Arnoldo Offermann


Arnoldo Offermann

Arnoldo Offermann is the president of 4SchoolsOnly, a national phenomenon in school dances. In a market where DJs cry about $500 school DJs, 4SO sees 10-20x that price tag per event. Arnoldo is also the creator of Master School Dances, the leading educational tools for DJs wanting to get into this great market. He is a sought-after speaker, reviewer, and DJ tech-writer. You can learn more at http://MasterSchoolDances.com




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More Than JUST a DJ? – By Arnoldo Offermann

March 20, 2014 by Arnoldo Offermann

IT'S TIME TO RETHINK YOUR BUSINESS "SELF IMAGE"

  "Are you a DJ or not?" This sounds like an insult, doesn’t it? It’s sort of sad how we see “just a DJ” as a bad thing. How can we expect our clients to see us as an important vendor when every mobile DJ says “more than just a DJ.” Does Jazzy Jeff say that? What about DJ AM? Kool? No? Why not? Why isn’t their tagline “more than just a DJ?” Oh—I get it; what mobile DJs are trying to say is “more than just that crappy guy posing as a DJ. But I want to offer more than just awesome music, so here’s the entire list of services I added on.” But that doesn’t sound as catchy. Now, keep that in mind as you look through YouTube comments on gig logs with lines such as “a good... [read more]
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Essential DJ Tech Skills By: Arnoldo Offermann

July 9, 2013 by Arnoldo Offermann
As entertainers, we all come from different beginnings. Some of us, myself included, were skating rink DJs. Others got thrown into the game by being the DJ for their friends' parties. Some DJs just decided out of the blue that they wanted to be a DJ. There are hundreds, if not thousands of stories about how DJs got started. But the one thing almost all of us have in common is that we started blind. This is especially true for many industry pioneers. There were no easy resources like Mobile Beat to teachmb150_073 them the ins and outs of this business. There was no internet (maybe Gophernet or ARPANET for Al Gore, haha) or other convenient way ... [read more]
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Is DMX Worth It? By Arnoldo Offermann

June 17, 2013 by Arnoldo Offermann
As DJs, we rightfully place a huge priority of the music we play, how we play it, and how we entertain the crowd in between. However, we bring lighting because it adds a visual appeal to the music we play. It's amazing to think how much lighting has progressed over the past few years. While "plug & pray" lighting rigs are still seen today (nothing wrong with that as long as it looks clean), many DJs have jumped into the arena of full-on mobile event production, thanks to large lighting arsenals. And while the technology makes it easy to let the lighting "do it's own thing" automatically, after a while, these lights need to be tamed quite a bit; we wouldn't trust our computers to pick our music for us, so why trust a light to do the same? You need control, and before you guys lose your mind ... [read more]
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Let’s talk about 20/20. No really, let’s.

January 29, 2013 by Arnoldo Offermann
Recently 20/20 did a "news" piece showing that vendors charge more for money? Really? The law of supply and demand coupled with capitalism is something new? WOW! Many DJs were outraged by this, but I felt otherwise. I was mostly disgusted by the poor reporting and interviewing of DJs. I felt like I was watching Piers Morgan have a gun debate (haha). Constant interruption followed by skewed "facts" about the wed... [read more]
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How secure are you?

December 24, 2012 by Arnoldo Offermann
This year alone, many DJs have had their equipment stolen, and some were even robbed. Two of our DJs were almost robbed, one at gunpoint, but luckily they got scared off by outsiders getting curious. Not to scare any of you, but the reality is that since this is our livelihood, we need to protect our equipment like we'd protect our children. How secure is your equipment, and more importantly how safe are you?
Let's go over the basics, disagree or not, these are things you need to think about:
House/Office
Do you have an alarm system? If so, how responsive is the company? One of the things many don't think about is police response time as well. Here in Flori... [read more]
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Revamping Your Marketing By: Arnoldo Offermann

December 6, 2012 by Arnoldo Offermann

146-288This year has gone by fast, hasn't it? With that thought in mind, hopefully you will be entering 2013 with a full-on attack plan for bigger and better events. With that being said, it's time you take a look at your marketing; or perhaps let your clients give you honest opinions.

I'm no marketing genius (well...), but I like to think I'm good at what I do. What I do know is that I want to stab my eyes with a hot fork when I gaze upon most DJs' marketing work. It's time to pull out every pi... [read more]

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Elemental Sound By Arnoldo Offermann

December 6, 2012 by Arnoldo Offermann

146-279By now, you may have heard of the HK Elements. To review these piece by piece would be unfair, as the configurations are endless. Instead, I want to review the experience of versatility and sound quality which make them so gosh darn attractive.

At first glance, you’ll see that there’s several pieces in the Elements series. Small 10” powered and/or passive subwoofers that pack a wallop (seriously, shook my house), small drivers in slim arrays that snap together like legos, am... [read more]

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Dress yo’self before you wreck yo’self!

November 23, 2012 by Arnoldo Offermann
As I began writing this article, I realized how many pieces have been done simply because I was perusing through DJ websites. I can't tell you how many DJs I still see in a 3 piece suit with a bow tie. I've only seen one person really pull that look off, and unless he spins music when he's not 007, Bond is NOT a DJ.
I'm not here to tell you to lose the suit, I'm here to urge you to dress for what you market! I've said it time and time again, if you're doing a school event, don't wear a suit. Likewise, if you're at a high-scale wedding, jeans and a t-shirt will NOT cut it. If you feel slightly uncomfortable or out of place in your wardrobe, it's time to rethink it, and I'm here to help!
The first t... [read more]
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Tips for your venture into a DSLR!

October 31, 2012 by Arnoldo Offermann
Lots of discussions about DSLRS have been taking place. Many of you have jumped into the T2i, T3i, or T4i… and why shouldn't you? With virtually the same image quality as the infamous 7D at half the price, it's a no brainer. Yes, the 7D has a better button layout, more rugged body, more Af points, and a few other features that you will most likely never need; yet I can promise you that the Rebel bodies I mentioned will blow you away.
So you bought your nice camera, you take a photo, and it looks like total turds and oatmeal. Oh noz! Well, let's go through the checklist:
Did you shoot in Manual (M), Aperture Priority (Av), or Shutter Priority (Tv)? No? You shot in Auto? Congratulations, you overspent on a point-and-shoot! Manual should be the way to go. If you don'... [read more]
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Tips to a better homecoming season! (….but applies to all events)

September 25, 2012 by Arnoldo Offermann
Some of you may be mid-way through homecoming season while some of you may just be in the beginning. Knock out a few hundred of these and talk to enough DJs, and you pick up enough preparation tidbits. Some of these are common sense, but a nice refresher, and some will give you thought for the following year. Some of these tips are the sort that i wish I discussed during the summer. Whoops. 1) When sending out a contract, keep the proposal saved so you can reference it each year. Take this time to write down the parts and gear that you will use to pull off the event. This is especially helpful to multi-ops! 2) If you're like me, you create floor plans of gyms and venues, complete with confirmed locations of separate outlets. Save these. 3) Speaking of floor plan, get the Magic Plan app (iOS, ... [read more]