Color Psychology – analyze the rainbow!

I have often talked about color psychology in my Master School Dance videos, posts, and Mobile Beat Articles.

Color psychology is very important not only in our marketing (website and business cards) but also in how we dress, present at trade shows, but most especially design our light shows.

Colors mean many different things in many cultures, but the following is the “generic” gist of color psychology.

White symbolizes purity or a clean look. Since it goes with everything, white is one of the more popular colors in the web. The term “white space” comes to mind.

Whereas black may be seen as authority, power, or timeless– one has to be too careful in using black in marketing as it takes the “life” out of your material. However, black will make other colors seem more vibrant and therefore should be strategically used.

Have you noticed a color theme in almost every fast food restaurant? McDonald’s, Burger King, Wendy’s, Arby’s, Hardee’s/Carl Jr’s all use some variation of red, yellow, and/or white.

Red and yellow’s color properties can cause a sense of urgency and create an more upbeat mood. In my experience, the combination has caused grinding to increase during school dances.

Red is an appetite stimulant, increases heartbeat and breathing, and always attract attention. very light shades of red can be pleasing on light skin tones during slow dances. Careful, as too much red makes a person look heavy!
(Orange as similar properties.)

Statistically, people get more violent or lose their temper faster in a yellow room. Another study has shown that newborns and infants will cry more often. While it’s a tougher color for the eye to process, it also makes the brain more focused. This is why highlighters and legal pads are yellow.

You can clearly see the effects both colors together can do to help and hurt your marketing and performance.

While fast food chains use those colors often, most restaurants use blue, green, brown, and other earth tones.

Green is a relaxing color, but it looks TERRIBLE when washed over ANY skin tone.

Brown is an earth tone and fits the same properties as green. LEDs can’t properly recreate it (yet), but brown uplighting (gels) look amazing! Careful, as some see brown as a sad or depressing color.

Blue is my favorite. Looking at the color alone causes the body to produce calming chemicals. This is why many websites will recommend wearing blue to a job interview. The color portrays the wearer to be loyal and honest. Because of this, I use a combination of blue and white or blue and brown for sales.

Last, but not least, is purple. Purple is my personal favorite color to wash over crowds. The color is synonymous with royalty and luxury. This is a color not often seen as a natural color, so the sheer presence of it signifies something of rare beauty.

Now that you know this, look at different websites or various restaurant décor and think about how you feel. Think about your favorite restaurants and your least favorite ones. Any color differences?

Take careful mental notes and use this information to shape your website and marketing colors, how you dress for sales auditions, and how you present your lighting.

Color psychology is a powerful thing– use it!

Top 10 OCD Nitpicks!

Maybe it’s just me, but thanks to some free spare time at night and a selective OCD, I’ve noticed little things that DJs do that get at me. Some of these things I used to do myself until I started watching my own videos and cringed at my own work, so some of this comes from experience; others comes from seeing DJs saying “I never thought about that.”

That being said, here’s the top 10 hints/tips that I’d like to offer. Some are common sense, but it never hurts to revisit!

10) Banners at weddings or corporate events
It’s 2012 and this topic has been beat to death. However, I stand by the rule that if you’re good enough, people will remember you. NO ONE will look at a banner and say “Oh, will you look that that? That’s a DJ, I didn’t know. Get his card before we forget what he does as he’s playing music. Want to plug your name in? Do it on video screens as a logo in the corner during music videos or live video, or maybe at the end of the event on a full screen as people leave.

9) Plugs
Remember when you got married and the pastor said “Dearly beloved, we are gathered here today in honor and celebration of the marriage of Mr. and Mrs. Smith. I am here with the So and So Church of God. Please let me know if you need an officiant for your wedding….” at your wedding? No. It’s tacky.. and it’s just as tacky when you do it.

MAYBE during introductions, but why? See the previous post. Introduce yourself as a host, not as a company. Besides, this makes you more personable.

Inappropriate lights
I swear if I see more green or red lasers aimed at couples during a first dance, I will kill someone. Aside form the fact that it annoys the hell out of a photographer or videographer, it looks tacky.

The same goes for green floods on people during important dances.

One should learn a bit about color psychology and how various colors affect skin tones in order to create an amazing light show. Select your lights carefully and make each light count!

7) Lit up facade but a plain room
Lit up facades can look very sharp, but when you’re in a room with NO uplighting and NO lights on the head table, then that’s a subtle “I’m better than everyone in here.”

Why would you “pimp out” your area while the bride and groom sit in darkness? What better way to pull the spotlight from them and focus it on you at all times than have you brighter than a Christmas tree?

I am personally adding a custom lit up facade, but only on weddings with under table lighting or uplighting, and I’m putting lighting on the head table as well.

6) Let me get your attention for this one…

I keep hearing “Can I have your attention, please?” Well, duh. Who says that on the mic and the crowd reacts with a loud “no?” If you have zero idea on how to get the audience’s attention without asking for such, then I heavily recommend Randy Bartlett’s 1% Solution DVD series. You will learn all this and so much more.

This also applies for anything similar, including tapping on the microphone. Nothing screams amateur more than that.

Ugh, I even saw a DJ do that and say “Is this thing on?” I don’t know, you tell me… haha.

5) Hoooolllllddinnnggg youuurrrr wooordddsss.

Basic MC101, or so I thought. I’ve seen videos of “seasoned professionals” whooooo taaaaallkkkkk liikkkee thiiisss when trying to accent announcements. If it’s for a thematic approach (I once did this during a circus themed prom), I could see such; for a wedding? Ugh.

This also includes talking in staccato. This is where. You. Announce. One. Word. At. A. Time. With. A. Brief. Pause. In. Between. And. Accent. ON. FIRST. SYLlable.

4) Bunch of blinking dots.

I own some LED lights that throw “dots” (actually beams) on the floor. Gobos aren’t always noticed by the crowd, especially with haze, but they’re nice to have, too. However, a show of NOTHING BUT LED lights that throw tiny dots all over the floor looks horrible.

Remember that variety is the spice of life. Invest some of that money on floods to fill the dance floor with a nice even color. This is even more important for school dances– unless you like the venue lights on.

3) Students, not kids.

Want to make yourself look like an old fuddy duddy and not a super-cool-awesome-high-five DJ that will rock a prom/homecoming/etc? Call them kids and not students. This isn’t just during the performance, this is in ALL aspects of the process: marketing, sales, planning, event, AND followup.

Seriously, please don’t do it. It’ll make you sound like Mr. Rogers.

2) It’s not just a bridal party…

…It’s a wedding party. Unless you’re talking about the bride’s party specifically (or the groom’s party), then remember to say WEDDING and not bridal. I’ve heard way too many introductions that have “help me welcome our bridal party.”

Props to Peter Merry for driving this point home. It made me have a V8 Moment.

1) Cable management

The best setups can look like *** with poor cable management. I suck at cable management for the most part, which is why my wife handles it. Take the extra 10, 15, or 30 minutes to really sharpen your setup. Remember the banner deal? This IS your banner. Your setup is the visual representation of your company and having wires everywhere screams “I’m sloppy and I suck!” You could be the world’s best DJ but ultimately you’ll be an eyesore in their photos!

And that’s my small OCD list. Take a look at your own videos (and search on YouTube) and see if you see the same, or other nitpicks of your own!

Who did you make your videos for?

We don’t advertise anywhere except Wedding Wire. All of A Premier Entertainment’s leads are generated through that, WOM, or our blogs. What makes our blogs so great? Compelling, eye-catching photos help (I wrote on this a few months back). However, video is the key here.

When I chat with a client, I let them know that we post new videos EVERY WEEKEND. Just as they wouldn’t choose a caterer without sampling the food first, why would you hire a DJ without seeing videos of him at an event beforehand?

Vlogs are nothing new, more and more DJs are doing it. With basic video cameras costing $99, there is ZERO reason not to have one.

However, the issue lies with how the videos are produced. Let me break down the typical DJ “gig log” video for you; tell me if this sounds familiar:

1) 3 minutes of the DJ talking in his car.
2) 2 minutes of the DJ setting up. Maybe there’s some goofing around with the crew.
3) 30 seconds of the DJ saying “wow check this event out we’re just getting started” in total darkness with loud music in the background.
4) 2 minutes of the crowd dancing.
5) 1-2 minutes of a recap.

I kid you not, I’ve described the typical DJ video. Not ONE client wants to see a DJs head yapping around in a car.

The other set of videos I’ve seen are just montages of people dancing to one song. This is better, I guess, as it can show off lighting (if you brought any out for that dance), but your customers are not going to watch that all the way through, either.

My videos are 10 minutes long, and I know DJs don’t watch them all the way through. I don’t care, I’m not making these for DJs. I make my videos with two ideas in mind:

1) To create a viral video amongst the friends and family. I want to stir up conversation about how great the wedding went and put a top-of-mind awareness on any engaged couples there.

2) To show prospective clients my MC style, mixes, lighting, and various ideas that they can incorporate into the event.

Target group #1 always watches the videos. Some complain that they should be longer. Each video should yield at least one event; It is our goal to yield at least ONE event from each event we do.

Target group #2 calls all the time from seeing our blog videos, so clearly they’re watching them. I do ask questions about if they saw the videos and have gotten answers from “I saw a couple and liked what I’ve seen” to emails that outline how they’ve been watching our videos for months now and have been saving money because we must come with a “high price tag.”

Sweet nuggety goodness!

I’m not saying “zOMG MY VIDEOS ARE THE BEST.” My goal is to knock out at least one a week so I don’t have time to make them super-amazing. If you want to see a sample of an EXCEPTIONAL video, check out Jason Jani’s channel.

However, my videos work for US and I know that our formula can work for you, too.

Here’s our basic formula and it’s simple.

1) Start off with your company name. Feel free to attach your website address if you want. Remember that your videos won’t always be viewed on your site.
2) CONTENT
3) End with your website and phone number.

Holy crap, that was simple. See? Told you.

The content section is what’s important. Heres some thing that should be in your content.

1) A before and after video. If you transformed the venue, why not do a 10-15 second clip that shows the room before and after the lighting?
If not, maybe a 30 second clip introducing yourself and then show a brief synopsis of what you brought out. Remember to use client terms VS DJ terms.

“We also brought out a beautiful monogram displayed with a bright theatrical-grade projector.”

NOT

“Here we have a steel GOBO done with a ETC Source 4.”

2) Videos of you MCing. Don’t have an assistant to do so? Get a tabletop tripod. Do you move around a lot like I do? Get one of these: http://www.swivl.com/

My point is, there is ZERO excuse to not have videos you mixing.

3) Some mixing samples. Show how you blend the music.

4) Crowd hyping. Do you hype up the crowd? Add that in to the video!

5) Special moments the guests well remember. Add any funny or “aw” moments you recorded to keep the guests that were at the wedding captivated.

Overall, your videos need to be fun! Remember the more videos you do, the better target market you are going to hit.

So who are your videos for? Your clients and marketing purposes or are they for DJs?

Website Rookie Mistakes!

My last piece, Grammar 101 for DJs, was based on common mistakes that I saw on various websites. This led to a couple of requests to discuss some awful website elements seen even today. Brace yourself, some of these items sound like they came form a 1990s Geocities website!

GIF IMAGES

Oh dear God, why?!?! I would say at least 30% of DJ sites that I saw have some sort of moving GIF. Lose it. It’s cheesy, old, retro (not the good kind) and just plain awful. As a matter of fact, lose ANY GIF whatsoever. Should you need it because of a transparency, save it as a PNG. You don’t lose any colors this way.

UNDER CONSTRUCTION

Technically, all websites are under construction. Get rid of this. It’s very annoying when you want to read information and that annoying notice pops up. Rule of thumb: never create a link to a page until said page is created.

MUSIC

I’m not going there. I’m serious. You know your target market (you better), and so you (should) know where they will be visiting your site from. Our wedding site is quiet whereas our school site has music.

STOLEN IMAGES

Seriously? No no no no. I’m writing an article on this on Mobile Beat Magazine. Stay tuned.

STOLEN TEXT

See above. Then slam your head against concrete. haha.

WRONG COLOR PSYCHOLOGY

Colors mean things. Every fast food restaurant uses red and yellow because it creates a sense of urgency. This could be good in a page with a call to action; however, too much and you can create a frequent bounce rate. (Your clients click in and out of your site). Consider using blues, whites, browns, and earthy colors as these instill a sense of calm. Blue portrays honesty. Think about this when choosing ties to wear, too!

IRRELEVANT PHOTOS

Saw a website with a picture of a Corvette (stock image from GM’s site), but NO DJ related photos. What the..? o.O

SPEAKING OF PHOTOS…

Make sure that your photos are legal for you to use. Don’t flood a site with tons of photos either, unless it’s a blog. Choose images that are eye-grabbing and show off what YOU do. Almost every website has a photo of a couple doing their first dance. Our site has a photo of the bride and groom fist pumping and screaming with 100 other guests. Guess which image will grab the couple’s attention?

DON’T MAKE SCROLLBARS LONGER THAN MY…

…mouse swipe. Scrolling is OK, but unless it’s a blog, I shouldn’t have to continuously keep scrolling. Make your website as clear and concise as possible. This leads to….

…KEEP TEXT CONCISE.

Text should give info and have keywords. That’s it. Cut the fluff out. I saw one website that had over 1,000 words in one page. Why? No one, and I mean NO ONE, is going to read that.

GEAR IS OK!

It’s OK to talk about gear, but don’t list the recipe. Instead, talk about how your gear will enhance the event. Why are your wireless LED uplights better than wired halogens? Why is a good sound system important? What about the importance of a computer system with redundancy? We get good gear to keep our events top-notch, brag about it! At bridal shows, we set up our DJ console and the grooms always come over to play with it!

BROKEN LINKS

Please make sure EVERY link leads to an actual page, otherwise you’ll get penalized by Google!

STOCK PHOTOS

Really? No. Stop it. STOP IT NOW. Buy a camera and learn to shoot or network with photographers. There is ZERO reason to use stock photography. This is even worse if its stock photos of an event. You are lying to your client about what you offer.

That’s it… for now. There may even be a part 2. Sadly enough, too many sites have the garbage I listed above. Check your website out and make sure it’s representing your company to the best of its ability. Remember that your website will give out more first impressions than you ever will!

Grammar 101 for DJs!

In my spare time, I like to check out other DJ websites or promo materials. I think we all have done this to see what others are doing and to get inspiration for new updates or ideas. However, one of the things that drives me absolutely batty is grammar. Although I encourage DJs to use slang on a teen-based site, writing “you and your friends will be able to TXT us on the big screen” is a tad different than “you and you’re guest can text us on teh big screens.” In fact, the mistakes I am about to go over are so elementary yet very common.

Since we are in the BUSINESS of COMMUNICATIONS (unless you don’t talk AT ALL during events), it is very important that we speak with proper grammar, even if we use a bit of slang for marketing purposes. Is this possible? Did I give you the ultimate paradox? The answer is “yes” on both counts. It’s like me asking others to show me some cool DJ attitude without sagging their pants or wearing their hat backward, but it CAN be done!

Get ready for a third-grade lesson that many slept through. Yes, you WILL use this stuff in the future.

You’re autocorrect won’t help you, your going to get this wrong.

As exemplified above, the two words above are used incorrectly. You’re is a contraction for you are, while your is a possessive noun. Don’t switch them around, please!

The Three Themigos:

The word they’re means they are. For example: “They’re going to use this word wrong; I just know it!”

The word there describes the state of a noun or verb’s location. “We are going to set up over there.”

Finally, their is the possessive noun of they. “Their new school setup is phenomenal!”

Understand the three meanings above because if I see “Your guests will have the time of there lives” one more time, I will DDOS your website! Hahaha.

FOREVER ALONE?

Speaking of guests, you DO know that is a plural noun, correct? Far too many websites have “you and your guest will . . .” written all over. Unless your client invited a +1 and that’s it, they have GUESTS in THEIR wedding. (See what I did there?)

Possessive Plurals DON’T EXIST on DJs’ websites! <– Unless it’s like that.

This is perhaps my favorite mistake; and by favorite, I mean I WANT TO PUT A BULLET IN MY HEAD WHEN I SEE THIS.

The plural form of DJ is DJs.
The plural form of MC is MCs.
The possessive form of DJ is DJ’s.
The possessive form of MC is MC’s.
The possessive form of more than one DJ is DJs’.
The possessive form of more than one MC is MCs’.

Never again should the sentence “We have interactive DJ’s and MC’s” appear ANYWHERE. Actually, even in proper grammar form, that sentence should be obliterated from existence.

Shakespeare and Snoop Dogg make up words, not we.

DJ is short for Disc Jockey, not DeeJay.
MC is short for Master of Ceremonies, Mike Chanter, Microphone Controller, one who “moves the crowd,” or Music Commentator. Many of these come from hip-hop culture.

MC can be spelled out as emcee if you’re a rapper. This has crossed over to our industry, too. “He is the emcee for the reception.”

Emcee and DeeJay can be found in the dictionary. So can the word ain’t. Enough said.

DJing is not a word. DJing says Disc Jockeying, which is a load of rubbish. You aren’t Master of Ceremoniesing a wedding either, unless you mean you are emceeing a wedding. If so, you’re laying down fresh beats while laying a hot flow over them. Kudos, yo.

DJ and MC are nouns, not verbs. You are not “DJing” or “MCing” a wedding. You are the DJ of a wedding reception. You will be the MC for so and so’s wedding. We’re all guilty of this, myself included.

Welcome the bridal party! EFF THE GROOM!

When you introduce the bridal party, you are introducing just the bride’s side. Wait, you wanted to introduce the bridesmaids AND groomsmen? In that case, you are introducing the wedding party. A huge kudos goes to Peter Merry for pointing out that rookie mistake in me years ago!

These examples are just a small, but common, set of mistakes I’ve seen on many DJs’ websites. Look through yours and get it fixed ASAP. Maybe grammar isn’t your strong suit; you can speak well, but writing isn’t your strong suit. Leave it to a professional! Have a proofreader go over your materials and fix any errors!

I recommend Tiffany Morgan with Write Word Edit. http://www.WriteWordEdit.com/

Good luck!

New equipment… does the client even care?

Who are you designing the show for- your clients or other DJs?

Is blogging making you money?

Are you blogging?

A DJ’s Emergency Kit

Pack your emergency kit!

Every DJ may have an emergency kit. This kit should contain the obvious: backup cables, handheld mic, soft cloth for a quick polish of light lenses, etc. How about some out of the box items? The following items are things that at some point or another, I wish I had. These are items that a DJ or MC shouldn’t have to worry about, but why not? The extra five minutes could save an event… or a life!

* Garter. THREE times I have done weddings where the bride decided she wanted to keep her garter and forgot a throwaway. Carry one… it’ll make you “da bomb.”

* Generic bouquet: Maybe it’s just me, but a throwaway bouquet is often forgotten or misplaced. 5-6 plastic flowers in a rubber band and you’re good to go… albeit ghetto, but good to go.

* Aspirin. 325mg doses. In case you don’t know, 325mg of aspirin is the recommended dose for a heart attack. After I had someone die of one at an event and seeing that NO ONE had aspirin, I realized how stupid it was not to have this as a backup. Had I gone with my instincts, I could have saved a life.

* First Aid Kit. Why not? Bandaids, cleaning towelettes, Neosporin, etc are always handy. I’ve even cut myself during setup without a dang band-aid!

* Lozange spray… a hoarse voice or sore throat will hit you at the wrong times. Pack a spray bottle along with some cough drops!

* Emergency meds: Advil (or any Ibuprofen), Benadryl (food allergies suck, this will hold them over until an EPI pen is found OR EMTs arrive), and acetaminophen. Don’t forget GasX and Pepto-Bismol… stomach bugs are the worst things to get in the middle of a gig. If someone runs over and asks for medicine, you can jump in and save the day! For safety reasons, consider the individual packs.

* Small packs of deodorants and cologne. I usually have 2-3 of them. One for me and one for the forgetful groom!

* This one is an odd one, but maybe it’s because my wife often works with me.. we’ve gotten asked for Tampons or Pads. Yup, I carry those, too!

* Mints. Well, duh!

* Kleenex. Give three tissues to the groom before the ceremony, first dance, and toasts. He will be able to quickly reach in his pocket for a tissue as his bride breaks out in tears. This is also a great photo op!

This is a small addon alongside the DJ necessities! Don’t forget AAs, a pocket screwdriver set, Q-tips, and needlenose pliers.I like to be able to help out as much as possible, and many of these items have helped myself and my crew out on MANY occasions… but it’s also given me many a thankful client! As I already said, we don’t *need* this stuff (women’s pads?) and it’s above our call of duty… but why not? Couple a stellar performance, with an unforgettable experience, and add a bag more useful than Mary Poppins and you’ve raised the bar even higher than normal!

Basic Power Management for DJs

How much power does your rig take? What about various components of lighting? Do you know the average and peak amp draws?

If you don’t, it’s time you learn! Every room has a different electrical layout. Some have independent outlets and some have a “quadrant” system. Some are 15amp, some 20amp, and some just plain suck and trip everytime someone sneezes.

Knowing your amperage draw also saves your client money; Let’s say that you are doing a prom and the hotel charges for power drops. You ask for 4 20amp circuits but you only needed two. The school winds up paying TWICE as much for power that you don’t need. Anything you can do to save the client money will make you look that much better.

So how do you calculate amperage? Some lights tell you the power draw on the back (not to be confused with fuse rating), but even then it can get pretty darn inaccurate. A quick calculation also yields a rough explanation of what the amperage is (the AMount of power being used):

W/V = A. Basically, you take the wattage draw, divide by voltage available, and you get amperage! Sounds easy, right? The problem lies that a 600W amp pulls MORE than 600W of power, and a 250W light has motors, fans and other power-sucking doo-dads. You also need to realize that not every venue has the same voltage coming out of the outlets; you’ll find various voltages from 110V to 120V. This affects your math greatly!

But wait, there’s more! If you use a long extension cord, the voltage drops depending on the length and gauge of the run.

ARGH! If only there was some easy way! Well, of course there is. Head over to Lowe’s and pickup Kill-A-Watt. The device is simple to use: plug your load into it and it will tell you the amperage draw. This device is SUPER easy to use and EVERY DJ/production company should own one (or two).

This will put you in full control of your power draw, alongside a circuit sniffer (more on that later). Here are some tips when it comes to power draw:

*Remember that you don’t want to maximize your load; give yourself 10-20% headroom, so you have 16-18amp draw on a 20 amp circuit.

Several power conditioners, surge protectors, etc only handle a 15AMP load.

*Most ballrooms and venues *should* use 20AMP breakers, but unless you see those IN PERSON, assume they’re 15!

*Buy a circuit sniffer! This handy tool allows you to match paired outlets. Never take anyone’s word about what circuits are separate UNLESS they’re an electrician.

*Thin gauges of cable can cause weird effects (as can load-heavy devices). For example, if you run subs and black lights in the same circuit, you’ll notice that the black lights flicker to the beat.

I can proudly say that by practicing these techniques, and taking careful notes on each venue, I’ve yet to trip a breaker. After all, nothing is more embarrassing! So go pick up a KIll-A-Watt and arm yourself with the best tool ever!

Requests at Events

This is a common line DJs give to guests when they make a request. Anyone who’s heard this line knows that it really means “there’s no way in Hell I’m playing it.” Why? Why lie to guests? Why give them the glimmer of hope that you’re going to play their awful song, when you know you’d rather stick yourself with a hot fork than play “Please Pass the Biscuits” at a wedding with a club theme. (Oh how I wish I was making this up..)

Whether I’m discussing previous DJs with vendors, schools, brides, or corporations, the number one complaint about DJs is their music selection. I’ve come to an epiphany: people complain when they don’t expect it. For an obvious example: I sell you a CD player and tell you the PLAY button is failing. When it DOES fail, you won’t complain because you knew about it. If I lied about it, you’d be very vocal on my rep as a seller.

The same goes for requests: BE HONEST… or you’re just a liar.

At school events, where I have a packed dance floor dancing to club/hip-hop, Latin and throwbacks, I’ll have one student come up and ask me for some terrible rock song, and I don’t mean Nickelback. I mean worse, a lot worse. Names you’ve never heard of because the group has only played in their garage as they pour cow blood over themselves. I look at them and tell them, “Bro, I’m sure it’s a great song, but what do you think would happen if I play that?” They understand this is my way of saying “no” but I offer them an alternative: “Tell me a song you like that will get this crowd crazy.” They’ll give me something fun now, such as Blink 182′s “All The Small Things.” GREAT CHOICE! I play the song, and they’re happy because I played a song they requested.

The example doesn’t have to be that extreme, maybe they’re asking for a slow song after we just played one. I tell them “look, I already played it but I might be able to slip it as the next slow song.. meanwhile, tell me a fast song you like.”

I also remind them that I am slammed with requests and if I don’t play their song, it was simply a matter of timing. They understand- I’ve never had a rude student when I use this method. OK, I did once, but she was severely drunk.

The dances that I personally do have NO complaints about music. This isn’t a bragging point or exaggeration– I go through hell and back to make sure EVERYONE knows that they can request music. They also know that they are requests and not demands, but I will let them know from the get go wether or not I will play that song.

Expectations are met from the beginning. They know that I am there to make EVERYONE happy, but just as I need to be reasonable with their music choices, they need to be reasonable with what will work for the overall crowd. “Let me see what I can do” should be a phrase that is REMOVED from your vocabulary. Be honest and watch your dance floor response grow dramatically.

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