The phrase ‘business partnerships’ can be a bit amorphous. However, in the case of the American Disc Jockey Association (ADJA) and the National Association of Catering Executives (NACE), there is a true convergence of common interest.
For the third year, running, the ADJA had a sponsorhip presence at the NACE National Conference (Experience 2008!). Aside from signage and thank you’s, ADJA had a 3-prong presence at this year’s conference in Philadelphia. The foundation presence was the trade show booth at the NACE Marketplace, a 50-sponsor viewed by all in attendance.
Perhaps more important were the presence of ADJA member DJ’s provding music and announcements for breaks and events throughout the conference.
Finally, ADJA gave introductions for all the seminar speakers during the conference. Each opportunity to provide a professional introduction also gave the ADJA representative a chance for a short commercial promoting the mission and vision of the ADJA.
Branding is an exercise that takes repetition, over time. The business partnership between the ADJA and NACE, spearheaded by ADJA President, Dr. Drax, is precisely the kind of program that enhance the awareness of the ADJA, its chapter, and individual members across the country.
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