Aaron Demarest


Aaron Demarest




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I don’t mean to brag but, well. Yes I do.

May 11, 2017 by Aaron Demarest
Hey DJs! It's the first quarter and it's crunch time (Editors note: This was originally written back in February). Now I know what you're thinking. Is this going to be a brag about Aaron post? Kinda, but I think you're going to like the premise behind it. I just saw a post on social media where theknot had published the average wedding costs for the nation. And as expected, entertainment in terms of dollars spent was near dead last. Not hard to believe. I also saw a comment from another DJ... "Huh, no love or respect for the DJ. Shocker." This sends a clear message. I also hear more times than not folks who do what we do say, "it is impossible to go full time as a DJ" And here's where the bragging comes in. I am a high school graduate that was on the 5 year plan. Dropped out of college. And w... [read more]
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The night I was blown away by another DJ

December 10, 2016 by Aaron Demarest
After 23 years and hundreds of events later, you would think that I would have all of the experience I would ever need to be successful. But then, 6 years ago I met some of the best mentors a DJ could ever have. It wasn't at a convention or in a DJ chatroom. It was right in my own backyard and I was blown away by all of them. You see, I started DJing when I was 14 years old. As the story goes, I had a rock band in high school and my father was kind enough to finance a sound system for us. And as it is with many high school bands, we broke up not long after. So I was left with this 800 watt Peavey powered mixer and 2 monster speaker... [read more]
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top djs, wedding djs, wedding dj reviews

Get reviews online and be the TOP DJ in your market.

October 3, 2016 by Aaron Demarest
top djs, wedding djs, wedding dj reviews Online reviews are worth their weight in gold. Many of us have subscribed to a service like WeddingWire or TheKnot to help our web presence with the hopes of increasing traffic to our sites and of course, gaining new business. It works for some, but not all. Services like those are review driven. And unless your client is searching on those sites for wedding services, they might not find you. So where do your reviews count? Start with the basics. The most used search engine on the internet is google. Most cellular devices are powered by google for search and google chrome is the number one web br... [read more]
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Bad Review? Turn a 1 star review into a 5 star experience for future clients.

September 4, 2016 by Aaron Demarest
thumb-1006395_960_720[1]  Online reviews are the lifeblood of any business in this day and age. People rely on what they see on social media, search engines, and review sites like WeddingWire and Yelp to choose their products and services. But with the increased accessibility for readers to see reviews, there is also a good possibility for less than stellar reviews to be seen. But good and bad aside, it's exposure. And when it comes to marketing, exposure is EVERYTHING. Networking is still king when it comes to marketing your business because you let others do the selling for you but, online, it would appear that all DJs are crea... [read more]
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The “PUKE VOICE” Wedding Intro

August 3, 2016 by Aaron Demarest
Ever listen to the radio and hear a DJ use such inflection in their voice that it drives you to want to run your car into an embankment? Or maybe you're just home from a late night gig and you see the infomercial blue screen while flipping through the channels and hear "GET ONE NOW or CALL NOW!" from that infamous used car salesman? When people think DJ, the radio is probably the most common thought. Either that or the EDM guy doing jumping jacks in front of his Macbook pro. But what about wedding DJs? In my review of several intro videos, I began to think about how I do my own introductions. Yes, they can be high energy or conservative when needed. But one thing holds true, the PUKE VOICE never sees the light of day. Puke Voice is that over enhancement that many DJs use when introducing someone letting th... [read more]
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how to beat competitors pricing to get the job

Going the extra mile VS. Giving away the farm

July 27, 2016 by Aaron Demarest
Recently the topic of going the extra mile had come up in conversation. What does going the extra mile mean truthfully? I think it's all in the eye of the beholder and what someone is WILLING and ABLE to do to put their best foot forward to ensure positive results.  I'll give an example. If you've been contracted to provide DJ services for a wedding and the expectation has been set for you to do so, you do it with enthusiasm and professionalism. Because that is what you are being paid to do. Going the extra mile might be checking in with your client several times throughout the wedding to ensure that they are happy and asking if there is anything that they need and communicating those needs to others who can help. (ie: Caterers, Photographers, Etc) But when it comes to the difference between going the e... [read more]
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The day I ditched my event calendar. Best day ever!

July 3, 2016 by Aaron Demarest
cluttered-1295494_960_720[1]I'm a product of the 80s and 90s. Back then we used a pen for everything. From notes to schedule and writing stories to sending in payments. The power of the pen was instilled in us. But somewhere in the 90's began the digital revolution and the internet flew into the technological landscape that grew to what we have today. While we used to make phone calls and hand out business cards, they have been replaced with emails and websites. Our marketing strategy has changed entirely and so is the way we do business. So what is this 90's relic to do when it comes time to up... [read more]
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wedding djs, mobile djs, dj equipment, uplighting, service is king, dj service

Before music, mixing, and scratching. Service is king.

May 26, 2016 by Aaron Demarest
Before music, mixing, and scratching. Service is king.wedding djs, mobile djs, dj equipment, uplighting, service is king, dj service It may come as a surprise to you as a DJ that this article starts the way it does. But this is primarily geared towards the mobile DJ who is either neck deep in their career or just starting to learn the ropes. With so many types and styles of DJs, there is no shortage of talent out there. What there is a shortage of however is dedicated service professionals. In New England where I have my business of 22 years, one thing has rema... [read more]