Dave Galloway


Dave Galloway




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How to decide what type of ad you want to run

October 24, 2016 by Dave Galloway
This is crucial to your overall success, there are three types of ads that you can run: Need More Likes? message on tablet pc screen held by businessman Awareness Consideration Conversion Don’t waste time or money here; Awareness and Conversion is not what we are looking for. Jump straight into Conversion to maximize your ad dollars. You want to choose “Send people to your website” if you are looking to make money on Facebook. Anything else in the DJ industry is helpful, but nothing contributes more to your bottom line than sending people directly to your website to place an inquiry. As you spend more time working with F... [read more]
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How to KILL IT with Facebook Advertising

October 17, 2016 by Dave Galloway
If you’re like me, you understand that the advertising power of Facebook is immense, but setting up even a basic ad quickly becomes confusing and daunting. I feel your pain my friend, Facebook is an advertising goliath that flips us between marketer and target market in a heartbeat. Over the upcoming series, I will walk you through how I earned $16,000 on three $250 ad sets. Don’t know what an ad set is? Perfect, this article is for you. The first things you need to know are that as a DJ in North America that plays any of the following: weddings, school dances, sweet 16s or corporate events, Facebook will take your message and put it directly in front of decision makers and influencers read more]