Bill Goode


Bill Goode




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Event Tune-Up: Comfort Your Guests

January 20, 2016 by Bill Goode
It is freezing outside as I write this. We are expecting ice and flurries. Do you think that is a wonderful time for an outdoor formal event? Your strong mental yelling of the word NO was heard loud and clear. Let me ask you this… Why would the same thing be ok if it is July or August and the temperature is above 85 degrees? As long as we are talking about the comfort of your guests, what are their musical tastes? Do they have any dietary issues, such as Kosher, lactose problems, or shellfish allergies? Do they have seizure issues around specialty dance lighting? Are they allergic to flowers? One item that novice plann... [read more]
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Event Tune-Up: Someone You Must Know

January 6, 2016 by Bill Goode
YOU MUST MEET THEM!! From time to time, the Tune-Up will feature folks who you should get to know. You may not know them like you know your favorite singer or your grandmother, but you should seek them out and learn about what they can offer. I follow them because they all offer unique traits, in addition to having common factors of success:vaynerchuck - They are enjoying success at what they do, and share it to inspire others so they can become successful - They care about the events industry - They are very type A in the respect that they see a goal and work to reach it without letting noise and/or detractors distract them from their plan -... [read more]
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Event Tune-Up: Why Your DJ Must Be the FIRST Call

December 30, 2015 by Bill Goode
My brother got married a while back… His bride-to-be and him wanted a simple church wedding and did not have much money. They did not want a DJ, but my brother asked me to bring some tunes and a mixer so they could play in the background and so they could have a microphone for speeches and toasts. No worries, I hooked them up. When I asked if they needed help finding a caterer, venue, wedding cake, décor, they politely declined and informed me that they already had everything they needed. As it turns out, the caterer, as I discovered later, had a bad reputation and was referred to by my fellow DJs as the “Sit-Down Ca... [read more]
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Event Tune-Up: Watch Out for the “A” Word!

December 23, 2015 by Bill Goode
Portraits of people thinkingSo, you assumed because the photographer said they would come at 2:00, they would be there at 2:00? Your cousin said they would be the (fill in service here) for your event. You assumed they had all of your (service/product) and would actually be there? The event starts at 6pm, but you assumed the venue would be open three hours earlier because it usually is? You assumed that because the (service/product provider) person said they had blue stuff, they would be a lovely shade of baby blue. Instead, they brought navy and periwinkle. Welcome to one of the worst “A” words in the Englis... [read more]
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Event Tune-Up: Did Not Book the Event? The Unbooked Client is STILL Your Client!

December 16, 2015 by Bill Goode
Here is a very familiar scenario: The potential client calls or emails and wants to book your services. You go back-and-forth with them to get the event details and/or find out the budget so you can price it out and give them a bottom-line fee for services. They are shocked and think the service should be MUCH cheaper and will not be using your company. You part ways with them and go about your business. That is the WRONG approach. What happened to your intrepid blogger reminded us of why one should never discount (yes, that is a play on words) the potential client. Last year, we received a call from a potenti... [read more]
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Event Tune-Up: Protect Yourself!

December 2, 2015 by Bill Goode
(when originally this was written).....Ten years ago, Hurricane Katrina tore apart the gulf coast, and Louisiana and Mississippi. Will the se people ever be whole again? We grieve for those who lost their lives, but what about those who have lost everything of material importance? It is incredibly hard to place a value on it, but of the quickest ways to recover is to keep working and bring income in, but how can it be done when your world is turned upside down? The question for today is very simple: How does one recover their business and get rolling again? Perhaps the solution is not so simple. In order to prepare for loss... [read more]
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Event Tune-Up: Prepwork is EVERYTHING!

November 25, 2015 by Bill Goode
This has been covered before, but I am going at it from a different angle today, and for different reasons. First, let me share a story about one of my events a while back: It was rush hour on GA 400, and I was stopped in the exit lane, waiting for traffic to clear so I could advance to the exit ramp. I looked up in the rear view mirror, and noticed a big Lexus SUV coming at me at a high rate of speed. Given how Atlanta rush hours are and how crazy the drivers can be, I did not think much about it. That was, until, the SUV was parked in my back seat and the front of my van was buried in the car in front of me. Luckily, a police... [read more]
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Event Tune-Up: What Makes You Memorable?

November 18, 2015 by Bill Goode
Here’s a story worth sharing: I was at an industry meeting last night. While I did not have my springy Santa hat, I did choose to wear a lime green polo shirt. It is one of my company colors, but did not have a logo on the shirt. It was a conscious decision to wear it. During the event, the speaker zeroed in on the shirt and gave me a new nickname; Mr. Green Shirt. Afterwards, we only talked for a moment, but he remembered me because I was the only one in a crowd of seventy souls to wear a lime green anything in the meeting. He used that as a hook to remember me, and that will be how he recalls me for years to come. If ... [read more]
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Event Tune-Up: Unloading Stress

November 11, 2015 by Bill Goode
I am a basket case, but you will never know it. Every detail, announcement, hidden cable, slight warble on a speaker, I obsess over making sure it is how it should be. For as careful as I can be, it can be stressful at times. Add in the planning, setup and tear down labor, marketing, networking, and other items to keep the business going, it can create tremendous stress, even when this is a life one loves. I have some suggestions for unloading some of that stress, crafted from years of trial/error, researching, talking to stress management pros, and a myriad of other people. - Create down time: If you have to put it as a calendar appointment, create a little time each day to relax and rest. Do not comread more]
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Event Tune-Up: The Side Hustle

November 4, 2015 by Bill Goode
Yesterday was a day to read. The latest book was Mash Up! By Kogan Page. Using his thoughts and channeling the various thoughts of Gary Vaynerchuk, Beal Boortz, Jose Castillo, Robbie Britton, and a few other great mentors, let’s talk about the disappearing line between a single, fulltime occupation and the dawn of what I call the Segmented Specialist. What is a Segmented Specialist? They are an individual who possesses a disparate set of skills, but uses them in a way that ties what they do into a potent package that lets them pursue their passions across a variety of projects and jobs. The traditional role of fulltime and parttime employment are disappearing. Yes, you still see people who look at employment through the prism of fulltime and parttime. Some big companies still see their jobs through th... [read more]