Nick Jensen


Nick Jensen

Nick is the founder of the Black Tie Lab and a Digital Marketer Certified Partner. He has spent years in the event industry owning and operating both Entertainment and Photo Entertainment companies. Nick took a break from running his own event businesses to help out others in the industry. The Black Tie Lab provides the tools that event professionals need to grow their business. Nick’s goal is simple: Support event business owners and drive success. He works with business owners that deserve to win so they can them reach their goals.




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Creating A Landing Page That Sells

December 30, 2015 by Nick Jensen
landingpages-that-sell You have done all the hard work. You have crafted your offer, you have driven traffic to your new landing page and now it is time to see your hard work pay off. It is time to turn those clicks into clients. To make all this work we need to understand the focus of the landing page that your new visitor has arrived on. [ If you are not familiar with landing pages and why you should be using them, read this post first: Why You Should Be Using Landing Pages  ] The key to success with landing pages is... [read more]
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Why You Should Be Using Landing Pages

December 23, 2015 by Nick Jensen
landingpages Are you paying to send visitors to your website? Are you using Google Ads, Facebook Ads, Bridal show ads, The Knot, Wedding Wire? If you are paying any money to drive prospects to your website then you need to be using targeted landing pages. But what are landing pages? Let's start with what landing pages are not. At the base you could refer to any web page that a visitor "lands" on via search or other hyperlink. That could be a blog post, a services page or even your home page. But we are not talking about that, we are talking about a webpage that has a clear action for the intended visitor and it's sole purpose is to capt... [read more]