Writing and Presenting For Mobile Beat
As the leader in mobile DJ education, Mobile Beat is always hungry for new writers and presenters — DJs or others with relevant experience to share, fresh ideas, who are interested in helping the industry grow. Mobile Beat provides opportunities for communication including writing for our monthly digital magazine, blogging for our website, and presenting at Mobile Beat Las Vegas. The following is based on a presentation that we gave first in March 2017 at MBLV21 and is aimed at anyone interested in being part of Mobile Beat’s content-creation team. The opportunities described will continue to evolve as the industry and Mobile Beat itself evolves.
Getting Started Speaking or Writing for Mobile Beat
Every industry and non-DJ industry writer for Mobile Beat has their own story as to how they came to work with us, but in general, there are two possible paths: We go after them or they find us. People we “go after” are successful in the DJ industry or some other relevant area; we want to find out their story and potentially share it with our readers/attendees for their benefit. They could be people we see with great content in other places that maybe haven’t reached their full potential by working with Mobile Beat yet. Or they might come from outside of the DJ industry but have great ideas that DJs can use, so we get them to present or write for Mobile Beat.
When they find us, it’s usually because they have something to share and they want to work with the right team — Mobile Beat — and they see opportunity for themselves, or the industry in general, that they can provide.
Opportunities Within Mobile Beat
Most people don’t start out on the big stage. For that highest level, we need consummate professionals with top-flight content who can command an audience of more than a thousand. This is a tough thing to do, to teach from a stage with 1000 students dialed in on your presentation.
But it’s also a challenge to successfully do a more hands-on presentation with gear for DJs in a room with 50 people. Obviously these two extremes of presentation types need to be addressed differently. The key thing for both is that the presenter is a master of the subject and can communicate clearly and in an entertaining way.
Mobile Beat has often been viewed an event professional’s conference with an emphasis on DJing. This is partially because the business and inspirational presentations/seminars have always been strong; and we will continue to look for good material in these areas. However, we are looking to increase and improve our offerings on performance and technical skills. For this, we need presenters who offer something that can translate well into a seminar.
In contrast to the once-a-year opportunity to share at Mobile Beat Las Vegas is the potential for writing. While again, we have lots of business/marketing articles, the other areas are where we want to grow. Performance-related articles are at the top of our list for what we need to improve our online content. We realize that it’s difficult to translate these kinds of concepts into the written word, so we are looking for the kind of writers who can do that successfully. We also want more motivational content that DJs can use (making general concepts relevant to mobile entertainers). When it comes to technical/gear-related articles and reviews, we need thoroughness and detail, again with the ability to present the information in a readable, entertaining way.
Writing and Presenting Compensation
We pay for good material, simple as that. Just like in pro baseball, when you are starting out, minor league pay is nothing exciting. By the time you get to the “big time,” you are making good money for your time, plus building a resume that can catapult you further in the event industry. Starting out, we will give you more detail in the last section of this article but it basically comes down to “let’s see what you have and roll from there.”
Barter for advertising/promotion of products you may have to offer (books, DVDs, other DJ-related items) is a great option. The next step is getting paid directly by the article, by the month, etc. and getting things rolling. Blogging averages $100 a month for weekly posts of good material (4+ short-form articles of 200-300 words). More in-depth articles for the digital magazine (pieces containing top-notch info and not “fluff”) are paid $75 for 600-800 words (1 page in the mag), or in further $75 increments for longer pieces.
At Mobile Beat Las Vegas, you have to remember that there are only around 15-20 spots annually on the main stage. We usually work with around 50 proposals for those spots. Unlike almost any other avenue within the DJ industry, we provide more than just a pass to the show. Packages vary, but most often include hotel, travel reimbursement/stipend, passes (multiple to include staff, spouses, etc.) and a potential speaker’s fee.
How to Be Considered
It comes down to seeing what you have to offer. For writing, we are looking for the following:
- 2 examples of writing on DJ-related topics.
- 10 topic ideas, one sentence/phrase each. Example: “Small town bridal fair promotion”
- Any other avenues where you are using your skills outside of Mobile Beat (writing for blogs, presenting at other shows, etc.)
- Compensation goals. Where you are interested in starting, and where you would like to be within a year, as to what we are paying you for your content.
For presenting, most often we want you to meet the above goals for writing first. Then you would need to provide a detailed proposal for the seminar you have in mind. If possible, you should also provide video of presentations you’ve already done, to demonstrate your ability to teach in person.
That’s the basics. Now the ball is in your hands. We are always interested in your questions, input and ideas. Please contact Ryan Burger at email@example.com, or at 515-986-3344 x300.