Chuck Lehnhard


Chuck Lehnhard




>
Read

How Networking Could Save Your Life – By Chuck Lehnhard

January 16, 2014 by Chuck Lehnhard
GOING BEYOND COMPETITION TO COOPERATION I have been a full time DJ for 28 years; longer if you count my first DJ job in 1969. I am here to tell you that there was no way could I have survived this long without the help of other DJs. Networking. It is a key word in our industry and many know how important it is to network and to get in good with the local venues, photographers, florists and caterers, just to name a few. They are great and very important for your livelihood. But in my book, when it comes right down to it, no other group is as important in networking and building relationships than your local competitors: the DJs around the corner from you. Getting to know DJs from around the world is also important and I will get back to that, but right now let... [read more]
>
Read

Pursuing The School Market : The “P” Factor By: Chuck Lehnhard

April 8, 2008 by Chuck Lehnhard
When you are talking about school dances you have to remember what I like to call, "The 'P' Factor": Personality, Performance, Professionalism and Persistence. Let us take them in order. Personality - No matter what you do at a gig, no matter how good you or your gear is, if you are a jerk people will not hire you back at any price. You have to be friendly and schmooze with everyone - the teachers, students, chaperons - even the custodians. Try and get the names of as many people in charge as you can and then use them. Doesn't it make you feel better when a photographer uses your name other than saying "hey Mister DJ?"Also, you must BE a personality. In these days of radio station sponsored DJ companies, you have to be able to stand out. Don't be afraid of using your name during the dance. Introduce yourself... [read more]
>
Read

Marketing for Schools By: Chuck Lehnhard

April 8, 2008 by Chuck Lehnhard
When it comes to marketing schools remember one thing, you have to do it over and over again. The bad thing is that every year the student groups change. At the high school level this can be a pain. At the middle school level it is not as bad because the teacher in charge, or the Activities Director usually stays on year after year. There are some schools that I have worked with the same A.D. for eight years! Other schools change a lot. You just have to take the good along with the bad, but most of the time once you are in, you are IN! Just like in sales of any kind you need to qualify your schools to fit your needs. Some schools may like a great mix of music while others only like one style such as Hip-Hop or House. If you go into a school for which you are not prepared, it will be a terrible experience for... [read more]
>
Read

You Want To Be A School DJ By: Chuck Lehnhard

April 8, 2008 by Chuck Lehnhard
So you are thinking about making more money from that DJ rig of yours that sits idle on most Friday nights? You think that taking your system into a school and playing music for an "After The Game" dance will be a breeze? Think again Tonto! As much as people think that schools are an easy mark for Friday night money, nothing could be farther from the truth! Schools can take more emotionally and physically from a DJ than most any gig I can think of. If you are not ready to have 300 or more kids asking to see your music, telling you to play their song NEXT and jumping around two feet from all that expensive gear that a professional DJ has, do not attempt to get into schools.No gig is more demanding that a school. But the rewards can be more than you dreamed of. I know, I've been DJing in schools full-time for ... [read more]