Arnoldo Offermann


Arnoldo Offermann

Arnoldo Offermann is the president of 4SchoolsOnly, a national phenomenon in school dances. In a market where DJs cry about $500 school DJs, 4SO sees 10-20x that price tag per event. Arnoldo is also the creator of Master School Dances, the leading educational tools for DJs wanting to get into this great market. He is a sought-after speaker, reviewer, and DJ tech-writer. You can learn more at http://MasterSchoolDances.com




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Kicking Your School Gigs into High Gear

September 9, 2016 by Arnoldo Offermann
Ok, I lied. July's article promised another multi- part series, but we're going to hit pause on that to talk about a very important part of your business. This may very well be the MOST important part of DJ service: your gear. Wait—what? I thought talent was the important thing for a successful business. Well, if that's 100% true, why does Aerosmith need a multi-million dollar lighting rig to complement their rockin' selves?173-20-21 I mean it's Aerosmith for crying out loud. If they wanted to perform at my house They don't need all that stuff. BUT...the brand Aerosmith, the performance and show need it... [read more]
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Mixing: Essential to DJ Performance

August 14, 2016 by Arnoldo Offermann
I’m going to do something I’ve not done when writing articles. I’m going to literally just type what I feel and see what comes out, and it’s not going to be a how-to piece. This is rather ironic, as I personally hate “here are my thoughts” articles (aka editorials) but screw it, I think I’ve earned it. This month’s issue focuses on performance, so I know the magazine will be cover-to-cover in performance tips, tricks, and ideas.172-2829 I want to share some thoughts I have that may be borderline controversial, but it just wouldn’t be my style to be anything else. I’ll lay out my thoughts because this is what has helped me brand myself better, ... [read more]
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The Laser Lowdown

July 14, 2016 by Arnoldo Offermann
Lasers: These are some of the most impressive effects you can add to your lighting arsenal. As they have evolved, DJs can get more power than ever out of them. But we also have to be more careful than ever about which lasers we buy and how we use them.171-djtphotobooth-arnoldo I see a lot of DJs using lasers now, and the more DJs I see using lasers, the more I understand why the FDA takes event lasers so seriously. These aren't medical devices, but one wrong move and you just gave your clients free LASIK. This is the one industry where importing lasers directly from China is not only dangerous, it's most likely illegal. Perhaps you already own ... [read more]
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Reality TV Lessons, Part 3

June 24, 2016 by Arnoldo Offermann
Hey there, boys and girls! You’ve been keeping up with these articles, right? If not, you’re going to be a bit confused on what this is about. I could spend some time and recap, but... No! I refuse to reward you for NOT reading past issues. In all seriousness, go read them. Then tune in below. I’ll wait.arnoldo Perfect. What took so long? I get it, your head exploded and you were all “wow.” It happens. Now, let’s dive head first into Part 3. It’s going to be so HOT it’s almost like Mobile Beat plugged in my mixtape. CHEAPER ISN’T ALWAYS BETTER & UNDERSTANDING ROI Well duhhh. We know this. We harp on this to brides and grooms, corpora... [read more]
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Crap, I’m a hypocrite.

March 3, 2016 by Arnoldo Offermann
I've gone more than 2 years with the same promotional video for 4SchoolsOnly. Well, technically it has been 7+ years, but I refresh the footage once a year. I've yet to do that. While the content still looks great, I know that the WOW factor could be stronger if we use recent footage. Remembering this, my priorities have shifted a bit- I need to get this done. That being said, when is the last time you refreshed your content, especially videos? It amazes me how often I see DJs still showing videos from SEVERAL years ago; some of these videos look like they're straight outta the '90s. This isn't just promo clips either, but any online content on your website. If you have a blog or "recent events" and the most recent entry is from months ago, what does that say about your business? If this is the case, and y... [read more]
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A rant on conventions…

February 22, 2016 by Arnoldo Offermann
"I learned the most from the conversations in the hallways." Argh, this makes me angry! Look, I'm not saying you can't get great nuggets of information from networking with your peers, but that's all it is: NUGGETS! The meat is INSIDE the plate, folks. This is why you took time out from your busy schedule to go to a convention, right? Otherwise, you would've just stayed home and networked online. So why do people sit outside during the seminars? Here are a few (paraphrased) reasons that I've heard online: 1) Speaker was just doing a sale pitch 2) Seminars are not good 3) There isn't anything I was interested in learning 4) I don't like the seminar speaker The first reason has a bit of merit, as that annoys me, too. But the honest truth is that most seminar speakers aren't making much money (if any... [read more]
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Why don’t you smell…?

February 2, 2016 by Arnoldo Offermann
...good? It's common sense, you shower before your events. Of course, bring some body spray because setting up can get quite nasty. You do bring body spray, right? I can't tell you how many times I've heard people comment on the one vendor who looked like a sweaty mess setting up. As DJs, we often lift the heaviest equipment, often solo, so sweating is part of the job. Many don't get that, and we need to keep up with public perception so we don't fall into a stereotype. Use a damn washcloth. But that's not the point of this post, but rather your cologne. What do you wear? I believe this is one of the most important, yet overlooked parts of one's brand. Marketing is a lot like dating, you must attract and then court your "target" before making the... sale. How do you attract a potential date? ... [read more]
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Check your insurance!!!

January 13, 2016 by Arnoldo Offermann
Just because you have insurance doesn't mean you have insurance! This is something I tell all of my soon-to-be clients; insurance doesn't mean insured. Think about it, when is the last time yourInsurance-dice-copy insurance company asked about your setups or expansion in the last few years? If you have basic DJ insurance, but you're setting up 300' of truss, there's a good chance that $300 a year plan isn't really covering you. Sure, you'll pass the COI request most venues ask for, but God forbid something happens, your insurance company will scream "we didn't know you set this up!!" For example, once we started hanging lighting over people's heads, we ... [read more]
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Kling-Net: A Better Way to Combine Video and Lighting

May 12, 2015 by Arnoldo Offermann
EZKlingI love technology, and unlike other industries where waiting on at least a second-gen is standard practice, embracing new technology in THIS industry is a MUST! If you follow my videos (My YouTube channel can be found at YouTube.com/DJCraziAce) then you know I’ve been getting into video more than ever. You see, I used to love video back in the day. It was an easy, profitable upsell for many events, especially schools, but that phase died out for a while. Music videos are just blah, live video can only do so much, and it’s a chore synchronizing the video to loo... [read more]
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More Than JUST a DJ? – By Arnoldo Offermann

March 20, 2014 by Arnoldo Offermann

IT'S TIME TO RETHINK YOUR BUSINESS "SELF IMAGE"

  "Are you a DJ or not?" This sounds like an insult, doesn’t it? It’s sort of sad how we see “just a DJ” as a bad thing. How can we expect our clients to see us as an important vendor when every mobile DJ says “more than just a DJ.” Does Jazzy Jeff say that? What about DJ AM? Kool? No? Why not? Why isn’t their tagline “more than just a DJ?” Oh—I get it; what mobile DJs are trying to say is “more than just that crappy guy posing as a DJ. But I want to offer more than just awesome music, so here’s the entire list of services I added on.” But that doesn’t sound as catchy. Now, keep that in mind as you look through YouTube comments on gig logs with lines such as “a good... [read more]