Alan Dodson


Alan Dodson

Alan Dodson is a 43+ year veteran of the wedding and special event industry. He is a recognized authority on sales, marketing and social media for wedding and event professionals. Alan is an accomplished speaker, presenter and author. He is a featured writer for several international magazines & blogs and regularly speaks at International Event Industry Conferences. Alan has extensive training in electronics engineering and writes reviews of new and updated equipment for the DJ industry. His company, Top Gun Systems (www.topgunsystems.com) represents, and establishes dealers for, the audio brands of Feur Germany, Voyz USA, LD Systems as well as Ultrasone Headphones, ProX Cases & Trussing, Xstatic Lighting, Uno Laser and Earthquake Audio. He also offers sales, public speaking, Master of Ceremony and social media training in workshops and individual consulting. As a DJ/MC/Entertainer Alan specializes in weddings and is known as "The Wedding Wizard". Alan can be reached by email at alan@djalandodson.com and on social media at: Twitter.com/alanbdodson, Facebook.com/alanbdodson, Linkedin.com/in/alandodson




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Eight Steps to Closing the Deal

May 31, 2016 by Alan Dodson
pen-saleNo matter how good you are at the products and services that you provide for your wedding or DJ business, you will get NO opportunity to provide those services unless you close the sale with your prospective clients.   As I travel around North America and present my www.TopGunSystems.com workshops to DJ’s and other event professionals, I meet a lot of very talented individuals.   In fact, most of my participants are already considered some of the top people in their respective fields, however, also, I find, that most of them are weak when it comes to sales and marketing.   Some choose the “one on o... [read more]
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The MAUI Compact Line Array by LD Systems

November 8, 2014 by Alan Dodson
header_logo_01I want to talk about what I will call the “portable stick speaker phenomenon” and their usage and sound. Most everyone in professional audio is somewhat familiar with Bose L1 (and variants), but there are others out there: K-Array, HK Audio Elements, FBT Vertus, and the LD Systems Maui series.  The following information will be about the “stick” Compact Line array concept and the LD Maui systems in particular. In my experience the main advantages of stick speakers are 1) easy transport, 2) a clean neat look, and 3) even coverage with great audio distribution.   Many detractors of these systems claim a lack of low f... [read more]
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The Power of Practice & Training

August 2, 2014 by Alan Dodson
“Don't practice until you get it right. Practice until you can't get it wrong.”- Unknown practice2I am sure that I am like many people. I study, learn, practice and so something until I develop a confidence that I have it as perfect as it can be. Regardless of if that is a sales or performance skill, at some point; it is no longer as good as it needs to be generally because we have stopped practicing properly. Some people use the term “Practice makes perfect!” but that is incorrect, “Perfect practice makes perfect!” The nature of life is that either we are living, learning and growing or stagnating, shrinking and dying. Professi... [read more]
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Why You MUST Be Inconsistent!

February 21, 2014 by Alan Dodson
inconsistentConsistently means in the same manner, without variation. While I believe that some of the business practices you use, must be consistent, such as management skills for a multi-op, or showing up for all weddings and events on time, or being consistent in pursuing your goals. However, too much consistency in your performance will make you average and mundane. I am not advocating rapid and constant change, what I am saying is that a statement in your marketing materials that says “Fifteen Years Experience” can mean two tota... [read more]
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ASCAP, BMI and SESAC Explained for DJs and KJs

January 26, 2014 by Alan Dodson
Ascap_BMI_Sesac Performing rights organizations (PROS) are businesses designed to represent songwriters and publishers and their right to be compensated for having their music performed in public. The four US PROS are listed below, however only three of them deal with public locations, ASCAP, BMI and SESAC. When any public establishment such as restaurants, bars, public venues, plays music or hosts Karaoke or hires a band or musical performer for the entertainment of patrons or spectators the artists whose music is being played are entitled... [read more]
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Getting Good Referrals and Endorsements

January 15, 2014 by Alan Dodson
Getting ReferralsOne of the biggest challenges that we face in business is getting our happy customers to provide great recommendations and reviews of the services that we have provided to them in the past.  Here are some guidelines to garnering good endorsements. What makes good review? The main point of a testimonial or review is to be able to provide a third party endorsement to people that have little or no knowledge of you and your business.  This provides an opportunity, for those that hold your capabilities in high regard, to share that knowled... [read more]
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Wedding Imagineering

January 7, 2014 by Alan Dodson
ImagineeringConstantly, I find myself finding new and better ways to create amazing and unique weddings. I, for a long time, have considered myself far more than a music driven DJ or Wedding DJ/MC or even using a currently popular term Wedding Entertainer, I am a planner, designer, choreographer, director, guide, musicologist, acoustical engineer, storyteller, motivator and Master of Ceremony. But more and more I am discovering that I am an Imagineer. Most people would instantly cry "Disney Foul", but the word far precedes Walt Disney and his wonderful team back to Alcoa Aluminum's first use in 1942.... [read more]
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Selling To and With Emotion!

December 22, 2013 by Alan Dodson
emotionIn the sales world, I hear salespeople utilize “wants and needs” like they are the same thing. Nothing could be farther from the truth. It is true that all sales are based on wants and needs, but they are different from each other and before you can be a successful sales person, you must know the differences and what is the driving factor, particularly in the events business. For weddings and events needs can be physical (food, location, transportation, rentals) or emotional (pretty, smooth, fun). Wants, however, are almost always emotional. Whenever we purchase something, it’s because the purchase ... [read more]
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Stop Wasting Time!

December 19, 2013 by Alan Dodson
MOST PEOPLE, waste most of their time, MOST of the time! time-hands Time is a constant, we are allotted a certain amount of time everyday for the things that we must accomplish. If we waste our time, we can never get it back. Managing your time and accomplishing your goals, is what time management is all about. Make the most of what you have. One of the easiest ways to have more time is to get out of bed earlier!  Limit your online time on Facebook and other social media, have set business hours.   It is easy to put off things and waste time when we are se... [read more]
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Are You a Sunflower..or a blade of grass?

December 16, 2013 by Alan Dodson
sunflower-grassSunflowers are big and bold in yellows and scalded oranges colors. They can grow to 10 feet or more. The sunflower looks stunning and virtually everywhere it is planted, it stands out from all the average flowers. The sunflower literally stands up and says, look at me, I am different, I am unique, I am the one you want! On the other hand, a blade of grass, is just average, lost there in the lawn. What does this have to do with sales? Not a lot, but it does have to do with you and your company. Do you stand out among the average? Are the products and services that you offer tru... [read more]