties around the world!

The following charts are compiled by DJ Intelligence and are available for immediate download in PDF format…

• Top 200 Most Requested Songs
• Top 200 Most Requested Pop Songs
• Top 100 Most Requested Songs of the 2000’s
• Top 100 Most Requested Songs of the 1990’s
• Top 100 Most Requested Songs of the 1980’s
• Top 100 Most Requested Songs of the 1970’s
• Top 100 Most Requested Songs of the 1960’s

Download these charts in PDF:
http://djintelligence.com/charts/DJIntelligenceMostRequested2009.pdf

• Top 50 Most Requested Bride & Groom First Dances
• Top 50 Most Requested Bride & Father Dances
• Top 50 Most Requested Groom & Mother Dances
• Top 50 Most Requested Bridal Party Dances
• Top 50 Most Requested Bouquet Toss Songs
• Top 50 Most Requested Garter Toss Songs
• Top 50 Most Requested Cake Cutting Songs
• Top 50 Most Requested Wedding Introduction Songs
• Top 50 Most Requested Last Dances
• Top 50 Most Requested Money Dance Songs

Download these wedding charts in PDF:
http://djintelligence.com/charts/DJIntelligenceMostRequestedWedding2009.pdf

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Mass email your clients with a single click

DJ Intelligence has teamed up with MailChimp, a leading broadcast email service provider, to give all DJ Intelligence subscribers the ability to send out up to 3,000 emails per month at no cost!

Through the new “Client Login/Events” interface on your DJ Intelligence control panel, you can now seamlessly sync your client data with MailChimp. This means you can quickly and easily send out a broadcast email to all of your clients, such as a holiday greeting or company newsletter…with no redundant data entry!

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DJ Intelligence put to the test by Pro Mobile Magazine. How did we fare?

DJ Intelligence was reviewed independently by Pro Mobile Magazine, the most respected publication for mobile DJs in the UK. Pro Mobile Magazine is read by over ten thousand professional DJs, both in print and online in the UK and beyond. How did we fare? Read the full review here in PDF format and find out! For more information on Pro Mobile Magazine or to subscribe, please visit http://www.promobile.org.uk/.

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DJ Intelligence Version 6.5 Officially Released

After months of development, DJ Intelligence Version 6.5 has been officially released. While DJ Intelligence rolls out upgrades and enhancements to its subscribers in real time, a version number helps separate different phases of development planning. The official completion of Version 6.5 paves the way for significant changes and advancements as Version 7.0 features begin launching next month.

Version 6.5, which has been in the works for over a year, features nearly three dozen enhancements to the software, including a new website tool called the Wedding Store which allows subscribers to sell wedding products and earn a commission, a new website tool called the News & Information Blog which allows subscribers to publish a blog on their website, a Mobile Music Search tool which runs on your cell phone or PDA, built in site analytics, integration with major digital DJ software packages, and much more. Additionally, Version 6.5 features faster performance through server, network, and bandwidth improvements.

The powerful advancements included in Version 6.5 came as a result of features that were requested by some of the thousands of companies who use DJ Intelligence. These improvements solidify DJ Intelligence as a market leader by providing companies and their clients with the most features, flexibility, speed, and ease-of-use. For a full listing of features included in Version 6.5, please visit http://www.djintelligence.com/account/features6.5.asp.

DJ Intelligence, a service of Intelligence, Inc., was launched in January of 2002 and gives professional service providers the ability to add interactive tools into their existing company website. Over a dozen dynamic tools are included with the annual subscription service, including an availability checker, online music search and request system, event planning forms, event timelines, satisfaction surveys, price quote generator, online booking system, contact inquiry form, secure web-based payments, automated client referrals, client login, guest requests, and more. All tools are customized to match the look & feel of the company’s website and can integrate into any existing site with ease, regardless of who designed it or where it is hosted. No programming required.

DJ Intelligence offers live demos and a 2 month trial at http://www.djintelligence.com (DJ Intelligence) and http://www.eventintelligence.com (Event Intelligence). The regular service, available worldwide, is priced at $99.95 (USD) per year which includes the entire suite of tools for a company’s website. All tools are optional and customized to fit each unique business. DJ Intelligence is used by thousands of professional companies in over a dozen countries worldwide. For more information, contact Intelligence, Inc. at http://www.intelligenceinc.com.

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