ADJ to Raise the Bar in Vegas!

March 24, 2015 by Mobile Beat

Insightful product demos, first-rate educational content and a star-studded party – just a taste of what ADJ has in store for visitors at the upcoming Nightclub & Bar Show in Las Vegas…5510a2b6792a9_nightclub-and-bar-2015-960x640

ADJ will continue its year-long celebration of 30 years of pure lighting excitement with an action-packed event at the Nightclub & Bar Convention & Trade Show 2015 in Las Vegas (Booth #809). The Nightclub & Bar Show, which will run from March 30 – April 1 at the Las Vegas Convention Center, is a must-attend event that brings together over 37,000 professionals from the bar, nightclub, beverage and hospitality industry. ADJ has been attending the show for over 20 years, and will once again take it as a chance to show off an impressive range of lighting solutions designed for clubs and bars, no matter what their budget.

Of course, ADJ’s range of venue-ready lighting solutions has already found favor with lighting designers, installers and venue operators across the globe, thanks to its power, affordability, versatility and uniqueness. Visitors to the ADJ booth will find plenty of products to check out, with regular demonstrations giving them a chance to see the company’s hottest new products in action. These will include the Warlock, the Illusion Dotz 4.4, the Inno Pocket Wash and the Fog Fury Jett.

Rewarding visitors with plenty of eye candy, the Illusion Dotz 4.4 will be on display, demonstrating the benefits of its powerful COB LEDs and individually-controllable (via DMX) LEDs. Visitors will also experience its ability for powerful washes and capacity for Kling-Net, which lets video footage be projected across its surface for truly unique effects.

Adding a futuristic touch to the booth, ADJ’s new Warlock will display its widely-dispersed Moonflower effects, giving visitors an exclusive chance to see the true power of its Philips® Platinum 2R discharge lamp and the unstoppable energy of its barrel-mirrored scanner. Compact, different and capable of exciting color effects, visitors won’t want to miss this one.

With its capacity for impressive far-reaching vertical fog blasts, the Fog Fury Jett, ADJ’s latest addition to the Fog Fury series of efficient fog machines, is a highly effective way for users to add versatile fog effects to their lightshow. On display at the show, visitors will discover how the Fog Fury Jett can take their displays to the next level, with its efficient Italian pump system, forward-thinking ETS technology and fog blast-illuminating LEDs.

Meanwhile, a new addition to the Inno Pocket range, the Inno Pocket Wash, will be showing off its powerful washes, smooth movement and dazzling display inversion settings. A flexible, light and compact alternative to other wash fixtures on the market, visitors heading to the ADJ booth will find out just how their lightshow can benefit from this awesome and distinctive compact moving head.

A variety of ADJ products, such as those on display at the Nightclub & Bar Show, are used night-in, night-out, at an array of venues across the USA and beyond. Recent installs in Washington DC, Hollywood and Atlanta have seen ADJ products generate pure lighting excitement within popular local clubs, resulting in overwhelmed owners and captivated clientele.

Out in Tinseltown, ADJ brought its pure lighting excitement to the historic LA venue, Avalon Hollywood, where lighting designer Richie Worboys created a show-stopping display using ADJ’s 3 Sixty 2R and Viz Beam Hybrid 2R fixtures. Able to run cool for long periods – making them perfect for the club’s opening hours – and with game-changing 360⁰ effects, the 3 Sixty 2Rs rejuvenated the venue, providing far-reaching color effects all night long.

Across the country in Atlanta, Georgia, popular nightclub Gold Room wanted to trade its costly, time-consuming lightshow for something more efficient and versatile. Management called on regular ADJ users Atlanta Sound & Lighting and lighting designer Scott Waterbury, who incorporated 42 Inno Beam LEDs, eight Inno Color Beams and 200 LED Pixel Tube 360s. This combination of moving head beams and pixel-mappable effects created a prize-worthy display that really struck gold.

On the East Coast in Washington, D.C., Inosta Solutions teamed up with Washington Music to bring pure lighting excitement and sleek style to the flagship branch of the Toro Toro Steakhouse – the Latin-inspired creation of legendary restaurateur Richard Sandoval. Offering late-night dining and top DJs, the venue needed a lightshow to live up to its reputation. Designers Randy White and Ayyaz Rashid delivered, using ADJ Sweeper Beams, Inno Color Beam Z7s, Vizi Beam Hybrid 2Rs, Vizi Roller Beam 2R barrel effects and Lightning COB Cannons to make magic on the dance-floor.

Informed by these incredible collaborative experiences, ADJ will use the Nightclub & Bar Show 2015 to host a Live Learning presentation on club lighting. Provided by ADJ’s Marco Oceguera, ‘Increase Your Bottom Line With The Excitement of Club Lighting’ will give visitors exclusive access to some top venue lighting tips, and will take place on the ADJ stand at 1:00pm on March 31 and April 1.

While ADJ is keen to expand the knowledge of its customers through first-rate educational content and incredible product displays, it wouldn’t be a trade show without a party – right? With this in mind, ADJ and sister company Elation will sponsor the Nightclub & Bar Official Party on March 31. Taking place in the XS Nightclub at Wynn Las Vegas, the event will see Avicii take to the decks to perform a show-stopping set. Visitors can stop by the ADJ booth for their free VIP pass!

Check out ADJ’s interview with Avalon Hollywood’s LD Richie Worboys:

See how ADJ lighting stuck gold at Atlanta’s Gold Room:

See how ADJ brought pure lighting excitement to the Toro Toro Super Lounge:

For more information Contact ADJ:
ADJ USA – Tel: 800-322-6337/+1-323-582-2650 • info@americandj.com
ADJ Europe – Tel: +31 (0)45 546 85 00 • info@americandj.eu
Web: www.adj.com

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Mobile Beat (1558 Posts)

This is the general editors account for Mobile Beat Magazine and Website. Who reads Mobile Beat online and in print and attends Mobile Beat events? DJs, VJs and KJs to start with, especially those who own and operate mobile entertainment services. They provide music, video, lighting and a myriad other entertainment choices for corporate events, wedding receptions, dances and innumerable other gatherings.


Filed Under: Lighting