Alan Dodson


Alan Dodson

Alan Dodson is a 43+ year veteran of the wedding and special event industry. He is a recognized authority on sales, marketing and social media for wedding and event professionals. Alan is an accomplished speaker, presenter and author. He is a featured writer for several international magazines & blogs and regularly speaks at International Event Industry Conferences. Alan has extensive training in electronics engineering and writes reviews of new and updated equipment for the DJ industry. His company, Top Gun Systems (www.topgunsystems.com) represents, and establishes dealers for, the audio brands of Feur Germany, Voyz USA, LD Systems as well as Ultrasone Headphones, ProX Cases & Trussing, Xstatic Lighting, Uno Laser and Earthquake Audio. He also offers sales, public speaking, Master of Ceremony and social media training in workshops and individual consulting. As a DJ/MC/Entertainer Alan specializes in weddings and is known as "The Wedding Wizard". Alan can be reached by email at alan@djalandodson.com and on social media at: Twitter.com/alanbdodson, Facebook.com/alanbdodson, Linkedin.com/in/alandodson




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Dawn Pro Audio – Equipment Review

December 13, 2013 by Alan Dodson
DawnThroughout the 35+ years that I have been in the event industry, I have always tried to keep an eye out for new products as they are introduced.   I also tend to look at equipment with a very technical eye because of my technical electronics background.   This year I discovered a gem in Atlantic City.   Dawn Pro Audio!  At first look, it was sleek with obvious eye appeal, and a very affordable price point, but how would it sound?   Sometimes it is difficult on the floor of a convention to get a good idea of t... [read more]
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What are your core values?

December 12, 2013 by Alan Dodson
core values Core Values establish your mission statement for you and your company. “Our goal isn’t to make money. Our goal absolutely at Apple is not to make money. This may sound a little flippant, but it’s the truth. Our goal and what gets us excited is to try to make great products. We trust that if we are successful people will like them, and if we are operationally competent we will make revenue, but we are very clear about our goal.”Sir Jonathan Paul “Jony” Ive, Senior Designer Apple,Inc. At our events company our mission statement and goal is: “To create amazing, memorable, stress free events by connecting i... [read more]
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8 Tips for Increasing Sales

November 14, 2013 by Alan Dodson
Here are eight easy (and relatively painless) ways to increase wedding sales:Tips for Increasing Sales 1. Think about your product as a verb:  You are a DJ . If you think that you sell music (a noun), you'll talk about playlists and sound systems.  If you think you sell entertaining (a verb), you'll talk about the role your personal talent plays in your customers' events.  You'll sell more as a result. 2. Only pursue prequalified leads:  Contacting more potential customers usually doesn't create pr... [read more]
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The Magic Bullet for Wedding Specialists

November 8, 2013 by Alan Dodson
[caption id="attachment_14596" align="alignright" width="300"]A Magic Bullet for Wedding DJs? by Alan Dodson A Magic Bullet for Wedding DJs?[/caption] Is there a magic bullet for advertising and marketing as a wedding specialist?  Sorry to report, there is probably not one!   However, through the years I have found, the best and most cost efficient way to reach potential brides and grooms and their families, is at bridal shows!   Think about what profit or benefit booking just one new bride means to your business.   Is it $1000, $2000, $3000 or more?  What will it cost to get a booth in the n... [read more]
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Top Gun Marketing for the Mobile DJ of 2013 and Beyond By Alan Dodson

December 6, 2012 by Alan Dodson
146-255Successful marketing can be done in many different ways, but for entrepreneurs, the most effective is the kind that uses unconventional methods to achieve conventional goals, primarily investing energy instead of money to move forward. I call it the “Top Gun Mentality,” and when put into effect, it becomes a business and sales philosophy for winners.

Because of the downsizing of American companies, easy access to technology and the entrepreneurial spirit, people around the world are moving to small business in huge numbers... [read more]