Jordan Nelson


Jordan Nelson

Jordan Nelson is the owner of SLC Mobile DJ in Salt Lake City, UT. A native of the tiny southern Utah town of St. George, Jordan began his mobile DJ journey as a junior in high school. After traveling to Salt Lake to attend the University of Utah, Jordan completely revamped his business and invested heavily in sales and master of ceremonies training, turning his $400/event company into a $1,500/event company in under a year at 22 years old. Jordan developed a strong passion for lighting and lighting programming during his early DJ years and has written 2 books for mobile DJs on the subjects. When he is not spending his weekends at weddings and events, you can find him at the local gun range or hiking with his beautiful wife.




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Are You Willing to Go Out of Your Way?

November 15, 2017 by Jordan Nelson
It is remarkably easy to blend in with the crowd, and too many of us do it unconsciously. With dozens and possibly hundreds of DJs in most markets today, what can be done to give you or I the edge needed to shine above the rest? Is it buying the newest gear, mastering the smoothest song transition, or designing the slickest business card? Or is it something else? I contend that more important than all the skills you an acquire or all the gear you can own is your willingness to go out of your way to be different. If where you live is anything like where I live, "DJs" are a dime a dozen and without knowing it the majority of them act the same; they all make similar promises to clients, boast the same way to venues, and treat other vendors in a predictable manner. "We've got 20 years of experi... [read more]
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Be Competitive, Not Complacent

November 8, 2017 by Jordan Nelson
It can be a tough world out there for a mobile DJ. An over saturated market, a society that often parodies our job, and the ignorance of many of our potential clients. Running a business, let alone one that provides you with a viable income, is no easy task. Many DJs claim it can't be done; to them, DJing is nothing more than a hobby, side job, or "passion" and not a true way of earning a living. But yet, examples abound of DJs who are doing just that; making a very respectable life for themselves through mixing music, entertaining others, and creating memories. In my mind, one of the things that separates the pessimists from the achievers is complacency. The good ol' Merriam-Webster defines complacency as "self-satisfaction especially when accompanied by unawareness of actual dangers or deficienciesread more]
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The Benefits of a DJ “Practice Area”

November 1, 2017 by Jordan Nelson
DJing, like any skill, requires consistent practice. While we may be able to easily retain our ability to beat mix between two songs of the same tempo without much effort, being able to craft creative, unique, and exciting music sets is something we should be constantly working on. And let's face it, whipping out our mixers or controllers away from the pressure of a live audience allows our creative juices to flow more freely and gives us the opportunity to try out novel mixes, combinations, and transitions. But sometimes the hassle of preparing all of our gear for a practice session can dissuade us from forming a stable routine. Before I created a "practice area" for myself, I would have to take my speakers (usually my main DJ pair) and carry them to whichever part of the house I planned to practice in, w... [read more]
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Choosing a Stand for Your DJ Lights

October 25, 2017 by Jordan Nelson

This article contains excerpts from the author's book "The Essential Guide to Building a Mobile DJ Light Show."

When it comes to DJ lighting, it's absolutely essential to get your lighting fixtures up off the ground for maximum impact. Lights placed on the floor, chairs, or tables not only add a lazy look to your setup, but they quickly lose their effectiveness when they are aimed straight at the guest's legs. There are multiple lighting stand options available to the mobile DJ, and today I'm going to go over what I consider to be the pros and cons of each. Speakers and Speaker Stands For DJs that are s... [read more]
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Grammar and the Mobile DJ

October 18, 2017 by Jordan Nelson
Have you ever received feedback from a client that completely caught you off guard? After a steady stream of "he was a great DJ and played great music" comments, you all of a sudden get an email, text, or review from a recent customer you didn't see coming from a mile away. Here is one comment I received after a recent sales call with a potential bride's mother; "Jordan, we would love to get the contract signed ASAP! After my daughter received your email she called to tell me that you were well spoken, and that she could tell from the way you explained your services that you were a professional who knew what he was doing." While I enjoyed the compliment, it was the unusual nature of it that caught me off guard. "Cool pictures" and "great reviews" are remarks we probably all hear often, but "wel... [read more]
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Why Do We Resist Change?

October 11, 2017 by Jordan Nelson
DJs can be stubborn. We cling so tightly to our ideals until someone grabs us by the shoulders and shakes us 'til we wake up. For some, they refuse to believe they can charge a livable wage in their market. For others, they hold fast to the idea that their equipment defines their service. And some are so set in their ways that there is no chance in hell they will ever switch to a MIDI controller. Why do we resist change? Technology is constantly evolving, and deliberately choosing to stay behind can be detrimental to our businesses. A few examples: No matter how much you swear that vinyl DJing is the only pure form of DJing or that CDs are "the most reliable" media option, the fact of the matter is that using digital media to DJ is the new standard. For a mobile DJ, it simply makes sense.read more]
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How important is your gear to your client?

October 4, 2017 by Jordan Nelson
A recent Facebook post in a busy DJ group prompted me to examine the question "How important is my gear to my client?" In said post, the DJ in question swore up and down that the new column array speakers (such as the EV Evolve 50s) make a DJ seem less professional; that by using this type of speaker enclosure they weren't delivering a "big enough" product to their client and they would be perceived as less valuable. How many times have you heard this on the web? Probably too many. So let's be real for a second; how much does the specific equipment you use matter to your client? In my opinion, not a whole lot. Let me explain. For years I sold my services on the equipment I owned. "Awesome sound system!" and "Great light show!" were common phrases in my sales consultations. In those ... [read more]
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Get the Wedding Photographer and Videographer on Your Side (You’ll Be Glad You Did)

September 27, 2017 by Jordan Nelson
I'd like to think I'm pretty great at being a DJ; I can read a crowd, inject emotion into my announcements, and mix music well. One thing I'm not great at, however, is being my own photographer. Whether I'm running out of time to take pictures of my setups because the wedding is about to start or because I'm too into the moment to remember to grab my camera, I rarely get any pictures from my events. When I do remember to snap a couple shots, they're usually dimly lit, somewhat grainy, and suffering from my unsteady arm. No matter how well I frame the shot or adjust the brightness, they always appear to have been taken on my iPh... [read more]
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Save Your Sanity – Organization Tips for the Mobile DJ

September 20, 2017 by Jordan Nelson
There are a few things you never want to become rote in your DJ business; your marketing material, your music sets, and your announcements are a few examples that you should always seek to keep fresh, polished, and up to date. However, when it comes to a lot of the back-end tasks we have as DJs, creating some routines can lead to reduced stress and a streamlined workflow. Here are a few of my favorite routines I use to be as efficient (and sane) as possible. Consolidating Your Gear Are you storing your gear in a well thought out way or haphazardly throughout your garage or basement? Do you have an easily identifiable cable bag for all of your cables? A box with the lights you use with your most popular wedding reception package? The more things you can give dedicated spots and storage s... [read more]
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“Will you play my favorite song?!” – Handling Requests 101

September 13, 2017 by Jordan Nelson
We've all been there; a drunk bridesmaid proclaiming to be the bride's best friend stumbles over to your DJ booth, flops her hand on your shoulder, and slurs something like "Hey, can you play Call Me Maybe now? It's the bride's favorite song and we really wanna hear it." You search your mind for a response as she stares intently awaiting your answer. You're now faced with a conundrum that most likely occurs at every event you work; how do you respond to requests in a way that pleases the clients, keeps the crowd happy, doesn't ruin the flow of the event, and doesn't send away the requester away in a huff? Here are my go-to responses for handling requests: 1) "What a great song! I'll definitely get that in as soon as I can!" I use this response whenever the request is ... [read more]