Andy Ebon


Andy Ebon




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What Do You Do When the Music Stops? By: Andy Ebon

December 5, 2012 by Andy Ebon

This is not an article about a power outage. It is about thoughts you may have that are difficult to share. Very private thoughts.

The big questions: How much longer do I want to be a mobile DJ? What do I do, next? When your mind begins to consider such deep questions, it’s hard for insecurity not to creep in. Sometimes it’s all in your head. Other times, you perceive true awareness of nearing the end of the road.

One morning, listening to KSFO radio in San Francisco, I heard Coach John Madden talking about the football lifespan of running backs. His theory was this: “A running back only has a certain number of games in his body.” Through Junior High, High School, College, and... [read more]

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Wedding Marketing Shenanigans? You make the call!!

April 24, 2011 by Andy Ebon
The RulesAs a DJ Entertainer and a wedding marketing strategist, I've worked with brides and wedding industry professionals for four decades. In the main, the professionals I've done business with, and worked side-by-side with, are competent, ethical, and do the industry proud. In any line of business, though, one will come across a spectrum of activities that cast a pall over true professionals. This post tells a story about one set of questionable actions that came... [read more]
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Integrity Marketing: Dance Floor floor math for bridal show exhibitors

June 7, 2010 by Andy Ebon
In my new role, as Associate Representative, on the board of BSPI (Bridal Show Producers International), I have a resurgent interest in the relationship between show producers, exhibitors/advertisers, and the bride. One of the prime directives for BSPI is to be an organization for ethical and competent bridal show producers... to promote high standards in the wedding wndus... [read more]
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Sell and Communicate The Way Your Prospects & Customers Prefer

January 8, 2010 by Andy Ebon
5Ten Business Building Strategies To Start The New Year: Tip #5 ‘My way or the highway,’ as a manner of doing business, no longer cuts it.
  • Don't make it difficult for people to buy from you. If you don’t offer complete credit card acceptance (yes, that means American Express, too), for example, you are probably losing business.
  • If wedding prospects require evening and Saturday hours for appointments at your office, you lose out if you are not accommodating them. Yes, I said Saturday hours.
  • If your compe... [read more]
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The Unique Selling Proposition Is Still King

January 7, 2010 by Andy Ebon
Business Business Building Strategy #4Ten Business Building Strategies To Start The New Year: Tip #4 Advertising education has always focused on the concept of the Unique Selling Proposition. The element that makes your business different or better than its competition. It’s helpful to be aware of your competition; however, all too often we react to what our competition is doing and how it a... [read more]
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Strive for continual, incremental improvement

January 6, 2010 by Andy Ebon
Wedding Business Building Tip #2Ten Business Building  Strategies To Start The New Year: Tip #2 Nothing covers up bad decisions like a good economy. When sales are plentiful, profits will always cover any poor judgment. The same poor decisions will bury you in a tough economy or more competitive environment. It’s easy to rationalize one's own situation when your competitor is struggling. You begin to believe that your performance may just be part of a larger trend. We complain about 'price competition' eroding mark ups. The Net Effect: We make fail... [read more]
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Maintain, and Build On, Existing Business Relationships

January 6, 2010 by Andy Ebon
Wedding Business Building Tip #3Ten Business Building Strategies To Start The New Year: Tip #3 The reality of selling-to-the-bride is the you don't do it in a vacuum. More often than not, the bride's awareness of your business is fueled in a variety of ways; many of them indirect. She sees your ads, website, see you at a wedding showcase, to name a few. However, there are two ways she is moved toward you, or away from you, more than direct contact. The GatekeepersGatekeeper is a business contact who stands between you and the brid... [read more]
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Be Wary Of Economic Forecasts: Particularly The Optimistic Ones

January 4, 2010 by Andy Ebon
Wedding Business Building Tip #1Ten Business Building Tips To Start The New Year: Tip #1 One of the most dangerous habits to fall into, is false optimism. Any suggestion of an upturn in the economy, or easing of competition, should be flatly ignored. Conversely, if your local news is giving dire predictions, try not to crawl into a cave. If you have tracked the financial predictions, locally, regionally, and nationally too closely over the past two years, your head would be on a swivel. It is easy to accept good news, because we would like things to be easier. ... [read more]
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It’s November: What’s your plan for Holiday Cards?

November 1, 2009 by Andy Ebon
With Halloween now behind us, can Christmas be nearer than you think? Indeed it can be, and is. When acknowledging your customers and industry contacts, it's not necessarily bad manners having two or more tiers of communication and appreciation.
  • Lowest Level: Ecards - Send to casual friends or business acquaintances (perhaps people you know, but have no actual business relationship with, as yet).
  • Highest Level: Gifts - Long standing customers and industry contacts w... [read more]
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Connecting Face-to-Face through Coffee and Conversation

October 14, 2009 by Andy Ebon
[caption id="attachment_4447" align="alignright" width="300" caption="Coffee connections"]Coffee connections[/caption] One thing that amazes me, on a continual basis, is how people will blame their lack of networking success on other people and special circumstances. In the words of Emeril LaGasse, "This is not rocket science, folks." On an annual basis, business owners consider their ROI from various associations, networking groups... [read more]