Aaron Burger


Aaron Burger




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5 Myths of School Dance Marketing by Arnoldo Offermann

May 12, 2014 by Aaron Burger
Ok, so perhaps I should’ve submitted this for Mobile Beat’s September edition, butmb152_056 unfortunately, the idea hadn't occurred to me yet when the deadline for that issue rolled around. However, after recent conversations, I've developed a strong feeling that I address the five biggest myths about school dance marketing. For those of you who don’t know me, I do a bit of school marketing here and there (ha ha) and thought I’d share these five points. So, without adding any filler sentences to make this paragraph look like a real paragraph and not just... [read more]
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Great Entertainment Communicator

January 23, 2014 by Aaron Burger
Tom Haibeck is a DJ who is also a public relations professional and talented communicator. He's written a number of books to help wedding hosts' those involved with the event, like a best man, or DJ/MCs' do a better job of hosting. His latest project applies his PR expertise to the DJ marketing challenge. Listen in as we talk with Tom about these endeavors and more... Ryan Burger: So, Tom, tell us about your books on emceeing. Tom Haibeck: You know, I've told this story many times...I was asked to emcee a whole bunch of weddings...Back when I was younger and my friends were getting married, our tradition here in Canada is that typically it's the best man or a family member or family friend who emcees. And so I had been working in radio. People thought I was, I guess, comfortable with the microphone a... [read more]
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Do Your Homework By: Mike Ryan

January 23, 2014 by Aaron Burger
Imagine the following three party situations: A. your guests are very successful salespeople; B. the bride's family lives in Tennessee; C. the groom's family is Japanese. With this information what can you do in advance to plan for successful parties in each situation? If you've done your homework you can: A. expect a lot of networking; B. have some country and blues music ready to play; C. include a few popular Japanese songs by artists like Bump of Chicken or Kara. Here's an example of not doing your homework: The other day I was approached by a couple high school students who asked if I would answer a few questions for their school project. I agreed. I wanted to help them, but it became immediately clear they weren't prepared, not even close. One student asked me a rambling question... [read more]
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Hypin’! BY: Arnoldo Offerman

January 22, 2014 by Aaron Burger
BETTER SKILLS REALLY CAN HELP YOUR "SWAG"   140-075 One of the things that I hear from a lot of schools is that the DJ was cheesy. By cheesy, I mean real bad interaction. When I look at what the DJ did, as many videos can be found on YouTube or from the school's media team themselves, I don't see anything too bad. As a matter of fact, some of these interactive bits are similar to mine. So what made the "cheesy" DJs different? By way of an answer, let's talk a little bit street here: Homeboy had no swag. Let's face it, high schoolers have the BEST B.S. dete... [read more]
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Trusst-Worthy Arcs

November 15, 2013 by Aaron Burger
mb152_022TRUSST®, has added three different truss arcs to its collection of easy-to-use truss pieces and accessories. Manufactured from lightweight, high-grade aluminum for easy transport and setup, the truss arcs are crafted by SLV- certified welders and available in three sizes: 3-meter with a 90o arc (CT290-430CIR-90), 2-meter with a 90o arc (CT290-420CIR-90) and 1.5 meter with a 180o arc (CT290- 415CIR-180). Each arc includes connecting hardware and is compatible with many TRUSST accessories enabling many custom design options, including circles, half-circles, arches, s... [read more]
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Augmented Audio

November 15, 2013 by Aaron Burger
Now DJs, clubs and entertainers can play music from virtually any mobile-friendly device they choose—from Bluetooth- enabled mobile phones and tablets, to MP3 players and SD cards. American Audio has introduced the ELS15 BT, a lightweight, multi-functional 15-inch active speaker that features both Bluetooth and a built-in MP3 player. The ELS15 BT, lets you play music from Bluetooth-enabled mobile devices wirelessly, or utilize the unit’s built-in MP3 player with USB and SD Card inputs. Great for bars, nightclubs, cocktail music and pre-recorded party mixes, the speaker also provides plenty of output power for small and mid-size events that call for set-it-and-forget-it music playback. The speaker comes with its own 21-input ADJ AUD RC remote to control its rear-panel playback section from anywhere i... [read more]
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Entertaining Residents By: Jim Papa

November 15, 2013 by Aaron Burger
mb152_143Most nursing homes, which cater to senior citizens or people with severe disabilities, provide activities and entertainment for their residents. Dealing with people who have health issues can sometimes be tricky but entertaining them can also be very rewarding. Not everyone is capable of or will want to work these types of events. Along with talent, it takes patience and understanding to get the job done. Should you perform at a nursing home? Here are the good, the bad and the ugly elements of this entertainment niche, submitted for your consideration... ... [read more]
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Watch the Panic… or be the Solution By: Dr. Ken Day

November 15, 2013 by Aaron Burger
DJs are used leading the festivities that follow a wedding ceremony. But have you ever considered leading the ceremony itself? Being the officiant can actually benefit you even if you have no intention of offering this service to your clients. It can significantly affect your close rate and your bank account, let alone give you the satisfaction of knowing that you can be the solution in a panic situation when the another officiant is a no show for one reason or another.mb152_136 • First, a few questions to ask yourself: • What’s the benefit of a DJ bein... [read more]
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Fending Off Feedback By: Richard McCoy

November 15, 2013 by Aaron Burger
mb152_131Feedback is one thing all DJs fear. It can disrupt any event and annoy your audience. It can change the mood of an affair in a split second. All of us have at one time or another experienced a feedback problem and noticed the audience reaction to that high-pitched squeal. It is the fastest way to kill the energy of a wedding reception or show. The good news is, feedback (and its byproducts) can be avoided if you know the correct procedures and methods for defeating it. Feedback is usually caused by a microphone placed in close proximity to a speaker. Ma... [read more]
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Enhanced Speaker Performance By: Brad Dunesberg

November 15, 2013 by Aaron Burger
Working for Mobile Beat has given me the opportunity to experience some the best equipment the industry has to offer and some of the worst. Every now and then a product that I am not really expecting too much from really surprises me. This is the case with the latest speaker from Gemini, the ES-15BLU. THE BASICS Upon opening the box for the ES-15BLU the first thing I noticed is the solid construction. The ES-15BLU is made from ABS nylon fiber. This provides for a very light-weight but sturdy cabinet that should last for many years. The cabinet provides handles on the top and side to enable multiple carrying read more]