American DJ: Affordable Flash L.E.D. Stobe

June 2, 2008 by Tony Barthel

American DJ has introduced the Flash Shot DMX, a compact intelligent strobe light that harnesses the power of LED technology and lets the user call all the shots. Ideal for mobile DJs, bands and clubs, the Flash Shot DMX allows users to easily incorporate a programmable LED strobe into their light show and tailor it to suit their own individual needs – all for the extremely affordable price of $179.95.

 The Flash Shot DMX features 234 bright white LEDs that produce an output equal to that of a 70-watt conventional strobe — bright enough to “cut” even in the largest venues, with or without fog. The intelligent new fixture also gives users complete control over important functions like strobe speed (flashes per second) and full dimming (from 0–100%). Offering the ultimate in flexibility, it can be operated in 3 different modes: DMX, Auto Strobe and Random Strobe.

 When used with a standard DMX controller (such as the Elation Show Designer or Elation DMX Operator), the Flash Shot DMX gives you the freedom to create your own programs or choose to let it run to its own exciting built-in programs. The fixture hooks up to your DMX controller via a standard 3-pin XLR connector. In DMX mode, the individual traits of the 3-channel Flash Shot DMX are controllable with the flip of a dipswitch. It also can be run Sound Active while in DMX mode, with events triggered by a built-in microphone. You can even set it up to function as a spotlight using DMX protocols.

In Auto Mode, the Flash Shot DMX will automatically strobe without a controller. You can adjust the strobe rate and light intensity simply by turning the Speed and Dimming knobs, located on the back of the fixture. Random Mode can also be utilized quite effectively in the absence of DMX control. In these particular modes, multiple units can easily be linked in a master/slave configuration and run together as an entire system of hypnotizing strobe lights.

 “The Flash Shot DMX shows American DJ’s commitment to creating high-quality affordable intelligent fixtures for the mobile DJ and club markets,” said Scott Davies, general manager of the American DJ Group of Companies. “Not only does it perform like a pro and give you the ultimate in strobe control — it’s also extremely compact and lightweight for easy transport to and from the gig. Plus, it gives you all the great benefits of LED technology.”

Since LEDs generate no heat, the Flash Shot DMX will help DJs and performers stay cool onstage, and it won’t damage any sensitive gear in its vicinity. LEDs draw very little power, so you won’t see much difference in your electric bills or run any additional risk of circuit overload. You can use the Flash Shot DMX in multiples – and still have plenty of juice left over for your other lights and audio gear! What’s more, the unit’s 234 super-long-life LEDs, rated at 100,000 hours, will probably never burn out or need replacing, so it’s completely low-maintenance.

Weighing just 3 lbs. and measuring 7”L x 7.25”W x 7.25”H, the compact Flash Shot DMX is a highly portable piece of lighting gear. It is available in 120V/60Hz and 230V/50Hz versions, as line voltage can vary between different venues.

The MSRP of the Flash Shot DMX is just $179.95.

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Tony Barthel Tony Barthel (40 Posts)

Anthony (Tony) Barthel has been a DJ since 1986 with a unique take on marketing that has resulted in over 1,000 events personally performed. In that time Tony’s weird sense of humor and unique perspective on the world got him started collecting these stories and sharing them with friends and other wedding professionals. Born in Baden, Switzerland Tony celebrates the unusual and outlandish as part of his lifestyle. He was married to Peggy Sue in 2005 in what his friends describe as the most unusual wedding ceremony and reception they’ve ever been to. The ceremony was in a 1928 movie theater complete with giant Wurlitzer Theater Pipe Organ and the reception lasted for two days including a gathering in an ocean side lagoon with 400 of their closest friends.


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