Let me ask you this: What path are visitors expected to take when they land on your site? Most people haven’t thought about this but it can be the difference between someone getting in contact with you or just leaving your site. Most wedding pros give the following options to their visitors:
- Blog (maybe)
When someone visits your website while they are researching their options, they will most likely view these pages and then leave because they aren’t ready to contact you to have a sales conversation. Just to give you an idea of how much people really do research, here is a statistic from Splendid Insights:
“Even affluent millennials comparison shop. Research is a way of life for this generation, it’s not a trust issue. They research everything and read an average of 13.9 reviews before making a purchase. Getting published on blogs helps give millennials more places to look when researching. This counts towards that 13.9.”
The infographic below from Wedding Paper Divas illustrates the point further.
Let’s do the math: A 13 month engagement with even just 1 hour of research per week = 52 hours of research
If people are researching this much, a website that just asks them to call and have a sales conversation isn’t going to work. Even if they love your work, after 52 hours of research they aren’t going to remember you.
So what’s a wedding pro to do?
Filed Under: Business, Exclusive Online News and Content, Sales & Marketing, Types, Weddings
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