Brian Lawrence


Brian Lawrence

Formerly partners with wedding industry guru Alan Berg, Brian Lawrence is one of the industry’s foremost authorities on marketing in the wedding industry. Brian has consulted with many local wedding professionals and as well as national brands. A speaker at WeddingWire World and Wedding MBA, he is the author of “The Wedding Expert’s Guide to Sales and Marketing” and has helped thousands of industry professionals with his marketing insights through personal consultation, books, seminars, blogs and articles, and speaking engagements at leading industry conferences. For more information go to www.brianlawrence.com or contact Brian at brian@brianlawrence.com or 201 244 5969.




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Having A Heart Can Also Be Smart

February 21, 2017 by Brian Lawrence
Weddings are saturated with emotion and passion. The media fills our heads with romantic stories of proposals, couples who overcome tremendous challenges, celebrity weddings, and weddings with have humorous occurrences. 2902113089_a8d141e007_zYou have the opportunity to get to know the couple very intimately and are exposed to their interests, family, and sometimes even challenges and tragedies. Think of the relationship building opportunities you are presented with when you can show your client that you know them and also that you care. Have you ever had a canceled appointment where the wedding couple called you to tell you that they ha... [read more]
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Do Your Contracts Protect Your Company?

February 14, 2017 by Brian Lawrence
Fingers crossed that you use a contract to formalize your DJ & entertainment services for each and every client, but if you don’t, you need to read this article. Even if you do have contracts in place, do you use it more as an order form, or as a formal contract that protects your business? 23577005941_8cca77edd0_bWe want every wedding to go smoothly. Wedding couples should be fair people who are easy to please and everything you discussed should be 100% understood. Wrong. Those are all false assumptions. Brides and grooms can have unsaid expectations and blame you for not fulfilling them. And sometimes just for the game o... [read more]
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Bridal Show ROI: Avoid These Common Misconceptions

February 7, 2017 by Brian Lawrence
Bridal shows should be a part of your marketing plan because they are extremely important to the wedding industry. It’s the best way to get couples away from their computer screens and face to face with you. Unfortunately, many wedding professionals, including DJs, are under the impression that solely participating in the bridal show leads to bookings. Hopefully this article will clear up some misconceptions and give you an action plan to get the best return from bridal show participation. bridal_show_farmville_2012_9319080002
  1. Bigger isn’t always better.read more]
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Buy a Domain Name to Step Up Your Game

January 24, 2017 by Brian Lawrence
When first developing a website and choosing a domain name, the vast majority of DJ’s pick one that matches the name of their business. And that’s pretty much the last thought on the matter. internet1What most people aren’t thinking about is SEO. The domain should not be everything when it comes to building a fully functional, impressive, and effective online presence. You want to secure additional domains to give your business a distinct competitive advantage. You can simply link the domain name to your current site, it’s easy to do and automatic. The second domain will be available via search engines so you can reach a larger audience search... [read more]
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How Do You Represent Your DJ & Entertainment Company?

January 17, 2017 by Brian Lawrence
Whether you’re a one-man show juggling wedding bookings along with marketing and sales or a big entertainment company that has hired employees to take care of these tasks for you, you need to monitor how you and/or your employees are representing your company. social-media-1430512_960_720In a perfect world, all of your customers would be treated with utmost kindness and respect and would rate your company positively. But the reality is that many of us tend to forget about the most important things when we get caught up in our daily tasks and projects. Whether it’s an email, phone conversation, or face-to-face ... [read more]
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How To Name Drop Your Way To A Wedding Booking

January 10, 2017 by Brian Lawrence
They say it’s not what you know, it’s who you know. And while you can still win over a customer with the power of thought leadership, networking extends beyond the classic approach of exchanging business cards. As a DJ & entertainment expert, your focus on building relationships is best served through approaching the planning ladder’s earlier stages. But when the agreement to promote each is other is forged, not all relationships will generate business despite the good intentions of both parties. ghozt_tramp_-_business_communication_duplicat_modelLet’s examine the value of networking and outreach that is seldo... [read more]
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Internships: A DJ’s Best Path To Great Social Media

January 3, 2017 by Brian Lawrence
Who reading this has 25 years of experience in social media? Anyone? Well, you're not alone. So who is the most qualified to help you with social media? College students. Millenials have grown up with the internet and social media as it’s become an intuitive process of their everyday life. For many DJ’s and entertainers, social media can be an awkward burden. The learning process is hard, especially combined with all the day to day challenges of running a business. 20009412344_f2ae3ea34c_oMost college students need field experience to create an impressive resume so they can get hired once they graduate. Many students love the allure of... [read more]
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Using LinkedIn to Grow Your DJ Business

December 20, 2016 by Brian Lawrence
LinkedIn is basically the Facebook for business and networking. While you shouldn’t expect to gain much exposure to brides, you can find new funnels of business, forge business relationships, and gain industry insights. Here are some ways you can use LinkedIn to grow your DJ & entertainment business: 1)   Create your online resume. While a bride is most likely not going to seek you out on Linkedin, you never want to miss an opportunity. And besides, you never know who you can meet on LinkedIn that ca... [read more]
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Are you a Wedding DJ & Entertainment Thought Leader?

December 13, 2016 by Brian Lawrence
Ask yourself this: What resonates with you more?  A nicely designed advertisement aimed at earning your business, an easy-read article with great advice you can apply to your business, or attending a seminar where you learn valuable skills that you can apply to your business? thoughtleadersConsider that question as you develop or redevelop your marketing strategy. Really get into the mind of your customer. You should use your blog to prove that you are a thought leader in the DJ & entertainment industry as well as educate your potential customers and showcase your expertise. Your social media should be used in the ... [read more]
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Avoid Missing An Opportunity To Close A Sale

December 6, 2016 by Brian Lawrence
You don’t have to create the need for your DJ & entertainment services in the wedding industry because couples buy within a finite period of time. Lucky for you, DJ’s and entertainers don’t face the same challenges of many other industries: indefinite and prolonged procrastination. handshake-1513228_960_720 For many DJs, the sales process could drag on for hours, but it gives you a chance to connect with the wedding couple. Many couples won’t show their true feelings if they feel that you’re not the right person for the job. Other times you might be the right person, but the sales process can determine if that opportunity... [read more]